Link copied to clipboard # Amplemarket vs Apollo.io Comparison - What are their main differences? Share [ Export ](/compare/amplemarket/apollo-io/export.csv) AmplemarketApollo.io[+ Add Product](#) Pricing **Amplemarket** Free Trial **Free Trial** 2 users Per Year · Startup **Apollo.io** Free Trial **Free** 1 user Per Month · Free **Pricing Insights** from reviews Time to Implement **Amplemarket** 1 month Based on 73 responses **Apollo.io** 1 month Based on 1082 responses Return on Investment **Amplemarket** 8 months Based on 70 responses **Apollo.io** 8 months Based on 983 responses Perceived Cost **Amplemarket** $$$$$ **Apollo.io** $$$$$ Average Discount **Amplemarket** 13%2% more **Apollo.io** 11% ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. ## Amplemarket vs. Apollo.io Comparison Summary Generated using AI - **G2 reviewers report** that Apollo.io excels in providing a comprehensive prospecting experience, with users appreciating its extensive contact database and the ability to automate outreach. One user highlighted how the platform allows for seamless multi-channel outreach, particularly through its integration with LinkedIn. - **Users say** that Amplemarket is particularly effective for those who prefer a guided approach to prospecting. Reviewers mention its intuitive design that mirrors their sales process, making it easier to navigate and utilize features like the AI Copilot, which helps uncover leads that might be missed through manual efforts. - **According to verified reviews** , Apollo.io stands out for its user-friendly interface and quick implementation, with many users noting the intuitive onboarding process that helps them get started without a steep learning curve. This ease of use is a significant advantage for teams looking to ramp up quickly. - **Reviewers mention** that while Amplemarket offers strong features like Duo Copilot for outreach, some users feel that it lacks the depth of Apollo.io's capabilities, particularly in terms of contact management and tracking. This can be a drawback for teams that require more robust prospecting tools. - **G2 reviewers highlight** that Apollo.io's integration capabilities are a major plus, allowing users to connect with various CRM systems seamlessly. This integration helps streamline workflows and enhances productivity, making it a preferred choice for businesses looking to optimize their sales processes. - **Users report** that while Amplemarket provides solid support and features, it may not match the overall satisfaction levels seen with Apollo.io, particularly in areas like lead tracking and data accuracy. Users appreciate Apollo.io's consistent updates and improvements, which contribute to a more reliable user experience. **Pros & Cons** from reviews **Amplemarket** [ Ease of Use (150) ](https://www.g2.com/products/amplemarket/reviews?filters%5Bsentiment_snippet%5D=1401564&qs=pros-and-cons#reviews)[ Helpful (135) ](https://www.g2.com/products/amplemarket/reviews?filters%5Bsentiment_snippet%5D=1403562&qs=pros-and-cons#reviews)[ Missing Features (56) ](https://www.g2.com/products/amplemarket/reviews?filters%5Bsentiment_snippet%5D=1405490&qs=pros-and-cons#reviews)[ Learning Curve (32) ](https://www.g2.com/products/amplemarket/reviews?filters%5Bsentiment_snippet%5D=1405528&qs=pros-and-cons#reviews) **Apollo.io** [ Easy Navigation (358) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1082161&qs=pros-and-cons#reviews)[ Saves Time on Sales (220) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524528&qs=pros-and-cons#reviews)[ Outdated Contact Records (225) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2523551&qs=pros-and-cons#reviews)[ Confusing Interface Navigation (166) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=2524626&qs=pros-and-cons#reviews) Integrations **Amplemarket** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4153b74160e5d1fe4dffb03dac3e6120/elvex.png "Product Avatar Image") elvex ](https://www.g2.com/products/elvex/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08dd78a432cf7e1992f5dc3016503b5/hubspot-agent-hub.png "Product Avatar Image") HubSpot Agent Hub ](https://www.g2.com/products/hubspot-agent-hub/reviews)[ View all ](https://www.g2.com/products/amplemarket/integrations) **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) Screenshots **Amplemarket** ![Amplemarket screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1777242/G2___Duo.jpg) **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **Ratings** from reviews Meets Requirements **Amplemarket** 8.9 8.9512 **Apollo.io** 9.1 9.17,628 Ease of Use **Amplemarket** 8.8 8.8538 **Apollo.io** 9.0 9.07,738 Ease of Setup **Amplemarket** 8.9 8.9365 **Apollo.io** 8.9 8.93,957 Ease of Admin **Amplemarket** 8.9 8.9150 **Apollo.io** 9.0 9.02,581 Quality of Support **Amplemarket** 9.3 9.3492 **Apollo.io** 8.8 8.86,546 Has the product been a good partner in doing business? **Amplemarket** 9.3 9.3151 **Apollo.io** 9.1 9.12,561 Product Direction (% positive) **Amplemarket** 9.6 9.6481 **Apollo.io** 9.3 9.37,325 **Features** ratings from reviews Sales Intelligence 8.5 163 8.7 3,449 Email Tracking 8.1 138 8.0 818 Lead Capture 8.1 164 8.3 1,022 Outbound Call Tracking 7.8 67 8.1 351 Sales Performance Management 7.7 70 8.3 261 Buyer Intent Data Providers 8.5 63 8.1 273 Email Verification 7.4 59 7.8 760 AI Writing Assistant 8.0 49 8.5 250 Sales Engagement 8.4 345 8.1 3,233 AI Sales Assistant 8.3 155 8.1 835 Lead Intelligence 8.5 117 8.8 3,708 AI Meeting Assistants Not enough data 7.3 32 Lead Mining Not enough data 7.9 97 Lead Scoring Not enough data 8.5 405 Marketing Account Intelligence Not enough data 8.6 1,354 Sales Coaching Not enough data 8.2 68 Visitor Identification Not enough data 8.3 8 Calendar Not enough data 7.8 73 Conversation Intelligence Not enough data 7.9 128 Email Deliverability Not enough data 7.8 460 Auto Dialer Not enough data 7.2 95 Business Scheduling Not enough data 8.0 117 Account Data Management Not enough data 8.0 642 Lead-to-Account Matching and Routing Not enough data 8.3 170 Revenue Operations & Intelligence (RO&I) Not enough data 8.2 59 Transcription Not enough data 7.9 49 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 47.4% Mid-Market(51-1000 emp.) 46.9% Enterprise(\> 1000 emp.) 5.7% Small-Business(50 or fewer emp.) 47.4% Mid-Market(51-1000 emp.) 46.9% Enterprise(\> 1000 emp.) 5.7% Small-Business(50 or fewer emp.) 67.0% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 67.0% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% **Reviewers' Industry** [![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket")](https://www.g2.com/products/amplemarket/reviews) Amplemarket Computer Software 35.8% Information Technology and Services 17.1% Financial Services 8.7% Human Resources 5.2% Marketing and Advertising 4.8% Other 28.4% [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% Alternatives **Amplemarket Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) **Apollo.io Alternatives** ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly") [ Instantly ](/products/instantly/reviews) ## Amplemarket vs Apollo.io FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Apollo.io vs Amplemarket? Apollo.io stands out for its all-in-one sales prospecting and automation approach, while Amplemarket is recognized for its ease of use and strong customer support. | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | | --- | --- | | 4.7/5 (9,779 reviews) | 4.6/5 (659 reviews) | | Small-Business | Small-Business | | 8.9 | 8.9 | | 8.8 | 9.3 | | All-in-one sales prospecting and automation | Ease of use and strong customer support | ### How do the pricing models of Apollo.io and Amplemarket compare? G2 reviewers consider Amplemarket the stronger value, as reflected in its higher satisfaction with price and cost-related dimensions. - **Apollo.io:** Reviewers note that Apollo.io offers a transparent, low-cost entry point but mention that the credit system and feature gating can make actual costs higher for active outbound teams. - **Amplemarket:** Reviewers describe Amplemarket as good value for the price, with several noting that it consolidates multiple tools and reduces overall spend. - **Switching reasons:** Recent reviews highlight that buyers switch to Amplemarket to reduce tool overhead and gain better value from consolidated features. ### What are the best alternatives to Apollo.io and Amplemarket? The top 3 alternatives to Apollo.io and Amplemarket are GTM Workspace - Powered by ZoomInfo, Agentforce Sales, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,779 reviews) | Small-Business | Reviewers cite cost-effectiveness for startups and small agencies, but mention that costs can rise with usage and team size. | All-in-one sales prospecting and automation | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | Reviewers describe Amplemarket as good value, especially for consolidating multiple sales tools into one platform. | Ease of use and strong customer support | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,109 reviews) | Mid-Market | — | Comprehensive data coverage and integration with sales workflows | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | Robust CRM and sales process management | ### Which Sales Intelligence features should I prioritize when comparing Apollo.io and Amplemarket? Buyers should prioritize data quality, automation and sequencing, integrations, ease of use, and customer support when comparing Apollo.io and Amplemarket. - **Data quality:** Apollo.io is frequently cited for its large B2B database and advanced filters; Amplemarket receives 46 all-time mentions for data accuracy. - **Automation and sequencing:** Apollo.io offers built-in sequencing and AI-powered automation; Amplemarket is praised for multichannel sequencing and AI-driven outreach, with 125 all-time mentions for features. - **Integrations:** Apollo.io integrates with Outreach (1,398 all-time mentions) and Salesloft (62); Amplemarket integrates with Slack (6), Claude (2), and elvex (1), with 94 all-time mentions for integrations. - **Ease of use:** Apollo.io scores 9.0 for Ease of Use; Amplemarket scores 8.8 and has 150 all-time mentions for ease of use. - **Customer support:** Apollo.io scores 8.8 for Quality of Support; Amplemarket scores 9.3 and has 76 all-time mentions for customer support. ### What are the pros and cons of Apollo.io vs Amplemarket? Apollo.io's headline strength is its all-in-one sales prospecting and automation, while Amplemarket is recognized for ease of use and strong customer support. - **Apollo.io strengths:** Reviewers highlight Apollo.io's massive B2B database, advanced filters, integrated prospecting and outreach, and AI-powered automation. - **Apollo.io trade-offs:** Reviewers note that Apollo.io's data accuracy can be inconsistent, especially outside the US, and the credit system can make costs unpredictable for high-volume users. The platform can feel overwhelming due to its feature density. - **Amplemarket strengths:** Amplemarket receives 150 all-time mentions for ease of use, 135 for being helpful, 125 for features, 111 for lead generation, and 76 for customer support. Reviewers praise its intuitive interface, multichannel sequencing, and strong support team. - **Amplemarket trade-offs:** Reviewers mention a learning curve (32 all-time mentions), occasional data accuracy issues, and that some advanced workflows require time to master. ### Is Apollo.io or Amplemarket better for small businesses? Both Apollo.io and Amplemarket are primarily used by small businesses, but Amplemarket receives stronger small-business sentiment for ease of use and support. - **Apollo.io:** Largest segment is Small-Business; reviewers appreciate its all-in-one approach but note a steeper learning curve and feature complexity. - **Amplemarket:** Largest segment is Small-Business; reviewers consistently highlight its intuitive interface, easy setup, and responsive support as advantages for small teams. ### Which Sales Intelligence platform has better integrations? Reviewers favor Apollo.io for integrations, citing higher mention counts and broader third-party tool support. - **Apollo.io:** Integrates with Outreach (1,398 all-time mentions) and Salesloft (62), with reviewers frequently highlighting CRM and workflow integrations. - **Amplemarket:** Integrates with Slack (6), Claude (2), and elvex (1), with 94 all-time mentions for integrations, and reviewers note CRM and AI platform connections. ### How do Apollo.io and Amplemarket compare on customer support? Amplemarket leads Apollo.io on Quality of Support by a material margin, scoring 9.3 versus Apollo.io's 8.8. - **Apollo.io:** Reviewers describe support as generally responsive, though some mention slow turnaround times and limited support on lower-tier plans. - **Amplemarket:** Reviewers consistently praise Amplemarket's support team for being helpful, fast, and proactive, with 76 all-time mentions for customer support. ### Which is easier to implement, Apollo.io or Amplemarket? Apollo.io and Amplemarket score equally on Ease of Setup, both at 8.9, indicating parity in implementation experience. - **Apollo.io:** Reviewers describe setup as straightforward for most users, though some note a learning curve due to the platform's feature density. - **Amplemarket:** Reviewers highlight easy onboarding, intuitive workflows, and quick time to productivity, with many citing a smooth initial setup process. ### Which product has better Data? Data is the most frequently mentioned feature across both Apollo.io and Amplemarket reviews. - **Apollo.io:** Reviewers highlight its massive B2B database, advanced filters, and integrated data enrichment; data segmentation/filtering is a listed feature. - **Amplemarket:** Reviewers cite strong data accuracy (46 all-time mentions), reliable contact enrichment, and quality of data as key benefits.