Compare Amazon DSP and Simpli.fi 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (59.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Amazon DSP
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPSimpli.fi
Star Rating
(148)4.5 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAmazon DSP vs Simpli.fi
When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. Reviewers also preferred doing business with Simpli.fi overall.
- Reviewers felt that Simpli.fi meets the needs of their business better than Amazon DSP.
- When comparing quality of ongoing product support, reviewers felt that Simpli.fi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Simpli.fi over Amazon DSP.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableSimpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
Amazon DSP
No trial information availableSimpli.fi
No trial information availableRatings
Meets Requirements
7.8
16
8.8
133
Ease of Use
7.4
17
8.8
133
Ease of Setup
7.7
8
8.8
88
Ease of Admin
8.1
7
8.8
76
Quality of Support
8.5
16
9.3
134
Has the product been a good partner in doing business?
8.1
7
9.0
82
Product Direction (% positive)
7.8
16
9.1
130
Features by Category
Channel Functionality
Not enough data
8.9
94
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.6
104
|
Verified
7.6
9
8.6
100
|
Verified
8.3
9
8.7
101
|
Verified
7.4
9
7.8
83
|
Verified
7.6
9
8.0
83
|
Verified
7.8
10
8.5
93
|
Verified
8.0
10
8.4
84
|
Verified
7.7
10
9.0
95
|
Verified
8.2
10
9.0
101
|
Verified
8.1
9
8.5
84
|
Verified
8.3
8
8.4
74
|
Verified
7.7
8
8.8
78
|
Verified
7.9
7
8.6
73
|
Verified
Targeting
8.5
11
9.1
105
|
Verified
7.8
10
9.3
105
|
Verified
8.2
11
9.4
106
|
Verified
7.9
11
8.9
97
|
Verified
Platform
6.4
11
7.9
83
|
Verified
8.2
10
7.8
99
|
Verified
8.2
10
8.9
94
|
Verified
7.7
11
8.8
100
|
Verified
7.1
11
8.8
79
|
Verified
7.6
11
8.3
88
|
Verified
7.0
11
8.5
85
|
Verified
7.6
9
8.4
66
8.0
9
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.1
59
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.6
104
|
Verified
7.6
9
8.6
100
|
Verified
8.3
9
8.7
101
|
Verified
7.4
9
7.8
83
|
Verified
7.6
9
8.0
83
|
Verified
7.8
10
8.5
93
|
Verified
8.0
10
8.4
84
|
Verified
7.7
10
9.0
95
|
Verified
8.2
10
9.0
101
|
Verified
8.1
9
8.5
84
|
Verified
8.3
8
8.4
74
|
Verified
7.7
8
8.8
78
|
Verified
7.9
7
8.6
73
|
Verified
Targeting
8.5
11
9.1
105
|
Verified
7.8
10
9.3
105
|
Verified
8.2
11
9.4
106
|
Verified
7.9
11
8.9
97
|
Verified
Mobile
Not enough data
8.9
57
7.7
8
8.8
78
|
Verified
7.9
7
8.6
73
|
Verified
Platform
6.4
11
7.9
83
|
Verified
8.2
10
7.8
99
|
Verified
8.2
10
8.9
94
|
Verified
7.7
11
8.8
100
|
Verified
7.1
11
8.8
79
|
Verified
7.6
11
8.3
88
|
Verified
7.0
11
8.5
85
|
Verified
7.6
9
8.4
66
8.0
9
Feature Not Available
Platform Interoperability
Not enough data
8.7
20
Video Functionality
Not enough data
9.2
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.6
104
|
Verified
7.6
9
8.6
100
|
Verified
8.3
9
8.7
101
|
Verified
7.4
9
7.8
83
|
Verified
7.6
9
8.0
83
|
Verified
7.8
10
8.5
93
|
Verified
8.0
10
8.4
84
|
Verified
7.7
10
9.0
95
|
Verified
8.2
10
9.0
101
|
Verified
8.1
9
8.5
84
|
Verified
8.3
8
8.4
74
|
Verified
7.7
8
8.8
78
|
Verified
7.9
7
8.6
73
|
Verified
Targeting
8.5
11
9.1
105
|
Verified
7.8
10
9.3
105
|
Verified
8.2
11
9.4
106
|
Verified
7.9
11
8.9
97
|
Verified
Platform
6.4
11
7.9
83
|
Verified
8.2
10
7.8
99
|
Verified
8.2
10
8.9
94
|
Verified
7.7
11
8.8
100
|
Verified
7.1
11
8.8
79
|
Verified
7.6
11
8.3
88
|
Verified
7.0
11
8.5
85
|
Verified
7.6
9
8.4
66
8.0
9
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5(won by default)
10
Campaign Management
8.0
10
8.6(won by 0.6)
104
|
Verified
7.6
9
8.6(won by 1.0)
100
|
Verified
8.3
9
8.7(won by 0.4)
101
|
Verified
7.4
9
7.8(won by 0.4)
83
|
Verified
7.6
9
8.0(won by 0.4)
83
|
Verified
7.8
10
8.5(won by 0.7)
93
|
Verified
8.0
10
8.4(won by 0.4)
84
|
Verified
7.7
10
9.0(won by 1.3)
95
|
Verified
8.2
10
9.0(won by 0.8)
101
|
Verified
8.1
9
8.5(won by 0.4)
84
|
Verified
8.3
8
8.4(won by 0.1)
74
|
Verified
7.7
8
8.8(won by 1.1)
78
|
Verified
7.9
7
8.6(won by 0.7)
73
|
Verified
Targeting
8.5
11
9.1(won by 0.6)
105
|
Verified
7.8
10
9.3(won by 1.5)
105
|
Verified
8.2
11
9.4(won by 1.2)
106
|
Verified
7.9
11
8.9(won by 1.0)
97
|
Verified
Platform
6.4
11
7.9(won by 1.5)
83
|
Verified
8.2(won by 0.4)
10
7.8
99
|
Verified
8.2
10
8.9(won by 0.7)
94
|
Verified
7.7
11
8.8(won by 1.1)
100
|
Verified
7.1
11
8.8(won by 1.7)
79
|
Verified
7.6
11
8.3(won by 0.7)
88
|
Verified
7.0
11
8.5(won by 1.5)
85
|
Verified
7.6
9
8.4(won by 0.8)
66
8.0(won by default)
9
Feature Not Available
Demand Side Platforms
8.1
6
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
8.6
104
|
Verified
7.6
9
8.6
100
|
Verified
8.3
9
8.7
101
|
Verified
7.4
9
7.8
83
|
Verified
7.6
9
8.0
83
|
Verified
7.8
10
8.5
93
|
Verified
8.0
10
8.4
84
|
Verified
7.7
10
9.0
95
|
Verified
8.2
10
9.0
101
|
Verified
8.1
9
8.5
84
|
Verified
8.3
8
8.4
74
|
Verified
7.7
8
8.8
78
|
Verified
7.9
7
8.6
73
|
Verified
Targeting
8.5
11
9.1
105
|
Verified
7.8
10
9.3
105
|
Verified
8.2
11
9.4
106
|
Verified
7.9
11
8.9
97
|
Verified
Demand Side Platforms
7.5
10
8.2
47
|
Verified
7.9
11
7.9
46
|
Verified
7.3
11
8.6
48
|
Verified
Platform
6.4
11
7.9
83
|
Verified
8.2
10
7.8
99
|
Verified
8.2
10
8.9
94
|
Verified
7.7
11
8.8
100
|
Verified
7.1
11
8.8
79
|
Verified
7.6
11
8.3
88
|
Verified
7.0
11
8.5
85
|
Verified
7.6
9
8.4
66
8.0
9
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
12
Not enough data
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and Simpli.fi are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Marketing and Advertising
65.3%
Broadcast Media
3.5%
Online Media
2.8%
Hospital & Health Care
2.1%
Retail
2.1%
Other
24.3%
Alternatives
Discussions
Amazon DSP has no discussions with answers
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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