Compare Amazon DSP and Viant Technology 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon DSP
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologyAmazon DSP vs Viant Technology
When assessing the two solutions, reviewers found Viant Technology easier to use and set up. Reviewers also felt that Viant Technology was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Viant Technology meets the needs of their business better than Amazon DSP.
- When comparing quality of ongoing product support, reviewers felt that Viant Technology is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Viant Technology over Amazon DSP.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableViant Technology
No pricing availableFree Trial
Amazon DSP
No trial information availableViant Technology
No trial information availableRatings
Meets Requirements
7.8
16
8.1
249
Ease of Use
7.4
17
7.9
253
Ease of Setup
7.7
8
8.0
146
Ease of Admin
8.1
7
8.1
129
Quality of Support
8.5
16
9.0
243
Has the product been a good partner in doing business?
8.1
7
9.0
137
Product Direction (% positive)
7.8
16
8.3
243
Features by Category
Channel Functionality
Not enough data
8.3
160
Platform Interoperability
Not enough data
7.5
86
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.1
149
7.6
9
7.9
149
8.3
9
8.1
147
7.4
9
7.5
138
7.6
9
7.5
130
7.8
10
8.3
144
8.0
10
8.1
138
7.7
10
8.3
145
8.2
10
8.1
146
8.1
9
7.7
131
8.3
8
7.5
118
7.7
8
7.6
139
7.9
7
7.4
131
Targeting
8.5
11
8.5
150
7.8
10
8.2
137
8.2
11
8.4
145
7.9
11
8.1
136
Platform
6.4
11
7.4
117
8.2
10
7.8
138
8.2
10
8.2
141
7.7
11
8.0
144
7.1
11
8.0
124
7.6
11
7.6
129
7.0
11
7.8
129
7.6
9
7.5
104
8.0
9
7.3
122
Platform Interoperability
Not enough data
7.3
53
Mobile Functionality
Not enough data
8.3
101
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.1
149
7.6
9
7.9
149
8.3
9
8.1
147
7.4
9
7.5
138
7.6
9
7.5
130
7.8
10
8.3
144
8.0
10
8.1
138
7.7
10
8.3
145
8.2
10
8.1
146
8.1
9
7.7
131
8.3
8
7.5
118
7.7
8
7.6
139
7.9
7
7.4
131
Targeting
8.5
11
8.5
150
7.8
10
8.2
137
8.2
11
8.4
145
7.9
11
8.1
136
Mobile
Not enough data
7.9
89
7.7
8
7.6
139
7.9
7
7.4
131
Platform
6.4
11
7.4
117
8.2
10
7.8
138
8.2
10
8.2
141
7.7
11
8.0
144
7.1
11
8.0
124
7.6
11
7.6
129
7.0
11
7.8
129
7.6
9
7.5
104
8.0
9
7.3
122
Platform Interoperability
Not enough data
7.4
73
Video Functionality
Not enough data
8.4
132
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.1
149
7.6
9
7.9
149
8.3
9
8.1
147
7.4
9
7.5
138
7.6
9
7.5
130
7.8
10
8.3
144
8.0
10
8.1
138
7.7
10
8.3
145
8.2
10
8.1
146
8.1
9
7.7
131
8.3
8
7.5
118
7.7
8
7.6
139
7.9
7
7.4
131
Targeting
8.5
11
8.5
150
7.8
10
8.2
137
8.2
11
8.4
145
7.9
11
8.1
136
Platform
6.4
11
7.4
117
8.2
10
7.8
138
8.2
10
8.2
141
7.7
11
8.0
144
7.1
11
8.0
124
7.6
11
7.6
129
7.0
11
7.8
129
7.6
9
7.5
104
8.0
9
7.3
122
Demand Side Platforms
8.1
6
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.1
149
7.6
9
7.9
149
8.3
9
8.1
147
7.4
9
7.5
138
7.6
9
7.5
130
7.8
10
8.3
144
8.0
10
8.1
138
7.7
10
8.3
145
8.2
10
8.1
146
8.1
9
7.7
131
8.3
8
7.5
118
7.7
8
7.6
139
7.9
7
7.4
131
Targeting
8.5
11
8.5
150
7.8
10
8.2
137
8.2
11
8.4
145
7.9
11
8.1
136
Demand Side Platforms
7.5
10
7.7
156
7.9
11
7.3
160
7.3
11
8.1
164
Platform
6.4
11
7.4
117
8.2
10
7.8
138
8.2
10
8.2
141
7.7
11
8.0
144
7.1
11
8.0
124
7.6
11
7.6
129
7.0
11
7.8
129
7.6
9
7.5
104
8.0
9
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
19
Not enough data
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and Viant Technology are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Viant Technology is categorized as Mobile Advertising, Display Advertising, Video Advertising, Cross-Channel Advertising, Native Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Automotive
2.4%
Other
26.0%
Alternatives
Discussions
Amazon DSP has no discussions with answers
Is Adelphic a DSP?
2 Comments
AR
yesRead more
Viant Technology has no more discussions with answers
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