# Ambassador Software, Roster vs Smile.io Comparison

| | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 75 | 62 | 436 | 
| **Largest Market Segment** | Small-Business (47.2% of reviews) | Small-Business (80.7% of reviews) | Small-Business (92.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free | 

---
## Top Pros & Cons

### Ambassador Software

Pros:
- Ease of Use (22 reviews)
- Customer Support (14 reviews)

Cons:
- Lack of Customization (5 reviews)
- Learning Curve (5 reviews)

### Roster

Pros:
- Ease of Use (6 reviews)
- Customer Support (5 reviews)

Cons:
- Missing Features (3 reviews)
- Inaccuracy (2 reviews)

### Smile.io

Pros:
- Ease of Use (169 reviews)
- Customer Support (135 reviews)

Cons:
- Expensive (72 reviews)
- Limited Customization (49 reviews)

---
## Ratings Comparison
| Rating | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (68 reviews) | 8.6 (32 reviews) | 8.6 (423 reviews) | 
  | **Ease of Use** | 8.6 (71 reviews) | 8.9 (32 reviews) | 9.1 (428 reviews) | 
  | **Ease of Setup** | 7.7 (62 reviews) | 8.3 (20 reviews) | 9.1 (411 reviews) | 
  | **Ease of Admin** | 8.6 (58 reviews) | 8.8 (18 reviews) | 9.1 (289 reviews) | 
  | **Quality of Support** | 9.2 (69 reviews) | 9.4 (31 reviews) | 9.5 (396 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (59 reviews) | 9.4 (18 reviews) | 9.3 (282 reviews) | 
  | **Product Direction (% positive)** | 8.5 (70 reviews) | 10.0 (29 reviews) | 9.2 (414 reviews) | 

---
## Pricing

### Ambassador Software

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roster

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Smile.io

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Up to 200 monthly orders

Key Features:
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards

[Browse all 5 editions](https://www.g2.com/products/smile-io/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Email Marketing

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | Not enough data | 

#### Lead Management

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Program Management** | Not enough data | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | Not enough data | 

#### Social

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Social Listening** | Not enough data | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 7.0 (5 reviews) | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Messenger

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | Not enough data | 

#### Channels

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | Not enough data | 

#### Customers

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Detection

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Payment Verification** | Not enough data | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 

#### Analysis 

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **ID Analytics** | Not enough data | Not enough data | Not enough data | 
| **Intelligence Reporting** | Not enough data | Not enough data | Not enough data | 
| **Incident Reports** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Fraud Markers** | Not enough data | Not enough data | Not enough data | 
| **Transaction Scoring** | Not enough data | Not enough data | Not enough data | 
| **Blacklisting** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Fraud Detection

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | 8.4/10 | 35 |
| **Roster** | 8.7/10 | 10 |
| **Smile.io** | N/A | N/A |

#### Link Options

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Custom Links** | 8.7 (34 reviews) | 9.6 (8 reviews) | Not enough data | 
| **Referral Link Generator** | 9.3 (34 reviews) | 9.6 (9 reviews) | Not enough data | 
| **Smart Link** | 8.5 (28 reviews) | 8.3 (6 reviews) | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Email Updates** | 8.5 (33 reviews) | 8.3 (10 reviews) | Not enough data | 
| **Affiliate Tracking** | 8.9 (32 reviews) | 9.3 (10 reviews) | Not enough data | 
| **Cookieless Tracking** | 8.2 (30 reviews) | 9.4 (6 reviews) | Not enough data | 

#### Affiliate Management

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Affiliate Network** | 8.3 (27 reviews) | Feature Not Available | Not enough data | 
| **Commissions and Payouts** | 8.9 (32 reviews) | 8.0 (9 reviews) | Not enough data | 
| **Customization** | 8.5 (31 reviews) | 7.2 (9 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Survey Management

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Rewards and Incentives

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Rewards & Incentives

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Reward Catalog** | Not enough data | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | Not enough data | 
| **Bulk Ordering** | Not enough data | Not enough data | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Analytics & Reporting** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Reward API** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Rewards and Incentives

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | 7.8/10 | 12 |
| **Roster** | N/A | N/A |
| **Smile.io** | 7.8/10 | 394 |

#### Loyalty Experience

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Loyalty Engine** | 8.3 (12 reviews) | Not enough data | 9.1 (379 reviews) | 
| **Rewards** | 8.8 (12 reviews) | Not enough data | 8.8 (382 reviews) | 
| **Membership** | 8.3 (12 reviews) | Not enough data | 8.4 (351 reviews) | 
| **Personalization** | 8.2 (12 reviews) | Not enough data | 7.9 (345 reviews) | 
| **Gamification** | 6.9 (12 reviews) | Not enough data | 6.8 (338 reviews) | 
| **Loyalty Cards** | 6.3 (12 reviews) | Not enough data | 6.7 (333 reviews) | 

#### Loyalty Platform

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Communication Tools** | 8.2 (12 reviews) | Not enough data | 7.9 (345 reviews) | 
| **Customer Relationship Management (CRM)** | 7.4 (12 reviews) | Not enough data | 8.1 (340 reviews) | 
| **Loyalty Analytics** | 7.9 (12 reviews) | Not enough data | 8.1 (344 reviews) | 
| **Localization** | 7.2 (12 reviews) | Not enough data | 7.6 (330 reviews) | 
| **Integrations** | 8.1 (12 reviews) | Not enough data | 8.5 (358 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (122 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.0 (124 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (121 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.1 (123 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | 8.5/10 | 12 |
| **Smile.io** | N/A | N/A |

#### Influencer Marketing

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Influencer Recruitment** | Not enough data | Feature Not Available | Not enough data | 
| **Influencer Scoring** | Not enough data | Feature Not Available | Not enough data | 
| **Audience Analysis** | Not enough data | Feature Not Available | Not enough data | 
| **Influencer Segmentation** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Influencer Collaboration** | Not enough data | 8.1 (9 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Content Approval** | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Campaign Analytics** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **Reporting and Dashboards** | Not enough data | 7.6 (11 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | 8.3 (9 reviews) | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | Not enough data | 
| **Influencer Compensation** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Social Commerce** | Not enough data | Feature Not Available | Not enough data | 
| **E-Commerce Integration** | Not enough data | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Conversational Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Conversational AI - Conversational Commerce Platforms

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **AI chatbots** | Not enough data | Not enough data | Not enough data | 
| **Messaging and Notifications** | Not enough data | Not enough data | Not enough data | 
| **AI agents ** | Not enough data | Not enough data | Not enough data | 
| **Voice assistants** | Not enough data | Not enough data | Not enough data | 
| **Communication apps** | Not enough data | Not enough data | Not enough data | 

#### Platform integration - Conversational Commerce Platforms

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Ecommerce stores** | Not enough data | Not enough data | Not enough data | 
| **Sales channels** | Not enough data | Not enough data | Not enough data | 
| **Payment Platform** | Not enough data | Not enough data | Not enough data | 
| **Internal tools** | Not enough data | Not enough data | Not enough data | 

#### Analytics and Reporting - Conversational Commerce Platforms

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Conversational analytics** | Not enough data | Not enough data | Not enough data | 
| **Advance reporting** | Not enough data | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | 7.1/10 | 7 |
| **Roster** | N/A | N/A |
| **Smile.io** | 6.5/10 | 14 |

#### Agentic AI - Customer Advocacy

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (7 reviews) | Not enough data | 6.9 (13 reviews) | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 6.7 (13 reviews) | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 6.0 (14 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Ambassador Software** | N/A | N/A |
| **Roster** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Discovery

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Referral Program** | Not enough data | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | Not enough data | 

#### Insight

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | Not enough data | 

#### Mobile

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)

**Unique to Ambassador Software (8):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Survey Software](https://www.g2.com/categories/survey), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives), [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection)

**Unique to Roster (2):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Smile.io (1):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Ambassador Software | Roster | Smile.io | 
|---|---|---|---|
| **Small-Business** | 47.2% | 80.7% | 92.4% | 
| **Mid-Market** | 44.4% | 17.5% | 7.6% | 
| **Enterprise** | 8.3% | 1.8% | 0% | 

### By Industry

#### Ambassador Software

- **Computer Software:** 9.7%
- **Financial Services:** 9.7%
- **Information Technology and Services:** 6.9%
- **Health, Wellness and Fitness:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Manufacturing:** 4.2%
- **Banking:** 4.2%
- **Education Management:** 4.2%
- **Food & Beverages:** 4.2%
- **Automotive:** 2.8%
- **Other:** 43.1%

#### Roster

- **Consumer Goods:** 25.0%
- **Health, Wellness and Fitness:** 21.4%
- **Apparel & Fashion:** 14.3%
- **Sporting Goods:** 8.9%
- **Retail:** 5.4%
- **Food & Beverages:** 5.4%
- **Marketing and Advertising:** 3.6%
- **Construction:** 3.6%
- **Wine and Spirits:** 1.8%
- **Sports:** 1.8%
- **Other:** 8.9%

#### Smile.io

- **Retail:** 33.5%
- **Apparel & Fashion:** 13.0%
- **Consumer Goods:** 8.6%
- **Cosmetics:** 8.1%
- **Food & Beverages:** 7.9%
- **Health, Wellness and Fitness:** 6.0%
- **Arts and Crafts:** 3.5%
- **Sporting Goods:** 3.3%
- **Marketing and Advertising:** 2.1%
- **Food Production:** 1.9%
- **Other:** 12.1%

---
## Alternatives

### Alternatives to Ambassador Software

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- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) — 4.4/5 stars (435 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [PostBeyond by Influitive](https://www.g2.com/products/postbeyond-by-influitive/reviews) — 4.6/5 stars (401 reviews)

### Alternatives to Roster

- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (737 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (918 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (704 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)

### Alternatives to Smile.io

- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (588 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) — 4.5/5 stars (110 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (361 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (416 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1580 reviews)

---
## Top Discussions

### Ambassador Software

No discussions available for this product.

### Roster

No discussions available for this product.

### Smile.io

- Title: [What are Smile rewards?](https://www.g2.com/discussions/what-are-smile-rewards) — 1 comment *(includes official response)*
  > **Top comment:** "Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards..."
- Title: [Is smile IO for free?](https://www.g2.com/discussions/is-smile-io-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic..."
- Title: [What is JS smile io?](https://www.g2.com/discussions/what-is-js-smile-io) — 1 comment *(includes official response)*
  > **Top comment:** "You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:..."
- Title: [How does smile app work?](https://www.g2.com/discussions/how-does-smile-app-work) — 1 comment *(includes official response)*
  > **Top comment:** "The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ambassador-software-vs-roster-vs-smile-io)