# Amazon Cognito vs Microsoft Entra ID Comparison

| | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 47 | 914 | 
| **Largest Market Segment** | Small-Business (48.9% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Amazon Cognito

Pros:
- API Integration (1 reviews)
- Authentication (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Error Handling (1 reviews)

### Microsoft Entra ID

Pros:
- Easy Integrations (73 reviews)
- Security (66 reviews)

Cons:
- Complexity (56 reviews)
- Complex Administration (42 reviews)

---
## Ratings Comparison
| Rating | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
  | **Meets Requirements** | 8.6 (37 reviews) | 9.1 (715 reviews) | 
  | **Ease of Use** | 8.1 (37 reviews) | 8.8 (720 reviews) | 
  | **Ease of Setup** | 8.5 (13 reviews) | 8.6 (443 reviews) | 
  | **Ease of Admin** | 8.5 (11 reviews) | 8.8 (396 reviews) | 
  | **Quality of Support** | 7.5 (35 reviews) | 8.7 (655 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (11 reviews) | 9.0 (383 reviews) | 
  | **Product Direction (% positive)** | 8.1 (36 reviews) | 9.4 (695 reviews) | 

---
## Pricing

### Amazon Cognito

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Microsoft Entra ID

#### Entry-Level Pricing

Plan: Azure Active Directory Free

Price: Free

Description: The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.

Key Features:
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access

[Browse all 4 editions](https://www.g2.com/products/microsoft-entra-id/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Provisioning and Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 92 |

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Secure Data Storage** | Not enough data | Not enough data | 
| **User Defined Attributes** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 

#### User on/off Boarding

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Self Service Access requests** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Smart/Automated Provisioning** | Not enough data | 8.8 (76 reviews) ✓ Verified | 
| **Role Management** | Not enough data | 9.1 (82 reviews) ✓ Verified | 
| **Policy Management** | Not enough data | 9.2 (83 reviews) ✓ Verified | 
| **Access Termination** | Not enough data | 9.0 (80 reviews) ✓ Verified | 
| **Approval Workflows** | Not enough data | 8.9 (71 reviews) ✓ Verified | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 

#### User Maintenance

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Self Service Password Reset** | Not enough data | 9.0 (77 reviews) ✓ Verified | 
| **Bulk Changes** | Not enough data | 8.5 (74 reviews) ✓ Verified | 
| **Bi-directional Identity Synchronization** | Not enough data | 8.7 (73 reviews) ✓ Verified | 

#### Governance

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Identifies and Alerts for Threats** | Not enough data | 9.0 (80 reviews) ✓ Verified | 
| **Compliance Audits** | Not enough data | 8.9 (74 reviews) ✓ Verified | 

#### Administration

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (81 reviews) ✓ Verified | 
| **Mobile App** | Not enough data | 8.4 (67 reviews) ✓ Verified | 
| **Ease of set up for target systems** | Not enough data | 8.9 (83 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.9 (74 reviews) ✓ Verified | 

### Single Sign-On (SSO)

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 8.9/10 | 269 |

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Authentication Options

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Authentication User experience** | Not enough data | 9.1 (237 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 8.9 (206 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.3 (224 reviews) | 
| **Supports Required Authentication Methods/Protocols** | Not enough data | 8.8 (209 reviews) | 
| **Federation/SAML support (idp)** | Not enough data | 8.8 (178 reviews) | 
| **Federation/SAML support (sp)** | Not enough data | 8.9 (165 reviews) | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Access Control Types

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Endpoint access** | Not enough data | 8.9 (202 reviews) | 
| **Local Access** | Not enough data | 8.9 (196 reviews) | 
| **Remote Access** | Not enough data | 9.0 (198 reviews) | 
| **Partner Access** | Not enough data | 8.8 (173 reviews) | 
| **Supports BYOD users** | Not enough data | 8.8 (172 reviews) | 

#### Administration

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Ease of installation on server** | Not enough data | 8.9 (195 reviews) | 
| **Password Policy Enforcement** | Not enough data | 9.0 (204 reviews) | 
| **Administration Console** | Not enough data | 8.8 (217 reviews) | 
| **Ease of connecting applications** | Not enough data | 8.7 (214 reviews) | 
| **Self Service Password Administration** | Not enough data | 9.0 (200 reviews) | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Platform

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Multiple Operating system support** | Not enough data | 8.8 (177 reviews) | 
| **Multi-Domain Support** | Not enough data | 8.9 (174 reviews) | 
| **Cross Browser support** | Not enough data | 9.0 (192 reviews) | 
| **Fail over protection** | Not enough data | 8.8 (169 reviews) | 
| **Reporting** | Not enough data | 8.9 (188 reviews) | 
| **Auditing** | Not enough data | 8.7 (187 reviews) | 
| **Third Party Web Services support** | Not enough data | 8.7 (166 reviews) | 

### Identity Management

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | N/A | N/A |

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Fraud Detection** | Not enough data | Not enough data | 
| **PCI Compliance** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Privileged Account Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self-Service Access Request** | Not enough data | Not enough data | 
| **User Provisioning** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Unified Directory** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Access Certification** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Multi-Factor Authentication (MFA)

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 8.4/10 | 212 |

#### Authentication type

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **SMS-Based** | Not enough data | 8.1 (160 reviews) | 
| **Voice-Based Telephony** | Not enough data | 7.3 (141 reviews) | 
| **Email-Based** | Not enough data | 8.5 (155 reviews) | 
| **Hardware Token-Based** | Not enough data | 7.9 (140 reviews) | 
| **Software Token** | Not enough data | 8.8 (162 reviews) | 
| **Biometric Factor** | Not enough data | 8.7 (162 reviews) | 
| **Mobile-Push** | Not enough data | 8.9 (170 reviews) | 
| **Risk-Based Authentication** | Not enough data | 8.5 (151 reviews) | 
| **Knowledge-Based Authentication** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Mobile Authentication** | Not enough data | Not enough data | 

#### Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Multi-Device Sync** | Not enough data | 8.9 (170 reviews) | 
| **Backup** | Not enough data | 8.6 (166 reviews) | 

#### Implementation

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Easy Setup** | Not enough data | 8.8 (192 reviews) | 
| **Mobile SDK** | Not enough data | 8.2 (144 reviews) | 
| **Web SDK** | Not enough data | 8.1 (132 reviews) | 

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Credential Management** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Remote Access/Control** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Social Sign On** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Risk Alerts** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multiple Authentication Methods** | Not enough data | Not enough data | 

### Cloud Directory Services

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 8.8/10 | 203 |

#### Access Control

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Directory Listing Management** | Not enough data | 9.1 (177 reviews) | 
| **Access Termination** | Not enough data | 8.7 (166 reviews) | 
| **Remote Access** | Not enough data | 8.8 (159 reviews) | 
| **Partner Access** | Not enough data | 8.6 (152 reviews) | 
| **Reviews Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 

#### Administration

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Smart/Automated Provisioning** | Not enough data | 8.6 (161 reviews) | 
| **Policy Management** | Not enough data | 8.8 (175 reviews) | 
| **On-premise identity repositories supported** | Not enough data | 8.7 (160 reviews) | 
| **Ease of Connecting Applications** | Not enough data | 8.7 (166 reviews) | 

#### Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **SSO** | Not enough data | 9.1 (180 reviews) | 
| **Multi-Factor Authentication** | Not enough data | 9.2 (184 reviews) | 
| **Supports Required Authentication systems** | Not enough data | 9.0 (163 reviews) | 

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Profile Change Approvals** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Payment Processing** | Not enough data | Not enough data | 
| **Profile Visibility Controls** | Not enough data | Not enough data | 
| **Profile Templates** | Not enough data | Not enough data | 
| **Layout & Design** | Not enough data | Not enough data | 
| **Customer Portal** | Not enough data | Not enough data | 

### Privileged Access Management (PAM)

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 9.1/10 | 102 |

#### Administration

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Policy, User, and Role Management** | Not enough data | 9.3 (89 reviews) | 
| **Approval Workflows** | Not enough data | 8.8 (83 reviews) | 
| **Automated Provisioning** | Not enough data | 9.0 (87 reviews) | 
| **Bulk Changes** | Not enough data | 8.6 (84 reviews) | 
| **Centralized Management** | Not enough data | 9.4 (90 reviews) | 
| **Self-Service Access Requests** | Not enough data | 9.1 (87 reviews) | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **User Session Management** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Endpoint Management** | Not enough data | Not enough data | 

#### Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | 9.5 (87 reviews) | 
| **Single Sign-On** | Not enough data | 9.4 (90 reviews) | 
| **BYOD support** | Not enough data | 9.1 (77 reviews) | 
| **Password Vault** | Not enough data | 8.9 (82 reviews) | 
| **Centralized management** | Not enough data | 9.3 (87 reviews) | 
| **Role-based security** | Not enough data | 9.3 (88 reviews) | 
| **Live notifications** | Not enough data | 9.0 (85 reviews) | 
| **Live session recording & playback** | Not enough data | Feature Not Available | 
| **Hide passwords** | Not enough data | 9.1 (81 reviews) | 
| **Temporary, time-limited privilege** | Not enough data | 9.2 (81 reviews) | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Remote Monitoring & Management** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Incident Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Network Security** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Audit Logging** | Not enough data | 9.2 (88 reviews) | 
| **Activity Logging** | Not enough data | 9.2 (88 reviews) | 
| **Anomaly Detection** | Not enough data | 9.0 (83 reviews) | 

#### Reporting

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Audit log** | Not enough data | 9.1 (85 reviews) | 
| **Reporting** | Not enough data | 9.2 (83 reviews) | 
| **Event Logs** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Application Access Control** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **PCI Compliance** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Activity Monitoring** | Not enough data | Not enough data | 
| **Device Auto Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Network Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Threat Intelligence** | Not enough data | Not enough data | 

### Customer Identity and Access Management (CIAM)

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | 8.3/10 | 14 |
| **Microsoft Entra ID** | N/A | N/A |

#### Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Self-registration and self-service** | 8.0 (11 reviews) ✓ Verified | Not enough data | 
| **Authentication** | 8.2 (14 reviews) ✓ Verified | Not enough data | 
| **Scalability** | 9.0 (14 reviews) ✓ Verified | Not enough data | 
| **Consent and preference management** | Feature Not Available | Not enough data | 
| **Social login** | 8.1 (12 reviews) ✓ Verified | Not enough data | 
| **Customer data linking** | 8.0 (11 reviews) ✓ Verified | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 

#### AI Authentication Risk Management - Customer Identity and Access Management (CIAM)

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Adaptive MFA** | Not enough data | Not enough data | 
| **Anomaly Detection** | Not enough data | Not enough data | 
| **Fraudulent Login Detection** | Not enough data | Not enough data | 
| **Adaptive Authentication Policies** | Not enough data | Not enough data | 
| **Risk-Based Authentication** | Not enough data | Not enough data | 

#### AI Biometric & Behavioral Analysis - Customer Identity and Access Management (CIAM)

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Behavioral Biometric Analysis** | Not enough data | Not enough data | 
| **Liveness Detection** | Not enough data | Not enough data | 

#### AI Context-Aware Security Controls - Customer Identity and Access Management (CIAM)

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Account Recovery Assistants** | Not enough data | Not enough data | 
| **Constraint Enforcement** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Access Certification** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Multiple Authentication Methods** | Not enough data | Not enough data | 
| **User Provisioning** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Automatic User/Device Recognition** | Not enough data | Not enough data | 
| **Unified Directory** | Not enough data | Not enough data | 
| **Self-Service Access Request** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Passwordless Authentication

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 8.5/10 | 120 |

#### Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **FIDO2-compliant** | Not enough data | 8.7 (86 reviews) | 
| **Works with hardware security keys** | Not enough data | 8.8 (93 reviews) | 
| **Multiple authentication methods** | Not enough data | 9.1 (113 reviews) | 
| **Offline or no-phone solution** | Not enough data | 7.6 (100 reviews) | 

### Identity and Access Management (IAM)

| Product | Score | Reviews |
|---|---|---|
| **Amazon Cognito** | N/A | N/A |
| **Microsoft Entra ID** | 9.0/10 | 320 |

#### Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **User provisioning** | Not enough data | 9.0 (246 reviews) | 
| **Password manager** | Not enough data | 8.7 (199 reviews) | 
| **Single Sign-on** | Not enough data | 9.3 (270 reviews) | 
| **Enforces policies** | Not enough data | 9.0 (267 reviews) | 
| **Authentication** | Not enough data | 9.3 (261 reviews) | 
| **Multi-factor authentication** | Not enough data | 9.3 (266 reviews) | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 

####  Type

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **On-premises solution** | Not enough data | 8.6 (209 reviews) | 
| **Cloud-solution** | Not enough data | 9.3 (244 reviews) | 

####  Reporting

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Activity Tracking** | Not enough data | 8.8 (214 reviews) | 
| **Reporting** | Not enough data | 8.8 (223 reviews) | 
| **Access & Permission Change Reporting** | Not enough data | 9.7 (12 reviews) | 
| **Compliance & Audit Trail Export** | Not enough data | 8.6 (16 reviews) | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

#### Authentication & Authorization - Identity and Access Management (IAM)

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Adaptive & Contextual Access Control** | Not enough data | 9.3 (34 reviews) | 

#### Administration & Governance - Identity and Access Management (IAM)

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Identity Lifecycle Management** | Not enough data | 9.3 (25 reviews) | 
| **Self‑Service Account Management** | Not enough data | 9.3 (12 reviews) | 
| **Member Accounts** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 

#### Generative AI - Identity and Access Management (IAM)

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **AI‑Driven Access Anomaly Detection** | Not enough data | 8.6 (14 reviews) | 
| **Automated Policy Tuning** | Not enough data | 8.5 (9 reviews) | 
| **Predictive Role Recommendations** | Not enough data | 9.2 (8 reviews) | 

#### Additional Functionality

| Feature | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Secure Data Storage** | Not enough data | Not enough data | 
| **User Defined Attributes** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 

---
## Categories

**Unique to Amazon Cognito (1):** [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam)

**Unique to Microsoft Entra ID (7):** [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication), [Cloud Directory Services](https://www.g2.com/categories/cloud-directory-services), [Privileged Access Management (PAM) Software](https://www.g2.com/categories/privileged-access-management-pam), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam), [User Provisioning and Governance Tools](https://www.g2.com/categories/user-provisioning-and-governance-tools), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon Cognito | Microsoft Entra ID | 
|---|---|---|
| **Small-Business** | 48.9% | 23.0% | 
| **Mid-Market** | 22.2% | 40.0% | 
| **Enterprise** | 28.9% | 37.0% | 

### By Industry

#### Amazon Cognito

- **Information Technology and Services:** 15.6%
- **Computer Software:** 15.6%
- **Financial Services:** 8.9%
- **Automotive:** 6.7%
- **Internet:** 4.4%
- **Insurance:** 4.4%
- **Health, Wellness and Fitness:** 4.4%
- **Education Management:** 4.4%
- **Accounting:** 2.2%
- **Airlines/Aviation:** 2.2%
- **Other:** 31.1%

#### Microsoft Entra ID

- **Information Technology and Services:** 26.1%
- **Computer Software:** 9.5%
- **Computer & Network Security:** 6.4%
- **Financial Services:** 4.5%
- **Hospital & Health Care:** 2.9%
- **Higher Education:** 2.5%
- **Banking:** 2.1%
- **Automotive:** 1.8%
- **Retail:** 1.8%
- **Management Consulting:** 1.6%
- **Other:** 40.7%

---
## Alternatives

### Alternatives to Amazon Cognito

- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1382 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (292 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (279 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (127 reviews)
- [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) — 4.5/5 stars (110 reviews)
- [Google Cloud Identity Platform](https://www.g2.com/products/google-cloud-identity-platform/reviews) — 4.5/5 stars (17 reviews)
- [PingOne Advanced Identity Cloud](https://www.g2.com/products/pingone-advanced-identity-cloud/reviews) — 4.4/5 stars (31 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (186 reviews)
- [Frontegg](https://www.g2.com/products/frontegg/reviews) — 4.8/5 stars (366 reviews)
- [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (3995 reviews)

### Alternatives to Microsoft Entra ID

- [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) — 4.5/5 stars (4069 reviews)
- [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) — 4.5/5 stars (130 reviews)
- [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (292 reviews)
- [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) — 4.3/5 stars (186 reviews)
- [Okta](https://www.g2.com/products/okta/reviews) — 4.5/5 stars (1382 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (520 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1809 reviews)
- [Ping Identity](https://www.g2.com/products/ping-identity/reviews) — 4.4/5 stars (127 reviews)
- [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (279 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2083 reviews)

---
## Top Discussions

### Amazon Cognito

No discussions available for this product.

### Microsoft Entra ID

- Title: [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) — 4 comments
  > **Top comment:** "excellent and well trusted"
- Title: [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) — 3 comments
  > **Top comment:** "Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited..."
- Title: [Which is better Google Authenticator or Microsoft authenticator?](https://www.g2.com/discussions/which-is-better-google-authenticator-or-microsoft-authenticator) — 3 comments, 1 upvote
  > **Top comment:** "Microsoft Authenticator "
- Title: [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) — 2 comments
  > **Top comment:** "Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management..."
- Title: [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "It is a cloud-based identity and access management service  designed by Microsoft to help organizations manage and secure user identities and access to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-cognito-vs-microsoft-entra-id)