# Amperity, Dynamics 365 Customer Insights vs Salesforce Data 360 (formerly Data Cloud) Comparison | | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.0 out of 5 | 4.3 out of 5 | | **Total Reviews** | 53 | 19 | 249 | | **Largest Market Segment** | Enterprise (46.2% of reviews) | Mid-Market (75.0% of reviews) | Mid-Market (42.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### Amperity Pros: - Analytics Expertise (3 reviews) - Data Accuracy (2 reviews) Cons: - Access Control (1 reviews) - Difficult Learning (1 reviews) ### Dynamics 365 Customer Insights **Not enough data** ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Meets Requirements** | 8.3 (45 reviews) | 8.2 (11 reviews) | 9.0 (96 reviews) | | **Ease of Use** | 8.0 (48 reviews) | 7.2 (10 reviews) | 7.9 (192 reviews) | | **Ease of Setup** | 7.1 (21 reviews) | Not enough data | 7.3 (165 reviews) | | **Ease of Admin** | 8.5 (22 reviews) | Not enough data | 8.5 (46 reviews) | | **Quality of Support** | 8.6 (45 reviews) | 8.1 (8 reviews) | 8.6 (91 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (21 reviews) | Not enough data | 9.3 (45 reviews) | | **Product Direction (% positive)** | 9.0 (47 reviews) | 6.8 (11 reviews) | 9.0 (93 reviews) | --- ## Pricing ### Amperity #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Dynamics 365 Customer Insights** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **1st-Party Data Integration** | Not enough data | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Audience Segmentation** | Not enough data | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Data Permissions** | Not enough data | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Dynamics 365 Customer Insights** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 | #### Administration | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Data Modelling** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Business Glossary** | Not enough data | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Sensitive Data Compliance** | Not enough data | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Access Control** | Not enough data | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Data Preparation** | Not enough data | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | Not enough data | 9.6 (9 reviews) | #### Maintainence | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Data Quality Management** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Amperity** | 7.6/10 | 41 | | **Dynamics 365 Customer Insights** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 | #### Data Sourcing | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Data Enrichment** | 8.3 (34 reviews) | Not enough data | 8.9 (34 reviews) | | **Expandability** | 8.5 (34 reviews) | Not enough data | 9.2 (53 reviews) | | **Content Marketing** | 7.3 (30 reviews) | Feature Not Available | 8.5 (28 reviews) | | **Multiple Devices** | 7.3 (30 reviews) | Feature Not Available | 9.1 (29 reviews) | #### Intelligence | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Marketing Metrics** | 7.0 (32 reviews) | Not enough data | 8.6 (29 reviews) | | **Predictive Modeling** | 7.6 (30 reviews) | Not enough data | 8.6 (28 reviews) | | **Recommendation Engine** | 7.3 (27 reviews) | Not enough data | 8.7 (30 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Dynamics 365 Customer Insights** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Audience Insights** | Not enough data | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Network Analysis** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Marketing Integrations** | Not enough data | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Dynamics 365 Customer Insights** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | Not enough data | #### Functionality | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Multi-Domain** | Not enough data | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | Not enough data | #### Security | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Data Governance** | Not enough data | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Amperity** | N/A | N/A | | **Dynamics 365 Customer Insights** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Amperity (1):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Amperity | Dynamics 365 Customer Insights | Salesforce Data 360 (formerly Data Cloud) | |---|---|---|---| | **Small-Business** | 17.3% | 25.0% | 20.5% | | **Mid-Market** | 36.5% | 75.0% | 42.8% | | **Enterprise** | 46.2% | 0% | 36.7% | ### By Industry #### Amperity - **Retail:** 36.5% - **Apparel & Fashion:** 15.4% - **Marketing and Advertising:** 7.7% - **Airlines/Aviation:** 5.8% - **Food & Beverages:** 3.8% - **Health, Wellness and Fitness:** 3.8% - **Hospitality:** 3.8% - **Restaurants:** 3.8% - **Telecommunications:** 3.8% - **Insurance:** 1.9% - **Other:** 13.5% #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 17.1% - **Computer Software:** 8.8% - **Financial Services:** 6.9% - **Consulting:** 6.0% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.2% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.6% --- ## Alternatives ### Alternatives to Amperity - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews) ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) --- ## Top Discussions ### Amperity No discussions available for this product. ### Dynamics 365 Customer Insights No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amperity-vs-dynamics-365-customer-insights-vs-salesforce-data-360-formerly-data-cloud)