# Amazon Simple Email Service (Amazon SES) vs Zoho Campaigns Comparison
---
## AI Generated Summary
- Users report that Zoho Campaigns excels in **Email and Mobile Preview** with a score of 8.4, allowing for better visualization of campaigns before sending. In contrast, Amazon SES received a lower score of 7.7, indicating less robust preview capabilities.
- Reviewers mention that Zoho Campaigns offers superior **Template Creation** features, scoring 8.5, which facilitates easier design and customization of emails. Amazon SES, however, scored only 6.8, suggesting a more limited template creation experience.
- G2 users highlight that Zoho Campaigns provides better **Automated Email Responses** with a score of 8.4, enhancing user engagement through timely follow-ups. Amazon SES, on the other hand, scored 7.4, indicating a less effective automation feature.
- Users on G2 report that Zoho Campaigns has a more user-friendly **Email Segmentation** feature, scoring 8.4, which allows for targeted marketing efforts. Amazon SES scored 7.5, suggesting it may not be as intuitive for segmenting email lists.
- Reviewers mention that Zoho Campaigns shines in **Manage Email Deliverability** with a score of 8.3, helping users ensure their emails reach inboxes. Amazon SES scored slightly higher at 8.4, but the difference is minimal, indicating both platforms are effective in this area.
- Users say that Zoho Campaigns provides a more comprehensive **Reporting & Analytics** feature, scoring 8.6, which helps users track campaign performance effectively. In comparison, Amazon SES scored 7.4, suggesting it may lack some depth in analytics capabilities.



| | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 203 | 1,041 | 
| **Largest Market Segment** | Small-Business (47.2% of reviews) | Small-Business (79.3% of reviews) | 
| **Entry Level Price** | $0.10 per 1,000 email | Free | 

---
## Top Pros & Cons

### Amazon Simple Email Service (Amazon SES)

Pros:
- Deliverability (12 reviews)
- Affordable (11 reviews)

Cons:
- Difficult Setup (8 reviews)
- Poor Customer Support (6 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (33 reviews)
- Automation (24 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 8.8 (172 reviews) | 8.7 (808 reviews) | 
  | **Ease of Use** | 8.5 (173 reviews) | 8.5 (813 reviews) | 
  | **Ease of Setup** | 8.2 (101 reviews) | 8.5 (521 reviews) | 
  | **Ease of Admin** | 8.5 (81 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 8.0 (158 reviews) | 8.4 (751 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (80 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 8.5 (167 reviews) | 8.5 (789 reviews) | 

---
## Pricing

### Amazon Simple Email Service (Amazon SES)

#### Entry-Level Pricing

Plan: Email Messages

Price: $0.10 per 1,000 email

Description: *An outbound message is defined as a single email communication sent to a single email address. A single email communication sent to multiple recipients is considered to be a unique message to each recipient.


[Browse all 4 editions](https://www.g2.com/products/amazon-simple-email-service-amazon-ses/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amazon Simple Email Service (Amazon SES)** | N/A | N/A |
| **Zoho Campaigns** | 8.5/10 | 738 |

#### Email Marketing

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (615 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.5 (654 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.6 (575 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.5 (644 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (635 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.3 (619 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (529 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (282 reviews) | 

#### Reporting & Analytics

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.7 (593 reviews) ✓ Verified | 

#### Generative AI

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (401 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (299 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (213 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (149 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Amazon Simple Email Service (Amazon SES)** | 8.2/10 | 138 |
| **Zoho Campaigns** | N/A | N/A |

#### Administration

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Template Creation** | 6.9 (88 reviews) | Not enough data | 
| **Preset Template Availability** | 6.3 (83 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.6 (90 reviews) | Not enough data | 
| **Email Segmentation** | 7.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.6 (98 reviews) | Not enough data | 
| **Notifications** | 8.3 (107 reviews) | Not enough data | 

#### Integrations

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Webhooks** | 8.3 (78 reviews) | Not enough data | 
| **Event Tracking API** | 8.2 (81 reviews) | Not enough data | 
| **Mail Send API** | 9.1 (110 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (81 reviews) | Not enough data | 

#### Platform

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Custom Tracking Domain** | 8.4 (76 reviews) | Not enough data | 
| **Multiple Domains** | 8.5 (84 reviews) | Not enough data | 
| **Dedicated IP** | 8.2 (67 reviews) | Not enough data | 
| **Documentation** | 8.1 (107 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.6 (90 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.6 (102 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.9 (105 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (117 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Amazon Simple Email Service (Amazon SES)** | N/A | N/A |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (81 reviews) | 

#### Edit

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.0 (197 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.2 (102 reviews) | 
| **HTML** | Not enough data | 8.3 (191 reviews) ✓ Verified | 

#### Logistics

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (195 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.5 (176 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amazon Simple Email Service (Amazon SES)** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Amazon Simple Email Service (Amazon SES)** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

---
## Categories

**Unique to Amazon Simple Email Service (Amazon SES) (1):** [Transactional Email Software](https://www.g2.com/categories/transactional-email)

**Unique to Zoho Campaigns (4):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon Simple Email Service (Amazon SES) | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 47.2% | 79.3% | 
| **Mid-Market** | 34.7% | 17.8% | 
| **Enterprise** | 18.1% | 2.8% | 

### By Industry

#### Amazon Simple Email Service (Amazon SES)

- **Information Technology and Services:** 21.9%
- **Computer Software:** 16.1%
- **Marketing and Advertising:** 9.9%
- **Internet:** 6.3%
- **Financial Services:** 3.6%
- **Higher Education:** 3.6%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **E-Learning:** 2.6%
- **Hospital & Health Care:** 2.6%
- **Other:** 27.1%

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Amazon Simple Email Service (Amazon SES)

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2612 reviews)
- [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews) — 4.4/5 stars (733 reviews)
- [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) — 4.0/5 stars (368 reviews)
- [Mailgun](https://www.g2.com/products/mailgun/reviews) — 4.2/5 stars (321 reviews)
- [Elastic Email](https://www.g2.com/products/elastic-email/reviews) — 4.4/5 stars (212 reviews)
- [Oracle Cloud Infrastructure Email Delivery](https://www.g2.com/products/oracle-cloud-infrastructure-email-delivery/reviews) — 3.9/5 stars (18 reviews)
- [SMTP2GO](https://www.g2.com/products/smtp2go/reviews) — 4.7/5 stars (226 reviews)
- [ActiveCampaign Postmark](https://www.g2.com/products/activecampaign-postmark/reviews) — 4.6/5 stars (32 reviews)
- [Mailjet](https://www.g2.com/products/mailjet/reviews) — 3.9/5 stars (176 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)

### Alternatives to Zoho Campaigns

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2612 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7415 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14729 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1111 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)

---
## Top Discussions

### Amazon Simple Email Service (Amazon SES)

- Title: [How do I send bulk emails through Amazon SES?](https://www.g2.com/discussions/how-do-i-send-bulk-emails-through-amazon-ses) — 3 comments
  > **Top comment:** "
 Where to start and where to end to be honest I have no idea. You keep surprising me again and again all the time I shop stuff from you with a quality and..."
- Title: [What is AWS in Cloud Computing?](https://www.g2.com/discussions/what-is-aws-in-cloud-computing) — 3 comments, 1 upvote
  > **Top comment:** "Visit here for more information,
https://www.sevenmentor.com/amazon-web-services-training-institute-in-pune.php"
- Title: [What are the basic features of Software Testing?](https://www.g2.com/discussions/what-are-the-basic-features-of-software-testing) — 2 comments, 1 upvote
  > **Top comment:** "Software testing is very easy to learn. Learn Software Testing Course in Pune with - https://www.sevenmentor.com/software-testing-course-in-pune.php"
- Title: [What is Amazon Simple Email Service (Amazon SES) used for?](https://www.g2.com/discussions/what-is-amazon-simple-email-service-amazon-ses-used-for) — 1 comment
  > **Top comment:** "for the mass sending of transactional emails"
- Title: [Which language is best for a full stack developer?](https://www.g2.com/discussions/which-language-is-best-for-a-full-stack-developer) — 1 comment, 1 upvote
  > **Top comment:** "For more information about Full Stack Course in Pune feel free to visit here  - https://www.sevenmentor.com/full-stack-training-institute-in-pune.php"

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-simple-email-service-amazon-ses-vs-zoho-campaigns)