# Amazon Cognito vs Microsoft Entra External ID Comparison | | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | | **Total Reviews** | 46 | 27 | | **Largest Market Segment** | Small-Business (50.0% of reviews) | Small-Business (44.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Amazon Cognito Pros: - API Integration (1 reviews) - Authentication (1 reviews) Cons: - Complex Setup (1 reviews) - Error Handling (1 reviews) ### Microsoft Entra External ID **Not enough data** --- ## Ratings Comparison | Rating | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Meets Requirements** | 8.6 (36 reviews) | 8.8 (19 reviews) | | **Ease of Use** | 8.1 (36 reviews) | 8.1 (19 reviews) | | **Ease of Setup** | 8.5 (12 reviews) | 8.5 (11 reviews) | | **Ease of Admin** | 8.5 (11 reviews) | 8.5 (10 reviews) | | **Quality of Support** | 7.4 (34 reviews) | 8.2 (19 reviews) | | **Has the product been a good partner in doing business?** | 8.3 (11 reviews) | 9.1 (11 reviews) | | **Product Direction (% positive)** | 8.0 (35 reviews) | 9.4 (20 reviews) | --- ## Pricing ### Amazon Cognito #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Microsoft Entra External ID #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Customer Identity and Access Management (CIAM) | Product | Score | Reviews | |---|---|---| | **Amazon Cognito** | 8.2/10 | 13 | | **Microsoft Entra External ID** | 8.9/10 | 16 | #### Functionality | Feature | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Self-registration and self-service** | 8.0 (11 reviews) ✓ Verified | 8.2 (14 reviews) | | **Authentication** | 8.1 (13 reviews) ✓ Verified | 9.2 (14 reviews) | | **Scalability** | 9.0 (13 reviews) ✓ Verified | 9.2 (14 reviews) | | **Consent and preference management** | Feature Not Available | 8.9 (14 reviews) | | **Social login** | 8.1 (12 reviews) ✓ Verified | 8.5 (14 reviews) | | **Customer data linking** | 8.0 (11 reviews) ✓ Verified | 9.2 (13 reviews) | #### AI Authentication Risk Management - Customer Identity and Access Management (CIAM) | Feature | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Adaptive MFA** | Not enough data | Not enough data | | **Anomaly Detection** | Not enough data | Not enough data | | **Fraudulent Login Detection** | Not enough data | Not enough data | | **Adaptive Authentication Policies** | Not enough data | Not enough data | | **Risk-Based Authentication** | Not enough data | Not enough data | #### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM) | Feature | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Behavioral Biometric Analysis** | Not enough data | Not enough data | | **Liveness Detection** | Not enough data | Not enough data | #### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM) | Feature | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Account Recovery Assistants** | Not enough data | Not enough data | | **Constraint Enforcement** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam) --- ## Reviewer Demographics ### By Company Size | Segment | Amazon Cognito | Microsoft Entra External ID | |---|---|---| | **Small-Business** | 50.0% | 44.0% | | **Mid-Market** | 22.7% | 40.0% | | **Enterprise** | 27.3% | 16.0% | ### By Industry #### Amazon Cognito - **Information Technology and Services:** 15.9% - **Computer Software:** 15.9% - **Financial Services:** 9.1% - **Automotive:** 6.8% - **Internet:** 4.5% - **Insurance:** 4.5% - **Health, Wellness and Fitness:** 4.5% - **Education Management:** 4.5% - **Accounting:** 2.3% - **Airlines/Aviation:** 2.3% - **Other:** 29.5% #### Microsoft Entra External ID - **Information Technology and Services:** 16.0% - **Computer & Network Security:** 12.0% - **Computer Software:** 8.0% - **Market Research:** 8.0% - **Accounting:** 4.0% - **Animation:** 4.0% - **Building Materials:** 4.0% - **Construction:** 4.0% - **Consumer Services:** 4.0% - **Education Management:** 4.0% - **Other:** 32.0% --- ## Alternatives ### Alternatives to Amazon Cognito - [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1227 reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews) - [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (269 reviews) - [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews) - [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (108 reviews) - [Google Cloud Identity Platform](https://www.g2.com/products/google-cloud-identity-platform/reviews) — 4.5/5 stars (17 reviews) - [PingOne Advanced Identity Cloud](https://www.g2.com/products/pingone-advanced-identity-cloud/reviews) — 4.4/5 stars (31 reviews) - [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (187 reviews) - [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (363 reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4002 reviews) ### Alternatives to Microsoft Entra External ID - [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (269 reviews) - [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1227 reviews) - [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (363 reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4002 reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (290 reviews) - [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (119 reviews) - [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (187 reviews) - [FusionAuth](https://www.g2.com/products/fusionauth/reviews) — 4.5/5 stars (139 reviews) - [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (108 reviews) - [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews) --- ## Top Discussions ### Amazon Cognito No discussions available for this product. ### Microsoft Entra External ID No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-cognito-vs-microsoft-entra-external-id)