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Compare Amplemarket and Apollo.io 
Featured Products
At a Glance
Market Segments
Small-Business (49.9% of reviews)
Small-Business (67.4% of reviews)
Entry-Level Pricing
Free Trial 2 users Per Year
Free 1 user Per Month
Amplemarket
Star Rating
(569)4.6 out of 5
Market Segments
Small-Business (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 2 users Per Year
Browse all 3 pricing plansApollo.io
Star Rating
(9,407)4.7 out of 5
Market Segments
Small-Business (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in lead generation and management, with users praising its impressive lead sorting feature that saves time and allows for highly personalized data generation based on various filters like country and company size. This capability makes it a powerful tool for targeting the right prospects effectively.
- Users say that Amplemarket is particularly strong in automating outreach processes, which has been instrumental for many in increasing meeting bookings and connecting with relevant prospects. Reviewers appreciate its efficiency in streamlining cold outreach, making it a valuable asset for sales teams looking to enhance their outreach efforts.
- According to verified reviews, Apollo.io has a significantly higher overall satisfaction score compared to Amplemarket, indicating that users find it to be a more reliable and feature-rich platform. Many users highlight its intuitive interface and powerful features that contribute to a better user experience.
- Reviewers mention that while Amplemarket offers solid contact enrichment features, Apollo.io's capabilities in lead scraping and finding new leads are frequently noted as superior. Users find Apollo.io to be particularly helpful in generating leads that fit their specific criteria.
- G2 reviewers highlight that Apollo.io's ease of use and setup are major advantages, with many users noting the intuitive onboarding process. In contrast, some Amplemarket users have expressed challenges with configuration, suggesting that Apollo.io may provide a smoother experience for new users.
- Users report that while both platforms offer valuable features, Apollo.io's broader range of functionalities and higher ratings in user satisfaction metrics make it a more compelling choice for businesses looking to enhance their sales performance management and lead intelligence efforts.
Pricing
Entry-Level Pricing
Amplemarket
Startup
Free Trial
2 users Per Year
Perfect for small businesses, startups, & founder-led sales teams.
- Duo AI Copilot
- AI Intent Signals
- LinkedIn Automation
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Amplemarket
Free Trial is available
Apollo.io
Free Trial is available
Ratings
Meets Requirements
8.8
430
9.1
7,422
Ease of Use
8.8
453
9.0
7,520
Ease of Setup
8.8
283
8.9
3,749
Ease of Admin
8.8
119
9.1
2,453
Quality of Support
9.3
416
8.8
6,362
Has the product been a good partner in doing business?
9.3
119
9.2
2,437
Product Direction (% positive)
9.6
412
9.4
7,141
Features by Category
Data Availability
8.7
130
8.8
2653
8.9
125
8.9
2594
8.6
121
|
Verified
8.6
2421
8.3
67
7.5
599
Data Accuracy
8.5
128
8.3
2594
8.8
123
8.6
2511
8.4
66
7.4
581
Agentic AI - Sales Intelligence
8.3
6
7.7
193
7.4
7
7.7
189
8.1
6
7.6
186
7.2
6
7.6
188
7.8
6
7.4
187
8.1
7
7.7
187
Platform
8.8
93
8.4
1148
Feature Not Available
8.8
1726
|
Verified
9.1
106
8.9
1851
8.5
103
|
Verified
8.6
1685
|
Verified
Feature Not Available
7.7
1338
|
Verified
8.3
91
8.3
1341
Features
9.3
126
8.9
2161
8.8
120
8.6
1896
8.7
120
|
Verified
8.5
1964
|
Verified
Feature Not Available
8.7
2095
|
Verified
8.9
125
|
Verified
9.0
2435
|
Verified
Feature Not Available
8.2
1658
8.8
112
|
Verified
8.2
1084
Feature Not Available
8.4
1872
|
Verified
9.0
123
|
Verified
8.5
1804
|
Verified
Lead Intelligence
Not enough data
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Lead Management
Not enough data
8.5
587
Not enough data
7.8
579
Not enough data
8.4
576
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Agentic AI - Account Data Management
Not enough data
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
124
|
Verified
7.6
672
8.5
125
|
Verified
8.3
712
9.0
141
|
Verified
8.4
708
8.4
121
|
Verified
8.0
677
Organization
8.3
121
|
Verified
8.3
682
8.6
120
|
Verified
8.3
683
8.3
120
|
Verified
8.3
676
Performance Analysis
7.6
114
|
Verified
7.9
697
8.3
134
|
Verified
8.4
714
Sales Analysis
7.3
114
|
Verified
7.8
685
7.4
107
8.0
690
Generative AI
8.3
59
7.9
569
8.0
53
7.9
567
Agentic AI - AI Sales Assistant
8.5
8
7.8
37
8.5
8
8.0
37
8.8
8
8.0
37
8.3
8
8.2
37
8.5
8
7.9
37
8.5
8
7.7
36
8.8
8
8.3
36
Diagnosis
Not enough data
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Tracking
Not enough data
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Reporting
Not enough data
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Agentic AI - Email Deliverability
Not enough data
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Integrated Workflows
8.5
205
8.6
2257
|
Verified
9.0
225
9.0
2610
|
Verified
7.8
178
8.0
1832
|
Verified
8.5
192
8.4
2055
8.4
217
8.5
2177
|
Verified
8.1
162
8.4
1911
7.8
162
8.4
1933
Repeatability and Reportability
8.3
178
8.5
2066
|
Verified
8.8
197
8.7
2134
|
Verified
8.6
193
8.7
2120
|
Verified
7.7
179
8.3
1987
|
Verified
7.2
141
Feature Not Available
AI and Automation
Feature Not Available
8.6
2160
8.0
169
8.5
2134
8.5
175
8.5
1992
8.1
167
8.3
1937
Feature Not Available
8.1
1779
Generative AI
7.9
99
7.7
981
Agentic AI - Sales Engagement
8.3
24
7.4
121
8.5
24
7.6
119
8.0
24
7.2
121
8.2
22
7.3
121
8.0
22
7.2
120
8.0
22
7.1
123
7.9
22
7.5
122
Dialing Options
Not enough data
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Agent Tools
Not enough data
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Automation
Not enough data
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Agentic AI - Auto Dialer
Not enough data
8.2
10
Not enough data
8.2
10
AI Capabilities - Auto Dialer
Not enough data
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Call Analytics
Not enough data
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Agent Performance Management
Not enough data
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Generative AI
Not enough data
8.6
105
Agentic AI - Conversation Intelligence
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Grammar
8.3
40
8.8
218
7.8
40
8.4
214
8.2
41
8.6
214
Formatting
7.3
38
Feature Not Available
7.4
38
Feature Not Available
6.8
38
Feature Not Available
Content
8.4
41
8.5
202
8.9
38
8.6
207
8.3
35
Feature Not Available
Product Type
8.9
37
Feature Not Available
8.6
37
Feature Not Available
Generative AI
8.6
27
8.4
172
7.7
26
8.4
173
Data Availability
8.7
56
8.4
244
8.6
57
8.5
251
7.8
46
7.6
240
Platform Additional Functionality
8.8
54
8.4
256
8.8
44
8.1
245
8.3
44
7.6
240
8.2
46
8.1
242
8.4
44
Feature Not Available
Voice
Not enough data
Feature Not Available
Not enough data
8.3
45
Transcription
Not enough data
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Editing
Not enough data
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Integration
Not enough data
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Agentic AI - Transcription
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Lead Intelligence
8.7
93
8.9
3310
|
Verified
8.6
96
8.9
3159
|
Verified
8.7
98
8.8
3353
|
Verified
8.4
86
8.8
3028
|
Verified
8.9
97
9.2
3129
Agentic AI - Lead Intelligence
7.7
11
8.0
78
Lead Monitoring
8.6
140
|
Verified
8.7
904
8.4
145
|
Verified
8.5
898
Feature Not Available
8.4
895
Agentic AI - Lead Capture
Not enough data
7.7
103
Not enough data
7.5
102
Data Capture
Feature Not Available
8.0
892
7.9
126
|
Verified
8.4
856
8.0
122
|
Verified
8.1
851
7.9
134
|
Verified
8.5
880
Analytics
Feature Not Available
8.6
878
8.0
140
|
Verified
8.5
864
Customization
7.4
115
|
Verified
8.1
852
Feature Not Available
8.3
869
8.4
129
|
Verified
8.3
848
8.6
130
|
Verified
8.5
873
Matching
Not enough data
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Routing
Not enough data
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Platform Operations
Not enough data
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.9
51
Not enough data
8.4
52
Not enough data
8.1
51
Not enough data
8.0
49
Not enough data
8.3
51
Not enough data
7.7
50
Not enough data
8.2
51
CRM Data Enrichment
Not enough data
8.7
51
Not enough data
8.4
50
Not enough data
8.4
50
Not enough data
8.7
51
Not enough data
8.5
49
Account Management
Not enough data
8.1
49
Not enough data
8.2
49
Not enough data
7.9
49
Not enough data
8.2
49
Not enough data
8.1
49
Not enough data
8.0
49
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.3
18
Not enough data
8.5
18
Not enough data
8.5
18
Not enough data
8.2
18
Not enough data
8.9
17
Calendar View
Not enough data
7.6
60
Not enough data
7.6
60
Shared Calendar
Not enough data
7.5
59
Not enough data
7.6
60
Accessibility
Not enough data
7.9
59
Not enough data
7.5
60
Integration
Not enough data
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Notifications
Not enough data
7.7
59
Not enough data
7.5
57
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
8.3
11
Integrations
Not enough data
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Branding & Customizatio
Not enough data
7.8
88
Not enough data
8.0
92
Not enough data
7.9
88
Automatic Rules & Configurations
Not enough data
8.7
93
Not enough data
8.7
89
Not enough data
8.4
89
Agentic AI - Business Scheduling
Not enough data
7.6
21
Not enough data
8.2
21
Generative AI
7.9
57
7.8
704
6.7
54
Feature Not Available
Agentic AI - Email Verification
7.7
8
8.0
97
Meeting Prep - AI Meeting Assistants
Not enough data
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Meeting Automation - AI Meeting Assistants
Not enough data
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Meeting Insights - AI Meeting Assistants
Not enough data
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Accessibility - AI Meeting Assistants
Not enough data
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Agentic AI - AI Meeting Assistants
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Agentic AI - Lead Mining
Not enough data
7.9
78
Not enough data
7.6
78
Agentic AI - Visitor Identification
Not enough data
8.5
8
Agentic AI - Lead Scoring
Not enough data
8.2
49
Not enough data
8.4
49
Not enough data
8.1
47
Not enough data
8.1
48
Attribution
Not enough data
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Discovery
Not enough data
9.1
369
Not enough data
8.7
342
Not enough data
8.7
361
Management
Not enough data
8.5
333
Not enough data
8.7
356
Platform
Not enough data
8.7
337
Not enough data
8.8
344
Agentic AI - Sales Performance Management
Not enough data
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Incentives
7.5
55
Feature Not Available
7.5
55
Feature Not Available
6.2
54
Feature Not Available
7.4
52
7.9
229
Personalization
8.0
56
Feature Not Available
7.9
56
8.3
237
8.6
62
8.5
243
7.3
52
8.3
236
Administrative
8.6
60
8.4
237
8.0
52
8.4
231
7.9
51
8.2
231
Agentic AI - Email Tracking
8.7
9
7.8
90
8.3
9
7.7
90
8.3
9
7.7
90
8.7
9
7.7
89
7.6
9
7.5
89
7.6
9
7.6
88
8.0
9
7.6
88
Analytics
8.7
121
8.4
730
8.0
115
8.3
718
7.6
115
8.0
707
Customizations
9.0
121
8.5
719
9.2
124
8.8
724
8.6
126
8.4
724
8.4
121
8.3
715
8.7
123
8.5
705
Generative AI
8.0
71
7.9
618
Agentic AI - Outbound Call Tracking
6.7
5
7.8
45
5.3
5
7.9
45
Calling
8.0
64
8.1
333
8.0
55
7.9
325
7.8
55
8.1
322
8.6
55
8.3
319
6.3
5
7.6
48
Contacts
8.6
57
8.3
322
8.5
55
8.1
315
8.9
54
8.3
320
Insights
8.4
52
8.3
317
8.9
55
8.2
315
6.6
52
7.8
310
9.4
57
8.5
316
8.7
53
8.2
308
6.0
5
8.2
47
Agentic AI - Sales Coaching
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Feedback
Not enough data
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
55
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Lead Intelligence
Not enough data
8.8
1024
Not enough data
8.8
601
Not enough data
9.0
1074
Lead Management
Not enough data
9.0
1011
Not enough data
8.6
901
Not enough data
9.0
1028
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Data Availability - Marketing Account Intelligence
Not enough data
8.3
96
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
95
Categories
Categories
Shared Categories
Amplemarket and Apollo.io are categorized as Sales Engagement, AI Sales Assistant, Lead Intelligence, Buyer Intent Data Providers, AI Writing Assistant, Sales Intelligence, Email Verification, Outbound Call Tracking, Lead Capture, Email Tracking, and Sales Performance Management
Unique Categories
Amplemarket has no unique categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, and AI Chatbots
Reviews
Reviewers' Company Size
Amplemarket
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.8%
Information Technology and Services
17.0%
Financial Services
7.2%
Marketing and Advertising
5.3%
Human Resources
5.1%
Other
27.7%
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.4%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Alternatives
Discussions
What best practices or campaigns have worked best for folks out there? Happy to share our own. Thanks in advance!
1 Comment
CH
I love to export leads from LinkedIn posts! For example, if one of my competitors posts something that has a lot of engagement, I can easily export all...Read more
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What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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