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Compare Amazon Cognito and Microsoft Entra External ID 
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At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (44.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Cognito
Star Rating
(46)4.1 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon CognitoMicrosoft Entra External ID
Star Rating
(27)4.2 out of 5
Market Segments
Small-Business (44.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Microsoft Entra External IDSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Amazon Cognito excels in its self-registration and self-service capabilities, with a score of 8.2, which allows for a seamless onboarding experience. In contrast, Microsoft Entra External ID also scores 8.2 in this area, but reviewers mention that its user interface is slightly less intuitive, making the self-service process feel a bit more cumbersome.
- Reviewers mention that Microsoft Entra External ID shines in authentication, scoring 9.2 compared to Amazon Cognito's 8.2. Users on G2 highlight the advanced security features, such as conditional access policies, which provide a more robust authentication experience.
- G2 users report that both products are highly scalable, each scoring 9.2. However, users say that Amazon Cognito's scalability is particularly praised for its ability to handle sudden spikes in user traffic without performance degradation, making it a favorite for rapidly growing businesses.
- Users say that Amazon Cognito offers strong consent and preference management features, scoring 9.0, which allows businesses to comply with regulations like GDPR effectively. In comparison, Microsoft Entra External ID scores slightly lower at 8.9, with reviewers mentioning that while it has good features, it lacks some of the customization options found in Cognito.
- Reviewers mention that Microsoft Entra External ID provides superior customer data linking capabilities, scoring 9.2, which allows for better integration with existing systems. Users on G2 report that this feature is particularly beneficial for organizations looking to create a unified customer profile.
- Users report that the quality of support for Microsoft Entra External ID is rated higher at 8.2 compared to Amazon Cognito's 7.5. Reviewers mention that the support team for Entra is more responsive and helpful, which can be crucial for businesses needing quick resolutions to issues.
Pricing
Entry-Level Pricing
Amazon Cognito
No pricing availableMicrosoft Entra External ID
No pricing availableFree Trial
Amazon Cognito
No trial information availableMicrosoft Entra External ID
No trial information availableRatings
Meets Requirements
8.6
36
8.8
19
Ease of Use
8.1
36
8.1
19
Ease of Setup
8.5
12
8.5
11
Ease of Admin
8.5
11
8.5
10
Quality of Support
7.4
34
8.2
19
Has the product been a good partner in doing business?
8.3
11
9.1
11
Product Direction (% positive)
8.0
35
9.4
20
Features by Category
Functionality
8.0
11
|
Verified
8.2
14
8.1
13
|
Verified
9.2
14
9.0
13
|
Verified
9.2
14
Feature Not Available
8.9
14
8.1
12
|
Verified
8.5
14
8.0
11
|
Verified
9.2
13
AI Authentication Risk Management - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon Cognito and Microsoft Entra External ID are categorized as Customer Identity and Access Management (CIAM)
Unique Categories
Amazon Cognito has no unique categories
Microsoft Entra External ID has no unique categories
Reviews
Reviewers' Company Size
Amazon Cognito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra External ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.9%
Computer Software
15.9%
Financial Services
9.1%
Automotive
6.8%
Internet
4.5%
Other
47.7%
Information Technology and Services
16.0%
Computer & Network Security
12.0%
Market Research
8.0%
Computer Software
8.0%
Consulting
4.0%
Other
52.0%
Discussions
Amazon Cognito has no discussions with answers
Microsoft Entra External ID has no discussions with answers
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