# Amazon Quick vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Looker excels in its **reports interface** , which is described as intuitive and straightforward. Users appreciate the ability to create new fields and calculate values using existing data elements, making it a powerful tool for data visualization and analytics.
- **Users say** that Amazon QuickSight stands out for its **ease of use** and reliability, especially when handling large datasets. Reviewers highlight how quickly they can create clear dashboards and charts, which significantly saves time and enhances data comprehension.
- **According to verified reviews** , Looker is favored for its **tech stack integration** and shareable dashboards, which are particularly beneficial for marketing analytics. Users have noted that it supports a wide range of reporting needs, making it versatile for various campaigns.
- **Reviewers mention** that Amazon QuickSight's integration with AWS services is a major advantage, allowing for seamless data connectivity and personalized dashboard creation. This integration helps users detect trends and monitor processes effectively, which is crucial for data-driven decision-making.
- **G2 reviewers highlight** that while Looker has a higher overall satisfaction score, Amazon QuickSight offers a competitive edge in **affordability** , with a lower entry-level price point. This makes QuickSight an attractive option for small businesses looking for cost-effective analytics solutions.
- **Users report** that both platforms have their strengths, but Looker tends to shine in **data governance** and **quality of support** , with users praising its responsive customer service and robust governance features, while QuickSight is noted for its user-friendly interface and quick setup.



---
## Frequently Asked Questions

### What is the difference between Looker vs Amazon QuickSight?

Looker stands out for its centralized data modeling and governance, while Amazon QuickSight is favored for its AWS-native integration and cost-effective, serverless analytics.

| [Looker](https://www.g2.com/products/looker/reviews) | [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) |
| --- | --- |
| G2 Rating (reviews): 4.4/5 (1656 reviews) | G2 Rating (reviews): 4.3/5 (696 reviews) |
| Largest Segment: Mid-Market | Largest Segment: Small-Business |
| Ease of Setup score: 8.3 | Ease of Setup score: 8.4 |
| Quality of Support score: 8.6 | Quality of Support score: 8.4 |
| Top Reviewer-Cited Strength: Centralized data model with LookML for consistent metrics and real-time warehouse querying | Top Reviewer-Cited Strength: Native AWS integration, SPICE engine for fast dashboards, and pay-per-session pricing |



### How do the pricing models of Looker and Amazon QuickSight compare?

Amazon QuickSight is rated as the stronger value on price and cost satisfaction, with a higher reviewer score than Looker.

- **Looker:** Reviewers describe Looker as having a higher cost, with several noting that pricing increased significantly for their use cases and that it is "expensive for a beginner" or "on the heavier side for a small operation."
- **Amazon QuickSight:** Reviewers consistently highlight QuickSight's pay-per-session pricing as cost-effective, especially for organizations already using AWS, and appreciate its favorable pricing model for scalable analytics.
- **Switching Reason:** Several reviewers mention switching to Amazon QuickSight for its lower operational costs and to avoid the overhead of managing BI infrastructure.



### What are the best alternatives to Looker and Amazon QuickSight?

The top three alternatives to Looker and Amazon QuickSight are Tableau, Mode, and Zoho Analytics.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656 reviews) | Mid-Market | Pricing is described as higher, with several reviewers noting significant increases for advanced use cases | Centralized data model with LookML for consistent metrics and real-time warehouse querying |
| [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) | 4.3/5 (696 reviews) | Small-Business | Reviewers highlight cost-effectiveness and pay-per-session pricing as key advantages | Native AWS integration, SPICE engine for fast dashboards, and pay-per-session pricing |
| [Tableau](https://www.g2.com/products/tableau/reviews) | 4.4/5 (3786 reviews) | Enterprise | — | Advanced visualization and customization capabilities |
| [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | Flexible analytics and strong SQL-based exploration |
| [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | — | Ease of use and integration with Zoho ecosystem |



### Which Analytics Platforms features should I prioritize when comparing Looker and Amazon QuickSight?

Buyers should prioritize dashboards, data integration, ease of setup, customization, and pricing when comparing Looker and Amazon QuickSight.

- **Dashboards:** Dashboards are the most frequently mentioned feature in reviews for both products, with Looker praised for interactive, real-time dashboards and QuickSight for fast, scalable dashboards powered by SPICE.
- **Data Integration:** Looker integrates with Google Analytics (24 all-time mentions), Slack (20), and Adjust (18); Amazon QuickSight integrates natively with AWS services and is cited for integrations in 69 reviews.
- **Ease of Setup:** Looker scores 8.3 and Amazon QuickSight 8.4 on Ease of Setup, with reviewers noting straightforward setup for both but slightly higher satisfaction for QuickSight.
- **Customization:** Amazon QuickSight has 62 all-time mentions of limited customization and 26 for limited visualization, while Looker reviewers note limited visualization customization and a learning curve for advanced features.
- **Pricing:** Amazon QuickSight is frequently cited for cost-effectiveness (28 all-time mentions), while Looker is described as higher cost in recent reviews.



### What are the pros and cons of Looker vs Amazon QuickSight?

Looker's headline strength is centralized data modeling and governance, while Amazon QuickSight's is AWS-native integration and cost-effective, scalable analytics.

- **Looker strengths:** Centralized data model with LookML for consistent metrics; real-time querying from data warehouses; interactive dashboards; strong integration with Google products; collaborative features and version control; automation of reporting and scheduled reports.
- **Looker trade-offs:** Steep learning curve for LookML and advanced features; higher cost for advanced use cases; limited visualization customization compared to competitors; performance can slow with large or complex queries; onboarding can be challenging for non-technical users.
- **Amazon QuickSight strengths:** Native AWS integration (69 all-time mentions); cost-effective pay-per-session pricing (28 mentions); SPICE engine for fast, scalable dashboards; serverless architecture with minimal setup; ML-powered insights and natural language querying; strong dashboard management (39 mentions); ease of use (62 mentions); scalability (37 mentions).
- **Amazon QuickSight trade-offs:** Limited customization (62 mentions); limited visualization options (26 mentions); learning curve for advanced features (36 mentions); less flexibility for non-AWS data sources; UI and advanced configuration options can feel less intuitive; performance may depend on SPICE capacity and data size.



### Is Looker or Amazon QuickSight better for small businesses?

Amazon QuickSight is the better fit for small businesses, as its largest reviewer segment is Small-Business and reviewers highlight its cost-effectiveness and ease of use.

- **Looker:** Largest reviewer segment is Mid-Market; reviewers note that Looker is more expensive and has a steeper learning curve, making it less ideal for small businesses with limited resources.
- **Amazon QuickSight:** Largest reviewer segment is Small-Business; reviewers consistently cite its pay-per-session pricing, ease of setup, and AWS-native integration as advantages for smaller organizations.



### Which Analytics Platforms platform has better integrations?

Amazon QuickSight is favored for integrations, with more reviewer-cited integration mentions and a broader range of supported AWS and third-party data sources.

- **Looker:** Integrates with Google Analytics (24 all-time mentions), Slack (20), and Adjust (18), with reviewers highlighting its strong connections to Google products and marketing platforms.
- **Amazon QuickSight:** Integrates natively with Amazon Redshift (2 all-time mentions), Microsoft Excel, and Redash, and is cited for integrations in 69 reviews, with reviewers emphasizing its deep AWS ecosystem connectivity and support for a wide range of data sources.



### How do Looker and Amazon QuickSight compare on customer support?

Looker and Amazon QuickSight are rated in near-parity on Quality of Support, with Looker at 8.6 and Amazon QuickSight at 8.4.

- **Looker:** Reviewers describe support as generally responsive and helpful, with some noting strong community forums and documentation, though a few mention limited direct support for free users.
- **Amazon QuickSight:** Reviewers highlight reliable support, especially for AWS-native issues, and appreciate the availability of documentation and community resources, with some noting that support is less robust for advanced customization questions.



### Which is easier to implement, Looker or Amazon QuickSight?

Amazon QuickSight and Looker score within a tenth of a point on Ease of Setup (8.4 vs 8.3), indicating parity in implementation experience.

- **Looker:** Reviewers note that initial setup is straightforward for basic use cases, but advanced configuration and data modeling require technical expertise and can extend implementation time.
- **Amazon QuickSight:** Reviewers describe setup as quick and easy, especially for AWS users, with minimal infrastructure requirements and fast onboarding for standard dashboards.



### Which product has better Dashboards?

Both Looker and Amazon QuickSight are highly rated for dashboards, with reviewers frequently citing dashboards as a core strength for each platform.

- **Looker:** Reviewers consistently praise Looker's interactive, real-time dashboards and ease of sharing, with dashboards cited as the most valuable feature in recent reviews.
- **Amazon QuickSight:** Dashboards are highlighted in 39 all-time mentions, with reviewers noting fast, scalable dashboards powered by the SPICE engine and strong dashboard management capabilities.



| | Amazon Quick | Looker | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 696 | 1,653 | 
| **Largest Market Segment** | Small-Business (40.7% of reviews) | Mid-Market (60.4% of reviews) | 
| **Entry Level Price** | $3.00 1 user per month | No pricing available | 

---
## Top Pros & Cons

### Amazon Quick

Pros:
- Integrations (72 reviews)
- Ease of Use (71 reviews)

Cons:
- Limited Customization (69 reviews)
- Learning Curve (38 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Amazon Quick | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.2 (611 reviews) | 8.7 (1136 reviews) | 
  | **Ease of Use** | 8.5 (621 reviews) | 8.3 (1143 reviews) | 
  | **Ease of Setup** | 8.4 (418 reviews) | 8.3 (619 reviews) | 
  | **Ease of Admin** | 8.2 (220 reviews) | 8.3 (433 reviews) | 
  | **Quality of Support** | 8.4 (572 reviews) | 8.6 (972 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (214 reviews) | 8.9 (412 reviews) | 
  | **Product Direction (% positive)** | 8.8 (586 reviews) | 8.7 (1063 reviews) | 

---
## Pricing

### Amazon Quick

#### Entry-Level Pricing

Plan: Reader

Price: $3.00 1 user per month

Key Features:
- Readers in QuickSight can explore interactive dashboards, receive email reports, and download data. 

[Browse all 4 editions](https://www.g2.com/products/amazon-quick/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | 8.1/10 | 471 |
| **Looker** | 8.3/10 | 791 |

#### Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (420 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (405 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (420 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (393 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (420 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Calculated Fields** | 8.0 (411 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.2 (406 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (396 reviews) ✓ Verified | 8.5 (621 reviews) ✓ Verified | 
| **Search** | 8.0 (402 reviews) ✓ Verified | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.1 (391 reviews) ✓ Verified | 8.4 (596 reviews) ✓ Verified | 
| **Automodeling** | 7.8 (383 reviews) ✓ Verified | 7.7 (502 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Predictive Analytics** | 8.0 (383 reviews) ✓ Verified | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (410 reviews) ✓ Verified | 8.4 (648 reviews) ✓ Verified | 
| **Big Data Services** | 8.1 (386 reviews) ✓ Verified | 8.0 (518 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Data Transformation** | 8.1 (351 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (349 reviews) ✓ Verified | 8.3 (407 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (339 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (333 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Customizable Branding** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | N/A | N/A |
| **Looker** | 8.2/10 | 754 |

#### Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (420 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (405 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (420 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (393 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (420 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (113 reviews) | 
| **Share Reports** | Not enough data | 8.5 (110 reviews) | 
| **Steps to Answer** | Not enough data | 8.1 (104 reviews) | 

#### Generative AI

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Visualization

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (117 reviews) | 
| **Score Cards** | Not enough data | 8.5 (113 reviews) | 
| **Dashboards** | Not enough data | 8.7 (118 reviews) | 
| **Formats** | Not enough data | 8.3 (110 reviews) | 
| **Mobile Dashboards** | Not enough data | Not enough data | 
| **Public Dashboards** | Not enough data | Not enough data | 
| **Private Dashboards** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (108 reviews) | 

#### Collaboration

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (103 reviews) | 

#### Data Updates

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (144 reviews) | 
| **Scheduled/Automated Reports** | Not enough data | 8.5 (146 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Single Page View** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Functions/Calculations** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Relational Display** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | 8.0/10 | 490 |
| **Looker** | 7.9/10 | 813 |

#### Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (420 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (405 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (420 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (393 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (420 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Connectors** | 8.0 (366 reviews) ✓ Verified | 8.3 (295 reviews) ✓ Verified | 
| **Data Governance** | 8.1 (356 reviews) ✓ Verified | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Data Querying** | 8.2 (374 reviews) ✓ Verified | 8.5 (312 reviews) ✓ Verified | 
| **Data Filtering** | 8.3 (376 reviews) ✓ Verified | 8.7 (333 reviews) ✓ Verified | 
| **Data Blending** | 8.1 (368 reviews) ✓ Verified | 8.4 (308 reviews) ✓ Verified | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **AI Text Generation** | 7.9 (222 reviews) | 7.1 (87 reviews) | 
| **AI Text Summarization** | 8.0 (223 reviews) | 7.1 (85 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (60 reviews) | 7.3 (40 reviews) | 
| **Multi-step Planning** | 7.4 (60 reviews) | 7.4 (38 reviews) | 
| **Cross-system Integration** | 7.7 (61 reviews) | 7.3 (40 reviews) | 
| **Adaptive Learning** | 7.5 (58 reviews) | 7.2 (41 reviews) | 
| **Natural Language Interaction** | 7.7 (60 reviews) | 7.4 (40 reviews) | 
| **Proactive Assistance** | 7.5 (57 reviews) | 7.4 (38 reviews) | 
| **Decision Making** | 7.8 (59 reviews) | 7.8 (39 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Calculated Fields** | 8.0 (411 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.2 (406 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (396 reviews) ✓ Verified | 8.5 (621 reviews) ✓ Verified | 
| **Search** | 8.0 (402 reviews) ✓ Verified | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.1 (391 reviews) ✓ Verified | 8.4 (596 reviews) ✓ Verified | 
| **Automodeling** | 7.8 (383 reviews) ✓ Verified | 7.7 (502 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | 8.1 (59 reviews) | 8.2 (40 reviews) | 
| **Report Scheduling and Automation** | 8.0 (55 reviews) | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | 7.8 (53 reviews) | 7.8 (36 reviews) | 
| **Data Source Connectivity** | 8.2 (58 reviews) | 8.4 (50 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Predictive Analytics** | 8.0 (383 reviews) ✓ Verified | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | 8.4 (410 reviews) ✓ Verified | 8.4 (648 reviews) ✓ Verified | 
| **Big Data Services** | 8.1 (386 reviews) ✓ Verified | 8.0 (518 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | 8.0 (64 reviews) | 7.1 (58 reviews) | 
| **Concurrent User Support** | 8.1 (53 reviews) | 8.1 (36 reviews) | 
| **Database Support** | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Data Modeling and Governance** | 8.1 (52 reviews) | 8.1 (47 reviews) | 
| **Notebook and Script Integration** | 8.0 (53 reviews) | 7.2 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.1 (52 reviews) | 7.5 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 7.9 (53 reviews) | 7.3 (35 reviews) | 
| **Natural Language Queries** | 7.9 (54 reviews) | 7.6 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 8.1 (53 reviews) | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.8 (49 reviews) | 7.4 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.6 (51 reviews) | 7.6 (34 reviews) | 
| **Role-based Insight Personalization** | 7.9 (52 reviews) | 7.4 (36 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.6 (51 reviews) | 7.5 (34 reviews) | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Data Transformation** | 8.1 (351 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (349 reviews) ✓ Verified | 8.3 (407 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (339 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (333 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Drag & Drop** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Scorecards** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Financial Reporting** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | 8.1/10 | 470 |
| **Looker** | 8.4/10 | 782 |

#### Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (420 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 8.0 (405 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.3 (420 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 8.2 (393 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (420 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Calculated Fields** | 8.0 (411 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.2 (406 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (396 reviews) ✓ Verified | 8.5 (621 reviews) ✓ Verified | 
| **Search** | 8.0 (402 reviews) ✓ Verified | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.1 (391 reviews) ✓ Verified | 8.4 (596 reviews) ✓ Verified | 
| **Automodeling** | 7.8 (383 reviews) ✓ Verified | 7.7 (502 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Data Transformation** | 8.1 (351 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | 8.0 (349 reviews) ✓ Verified | 8.3 (407 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (339 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (333 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Application Development** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Geographic Maps** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Integration into Third Party Applications** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Streaming Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Correlation Analysis** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Dynamic Modeling** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Modeling & Simulation** | Not enough data | Not enough data | 
| **Exception Reporting** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **"What If" Scenarios** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Graphical Data Presentation** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Business Process Control** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | 8.3/10 | 131 |
| **Looker** | N/A | N/A |

#### Statistical Tool

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Scripting** | 7.8 (126 reviews) | Not enough data | 
| **Data Mining** | 8.1 (126 reviews) | Not enough data | 
| **Algorithms** | 8.1 (126 reviews) | Not enough data | 

#### Data Analysis

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Analysis** | 8.6 (127 reviews) | Not enough data | 
| **Data Interaction** | 8.5 (126 reviews) | Not enough data | 
| **Time Series Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Modeling** | 8.4 (127 reviews) | Not enough data | 
| **Data Visualizations** | 8.3 (129 reviews) | Not enough data | 
| **Report Generation** | 8.6 (127 reviews) | Not enough data | 
| **Data Unification** | 8.3 (124 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **AI Text Generation** | 8.2 (94 reviews) | Not enough data | 
| **AI Text Summarization** | 8.2 (93 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Demand Forecasting** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **For Healthcare** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Decision Support** | Not enough data | Not enough data | 
| **Modeling & Simulation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Retail** | Not enough data | Not enough data | 
| **For Education** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Graphical Workflow Editor** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Business Rules Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Clustering** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Classification** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon Quick** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Quick | Looker | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Amazon Quick (1):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon Quick | Looker | 
|---|---|---|
| **Small-Business** | 40.7% | 19.4% | 
| **Mid-Market** | 36.0% | 60.4% | 
| **Enterprise** | 23.3% | 20.1% | 

### By Industry

#### Amazon Quick

- **Computer Software:** 17.0%
- **Information Technology and Services:** 14.9%
- **Financial Services:** 7.7%
- **Consulting:** 4.4%
- **Computer & Network Security:** 3.9%
- **Accounting:** 2.9%
- **Telecommunications:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Marketing and Advertising:** 2.3%
- **Retail:** 2.1%
- **Other:** 39.8%

#### Looker

- **Computer Software:** 11.6%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Consumer Goods:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Amazon Quick

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3826 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1087 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Plotly Dash Enterprise](https://www.g2.com/products/plotly-dash-enterprise/reviews) — 4.8/5 stars (36 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (340 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (334 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (505 reviews)
- [Metabase](https://www.g2.com/products/metabase/reviews) — 4.4/5 stars (147 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1087 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (282 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3826 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)

---
## Top Discussions

### Amazon Quick

- Title: [What is Amazon QuickSight used for?](https://www.g2.com/discussions/what-is-amazon-quicksight-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Amazon QuickSight is a business intelligence (BI) tool developed by Amazon Web Services (AWS). It is designed to help users analyze and visualize their data..."
- Title: [Is AWS QuickSight free?](https://www.g2.com/discussions/is-aws-quicksight-free) — 2 comments, 1 upvote
  > **Top comment:** "It's not free, but you can use it for free upto a certain limit for your understanding/demo/educationol purpose. "
- Title: [How does AWS QuickSight work?](https://www.g2.com/discussions/how-does-aws-quicksight-work) — 2 comments, 1 upvote
  > **Top comment:** "Not so user friendly"
- Title: [What is Amazon QuickSight?](https://www.g2.com/discussions/what-is-amazon-quicksight) — 2 comments, 1 upvote
  > **Top comment:** "Amazon QuickSight is the Data Visualisation tool provided by AWS. It integrates seamlessly with data sources like AWS Redshift, AWS Athena, MySQL, Terra Data..."
- Title: [What is new in QuickSight?](https://www.g2.com/discussions/what-is-new-in-quicksight) — 1 comment, 1 upvote
  > **Top comment:** "Amazon QuickSight has been upgraded to natural language querying through QuickSight Q, data stories powered by AI, and advanced paginated reporting..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 2 comments
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-quick-vs-looker)