# Amperity vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate the straightforward setup process, especially with the available connectors, which streamlines initial implementation. - **Users say** Amperity offers a unique approach to data unification, delivering clear, actionable insights. Reviewers highlight its innovative features like the Identity Resolution Agent, which utilizes AI-driven data standardization to build first-party identity graphs more efficiently. - **According to verified reviews** , Salesforce Data 360 provides powerful no-code segment builders and streaming insights, enabling business users to work effectively with data without heavy reliance on technical teams. This capability is particularly praised for its ease of use in day-to-day operations. - **Reviewers mention** that while Amperity has strong features for operational identities and rules-based identity resolution, it sometimes struggles with configuration challenges that can impact user experience, particularly for those with specific workflow needs. - **G2 reviewers highlight** that both platforms offer robust support, but Salesforce Data 360 has a slight edge in user satisfaction regarding product direction and overall partnership experience, with users feeling more confident in its future developments. - **Users note** that while Amperity has a solid ease of use rating, Salesforce Data 360's comprehensive features, such as Einstein-powered capabilities, provide a more seamless experience for data processing and analysis, making it a preferred choice for many organizations. | | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 53 | 250 | | **Largest Market Segment** | Enterprise (46.2% of reviews) | Mid-Market (42.6% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### Amperity Pros: - Analytics Expertise (2 reviews) - Ease of Use (2 reviews) Cons: - Access Control (1 reviews) - Difficult Learning (1 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.3 (45 reviews) | 9.0 (96 reviews) | | **Ease of Use** | 8.0 (48 reviews) | 7.9 (193 reviews) | | **Ease of Setup** | 7.1 (21 reviews) | 7.3 (166 reviews) | | **Ease of Admin** | 8.5 (22 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 8.6 (45 reviews) | 8.6 (91 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (21 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 9.0 (47 reviews) | 9.0 (93 reviews) | --- ## Pricing ### Amperity #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 | #### Administration | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.6 (9 reviews) | #### Maintainence | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Amperity** | 7.6/10 | 41 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 | #### Data Sourcing | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 8.3 (34 reviews) | 8.9 (34 reviews) | | **Expandability** | 8.5 (34 reviews) | 9.2 (54 reviews) | | **Content Marketing** | 7.3 (30 reviews) | 8.5 (28 reviews) | | **Multiple Devices** | 7.3 (30 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 7.0 (32 reviews) | 8.6 (29 reviews) | | **Predictive Modeling** | 7.6 (30 reviews) | 8.6 (28 reviews) | | **Recommendation Engine** | 7.3 (27 reviews) | 8.7 (30 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Amperity | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 17.3% | 20.4% | | **Mid-Market** | 36.5% | 42.6% | | **Enterprise** | 46.2% | 37.0% | ### By Industry #### Amperity - **Retail:** 36.5% - **Apparel & Fashion:** 15.4% - **Marketing and Advertising:** 7.7% - **Airlines/Aviation:** 5.8% - **Food & Beverages:** 3.8% - **Health, Wellness and Fitness:** 3.8% - **Hospitality:** 3.8% - **Restaurants:** 3.8% - **Telecommunications:** 3.8% - **Insurance:** 1.9% - **Other:** 13.5% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 17.1% - **Computer Software:** 8.8% - **Financial Services:** 7.4% - **Consulting:** 6.0% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.2% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.4% --- ## Alternatives ### Alternatives to Amperity - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (785 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) --- ## Top Discussions ### Amperity No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amperity-vs-salesforce-data-360-formerly-data-cloud)