# OpenAsset vs Pattern PXM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that OpenAsset excels in user satisfaction, boasting a higher overall score compared to Pattern PXM. Users appreciate its **intuitive UI** and the **AI search feature** , which significantly reduces time spent on finding digital assets.
- **According to verified reviews** , OpenAsset's implementation process is praised for being **extremely easy** and quick, with users noting that customer service is responsive and effective in resolving issues within a day. In contrast, while Pattern PXM is also described as **easy to use** , it lacks the same level of support feedback.
- **Users say** that OpenAsset is particularly well-suited for specific industries, such as AEC, making it a tailored solution for managing resumes and digital assets. Meanwhile, Pattern PXM is recognized for its **visual organization** features, which help users find materials quickly, but it may not offer the same level of industry-specific customization.
- **Reviewers mention** that both products provide solid support quality, with OpenAsset and Pattern PXM receiving equal ratings in this area. However, OpenAsset's customer service is highlighted for its **immediate response times** , which can enhance the user experience significantly.
- **According to recent user feedback** , OpenAsset's functionality is often described as **superb** , with features that streamline workflows effectively. In comparison, while Pattern PXM is noted for its **fast streaming** and connectivity to software tools, some users feel it may not be as robust in overall functionality.
- **G2 reviewers highlight** that both platforms have their strengths in usability, with OpenAsset receiving slightly lower scores in ease of admin compared to Pattern PXM. However, OpenAsset's **file preview** and **metadata management** features are particularly well-received, showcasing its strengths in handling digital assets.



| | OpenAsset | Pattern PXM | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 201 | 62 | 
| **Largest Market Segment** | Mid-Market (61.7% of reviews) | Mid-Market (56.9% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### OpenAsset

Pros:
- Ease of Use (16 reviews)
- Organization Efficiency (12 reviews)

Cons:
- Search Issues (5 reviews)
- Filter Issues (4 reviews)

### Pattern PXM

Pros:
- Ease of Use (4 reviews)
- Easy Upload (2 reviews)

Cons:
- Confusing Categorization (1 reviews)
- Confusing Functionality (1 reviews)

---
## Ratings Comparison
| Rating | OpenAsset | Pattern PXM | 
|---|---|---|
  | **Meets Requirements** | 9.2 (185 reviews) | 9.3 (43 reviews) | 
  | **Ease of Use** | 8.9 (188 reviews) | 9.0 (43 reviews) | 
  | **Ease of Setup** | 8.4 (133 reviews) | 8.3 (28 reviews) | 
  | **Ease of Admin** | 8.7 (115 reviews) | 8.9 (25 reviews) | 
  | **Quality of Support** | 9.4 (167 reviews) | 9.5 (37 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (114 reviews) | 9.5 (24 reviews) | 
  | **Product Direction (% positive)** | 9.4 (188 reviews) | 9.5 (43 reviews) | 

---
## Pricing

### OpenAsset

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Pattern PXM

#### Entry-Level Pricing

Plan: CORE

Price: Contact Us

Key Features:
- Best for brands and small to medium-sized companies that are new to PXM and looking to get started by centralizing a smaller product catalog and digital assets.

[Browse all 4 editions](https://www.g2.com/products/pattern-pxm/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **OpenAsset** | 8.7/10 | 178 |
| **Pattern PXM** | 8.9/10 | 42 |

#### Interface and Performance

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Import/Export** | 9.0 (172 reviews) ✓ Verified | 9.0 (33 reviews) ✓ Verified | 
| **Organizational Interface** | 8.7 (167 reviews) ✓ Verified | 9.0 (39 reviews) ✓ Verified | 
| **Search** | 8.7 (173 reviews) ✓ Verified | 9.1 (38 reviews) ✓ Verified | 
| **File Preview** | 9.1 (172 reviews) ✓ Verified | 8.7 (39 reviews) ✓ Verified | 

#### Asset Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **File Types** | 9.0 (167 reviews) ✓ Verified | 9.2 (38 reviews) ✓ Verified | 
| **Metadata** | 9.0 (160 reviews) ✓ Verified | 9.4 (31 reviews) ✓ Verified | 
| **File Transformation** | 8.9 (151 reviews) ✓ Verified | 9.4 (31 reviews) ✓ Verified | 
| **Versioning** | 8.4 (105 reviews) | 9.1 (26 reviews) ✓ Verified | 
| **Expiration** | 8.4 (96 reviews) | 9.0 (25 reviews) ✓ Verified | 
| **Watermark** | 8.0 (90 reviews) | 8.3 (15 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.5 (136 reviews) ✓ Verified | 8.5 (17 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.7 (106 reviews) | 8.9 (9 reviews) | 

#### Media Types

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Video** | 8.2 (127 reviews) ✓ Verified | 9.2 (34 reviews) ✓ Verified | 
| **Audio** | 8.1 (99 reviews) ✓ Verified | 9.3 (23 reviews) ✓ Verified | 
| **Images** | 9.6 (167 reviews) ✓ Verified | 9.3 (38 reviews) ✓ Verified | 

#### Administration

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Workflow Management** | 8.7 (148 reviews) ✓ Verified | 8.7 (23 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.8 (164 reviews) ✓ Verified | 9.1 (31 reviews) ✓ Verified | 
| **Brand Portal** | 8.7 (137 reviews) ✓ Verified | 9.2 (32 reviews) ✓ Verified | 
| **Integration with Creative Software** | 8.7 (160 reviews) ✓ Verified | 8.1 (17 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 8.6 (132 reviews) ✓ Verified | 8.4 (16 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Cross-system Integration** | 9.7 (5 reviews) | Not enough data | 

### Product Data Management (PDM)

| Product | Score | Reviews |
|---|---|---|
| **OpenAsset** | N/A | N/A |
| **Pattern PXM** | N/A | N/A |

#### Metadata

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Repository** | Not enough data | Not enough data | 
| **Taxonomy** | Not enough data | Not enough data | 
| **Types** | Not enough data | Not enough data | 

#### Data Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Version Control** | Not enough data | Not enough data | 
| **Alignment** | Not enough data | Not enough data | 
| **Workflows** | Not enough data | Not enough data | 
| **Lifecycle** | Not enough data | Not enough data | 

#### Generative AI

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **OpenAsset** | N/A | N/A |
| **Pattern PXM** | 8.1/10 | 7 |

#### Data Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Collection** | Not enough data | 9.3 (7 reviews) | 
| **Cleansing** | Not enough data | 8.3 (6 reviews) | 
| **Classification** | Not enough data | 7.9 (7 reviews) | 
| **Access Rights** | Not enough data | 8.3 (7 reviews) | 
| **Versioning** | Not enough data | 7.9 (7 reviews) | 
| **Publication** | Not enough data | 7.9 (7 reviews) | 
| **Digital Assets** | Not enough data | 9.5 (7 reviews) | 

#### Optimization

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Data Quality** | Not enough data | 7.1 (7 reviews) | 
| **Workflows** | Not enough data | 7.1 (7 reviews) | 
| **Localization** | Not enough data | 8.1 (6 reviews) | 

#### Analytics

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Compliance** | Not enough data | Feature Not Available | 
| **KPIs** | Not enough data | Feature Not Available | 
| **Performance** | Not enough data | Feature Not Available | 

### Digital Rights Management (DRM)

| Product | Score | Reviews |
|---|---|---|
| **OpenAsset** | 8.5/10 | 6 |
| **Pattern PXM** | N/A | N/A |

#### Content Protection

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Watermarking** | Not enough data | Not enough data | 
| **Location Control** | Not enough data | Not enough data | 
| **Expiration Management** | Not enough data | Not enough data | 
| **License Management** | 8.1 (6 reviews) | Not enough data | 
| **Subscription Managenent** | 8.3 (5 reviews) | Not enough data | 
| **Access Management** | 8.3 (6 reviews) | Not enough data | 
| **Usage Tracking** | 7.2 (6 reviews) | Not enough data | 
| **Password Protection** | 9.3 (5 reviews) | Not enough data | 

#### Content Type

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Document Protection** | 9.0 (5 reviews) | Not enough data | 
| **Media Protection** | 9.0 (5 reviews) | Not enough data | 

### Catalog Management

| Product | Score | Reviews |
|---|---|---|
| **OpenAsset** | N/A | N/A |
| **Pattern PXM** | N/A | N/A |

#### Data management - Catalog Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Centralized Product Information** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Product Data Enrichment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Product catalogs - Catalog Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Category Management** | Not enough data | Not enough data | 
| **Search and Navigation** | Not enough data | Not enough data | 
| **SEO Optimization** | Not enough data | Not enough data | 

#### Integration - Catalog Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **API Integration** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Analytics and Reporting - Catalog Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Catalog Effectiveness** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 

#### Agentic AI - Catalog Management

| Feature | OpenAsset | Pattern PXM | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to OpenAsset (1):** [Digital Rights Management (DRM) Software](https://www.g2.com/categories/digital-rights-management-drm)

**Unique to Pattern PXM (3):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim), [Catalog Management Software](https://www.g2.com/categories/catalog-management), [Product Data Management (PDM) Software](https://www.g2.com/categories/product-data-management-pdm)


---
## Reviewer Demographics

### By Company Size

| Segment | OpenAsset | Pattern PXM | 
|---|---|---|
| **Small-Business** | 13.9% | 34.5% | 
| **Mid-Market** | 61.7% | 56.9% | 
| **Enterprise** | 24.4% | 8.6% | 

### By Industry

#### OpenAsset

- **Architecture & Planning:** 55.2%
- **Construction:** 19.4%
- **Civil Engineering:** 13.4%
- **Mechanical or Industrial Engineering:** 3.0%
- **Marketing and Advertising:** 2.0%
- **Design:** 1.5%
- **Consulting:** 1.0%
- **Environmental Services:** 1.0%
- **Manufacturing:** 0.5%
- **Real Estate:** 0.5%
- **Other:** 2.5%

#### Pattern PXM

- **Consumer Electronics:** 24.1%
- **Consumer Goods:** 12.1%
- **Marketing and Advertising:** 12.1%
- **Furniture:** 8.6%
- **Health, Wellness and Fitness:** 6.9%
- **Retail:** 5.2%
- **Manufacturing:** 3.4%
- **Wholesale:** 3.4%
- **Food & Beverages:** 3.4%
- **Apparel & Fashion:** 1.7%
- **Other:** 19.0%

---
## Alternatives

### Alternatives to OpenAsset

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (348 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (349 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)

### Alternatives to Pattern PXM

- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (349 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Altium Develop](https://www.g2.com/products/altium-develop/reviews) — 4.5/5 stars (1002 reviews)

---
## Top Discussions

### OpenAsset

- Title: [What is cloud based dam?](https://www.g2.com/discussions/what-is-cloud-based-dam) — 1 comment
  > **Top comment:** "Cloud Based Digital Asset Management"
- Title: [How much does OpenAsset cost?](https://www.g2.com/discussions/how-much-does-openasset-cost) — 1 comment
  > **Top comment:** "Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring..."

### Pattern PXM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/openasset-vs-pattern-pxm)