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At a Glance
Market Segments
Mid-Market (56.1% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Ambition
Star Rating
(581)4.6 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AmbitionZoho CRM
Star Rating
(2,847)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho CRM's Contact & Account Management feature scores an 8.5, providing solid functionality for managing customer relationships, while Ambition excels with a higher score in Team Competitions at 8.9, making it a better choice for organizations focused on gamification and team performance.
- Reviewers mention that Ambition's Quality of Support is rated at 9.2, significantly higher than Zoho CRM's 7.6, indicating that users find Ambition's customer service more responsive and helpful when issues arise.
- G2 users highlight that Zoho CRM's Ease of Use is rated at 8.2, which is decent, but Ambition shines with a score of 9.0, suggesting that users find it more intuitive and user-friendly for daily operations.
- Users on G2 report that Ambition's Sales Force Automation features, particularly in Opportunity & Pipeline Management, are rated at 8.1, while Zoho CRM offers a similar score but lacks the advanced analytics that Ambition provides, making it less effective for tracking sales performance.
- Reviewers say that Ambition's Training Mode scores a perfect 10.0, which is a standout feature for onboarding new users, whereas Zoho CRM does not have a comparable feature, making it less appealing for teams needing extensive training resources.
- Users report that while both platforms offer CRM Integration, Ambition's integration capabilities are rated at 8.8, slightly lower than Zoho CRM's 8.9, but users mention that Ambition's integrations are more seamless and better suited for performance tracking.
Pricing
Entry-Level Pricing
Ambition
No pricing availableZoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Ambition
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
9.0
464
8.4
2,425
Ease of Use
9.0
463
8.3
2,438
Ease of Setup
8.3
138
8.0
1,207
Ease of Admin
8.4
131
8.0
1,010
Quality of Support
9.2
399
7.6
2,219
Has the product been a good partner in doing business?
9.4
132
8.0
986
Product Direction (% positive)
8.8
451
8.0
2,360
Features by Category
Sales Force Automation
Not enough data
8.5
1625
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.2
1547
|
Verified
Not enough data
8.2
1623
|
Verified
Not enough data
7.8
1186
|
Verified
Not enough data
8.4
667
|
Verified
Not enough data
7.9
1216
|
Verified
Not enough data
8.0
1206
|
Verified
Not enough data
8.2
1318
|
Verified
Marketing Automation
Not enough data
8.0
1335
|
Verified
Not enough data
7.9
1299
|
Verified
Not enough data
8.4
1521
|
Verified
Not enough data
7.9
1124
|
Verified
Customer Support
Not enough data
8.0
1199
|
Verified
Not enough data
7.9
1200
|
Verified
Not enough data
7.9
1234
|
Verified
Not enough data
7.8
1067
|
Verified
Not enough data
8.0
1110
|
Verified
Reporting & Analytics
Not enough data
8.2
1496
|
Verified
Not enough data
8.2
1552
|
Verified
Not enough data
8.1
1052
|
Verified
Mobile & Social
Not enough data
8.1
1080
|
Verified
Not enough data
8.0
1091
|
Verified
Not enough data
8.0
1196
|
Verified
Platform
Not enough data
8.1
856
|
Verified
Not enough data
8.1
829
|
Verified
Not enough data
8.4
859
|
Verified
Not enough data
8.1
649
|
Verified
Not enough data
7.8
549
|
Verified
Not enough data
8.1
719
|
Verified
Not enough data
8.4
840
|
Verified
Not enough data
8.1
662
|
Verified
Integration
Not enough data
8.3
650
|
Verified
Not enough data
8.1
634
|
Verified
Not enough data
8.0
599
|
Verified
Generative AI
Not enough data
8.2
179
Agentic AI - CRM
Not enough data
8.1
64
Not enough data
8.3
62
Not enough data
8.0
63
Not enough data
8.0
63
Not enough data
8.2
63
Not enough data
8.2
63
Not enough data
8.2
63
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
8.7
208
|
Verified
8.7
58
|
Verified
8.7
223
|
Verified
8.7
57
|
Verified
8.9
230
|
Verified
8.7
57
|
Verified
9.0
207
|
Verified
8.5
53
|
Verified
8.6
195
|
Verified
8.5
55
|
Verified
9.1
48
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
8.8
215
|
Verified
8.9
61
|
Verified
Feature Not Available
8.8
59
9.0
208
|
Verified
8.7
45
Platform
8.6
232
|
Verified
8.8
65
|
Verified
8.8
227
|
Verified
8.9
64
|
Verified
8.7
184
|
Verified
8.8
58
|
Verified
8.7
175
|
Verified
8.8
63
|
Verified
8.9
233
|
Verified
8.8
63
|
Verified
Employee Features
9.0
248
|
Verified
8.9
66
|
Verified
8.7
241
|
Verified
8.8
68
|
Verified
7.9
112
|
Verified
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.1
27
Not enough data
8.0
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
160
Not enough data
8.8
156
Not enough data
8.3
146
Not enough data
8.2
141
Not enough data
8.9
154
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.5
143
Not enough data
8.2
138
Not enough data
7.9
121
AI and Automation
Not enough data
8.2
147
Not enough data
8.4
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.4
69
Agentic AI - Sales Engagement
Not enough data
7.8
27
Not enough data
7.7
25
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
7.6
26
Not enough data
7.9
26
Not enough data
8.0
25
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Sales Team
10.0
6
Not enough data
10.0
6
Not enough data
9.7
5
Not enough data
Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Mapping
Feature Not Available
Not enough data
10.0
5
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
8.4
97
Not enough data
8.6
92
Not enough data
8.5
96
Not enough data
8.3
88
Not enough data
8.8
55
Agentic AI - Customer Journey Mapping
Not enough data
6.7
10
Content
Not enough data
8.9
78
Not enough data
8.6
75
Not enough data
8.5
75
Not enough data
8.7
76
Not enough data
8.6
74
Collaboration
Not enough data
8.7
75
Not enough data
8.5
77
Not enough data
8.9
79
Not enough data
8.9
82
Not enough data
8.7
76
Not enough data
8.6
74
Lead Monitoring
Not enough data
9.0
41
Not enough data
8.9
41
Not enough data
8.7
41
Agentic AI - Lead Capture
Not enough data
7.1
26
Not enough data
7.1
26
Data Capture
Not enough data
8.3
41
Not enough data
8.5
41
Not enough data
8.1
41
Not enough data
8.3
41
Analytics
Not enough data
9.1
41
Not enough data
8.8
41
Customization
Not enough data
8.7
40
Not enough data
8.5
40
Not enough data
8.8
41
Not enough data
8.7
41
Agentic AI - Lead Scoring
Not enough data
6.1
11
Not enough data
6.4
12
Not enough data
6.4
11
Not enough data
6.5
11
Attribution
Not enough data
8.4
20
Not enough data
8.5
21
Not enough data
7.9
20
Discovery
Not enough data
8.6
21
Not enough data
8.3
20
Not enough data
8.2
21
Management
Not enough data
8.3
21
Not enough data
8.3
21
Platform
Not enough data
8.3
21
Not enough data
8.3
20
Agentic AI - Sales Performance Management
9.0
5
7.9
20
9.0
5
8.2
19
9.0
5
7.8
20
Incentives
9.1
155
|
Verified
8.2
152
|
Verified
9.2
221
|
Verified
8.3
159
|
Verified
8.2
65
8.0
151
|
Verified
9.5
250
|
Verified
8.4
160
|
Verified
Personalization
9.3
233
|
Verified
8.5
176
|
Verified
9.0
216
|
Verified
8.6
177
|
Verified
9.4
254
|
Verified
8.6
183
|
Verified
9.3
239
|
Verified
8.4
170
|
Verified
Administrative
9.3
215
|
Verified
8.5
168
|
Verified
9.3
217
|
Verified
8.5
172
|
Verified
9.4
206
|
Verified
8.3
160
Agentic AI - Email Tracking
Not enough data
7.6
29
Not enough data
7.4
28
Not enough data
7.5
29
Not enough data
6.9
28
Not enough data
6.9
29
Not enough data
7.4
29
Not enough data
7.5
28
Analytics
Not enough data
8.3
138
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.7
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.4
28
Not enough data
7.5
28
Not enough data
7.0
28
Not enough data
7.3
28
Not enough data
7.4
28
Data Sourcing
Not enough data
8.3
143
Not enough data
8.4
147
Not enough data
8.3
140
Not enough data
8.6
152
Not enough data
8.5
144
Predictive Analytics
Not enough data
8.5
144
Not enough data
8.3
136
Not enough data
8.0
122
Not enough data
8.2
128
Sales Management
Not enough data
8.5
151
Not enough data
8.3
129
Not enough data
8.5
142
Not enough data
8.8
149
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
8.7
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
89
|
Verified
Not enough data
8.9
49
Not enough data
Feedback
8.9
108
|
Verified
Not enough data
9.1
140
|
Verified
Not enough data
8.9
120
|
Verified
Not enough data
9.4
142
|
Verified
Not enough data
8.9
143
|
Verified
Not enough data
9.0
138
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
Generative AI
9.8
10
Not enough data
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ambition and Zoho CRM are categorized as Sales Performance Management and Sales Gamification
Unique Categories
Ambition is categorized as Sales Coaching and Customer Revenue Optimization
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Quote Management, Email Tracking, CRM, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Ambition
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Information Technology and Services
11.5%
Logistics and Supply Chain
10.8%
Financial Services
7.4%
Internet
5.3%
Other
49.6%
Information Technology and Services
16.0%
Computer Software
9.8%
Marketing and Advertising
8.9%
Real Estate
3.5%
Financial Services
3.5%
Other
58.2%
Alternatives
Discussions
What are the most engaging games for your sales teams?
3 Comments
Official Response from Ambition
Need some inspiration for contest ideas? Check out our recent post here. Hope this helps!...Read more
How long from action does it take to update stats to Ambition?
1 Comment
Official Response from Ambition
Hey Marcus!
On average, data coming from Salesforce Objects updates every 45 seconds. This is to help save on incessant API calls. If you are utilizing...Read more
What is the best way to utilize Ambition for small and remote teams
1 Comment
Official Response from Ambition
Hey Ryan,
Mary from Ambition here. Several remote teams really utilize our scorecards and triggered alert features for their remote teams. Our entire...Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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