Compare Amplemarket and Apollo.io 
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Small-Business (67.2% of reviews)
Entry-Level Pricing
Free Trial 2 users Per Year
Free 1 user Per Month
Amplemarket
Star Rating
(603)4.6 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 2 users Per Year
Browse all 3 pricing plansApollo.io
Star Rating
(9,528)4.7 out of 5
Market Segments
Small-Business (67.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in user satisfaction, with a significantly higher overall score compared to Amplemarket. Users appreciate the platform's AI features that streamline tasks like researching prospects and writing personalized emails, making outbound efforts much more efficient.
- According to verified reviews, Apollo.io's implementation process is praised for its intuitive onboarding, allowing users to quickly adapt to the software. In contrast, some Amplemarket users have mentioned challenges with setup, indicating a less seamless experience.
- Users say that Apollo.io offers superior data quality, with many highlighting the accuracy of contact information as a key benefit. One user noted that the data accuracy is around 90%, which is crucial for building effective outreach strategies.
- Reviewers mention that Amplemarket shines in its ability to consolidate the outbound workflow into a single platform, automating repetitive tasks. Users appreciate the multi-channel sequences it offers, which integrate email and LinkedIn outreach, making it a strong contender for those focused on automation.
- According to recent feedback, Apollo.io's ease of use is a standout feature, with users rating it highly for its user-friendly interface. In comparison, while Amplemarket also has a clear layout, some users feel it could improve in terms of overall usability.
- G2 reviewers highlight that while Amplemarket provides excellent support, Apollo.io's quality of support is still commendable. Users have noted that both platforms are responsive, but Amplemarket has a slight edge in this area, making it a reliable choice for those who prioritize customer service.
Pricing
Entry-Level Pricing
Amplemarket
Startup
Free Trial
2 users Per Year
Perfect for small businesses, startups, & founder-led sales teams.
- Duo AI Copilot
- AI Intent Signals
- LinkedIn Automation
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Free Trial
Amplemarket
Free Trial is available
Apollo.io
Free Trial is available
Ratings
Meets Requirements
8.8
443
9.1
7,461
Ease of Use
8.8
466
9.0
7,560
Ease of Setup
8.8
295
8.9
3,787
Ease of Admin
8.8
122
9.1
2,475
Quality of Support
9.3
429
8.8
6,396
Has the product been a good partner in doing business?
9.3
123
9.2
2,457
Product Direction (% positive)
9.6
424
9.4
7,180
Features by Category
Data Availability
8.7
130
8.8
2673
8.9
125
8.9
2599
8.6
121
|
Verified
8.6
2423
8.3
67
7.5
598
Data Accuracy
8.5
128
8.3
2616
8.8
123
8.6
2514
8.4
66
7.4
580
Agentic AI - Sales Intelligence
8.3
6
7.7
194
7.4
7
7.8
192
8.1
6
7.6
187
7.2
6
7.6
189
7.8
6
7.4
187
8.1
7
7.7
187
Platform
8.8
93
8.4
1149
Feature Not Available
8.8
1727
|
Verified
9.1
106
8.9
1854
8.5
103
|
Verified
8.6
1686
|
Verified
Feature Not Available
7.7
1337
|
Verified
8.3
91
8.3
1341
Features
9.3
126
8.9
2177
8.8
120
8.6
1905
8.7
120
|
Verified
8.5
1971
|
Verified
Feature Not Available
8.7
2107
|
Verified
8.9
125
|
Verified
9.0
2454
|
Verified
Feature Not Available
8.2
1660
8.8
112
|
Verified
8.2
1085
Feature Not Available
8.4
1874
|
Verified
9.0
123
|
Verified
8.5
1808
|
Verified
Lead Intelligence
Not enough data
8.1
575
Not enough data
8.2
571
Not enough data
8.3
570
Lead Management
Not enough data
8.5
586
Not enough data
7.8
578
Not enough data
8.4
575
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.4
557
Not enough data
7.4
548
Not enough data
7.7
548
Not enough data
7.9
550
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.0
548
Not enough data
7.9
539
Not enough data
8.3
541
Agentic AI - Account Data Management
Not enough data
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
124
|
Verified
7.6
671
8.5
125
|
Verified
8.3
711
9.0
141
|
Verified
8.4
707
8.4
121
|
Verified
8.0
676
Organization
8.3
121
|
Verified
8.3
681
8.6
120
|
Verified
8.3
682
8.3
120
|
Verified
8.3
675
Performance Analysis
7.6
114
|
Verified
7.9
696
8.3
134
|
Verified
8.4
713
Sales Analysis
7.3
114
|
Verified
7.8
684
7.4
107
8.0
689
Generative AI
8.3
59
7.9
568
8.0
53
7.9
566
Agentic AI - AI Sales Assistant
8.5
8
7.8
37
8.5
8
8.0
37
8.8
8
8.0
37
8.3
8
8.2
37
8.5
8
7.9
37
8.5
8
7.7
36
8.8
8
8.3
36
Diagnosis
Not enough data
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Tracking
Not enough data
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Reporting
Not enough data
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Agentic AI - Email Deliverability
Not enough data
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Integrated Workflows
8.5
207
8.6
2256
|
Verified
9.0
232
9.0
2609
|
Verified
7.8
181
8.0
1831
|
Verified
8.6
198
8.4
2054
8.4
219
8.5
2178
|
Verified
8.1
162
8.4
1912
7.8
162
8.4
1931
Repeatability and Reportability
8.3
178
8.5
2066
|
Verified
8.8
206
8.7
2134
|
Verified
8.6
196
8.7
2119
|
Verified
7.7
179
8.3
1985
|
Verified
7.2
141
Feature Not Available
AI and Automation
Feature Not Available
8.6
2161
8.0
170
8.5
2135
8.5
175
8.5
1992
8.1
169
8.3
1936
Feature Not Available
8.1
1778
Generative AI
7.9
101
7.7
981
Agentic AI - Sales Engagement
8.3
24
7.4
121
8.5
24
7.6
119
8.1
25
7.2
121
8.2
22
7.3
121
8.0
22
7.2
120
8.0
22
7.2
123
7.9
22
7.5
122
Dialing Options
Not enough data
7.9
80
Not enough data
Feature Not Available
Not enough data
6.3
9
Agent Tools
Not enough data
6.7
77
Not enough data
6.9
79
Not enough data
7.8
80
Automation
Not enough data
6.9
77
Not enough data
6.8
77
Not enough data
7.1
77
Agentic AI - Auto Dialer
Not enough data
8.2
10
Not enough data
8.2
10
AI Capabilities - Auto Dialer
Not enough data
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Call Analytics
Not enough data
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.5
118
Artificial Intelligence - Conversation Intelligence
Not enough data
8.4
115
Not enough data
8.3
114
Not enough data
Not enough data
Generative AI
Not enough data
8.6
104
Agentic AI - Conversation Intelligence
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Grammar
8.3
40
8.8
215
7.8
40
8.4
211
8.2
41
8.6
211
Formatting
7.3
38
Feature Not Available
7.4
38
Feature Not Available
6.8
38
Feature Not Available
Content
8.4
41
8.5
199
8.9
38
8.6
204
8.3
35
Feature Not Available
Product Type
8.9
37
Feature Not Available
8.6
37
Feature Not Available
Generative AI
8.6
27
8.4
169
7.7
26
8.4
170
Data Availability
8.7
56
8.4
244
8.6
57
8.5
251
7.8
46
7.6
240
Platform Additional Functionality
8.8
54
8.4
256
8.8
44
8.1
245
8.3
44
7.6
240
8.2
46
8.1
242
8.4
44
Feature Not Available
Voice
Not enough data
Feature Not Available
Not enough data
8.3
45
Transcription
Not enough data
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Editing
Not enough data
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Integration
Not enough data
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Agentic AI - Transcription
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Lead Intelligence
8.7
93
8.9
3311
|
Verified
8.6
96
8.9
3160
|
Verified
8.7
98
8.8
3354
|
Verified
8.4
86
8.8
3029
|
Verified
8.9
97
9.2
3129
Agentic AI - Lead Intelligence
7.7
11
8.0
78
Lead Monitoring
8.6
140
|
Verified
8.7
905
8.4
145
|
Verified
8.5
900
Feature Not Available
8.4
897
Agentic AI - Lead Capture
Not enough data
7.7
104
Not enough data
7.5
102
Data Capture
Feature Not Available
8.0
893
7.9
126
|
Verified
8.4
857
8.0
122
|
Verified
8.1
852
7.9
134
|
Verified
8.5
882
Analytics
Feature Not Available
8.6
880
8.0
140
|
Verified
8.5
866
Customization
7.4
115
|
Verified
8.1
853
Feature Not Available
8.3
870
8.4
129
|
Verified
8.3
849
8.6
130
|
Verified
8.5
874
Matching
Not enough data
8.5
156
Not enough data
8.1
153
Not enough data
8.1
152
Routing
Not enough data
8.3
152
Not enough data
8.3
148
Not enough data
8.3
149
Not enough data
8.6
146
Platform Operations
Not enough data
8.3
149
Not enough data
8.3
144
Not enough data
8.3
148
Not enough data
8.0
147
Not enough data
8.4
148
Not enough data
8.5
150
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.8
50
Not enough data
8.4
51
Not enough data
8.0
50
Not enough data
8.0
48
Not enough data
8.3
50
Not enough data
7.7
49
Not enough data
8.1
50
CRM Data Enrichment
Not enough data
8.6
50
Not enough data
8.4
49
Not enough data
8.4
49
Not enough data
8.6
50
Not enough data
8.4
48
Account Management
Not enough data
8.1
48
Not enough data
8.2
48
Not enough data
7.9
48
Not enough data
8.2
48
Not enough data
8.1
48
Not enough data
8.0
48
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
8.7
17
Calendar View
Not enough data
7.7
59
Not enough data
7.6
59
Shared Calendar
Not enough data
7.6
58
Not enough data
7.7
59
Accessibility
Not enough data
8.0
58
Not enough data
7.5
59
Integration
Not enough data
7.9
59
Not enough data
8.0
58
Not enough data
7.6
59
Notifications
Not enough data
7.6
58
Not enough data
7.5
56
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Calendar
Not enough data
8.2
10
Integrations
Not enough data
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.7
88
Branding & Customizatio
Not enough data
7.8
87
Not enough data
7.9
91
Not enough data
7.8
87
Automatic Rules & Configurations
Not enough data
8.6
92
Not enough data
8.7
88
Not enough data
8.3
88
Agentic AI - Business Scheduling
Not enough data
7.5
20
Not enough data
8.1
20
Generative AI
7.9
57
7.7
705
6.7
54
Feature Not Available
Agentic AI - Email Verification
7.7
8
8.0
98
Meeting Prep - AI Meeting Assistants
Not enough data
7.4
21
Not enough data
6.8
21
Not enough data
6.7
21
Meeting Automation - AI Meeting Assistants
Not enough data
8.1
20
Not enough data
7.8
20
Not enough data
7.2
19
Meeting Insights - AI Meeting Assistants
Not enough data
7.4
19
Not enough data
7.3
20
Not enough data
7.3
20
Accessibility - AI Meeting Assistants
Not enough data
6.7
20
Not enough data
6.8
20
Not enough data
7.3
20
Agentic AI - AI Meeting Assistants
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.9
7
Meeting Capture & Retention - AI Meeting Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
8.0
80
Not enough data
7.6
78
Agentic AI - Visitor Identification
Not enough data
8.3
7
Agentic AI - Lead Scoring
Not enough data
8.2
48
Not enough data
8.4
48
Not enough data
7.9
47
Not enough data
7.9
48
Attribution
Not enough data
8.9
363
Not enough data
8.9
360
Not enough data
8.6
334
Discovery
Not enough data
9.0
369
Not enough data
8.6
342
Not enough data
8.7
361
Management
Not enough data
8.5
332
Not enough data
8.7
356
Platform
Not enough data
8.7
337
Not enough data
8.8
343
Agentic AI - Sales Performance Management
Not enough data
7.9
23
Not enough data
8.5
22
Not enough data
8.0
22
Incentives
7.5
55
Feature Not Available
7.5
55
Feature Not Available
6.2
54
Feature Not Available
7.4
52
7.9
228
Personalization
8.0
56
Feature Not Available
7.9
56
8.3
236
8.6
62
8.5
242
7.3
52
8.3
235
Administrative
8.6
60
8.4
236
8.0
52
8.4
230
7.9
51
8.2
230
Agentic AI - Email Tracking
8.7
9
7.8
90
8.3
9
7.7
90
8.3
9
7.7
90
8.7
9
7.7
89
7.6
9
7.5
89
7.6
9
7.6
88
8.0
9
7.6
88
Analytics
8.7
121
8.4
728
8.0
115
8.3
717
7.6
115
8.0
706
Customizations
9.0
121
8.5
718
9.2
124
8.8
723
8.6
126
8.4
723
8.4
121
8.3
714
8.7
123
8.5
704
Generative AI
8.0
71
7.9
617
Agentic AI - Outbound Call Tracking
6.7
5
7.8
44
5.3
5
7.9
44
Calling
8.0
64
8.1
331
8.0
55
7.9
324
7.8
55
8.1
320
8.6
55
8.3
317
6.3
5
7.5
47
Contacts
8.6
57
8.3
321
8.5
55
8.1
314
8.9
54
8.3
318
Insights
8.4
52
8.3
315
8.9
55
8.2
314
6.6
52
7.8
308
9.4
57
8.5
314
8.7
53
8.2
306
6.0
5
8.2
46
Agentic AI - Sales Coaching
Not enough data
8.9
11
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.6
11
Training
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
64
Not enough data
Feature Not Available
Feedback
Not enough data
8.0
64
Not enough data
7.7
65
Not enough data
Feature Not Available
Not enough data
7.8
65
Not enough data
8.0
63
Not enough data
7.9
63
Not enough data
Feature Not Available
Generative AI
Not enough data
8.0
54
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.7
14
Lead Intelligence
Not enough data
8.8
1024
Not enough data
8.8
600
Not enough data
9.0
1074
Lead Management
Not enough data
9.0
1011
Not enough data
8.6
900
Not enough data
9.0
1027
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
949
Data Availability - Marketing Account Intelligence
Not enough data
8.3
95
Data Accuracy - Marketing Account Intelligence
Not enough data
8.3
94
Categories
Categories
Shared Categories
Amplemarket and Apollo.io are categorized as Sales Engagement, AI Sales Assistant, Lead Intelligence, Buyer Intent Data Providers, AI Writing Assistant, Sales Intelligence, Email Verification, Outbound Call Tracking, Lead Capture, Email Tracking, and Sales Performance Management
Unique Categories
Amplemarket has no unique categories
Apollo.io is categorized as Calendar, Account Data Management, Visitor Identification, Email Deliverability, Sales Coaching, AI Meeting Assistants, Transcription, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, and AI Chatbots
Reviews
Reviewers' Company Size
Amplemarket
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
37.8%
Information Technology and Services
16.7%
Financial Services
7.6%
Human Resources
5.1%
Marketing and Advertising
5.1%
Other
27.6%
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.6%
Financial Services
4.2%
Other
50.2%
Alternatives
Discussions
What best practices or campaigns have worked best for folks out there? Happy to share our own. Thanks in advance!
1 Comment
CH
I love to export leads from LinkedIn posts! For example, if one of my competitors posts something that has a lot of engagement, I can easily export all...Read more
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What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
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