Compare Amplemarket and Apollo.io
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Small-Business (67.2% of reviews)
Entry-Level Pricing
Free Trial 2 users Per Year
Free 1 user Per Month
Amplemarket
Star Rating
(624)4.6 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 2 users Per Year
Browse all 3 pricing plans
Apollo.io
Star Rating
(9,640)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user experience, with many users praising its intuitive interface and ease of use. One user highlighted how the platform simplifies finding contacts and running email sequences, making lead generation more efficient.
- Users say that Amplemarket's AI capabilities are a standout feature, particularly for tracking activity signals and job changes. Reviewers appreciate how this functionality helps them act on hiring signals and competitor engagements, enhancing their outreach strategies.
- According to verified reviews, Apollo.io has a significantly higher overall satisfaction score, reflecting its strong performance in lead intelligence and email verification. Users have noted that the AI-generated email suggestions are particularly beneficial for personalizing outreach efforts.
- Reviewers mention that while Amplemarket offers valuable features for sales development representatives, it sometimes lacks the depth of contact information that Apollo.io provides. Users have expressed that Apollo.io's extensive database makes it easier to find the right prospects.
- G2 reviewers highlight Apollo.io's quick implementation process, with many users noting that the initial setup was straightforward and user-friendly. This ease of setup allows teams to start using the tool effectively without extensive training.
- Users report that Amplemarket's support quality is commendable, with many praising the responsiveness and helpfulness of the support team. However, some Apollo.io users have mentioned that while support is good, it may not be as robust as Amplemarket's, particularly for complex inquiries.
Pricing
Entry-Level Pricing
Amplemarket
Startup
Free Trial
2 users Per Year
Perfect for small businesses, startups, & founder-led sales teams.
- Duo AI Copilot
- AI Intent Signals
- LinkedIn Automation
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Amplemarket
Free Trial is available
Apollo.io
Free Trial is available
Ratings
Meets Requirements
8.8
452
9.1
7,520
Ease of Use
8.8
476
9.0
7,625
Ease of Setup
8.8
305
8.9
3,851
Ease of Admin
8.8
131
9.0
2,527
Quality of Support
9.3
437
8.8
6,454
Has the product been a good partner in doing business?
9.2
132
9.1
2,508
Product Direction (% positive)
9.6
432
9.4
7,236
Features by Category
Data Availability
8.7
131
8.8
2717
8.9
126
8.9
2611
8.6
122
|
Verified
8.6
2431
8.3
67
7.6
607
Data Accuracy
8.6
129
8.3
2655
8.8
123
8.6
2522
8.4
66
7.5
584
Agentic AI - Sales Intelligence
8.3
6
7.7
197
7.4
7
7.8
195
8.1
6
7.6
189
7.2
6
7.6
190
7.8
6
7.4
187
8.1
7
7.7
187
Platform
8.8
93
8.4
1146
Feature Not Available
8.8
1724
|
Verified
9.1
107
8.9
1851
8.5
103
|
Verified
8.6
1682
|
Verified
Feature Not Available
7.7
1334
|
Verified
8.3
91
8.3
1338
Features
9.3
126
8.9
2211
8.8
120
8.6
1918
8.7
120
|
Verified
8.5
1980
|
Verified
Feature Not Available
8.7
2133
|
Verified
8.9
127
|
Verified
9.0
2473
|
Verified
Feature Not Available
8.2
1663
8.8
113
|
Verified
8.3
1092
Feature Not Available
8.4
1879
|
Verified
9.0
124
|
Verified
8.5
1818
|
Verified
Lead Intelligence
Not enough data
8.1
577
Not enough data
8.3
574
Not enough data
8.3
572
Lead Management
Not enough data
8.5
588
Not enough data
7.8
578
Not enough data
8.4
576
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
551
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
540
Not enough data
8.3
544
Agentic AI - Account Data Management
Not enough data
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.3
22
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
124
|
Verified
7.6
669
8.5
126
|
Verified
8.3
709
9.0
141
|
Verified
8.4
705
8.4
121
|
Verified
8.0
674
Organization
8.3
122
|
Verified
8.3
680
8.6
120
|
Verified
8.3
682
8.3
121
|
Verified
8.3
673
Performance Analysis
7.6
114
|
Verified
7.9
694
8.3
135
|
Verified
8.4
711
Sales Analysis
7.3
114
|
Verified
7.8
682
7.4
107
8.0
688
Generative AI
8.3
59
7.9
567
8.0
53
7.9
565
Agentic AI - AI Sales Assistant
8.7
9
7.8
36
8.5
8
8.0
36
8.8
8
8.0
36
8.3
8
8.2
36
8.5
8
8.0
36
8.5
8
7.9
35
8.8
8
8.3
36
Diagnosis
Not enough data
7.6
405
Not enough data
7.7
405
Not enough data
7.9
402
Not enough data
8.1
396
Tracking
Not enough data
8.0
402
Not enough data
7.8
393
Not enough data
8.3
401
Not enough data
8.0
397
Not enough data
7.9
388
Reporting
Not enough data
8.2
392
Not enough data
8.1
388
Not enough data
7.8
382
Not enough data
7.5
382
Agentic AI - Email Deliverability
Not enough data
7.7
66
Not enough data
7.7
63
Not enough data
7.6
62
Not enough data
7.5
63
Not enough data
7.4
63
Integrated Workflows
8.4
210
8.6
2256
|
Verified
9.0
234
9.0
2611
|
Verified
7.7
184
8.0
1832
|
Verified
8.5
201
8.4
2055
8.3
221
8.5
2181
|
Verified
8.1
162
8.4
1913
7.8
162
8.4
1932
Repeatability and Reportability
8.3
178
8.5
2068
|
Verified
8.8
209
8.7
2136
|
Verified
8.5
197
8.7
2120
|
Verified
7.7
179
8.3
1986
|
Verified
7.2
141
Feature Not Available
AI and Automation
Feature Not Available
8.6
2162
8.0
171
8.5
2136
8.5
176
8.5
1993
8.1
171
8.3
1937
Feature Not Available
8.2
1779
Generative AI
7.9
105
7.7
982
Agentic AI - Sales Engagement
8.1
28
7.5
122
8.5
24
7.6
120
7.8
26
7.3
122
8.2
22
7.3
123
8.0
22
7.2
121
8.0
23
7.2
124
7.9
22
7.5
123
Dialing Options
Not enough data
7.9
81
Not enough data
Feature Not Available
Not enough data
6.7
10
Agent Tools
Not enough data
6.7
78
Not enough data
7.0
80
Not enough data
7.9
81
Automation
Not enough data
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Agentic AI - Auto Dialer
Not enough data
8.3
11
Not enough data
8.3
11
AI Capabilities - Auto Dialer
Not enough data
6.2
10
Not enough data
6.9
9
Not enough data
6.9
9
Call Analytics
Not enough data
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Artificial Intelligence - Conversation Intelligence
Not enough data
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Generative AI
Not enough data
8.6
104
Agentic AI - Conversation Intelligence
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Grammar
8.3
40
8.8
215
7.8
40
8.4
211
8.2
41
8.6
211
Formatting
7.3
38
Feature Not Available
7.4
38
Feature Not Available
6.8
38
Feature Not Available
Content
8.4
41
8.5
199
8.9
38
8.6
204
8.3
35
Feature Not Available
Product Type
8.9
37
Feature Not Available
8.6
37
Feature Not Available
Generative AI
8.6
27
8.4
168
7.7
26
8.4
169
Data Availability
8.7
56
8.4
245
8.6
57
8.5
251
7.8
46
7.6
240
Platform Additional Functionality
8.8
54
8.4
256
8.8
44
8.1
245
8.3
44
7.6
240
8.2
46
8.1
242
8.4
44
Feature Not Available
Voice
Not enough data
Feature Not Available
Not enough data
8.3
46
Transcription
Not enough data
8.4
46
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.0
45
Editing
Not enough data
8.4
45
Not enough data
8.1
45
Not enough data
8.5
45
Not enough data
8.1
44
Integration
Not enough data
7.9
45
Not enough data
7.7
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
45
Agentic AI - Transcription
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.7
6
Lead Intelligence
8.7
94
8.9
3311
|
Verified
8.6
96
8.9
3161
|
Verified
8.7
99
8.8
3357
|
Verified
8.4
87
8.8
3029
|
Verified
8.9
98
9.2
3131
Agentic AI - Lead Intelligence
7.7
11
8.1
80
Lead Monitoring
8.6
140
|
Verified
8.7
905
8.4
145
|
Verified
8.5
900
Feature Not Available
8.4
897
Agentic AI - Lead Capture
Not enough data
7.7
103
Not enough data
7.5
101
Data Capture
Feature Not Available
8.0
892
7.9
126
|
Verified
8.4
856
8.0
122
|
Verified
8.1
852
7.9
134
|
Verified
8.5
883
Analytics
Feature Not Available
8.6
880
8.0
140
|
Verified
8.5
866
Customization
7.4
115
|
Verified
8.1
853
Feature Not Available
8.3
870
8.4
129
|
Verified
8.3
848
8.6
130
|
Verified
8.5
875
Matching
Not enough data
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Routing
Not enough data
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Platform Operations
Not enough data
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
CRM Data Enrichment
Not enough data
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Account Management
Not enough data
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Calendar View
Not enough data
7.6
60
Not enough data
7.6
60
Shared Calendar
Not enough data
7.7
59
Not enough data
7.8
60
Accessibility
Not enough data
8.0
59
Not enough data
7.6
60
Integration
Not enough data
8.0
60
Not enough data
8.0
59
Not enough data
7.7
60
Notifications
Not enough data
7.7
59
Not enough data
7.5
57
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
8.3
11
Integrations
Not enough data
7.3
93
Not enough data
8.6
99
Not enough data
7.7
91
Not enough data
8.0
92
Not enough data
7.8
89
Branding & Customizatio
Not enough data
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Automatic Rules & Configurations
Not enough data
8.7
92
Not enough data
8.7
88
Not enough data
8.3
88
Agentic AI - Business Scheduling
Not enough data
7.6
20
Not enough data
8.3
20
Generative AI
7.9
57
7.7
705
6.7
54
Feature Not Available
Agentic AI - Email Verification
7.7
8
8.0
98
Meeting Prep - AI Meeting Assistants
Not enough data
7.5
22
Not enough data
7.0
22
Not enough data
6.8
22
Meeting Automation - AI Meeting Assistants
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
7.3
20
Meeting Insights - AI Meeting Assistants
Not enough data
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Accessibility - AI Meeting Assistants
Not enough data
6.8
21
Not enough data
7.0
21
Not enough data
7.3
21
Agentic AI - AI Meeting Assistants
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
8.1
83
Not enough data
7.7
81
Agentic AI - Visitor Identification
Not enough data
8.3
6
Agentic AI - Lead Scoring
Not enough data
8.2
47
Not enough data
8.4
47
Not enough data
7.9
46
Not enough data
7.9
47
Attribution
Not enough data
8.9
363
Not enough data
8.9
360
Not enough data
8.6
333
Discovery
Not enough data
9.0
368
Not enough data
8.6
341
Not enough data
8.7
360
Management
Not enough data
8.5
331
Not enough data
8.7
356
Platform
Not enough data
8.7
336
Not enough data
8.8
342
Agentic AI - Sales Performance Management
Not enough data
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Incentives
7.5
55
Feature Not Available
7.5
55
Feature Not Available
6.2
54
Feature Not Available
7.4
52
7.9
229
Personalization
8.0
56
Feature Not Available
7.9
56
8.3
237
8.6
62
8.5
243
7.3
52
8.3
236
Administrative
8.6
60
8.4
237
8.0
52
8.4
231
7.9
51
8.2
231
Agentic AI - Email Tracking
8.7
9
7.8
89
7.5
10
7.7
89
7.5
10
7.7
89
7.8
10
7.7
88
7.6
9
7.5
88
6.8
10
7.5
87
8.0
9
7.6
87
Analytics
8.6
123
8.4
728
8.0
115
8.3
716
7.6
115
8.0
705
Customizations
8.9
122
8.5
717
9.2
124
8.8
724
8.5
127
8.4
722
8.4
121
8.3
713
8.6
124
8.5
703
Generative AI
7.9
72
7.9
616
Agentic AI - Outbound Call Tracking
6.7
5
7.8
44
5.3
5
7.9
44
Calling
8.0
64
8.2
332
8.0
55
7.9
324
7.8
55
8.1
320
8.6
55
8.3
318
6.3
5
7.5
47
Contacts
8.6
57
8.3
321
8.5
55
8.1
314
8.9
54
8.3
318
Insights
8.4
52
8.4
315
8.9
55
8.2
314
6.6
52
7.8
308
9.4
57
8.5
315
8.7
53
8.2
306
6.0
5
8.2
46
Agentic AI - Sales Coaching
Not enough data
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Feedback
Not enough data
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Generative AI
Not enough data
8.0
54
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
16
Not enough data
8.2
15
Not enough data
8.2
16
Not enough data
8.0
16
Lead Intelligence
Not enough data
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Lead Management
Not enough data
9.0
1013
Not enough data
8.6
902
Not enough data
9.0
1029
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Data Availability - Marketing Account Intelligence
Not enough data
8.3
96
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
95
Categories
Categories
Shared Categories
Amplemarket and Apollo.io are categorized as Sales Engagement, AI Sales Assistant, Lead Intelligence, Buyer Intent Data Providers, AI Writing Assistant, Sales Intelligence, Email Verification, Outbound Call Tracking, Lead Capture, Email Tracking, and Sales Performance Management
Unique Categories
Amplemarket has no unique categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, and AI Chatbots
Reviews
Reviewers' Company Size
Amplemarket
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.3%
Information Technology and Services
17.2%
Financial Services
7.6%
Marketing and Advertising
5.2%
Human Resources
5.0%
Other
27.6%
Information Technology and Services
15.4%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.1%
Alternatives
Discussions
What best practices or campaigns have worked best for folks out there? Happy to share our own. Thanks in advance!
1 Comment
CH
I love to export leads from LinkedIn posts! For example, if one of my competitors posts something that has a lot of engagement, I can easily export all...Read more
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What is Apollo IO used for?
23 Comments
SC
Obtain quality data, target data, prospect customer, sales engagement gets easierRead more
How do I submit my business to apollo
11 Comments
MH
If you are referring to uploading your own contacts into Apollo.io, you can do that with a .CSV file. There are instructions within Apollo on how to do that....Read more
