# Amazon DSP vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Viant Technology excels in user experience, with many users highlighting its intuitive interface and optimization options that enhance campaign performance. One user noted, "It’s very intuitive to use," which reflects a strong preference for its usability.
- **Users say** that Amazon DSP offers seamless integration with the Amazon ecosystem, making it a great choice for those already invested in Amazon's services. Reviewers appreciate the "rich insights and reporting" that help in creating effective advertising strategies.
- **According to verified reviews** , Viant Technology stands out for its robust support and onboarding process. Users have praised the ease of setup, with one stating, "The initial setup was very easy, which was a big plus," indicating a smooth transition for new users.
- **Reviewers mention** that while Amazon DSP is easy to use, it has fewer recent reviews, which may suggest a less active user base compared to Viant Technology. This could impact the reliability of feedback and insights for potential buyers.
- **G2 reviewers highlight** Viant Technology's strong performance in campaign tracking and reporting features, with users appreciating the ability to "upload creative and track performance" effectively. This capability is crucial for advertisers focused on optimizing their campaigns.
- **Users report** that both platforms offer solid targeting capabilities, but Viant Technology has received higher praise for its cross-device capabilities, with one user noting its effectiveness in "CTV activation and insights," which is essential for modern advertising strategies.



| | Amazon DSP | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 18 | 310 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Amazon DSP

Pros:
- Ease of Use (2 reviews)
- Helpful (1 reviews)

Cons:
- Dependency Issues (1 reviews)
- Lack of Clarity (1 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Amazon DSP | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 7.8 (16 reviews) | 8.2 (255 reviews) | 
  | **Ease of Use** | 7.4 (17 reviews) | 8.0 (261 reviews) | 
  | **Ease of Setup** | 7.7 (8 reviews) | 8.0 (153 reviews) | 
  | **Ease of Admin** | 8.1 (7 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.5 (16 reviews) | 9.0 (248 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (7 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 7.8 (16 reviews) | 8.4 (248 reviews) | 

---
## Pricing

### Amazon DSP

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **Viant Technology** | 7.9/10 | 211 |

#### Channel Functionality

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **Viant Technology** | 8.0/10 | 199 |

#### Platform Interoperability

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.1 (135 reviews) | 

#### Mobile

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.9 (89 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 7.5 (130 reviews) | 

#### Platform

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **Viant Technology** | 8.0/10 | 206 |

#### Platform Interoperability

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.1 (135 reviews) | 

#### Platform

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.3 (121 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | 7.8/10 | 11 |
| **Viant Technology** | 7.9/10 | 219 |

#### Demand Side Platforms

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.1 (6 reviews) | 8.4 (140 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 7.9 (151 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.1 (146 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.2 (143 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.1 (137 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.1 (147 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 7.5 (117 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 7.5 (130 reviews) | 

#### Targeting

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.5 (150 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 7.5 (10 reviews) | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.9 (11 reviews) | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 7.3 (11 reviews) | 8.1 (163 reviews) | 

#### Platform

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.4 (119 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.2 (142 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (123 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.7 (128 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.5 (103 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Amazon DSP | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)


**Unique to Viant Technology (6):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon DSP | Viant Technology | 
|---|---|---|
| **Small-Business** | 27.8% | 39.2% | 
| **Mid-Market** | 50.0% | 40.5% | 
| **Enterprise** | 22.2% | 20.4% | 

### By Industry

#### Amazon DSP

- **Marketing and Advertising:** 38.9%
- **Telecommunications:** 5.6%
- **Pharmaceuticals:** 5.6%
- **Luxury Goods & Jewelry:** 5.6%
- **E-Learning:** 5.6%
- **Education Management:** 5.6%
- **Dairy:** 5.6%
- **Consumer Services:** 5.6%
- **Consumer Electronics:** 5.6%
- **Computer Software:** 5.6%
- **Other:** 11.1%

#### Viant Technology

- **Marketing and Advertising:** 61.8%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Amazon DSP

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1950 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1950 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)

---
## Top Discussions

### Amazon DSP

No discussions available for this product.

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-amazon-dsp-vs-viant-technology-llc-viant-technology)