Compare Ambition and Zoho CRM 
At a Glance
Market Segments
Mid-Market (56.1% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
No pricing available
Free
Ambition
Star Rating
(586)4.6 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AmbitionZoho CRM
Star Rating
(2,894)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho CRM excels in providing a comprehensive suite of features at a competitive price, making it a popular choice for small businesses. Users appreciate its ability to integrate sales automation, analytics, and multichannel engagement, which helps streamline operations and drive growth.
- Users say that Ambition stands out for its customization options, allowing both individual representatives and teams to tailor their experience. Recent updates have improved the speed of data population, providing real-time statistics that enhance decision-making and performance tracking.
- Reviewers mention that Zoho CRM's user-friendly interface and seamless integration with other software make it easy to navigate. This ease of use is frequently highlighted by users who value the platform's ability to consolidate sales, support, and customer data in one place.
- According to verified reviews, Ambition shines in its quality of support, with users noting the responsiveness and helpfulness of the customer service team. This level of support is crucial for users who need assistance with the platform's features and functionalities.
- G2 reviewers highlight that while Zoho CRM has a larger market presence and a higher overall satisfaction score, Ambition's focus on sales gamification and performance management is particularly appealing to mid-market companies looking to motivate their teams through competition and recognition.
- Users report that both platforms have their strengths, but Zoho CRM's affordability and extensive feature set make it a strong contender for small businesses, while Ambition's advanced customization and real-time data capabilities cater well to organizations that prioritize performance tracking and goal setting.
Pricing
Entry-Level Pricing
Ambition
No pricing availableZoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Ambition
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
9.0
466
8.4
2,460
Ease of Use
9.0
465
8.3
2,479
Ease of Setup
8.3
139
8.0
1,250
Ease of Admin
8.4
131
8.0
1,019
Quality of Support
9.2
401
7.6
2,253
Has the product been a good partner in doing business?
9.4
132
8.0
995
Product Direction (% positive)
8.8
453
8.0
2,395
Features by Category
Sales Force Automation
Not enough data
8.5
1647
|
Verified
Not enough data
8.3
876
|
Verified
Not enough data
8.2
1566
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
7.8
1186
|
Verified
Not enough data
8.4
671
|
Verified
Not enough data
7.9
1217
|
Verified
Not enough data
8.0
1209
|
Verified
Not enough data
8.2
1323
|
Verified
Marketing Automation
Not enough data
8.0
1343
|
Verified
Not enough data
7.9
1304
|
Verified
Not enough data
8.4
1538
|
Verified
Not enough data
7.9
1126
|
Verified
Customer Support
Not enough data
8.0
1201
|
Verified
Not enough data
7.9
1204
|
Verified
Not enough data
7.9
1236
|
Verified
Not enough data
7.8
1068
|
Verified
Not enough data
8.0
1113
|
Verified
Reporting & Analytics
Not enough data
8.2
1510
|
Verified
Not enough data
8.2
1559
|
Verified
Not enough data
8.1
1055
|
Verified
Mobile & Social
Not enough data
8.1
1082
|
Verified
Not enough data
8.0
1091
|
Verified
Not enough data
8.0
1201
|
Verified
Platform
Not enough data
8.1
865
|
Verified
Not enough data
8.1
838
|
Verified
Not enough data
8.4
857
|
Verified
Not enough data
8.1
647
|
Verified
Not enough data
7.8
547
|
Verified
Not enough data
8.1
718
|
Verified
Not enough data
8.4
845
|
Verified
Not enough data
8.1
661
|
Verified
Integration
Not enough data
8.3
651
|
Verified
Not enough data
8.1
640
|
Verified
Not enough data
8.0
600
|
Verified
Generative AI
Not enough data
8.2
180
Agentic AI - CRM
Not enough data
8.0
65
Not enough data
8.3
63
Not enough data
8.1
66
Not enough data
8.0
65
Not enough data
8.3
64
Not enough data
8.3
64
Not enough data
8.3
64
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
8.7
208
|
Verified
8.7
58
|
Verified
8.7
223
|
Verified
8.7
57
|
Verified
8.9
230
|
Verified
8.7
57
|
Verified
9.0
207
|
Verified
8.5
53
|
Verified
8.6
195
|
Verified
8.5
55
|
Verified
9.1
48
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
8.8
215
|
Verified
8.9
61
|
Verified
Feature Not Available
8.8
59
9.0
208
|
Verified
8.7
45
Platform
8.6
232
|
Verified
8.8
65
|
Verified
8.8
227
|
Verified
8.9
64
|
Verified
8.7
184
|
Verified
8.8
58
|
Verified
8.7
175
|
Verified
8.8
63
|
Verified
8.9
233
|
Verified
8.8
63
|
Verified
Employee Features
9.0
248
|
Verified
8.9
66
|
Verified
8.7
241
|
Verified
8.8
68
|
Verified
7.9
112
|
Verified
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.3
27
Not enough data
8.1
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
161
Not enough data
8.8
157
Not enough data
8.3
146
Not enough data
8.2
142
Not enough data
8.9
155
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.6
143
Not enough data
8.2
139
Not enough data
7.9
121
AI and Automation
Not enough data
8.3
147
Not enough data
8.5
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.5
69
Agentic AI - Sales Engagement
Not enough data
7.9
28
Not enough data
7.8
26
Not enough data
8.0
27
Not enough data
7.9
26
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
8.1
26
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Sales Team
10.0
6
Not enough data
10.0
6
Not enough data
9.7
5
Not enough data
Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Mapping
Feature Not Available
Not enough data
10.0
5
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.9
57
Agentic AI - Customer Journey Mapping
Not enough data
7.1
12
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Lead Monitoring
Not enough data
9.0
42
Not enough data
8.9
42
Not enough data
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
Not enough data
8.3
42
Not enough data
8.5
42
Not enough data
8.1
42
Not enough data
8.3
42
Analytics
Not enough data
9.1
42
Not enough data
8.8
42
Customization
Not enough data
8.7
41
Not enough data
8.6
41
Not enough data
8.7
42
Not enough data
8.7
42
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
Not enough data
8.5
21
Not enough data
8.6
22
Not enough data
8.0
21
Discovery
Not enough data
8.6
22
Not enough data
8.3
21
Not enough data
8.3
22
Management
Not enough data
8.4
22
Not enough data
8.4
22
Platform
Not enough data
8.4
22
Not enough data
8.3
21
Agentic AI - Sales Performance Management
9.0
5
7.9
21
9.0
5
8.1
20
9.0
5
7.9
21
Incentives
9.1
155
|
Verified
8.2
154
|
Verified
9.2
221
|
Verified
8.4
161
|
Verified
8.2
65
8.0
153
|
Verified
9.5
250
|
Verified
8.4
162
|
Verified
Personalization
9.3
233
|
Verified
8.5
178
|
Verified
9.0
216
|
Verified
8.6
179
|
Verified
9.3
256
|
Verified
8.6
185
|
Verified
9.3
240
|
Verified
8.4
172
|
Verified
Administrative
9.3
216
|
Verified
8.5
170
|
Verified
9.3
217
|
Verified
8.5
174
|
Verified
9.4
206
|
Verified
8.4
162
Agentic AI - Email Tracking
Not enough data
7.7
30
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.0
29
Not enough data
7.0
30
Not enough data
7.4
30
Not enough data
7.6
29
Analytics
Not enough data
8.3
139
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.8
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.5
29
Not enough data
7.5
29
Not enough data
7.1
29
Not enough data
7.4
29
Not enough data
7.5
29
Data Sourcing
Not enough data
8.3
145
Not enough data
8.4
149
Not enough data
8.3
142
Not enough data
8.6
156
Not enough data
8.5
147
Predictive Analytics
Not enough data
8.5
147
Not enough data
8.3
139
Not enough data
8.0
124
Not enough data
8.2
130
Sales Management
Not enough data
8.5
154
Not enough data
8.3
131
Not enough data
8.5
145
Not enough data
8.8
152
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
8.7
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
89
|
Verified
Not enough data
8.9
49
Not enough data
Feedback
8.9
108
|
Verified
Not enough data
9.1
140
|
Verified
Not enough data
8.9
120
|
Verified
Not enough data
9.4
142
|
Verified
Not enough data
8.9
143
|
Verified
Not enough data
9.0
138
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
Generative AI
9.8
10
Not enough data
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ambition and Zoho CRM are categorized as Sales Performance Management and Sales Gamification
Unique Categories
Ambition is categorized as Sales Coaching and Customer Revenue Optimization
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Email Tracking, CRM, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Ambition
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.3%
Information Technology and Services
11.5%
Logistics and Supply Chain
10.8%
Financial Services
7.4%
Telecommunications
5.3%
Other
49.7%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.8%
Financial Services
3.6%
Real Estate
3.5%
Other
58.2%
Discussions
What are the most engaging games for your sales teams?
3 Comments
Official Response from Ambition
Need some inspiration for contest ideas? Check out our recent post here. Hope this helps!...Read more
What is the best way to utilize Ambition for small and remote teams
1 Comment
Official Response from Ambition
Hey Ryan,
Mary from Ambition here. Several remote teams really utilize our scorecards and triggered alert features for their remote teams. Our entire...Read more
How long from action does it take to update stats to Ambition?
1 Comment
Official Response from Ambition
Hey Marcus!
On average, data coming from Salesforce Objects updates every 45 seconds. This is to help save on incessant API calls. If you are utilizing...Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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