# Amazon QuickSight, NVivo, Plotly Dash Enterprise vs Looker Comparison

| | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.0 out of 5 | 4.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 691 | 138 | 36 | 1,640 | 
| **Largest Market Segment** | Small-Business (41.0% of reviews) | Small-Business (48.1% of reviews) | Small-Business (47.2% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | $3.00 1 user per month | No pricing available | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Amazon QuickSight

Pros:
- Integrations (72 reviews)
- Ease of Use (71 reviews)

Cons:
- Limited Customization (69 reviews)
- Learning Curve (38 reviews)

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

### Plotly Dash Enterprise

Pros:
- Charting Features (1 reviews)
- Coding Ease (1 reviews)


### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

---
## Ratings Comparison
| Rating | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.2 (606 reviews) | 8.5 (99 reviews) | 8.8 (30 reviews) | 8.7 (1125 reviews) | 
  | **Ease of Use** | 8.5 (616 reviews) | 7.6 (102 reviews) | 8.4 (30 reviews) | 8.3 (1131 reviews) | 
  | **Ease of Setup** | 8.4 (414 reviews) | 7.2 (25 reviews) | 8.9 (16 reviews) | 8.2 (607 reviews) | 
  | **Ease of Admin** | 8.2 (220 reviews) | 7.9 (19 reviews) | 8.3 (14 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.3 (568 reviews) | 7.7 (76 reviews) | 8.1 (27 reviews) | 8.6 (960 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (214 reviews) | 7.5 (12 reviews) | 8.8 (12 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 8.8 (581 reviews) | 7.2 (99 reviews) | 8.8 (30 reviews) | 8.7 (1053 reviews) | 

---
## Pricing

### Amazon QuickSight

#### Entry-Level Pricing

Plan: Reader

Price: $3.00 1 user per month

Key Features:
- Readers in QuickSight can explore interactive dashboards, receive email reports, and download data. 

[Browse all 4 editions](https://www.g2.com/products/amazon-quicksight/pricing)

#### Free Trial

Yes

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Plotly Dash Enterprise

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | 8.1/10 | 466 |
| **NVivo** | 7.0/10 | 31 |
| **Plotly Dash Enterprise** | 9.1/10 | 20 |
| **Looker** | 8.3/10 | 777 |

#### Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Reports Interface** | 8.2 (416 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.5 (12 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (403 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 7.9 (8 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (417 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 9.4 (19 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (391 reviews) ✓ Verified | 6.7 (17 reviews) ✓ Verified | 9.8 (8 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (415 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.8 (18 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Calculated Fields** | 8.0 (409 reviews) ✓ Verified | Not enough data | 9.0 (12 reviews) ✓ Verified | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.2 (405 reviews) ✓ Verified | Not enough data | 8.4 (17 reviews) ✓ Verified | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (396 reviews) ✓ Verified | Not enough data | 9.0 (15 reviews) ✓ Verified | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 8.0 (401 reviews) ✓ Verified | Not enough data | 8.5 (11 reviews) | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.1 (389 reviews) ✓ Verified | Not enough data | 8.5 (8 reviews) ✓ Verified | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.8 (382 reviews) ✓ Verified | Not enough data | 7.7 (5 reviews) ✓ Verified | 7.7 (500 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Predictive Analytics** | 8.0 (381 reviews) ✓ Verified | Not enough data | 9.0 (8 reviews) ✓ Verified | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (407 reviews) ✓ Verified | Not enough data | 9.5 (14 reviews) ✓ Verified | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | 8.1 (381 reviews) ✓ Verified | Not enough data | 8.7 (9 reviews) ✓ Verified | 8.0 (515 reviews) ✓ Verified | 

#### Building Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Transformation** | 8.1 (350 reviews) ✓ Verified | Not enough data | Feature Not Available | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (348 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (338 reviews) ✓ Verified | Not enough data | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (332 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

#### Platform

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | 7.0/10 | 32 |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | 8.2/10 | 743 |

#### Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Reports Interface** | 8.2 (416 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.5 (12 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (403 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 7.9 (8 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (417 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 9.4 (19 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (391 reviews) ✓ Verified | 6.7 (17 reviews) ✓ Verified | 9.8 (8 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (415 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.8 (18 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | Not enough data | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | Not enough data | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | 8.0/10 | 485 |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | 8.8/10 | 20 |
| **Looker** | 7.9/10 | 799 |

#### Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Reports Interface** | 8.2 (416 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.5 (12 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (403 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 7.9 (8 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (417 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 9.4 (19 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (391 reviews) ✓ Verified | 6.7 (17 reviews) ✓ Verified | 9.8 (8 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (415 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.8 (18 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Connectors** | 8.0 (365 reviews) ✓ Verified | Not enough data | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.1 (355 reviews) ✓ Verified | Not enough data | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Querying** | 8.2 (373 reviews) ✓ Verified | Not enough data | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.3 (375 reviews) ✓ Verified | Not enough data | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.1 (366 reviews) ✓ Verified | Not enough data | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **AI Text Generation** | 7.9 (221 reviews) | Not enough data | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | 8.0 (222 reviews) | Not enough data | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (59 reviews) | Not enough data | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | 7.7 (59 reviews) | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | 7.5 (57 reviews) | Not enough data | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 7.7 (59 reviews) | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | 7.5 (56 reviews) | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | 7.8 (58 reviews) | Not enough data | Not enough data | 7.6 (38 reviews) | 

#### Self Service 

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Calculated Fields** | 8.0 (409 reviews) ✓ Verified | Not enough data | 9.0 (12 reviews) ✓ Verified | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.2 (405 reviews) ✓ Verified | Not enough data | 8.4 (17 reviews) ✓ Verified | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (396 reviews) ✓ Verified | Not enough data | 9.0 (15 reviews) ✓ Verified | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 8.0 (401 reviews) ✓ Verified | Not enough data | 8.5 (11 reviews) | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.1 (389 reviews) ✓ Verified | Not enough data | 8.5 (8 reviews) ✓ Verified | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.8 (382 reviews) ✓ Verified | Not enough data | 7.7 (5 reviews) ✓ Verified | 7.7 (500 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **No-code Dashboard Builder** | 8.0 (56 reviews) | Not enough data | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | 7.9 (53 reviews) | Not enough data | Not enough data | 8.3 (42 reviews) | 
| **Embedded Analytics and White-labeling** | 7.8 (52 reviews) | Not enough data | Not enough data | 7.6 (34 reviews) | 
| **Data Source Connectivity** | 8.1 (55 reviews) | Not enough data | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Predictive Analytics** | 8.0 (381 reviews) ✓ Verified | Not enough data | 9.0 (8 reviews) ✓ Verified | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (407 reviews) ✓ Verified | Not enough data | 9.5 (14 reviews) ✓ Verified | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | 8.1 (381 reviews) ✓ Verified | Not enough data | 8.7 (9 reviews) ✓ Verified | 8.0 (515 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Large data handling and Query Speed** | 8.0 (59 reviews) | Not enough data | Not enough data | 7.2 (54 reviews) | 
| **Concurrent User Support** | 8.0 (52 reviews) | Not enough data | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Modeling and Governance** | 8.1 (51 reviews) | Not enough data | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | 7.9 (52 reviews) | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.0 (50 reviews) | Not enough data | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.9 (52 reviews) | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | 7.8 (52 reviews) | Not enough data | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 8.1 (51 reviews) | Not enough data | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.7 (48 reviews) | Not enough data | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (50 reviews) | Not enough data | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | 7.8 (51 reviews) | Not enough data | Not enough data | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.6 (50 reviews) | Not enough data | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Transformation** | 8.1 (350 reviews) ✓ Verified | Not enough data | Feature Not Available | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (348 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (338 reviews) ✓ Verified | Not enough data | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (332 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | 8.1/10 | 465 |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | 9.0/10 | 20 |
| **Looker** | 8.4/10 | 769 |

#### Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Reports Interface** | 8.2 (416 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 8.5 (12 reviews) ✓ Verified | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (403 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 7.9 (8 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (417 reviews) ✓ Verified | 7.3 (23 reviews) ✓ Verified | 9.4 (19 reviews) ✓ Verified | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (391 reviews) ✓ Verified | 6.7 (17 reviews) ✓ Verified | 9.8 (8 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (415 reviews) ✓ Verified | 7.6 (19 reviews) ✓ Verified | 8.8 (18 reviews) ✓ Verified | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Calculated Fields** | 8.0 (409 reviews) ✓ Verified | Not enough data | 9.0 (12 reviews) ✓ Verified | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.2 (405 reviews) ✓ Verified | Not enough data | 8.4 (17 reviews) ✓ Verified | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (396 reviews) ✓ Verified | Not enough data | 9.0 (15 reviews) ✓ Verified | 8.4 (614 reviews) ✓ Verified | 
| **Search** | 8.0 (401 reviews) ✓ Verified | Not enough data | 8.5 (11 reviews) | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.1 (389 reviews) ✓ Verified | Not enough data | 8.5 (8 reviews) ✓ Verified | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | 7.8 (382 reviews) ✓ Verified | Not enough data | 7.7 (5 reviews) ✓ Verified | 7.7 (500 reviews) ✓ Verified | 

#### Building Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Transformation** | 8.1 (350 reviews) ✓ Verified | Not enough data | Feature Not Available | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (348 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (338 reviews) ✓ Verified | Not enough data | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (332 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | 8.4/10 | 323 |

#### Metrics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | Not enough data | 8.8 (237 reviews) | 
| **Engagement** | Not enough data | Not enough data | Not enough data | 8.7 (237 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | Not enough data | 8.4 (223 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | Not enough data | 8.3 (225 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | Not enough data | 8.4 (214 reviews) | 
| **Retention** | Not enough data | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **Conversions** | Not enough data | Not enough data | Not enough data | 8.5 (229 reviews) | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 8.3 (222 reviews) | 

#### Reporting

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | Not enough data | 8.4 (241 reviews) | 
| **Trending** | Not enough data | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | Not enough data | 8.6 (241 reviews) | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 8.5 (244 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | Not enough data | 8.1 (198 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | Not enough data | 8.4 (204 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | Not enough data | 9.0 (253 reviews) | 

#### Other

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **User Data** | Not enough data | Not enough data | Not enough data | 8.7 (225 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | Not enough data | 8.6 (208 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | Not enough data | 8.4 (200 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | 8.7 (214 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | Not enough data | 8.7 (206 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 8.2 (178 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | Not enough data | 8.3 (190 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | Not enough data | 8.4 (217 reviews) | 
| **QA Testing** | Not enough data | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | N/A | N/A |

#### System

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Model Development

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Language Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Model Training** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Model Development

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Feature Engineering** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Computer Vision** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Artificial Neural Networks** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Machine/Deep Learning Services

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Natural Language Understanding** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Deployment

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Managed Service** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Application** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | 4.5/10 | 6 |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Setup

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Integration** | Not enough data | 4.3 (5 reviews) | Not enough data | Not enough data | 
| **Maintenance** | Not enough data | 2.5 (6 reviews) | Not enough data | Not enough data | 
| **No-Code** | Not enough data | 5.3 (5 reviews) | Not enough data | Not enough data | 

#### Data

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Security** | Not enough data | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | 5.7 (5 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Automation** | Not enough data | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Named entity recognition** | Not enough data | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Keyphrase Extraction** | Not enough data | 2.3 (5 reviews) | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | 8.3/10 | 130 |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | 9.2/10 | 13 |
| **Looker** | N/A | N/A |

#### Statistical Tool

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Scripting** | 7.8 (125 reviews) | Not enough data | 9.1 (11 reviews) | Not enough data | 
| **Data Mining** | 8.1 (125 reviews) | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Algorithms** | 8.1 (125 reviews) | Not enough data | 9.2 (6 reviews) | Not enough data | 

#### Data Analysis

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Analysis** | 8.6 (126 reviews) | Not enough data | 9.5 (11 reviews) | Not enough data | 
| **Data Interaction** | 8.5 (125 reviews) | Not enough data | 9.5 (11 reviews) | Not enough data | 

#### Decision Making

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Modeling** | 8.3 (126 reviews) | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Data Visualizations** | 8.3 (128 reviews) | Not enough data | 9.8 (9 reviews) | Not enough data | 
| **Report Generation** | 8.6 (126 reviews) | Not enough data | 9.0 (10 reviews) | Not enough data | 
| **Data Unification** | 8.3 (123 reviews) | Not enough data | 8.3 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **AI Text Generation** | 8.2 (93 reviews) | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.1 (92 reviews) | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |

#### Marketing Operations

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 7.3 (14 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Data Transformation

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Querying** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Connectivity

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-Source Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Operations

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Workflow** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Governed Discovery** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Notebooks** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Amazon QuickSight** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Plotly Dash Enterprise** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Building Reports

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Data Transformation** | 8.1 (350 reviews) ✓ Verified | Not enough data | Feature Not Available | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (348 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (338 reviews) ✓ Verified | Not enough data | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (332 reviews) ✓ Verified | Not enough data | 8.3 (6 reviews) ✓ Verified | 8.1 (330 reviews) ✓ Verified | 

#### Platform

| Feature | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Amazon QuickSight (3):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)

**Unique to NVivo (2):** [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Plotly Dash Enterprise (5):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms)

**Unique to Looker (6):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon QuickSight | NVivo | Plotly Dash Enterprise | Looker | 
|---|---|---|---|---|
| **Small-Business** | 41.0% | 48.1% | 47.2% | 19.3% | 
| **Mid-Market** | 36.0% | 19.5% | 22.2% | 60.7% | 
| **Enterprise** | 23.0% | 32.3% | 30.6% | 20.0% | 

### By Industry

#### Amazon QuickSight

- **Computer Software:** 17.1%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 7.7%
- **Consulting:** 4.2%
- **Computer & Network Security:** 3.9%
- **Accounting:** 2.9%
- **Telecommunications:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Marketing and Advertising:** 2.3%
- **Retail:** 2.1%
- **Other:** 39.6%

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital & Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training & Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

#### Plotly Dash Enterprise

- **Computer Software:** 16.7%
- **Consumer Electronics:** 5.6%
- **Retail:** 5.6%
- **Research:** 5.6%
- **Oil & Energy:** 5.6%
- **Information Technology and Services:** 5.6%
- **Accounting:** 2.8%
- **Automotive:** 2.8%
- **Biotechnology:** 2.8%
- **Education Management:** 2.8%
- **Other:** 44.4%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Amazon QuickSight

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3649 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1055 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (329 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Metabase](https://www.g2.com/products/metabase/reviews) — 4.4/5 stars (145 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)

### Alternatives to NVivo

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7467 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (474 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1055 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (482 reviews)

### Alternatives to Plotly Dash Enterprise

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3649 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1622 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Dataiku](https://www.g2.com/products/dataiku/reviews) — 4.4/5 stars (197 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1055 reviews)
- [Metabase](https://www.g2.com/products/metabase/reviews) — 4.4/5 stars (145 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1055 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3649 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

---
## Top Discussions

### Amazon QuickSight

- Title: [What is Amazon QuickSight used for?](https://www.g2.com/discussions/what-is-amazon-quicksight-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Amazon QuickSight is a business intelligence (BI) tool developed by Amazon Web Services (AWS). It is designed to help users analyze and visualize their data..."
- Title: [Is AWS QuickSight free?](https://www.g2.com/discussions/is-aws-quicksight-free) — 2 comments, 1 upvote
  > **Top comment:** "It's not free, but you can use it for free upto a certain limit for your understanding/demo/educationol purpose. "
- Title: [How does AWS QuickSight work?](https://www.g2.com/discussions/how-does-aws-quicksight-work) — 2 comments, 1 upvote
  > **Top comment:** "Not so user friendly"
- Title: [What is Amazon QuickSight?](https://www.g2.com/discussions/what-is-amazon-quicksight) — 2 comments, 1 upvote
  > **Top comment:** "Amazon QuickSight is the Data Visualisation tool provided by AWS. It integrates seamlessly with data sources like AWS Redshift, AWS Athena, MySQL, Terra Data..."
- Title: [What is new in QuickSight?](https://www.g2.com/discussions/what-is-new-in-quicksight) — 1 comment, 1 upvote
  > **Top comment:** "Amazon QuickSight has been upgraded to natural language querying through QuickSight Q, data stories powered by AI, and advanced paginated reporting..."

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

### Plotly Dash Enterprise

- Title: [is dash being used as an official application by a big company?](https://www.g2.com/discussions/is-dash-being-used-as-an-official-application-by-a-big-company) — 1 comment, 1 upvote
  > **Top comment:** "Hi Nir, thanks for your question! Dash is used by Fortune 500 companies in numerous industries like pharma, finance, energy, manufacturing, HR, and retail...."
- Title: [So Dash is open-source?](https://www.g2.com/discussions/product-f91d256c-b6f1-4773-ae9e-c2202822070a) — 1 comment, 1 upvote
  > **Top comment:** "Dash is an open-core library, but Plotly also offers Dash Enterprise, which extends that core capability to make web apps more functional and easier to..."
- Title: [Does Dash have a GUI?](https://www.g2.com/discussions/product-5f07bbde-711e-4221-bfe0-4f4ac4f4684a) — 1 comment, 1 upvote
  > **Top comment:** "Hi there, yes Dash does! For easy styling, our GUI, Dash Enterprise Design Kit lets you easily arrange, style, and customize Dash apps so that they can be..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-quicksight-vs-nvivo-vs-plotly-dash-enterprise-vs-looker)