# Amazon Lex, Rasa vs Drift Comparison

| | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 38 | 11 | 1,256 | 
| **Largest Market Segment** | Enterprise (37.8% of reviews) | Small-Business (72.7% of reviews) | Mid-Market (51.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free | Starting at $2,500.00 Per Month | 

---
## Top Pros & Cons

### Amazon Lex

Pros:
- AI Integration (1 reviews)
- API Integration (1 reviews)

Cons:
- Complexity (1 reviews)
- Expensive (1 reviews)

### Rasa

**Not enough data**

### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (47 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

---
## Ratings Comparison
| Rating | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (24 reviews) | 7.8 (9 reviews) | 8.7 (1019 reviews) | 
  | **Ease of Use** | 8.5 (24 reviews) | 7.2 (9 reviews) | 8.7 (1032 reviews) | 
  | **Ease of Setup** | 8.1 (15 reviews) | Not enough data | 8.4 (508 reviews) | 
  | **Ease of Admin** | 7.9 (14 reviews) | Not enough data | 8.5 (473 reviews) | 
  | **Quality of Support** | 8.7 (24 reviews) | 8.3 (9 reviews) | 8.8 (940 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (14 reviews) | Not enough data | 8.9 (472 reviews) | 
  | **Product Direction (% positive)** | 8.5 (23 reviews) | 5.0 (7 reviews) | 8.9 (997 reviews) | 

---
## Pricing

### Amazon Lex

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Rasa

#### Entry-Level Pricing

Plan: Developer Edition

Price: Free

Description: For developers exploring AI assistant projects, you can access all of Rasa Pro on your own computer. CALM, Enterprise Search, E2E testing, and more. Community Support is available in our Forum.

Key Features:
- Access to Rasa Pro and our dialogue engine CALM (Conversational AI with Language Models) .

[Browse all 3 editions](https://www.g2.com/products/rasa/pricing)

#### Free Trial

Yes

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.3/10 | 326 |

#### Messenger

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 8.5 (204 reviews) ✓ Verified | 
| **AI** | Not enough data | Not enough data | 8.2 (201 reviews) ✓ Verified | 
| **Live Chat** | Not enough data | Not enough data | 9.1 (273 reviews) ✓ Verified | 
| **Customization Interface** | Not enough data | Not enough data | 8.5 (250 reviews) ✓ Verified | 

#### Channels

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | 7.9 (116 reviews) ✓ Verified | 
| **Website** | Not enough data | Not enough data | 8.9 (250 reviews) ✓ Verified | 
| **Text Message (SMS)** | Not enough data | Not enough data | 7.7 (91 reviews) ✓ Verified | 
| **Voice Assistants** | Not enough data | Not enough data | 7.6 (81 reviews) ✓ Verified | 
| **Other** | Not enough data | Not enough data | 7.8 (90 reviews) ✓ Verified | 

#### Customers

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.6 (225 reviews) ✓ Verified | 
| **Profiles** | Not enough data | Not enough data | 8.4 (202 reviews) ✓ Verified | 
| **Analytics** | Not enough data | Not enough data | 8.1 (241 reviews) ✓ Verified | 
| **Lead Gathering** | Not enough data | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Sales Conversion** | Not enough data | Not enough data | 8.5 (246 reviews) ✓ Verified | 

#### Agentic AI - Conversational Marketing

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.0/10 | 358 |

#### Lead Facilitation

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 8.9 (315 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | Not enough data | 8.2 (309 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | Not enough data | 8.2 (288 reviews) ✓ Verified | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 8.7 (305 reviews) ✓ Verified | 

#### Organization

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 8.0 (265 reviews) ✓ Verified | 
| **Data Entry** | Not enough data | Not enough data | 8.0 (269 reviews) ✓ Verified | 
| **Integrations / APIs** | Not enough data | Not enough data | 8.3 (278 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 7.8 (241 reviews) ✓ Verified | 
| **Peformance Tracking** | Not enough data | Not enough data | 8.0 (261 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 7.5 (215 reviews) ✓ Verified | 
| **Sales Forecasting ** | Not enough data | Not enough data | 7.7 (221 reviews) ✓ Verified | 

#### Generative AI

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (87 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.6 (85 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.2/10 | 332 |

#### Responses

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Customization** | Not enough data | Not enough data | 8.2 (280 reviews) | 
| **Control** | Not enough data | Not enough data | 8.3 (268 reviews) | 
| **Route To Human** | Not enough data | Not enough data | 8.4 (303 reviews) | 
| **Menu bars** | Not enough data | Not enough data | 8.1 (273 reviews) | 
| **Drip sequences** | Not enough data | Not enough data | 8.0 (228 reviews) | 

#### Platform

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Live chat** | Not enough data | Not enough data | 8.9 (309 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Branding** | Not enough data | Not enough data | 8.4 (275 reviews) | 
| **Analytics** | Not enough data | Not enough data | 8.1 (281 reviews) | 
| **A/B testing** | Not enough data | Not enough data | 7.9 (240 reviews) | 
| **Role-based access** | Not enough data | Not enough data | 8.4 (261 reviews) | 
| **Collection of information** | Not enough data | Not enough data | 8.2 (286 reviews) | 

#### Generative AI

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.7 (84 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.7 (82 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.4/10 | 198 |

#### Conversational Platform

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 8.6 (167 reviews) | 
| **Omnichannel** | Not enough data | Not enough data | 8.4 (117 reviews) | 
| **Contextual Engagement** | Not enough data | Not enough data | 8.7 (128 reviews) | 
| **Proactive Engagement** | Not enough data | Not enough data | 8.6 (92 reviews) | 

#### Support Automation

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Intelligent Routing** | Not enough data | Not enough data | Feature Not Available | 
| **Seamless Escalation** | Not enough data | Not enough data | 8.4 (147 reviews) | 
| **Transcripts** | Not enough data | Not enough data | 8.7 (138 reviews) | 
| **Self-Serve Support** | Not enough data | Not enough data | 8.4 (92 reviews) | 

#### Generative AI

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.9 (31 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.7 (31 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.0/10 | 102 |

#### Integrations

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **MS Teams Integration** | Not enough data | Not enough data | 7.4 (92 reviews) | 
| **Email Integration** | Not enough data | Not enough data | 7.9 (95 reviews) | 
| **Zoom Integration** | Not enough data | Not enough data | 7.8 (91 reviews) | 
| **Google Meet Integration** | Not enough data | Not enough data | 7.3 (88 reviews) | 
| **Salesforce Integration** | Not enough data | Not enough data | 8.0 (95 reviews) | 

#### Branding & Customizatio

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Custom Booking Page** | Not enough data | Not enough data | 8.2 (94 reviews) | 
| **Personalized Links** | Not enough data | Not enough data | 8.3 (93 reviews) | 
| **Personalized Web Embed** | Not enough data | Not enough data | 7.9 (90 reviews) | 

#### Automatic Rules & Configurations

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Set Working Hours** | Not enough data | Not enough data | 8.5 (96 reviews) | 
| **Automatic Updates** | Not enough data | Not enough data | 8.2 (90 reviews) | 
| **Buffer Times** | Not enough data | Not enough data | 8.1 (93 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.1/10 | 14 |

#### Customer Support

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Text** | Not enough data | Not enough data | 7.8 (12 reviews) | 
| **Speech** | Not enough data | Not enough data | 7.8 (12 reviews) | 
| **Knowledge Base** | Not enough data | Not enough data | 8.1 (12 reviews) | 

#### Automation

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Ticket Resolution** | Not enough data | Not enough data | 8.2 (11 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.3 (13 reviews) | 
| **Intelligent Routing** | Not enough data | Not enough data | 8.3 (12 reviews) | 

#### Artificial Intelligence

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Learning** | Not enough data | Not enough data | 7.7 (13 reviews) | 
| **Language** | Not enough data | Not enough data | 8.2 (13 reviews) | 
| **Conversational AI** | Not enough data | Not enough data | 8.3 (14 reviews) | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 7.8/10 | 31 |

#### Generative AI

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.7 (31 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.9 (30 reviews) | 

#### Agentic AI - Bot Platforms

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.2/10 | 598 |

#### Generative AI

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.7 (83 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.7 (81 reviews) | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 7.3 (81 reviews) | 

#### Communication

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Pop-up Chat** | Not enough data | Not enough data | 9.2 (543 reviews) ✓ Verified | 
| **Notifications** | Not enough data | Not enough data | 8.5 (539 reviews) ✓ Verified | 
| **Targeted Emails** | Not enough data | Not enough data | 7.8 (323 reviews) ✓ Verified | 
| **In-App Messaging** | Not enough data | Not enough data | 8.6 (414 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | Not enough data | 7.9 (189 reviews) | 

####  Internal Use

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | 8.4 (461 reviews) ✓ Verified | 
| **Conversation Archiving** | Not enough data | Not enough data | 8.7 (470 reviews) ✓ Verified | 
| **Lead Development** | Not enough data | Not enough data | 8.5 (471 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | Not enough data | 8.2 (408 reviews) ✓ Verified | 
| **Team Inbox ** | Not enough data | Not enough data | 8.3 (371 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | Not enough data | 8.1 (401 reviews) ✓ Verified | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | 8.3/10 | 74 |

#### Generative AI

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 7.4 (20 reviews) | 

#### Self-Service Experience

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | 8.1 (57 reviews) | 
| **Searchable Articles** | Not enough data | Not enough data | 8.2 (53 reviews) | 
| **Community Forums** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | Not enough data | 8.2 (51 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.5 (57 reviews) | 

#### Self-Service Platform

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | 8.6 (57 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.7 (60 reviews) | 
| **Artificial Intelligence** | Not enough data | Not enough data | 8.2 (59 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.6 (59 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Genesys AppFoundry Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | N/A | N/A |

#### Agentic AI - Genesys AppFoundry Marketplace

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Amazon Lex** | N/A | N/A |
| **Rasa** | N/A | N/A |
| **Drift** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Bot Platforms](https://www.g2.com/categories/bot-platforms)

**Unique to Amazon Lex (1):** [Genesys AppFoundry Marketplace](https://www.g2.com/categories/genesys-appfoundry-marketplace)

**Unique to Rasa (3):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to Drift (8):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon Lex | Rasa | Drift | 
|---|---|---|---|
| **Small-Business** | 32.4% | 72.7% | 25.5% | 
| **Mid-Market** | 29.7% | 9.1% | 51.7% | 
| **Enterprise** | 37.8% | 18.2% | 22.9% | 

### By Industry

#### Amazon Lex

- **Computer Software:** 24.3%
- **Information Technology and Services:** 13.5%
- **Pharmaceuticals:** 8.1%
- **Banking:** 5.4%
- **Non-Profit Organization Management:** 5.4%
- **Accounting:** 2.7%
- **Chemicals:** 2.7%
- **Computer & Network Security:** 2.7%
- **Education Management:** 2.7%
- **E-Learning:** 2.7%
- **Other:** 29.7%

#### Rasa

- **Computer Software:** 36.4%
- **Information Technology and Services:** 18.2%
- **Telecommunications:** 9.1%
- **Marketing and Advertising:** 9.1%
- **Graphic Design:** 9.1%
- **Financial Services:** 9.1%
- **Banking:** 9.1%

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer & Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

---
## Alternatives

### Alternatives to Amazon Lex

- [Google Cloud Dialogflow](https://www.g2.com/products/google-cloud-dialogflow/reviews) — 4.4/5 stars (134 reviews)
- [Azure Bot Service](https://www.g2.com/products/azure-bot-service/reviews) — 4.0/5 stars (16 reviews)
- [LivePerson](https://www.g2.com/products/liveperson/reviews) — 4.3/5 stars (207 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [Botpress](https://www.g2.com/products/botpress/reviews) — 4.5/5 stars (492 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [IBM watsonx Orchestrate](https://www.g2.com/products/ibm-watsonx-orchestrate/reviews) — 4.4/5 stars (392 reviews)
- [Pega Platform](https://www.g2.com/products/pega-platform/reviews) — 4.2/5 stars (278 reviews)
- [Verloop.io](https://www.g2.com/products/verloop-io/reviews) — 4.7/5 stars (230 reviews)
- [Microsoft Copilot Studio](https://www.g2.com/products/microsoft-microsoft-copilot-studio/reviews) — 4.4/5 stars (150 reviews)

### Alternatives to Rasa

- [Botpress](https://www.g2.com/products/botpress/reviews) — 4.5/5 stars (492 reviews)
- [Kore.AI](https://www.g2.com/products/kore-ai/reviews) — 4.6/5 stars (474 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1905 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3744 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (497 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.4/5 stars (806 reviews)

### Alternatives to Drift

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1905 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.4/5 stars (806 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6935 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (497 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews)
- [Chili Piper](https://www.g2.com/products/chili-piper/reviews) — 4.6/5 stars (736 reviews)
- [Ada](https://www.g2.com/products/ada-support-inc-ada/reviews) — 4.6/5 stars (172 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)

---
## Top Discussions

### Amazon Lex

- Title: [What is Amazon Lex used for?](https://www.g2.com/discussions/what-is-amazon-lex-used-for) — 1 comment
  > **Top comment:** "Interactive ai chat bot used for your business use case "

### Rasa

No discussions available for this product.

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-lex-vs-rasa-vs-drift)