Compare Amazon DSP and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon DSP
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Amazon DSP vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found Amazon DSP easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Amazon DSP meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that Amazon DSP is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Amazon DSP over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Amazon DSP
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
7.8
16
7.6
79
Ease of Use
7.4
17
7.1
77
Ease of Setup
7.7
8
7.0
46
Ease of Admin
8.1
7
7.3
45
Quality of Support
8.5
16
8.3
77
Has the product been a good partner in doing business?
8.1
7
8.1
50
Product Direction (% positive)
7.8
16
7.4
80
Features by Category
Channel Functionality
Not enough data
8.0
67
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
7.1
64
|
Verified
7.6
9
7.4
69
|
Verified
8.3
9
8.5
49
|
Verified
7.4
9
6.4
58
|
Verified
7.6
9
6.8
56
|
Verified
7.8
10
7.8
65
|
Verified
8.0
10
7.7
62
|
Verified
7.7
10
8.5
68
|
Verified
8.2
10
8.0
71
|
Verified
8.1
9
7.3
60
|
Verified
8.3
8
7.7
49
|
Verified
7.7
8
7.0
38
|
Verified
7.9
7
7.5
30
|
Verified
Targeting
8.5
11
8.0
73
|
Verified
7.8
10
8.5
71
|
Verified
8.2
11
8.0
68
|
Verified
7.9
11
7.6
60
|
Verified
Platform
6.4
11
7.1
37
|
Verified
8.2
10
7.3
61
|
Verified
8.2
10
Feature Not Available
7.7
11
8.0
69
|
Verified
7.1
11
7.8
54
|
Verified
7.6
11
6.9
55
|
Verified
7.0
11
7.1
53
|
Verified
7.6
9
7.6
35
|
Verified
8.0
9
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
7.1
64
|
Verified
7.6
9
7.4
69
|
Verified
8.3
9
8.5
49
|
Verified
7.4
9
6.4
58
|
Verified
7.6
9
6.8
56
|
Verified
7.8
10
7.8
65
|
Verified
8.0
10
7.7
62
|
Verified
7.7
10
8.5
68
|
Verified
8.2
10
8.0
71
|
Verified
8.1
9
7.3
60
|
Verified
8.3
8
7.7
49
|
Verified
7.7
8
7.0
38
|
Verified
7.9
7
7.5
30
|
Verified
Targeting
8.5
11
8.0
73
|
Verified
7.8
10
8.5
71
|
Verified
8.2
11
8.0
68
|
Verified
7.9
11
7.6
60
|
Verified
Mobile
Not enough data
7.1
42
7.7
8
7.0
38
|
Verified
7.9
7
7.5
30
|
Verified
Platform
6.4
11
7.1
37
|
Verified
8.2
10
7.3
61
|
Verified
8.2
10
Feature Not Available
7.7
11
8.0
69
|
Verified
7.1
11
7.8
54
|
Verified
7.6
11
6.9
55
|
Verified
7.0
11
7.1
53
|
Verified
7.6
9
7.6
35
|
Verified
8.0
9
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
7.1
64
|
Verified
7.6
9
7.4
69
|
Verified
8.3
9
8.5
49
|
Verified
7.4
9
6.4
58
|
Verified
7.6
9
6.8
56
|
Verified
7.8
10
7.8
65
|
Verified
8.0
10
7.7
62
|
Verified
7.7
10
8.5
68
|
Verified
8.2
10
8.0
71
|
Verified
8.1
9
7.3
60
|
Verified
8.3
8
7.7
49
|
Verified
7.7
8
7.0
38
|
Verified
7.9
7
7.5
30
|
Verified
Targeting
8.5
11
8.0
73
|
Verified
7.8
10
8.5
71
|
Verified
8.2
11
8.0
68
|
Verified
7.9
11
7.6
60
|
Verified
Platform
6.4
11
7.1
37
|
Verified
8.2
10
7.3
61
|
Verified
8.2
10
Feature Not Available
7.7
11
8.0
69
|
Verified
7.1
11
7.8
54
|
Verified
7.6
11
6.9
55
|
Verified
7.0
11
7.1
53
|
Verified
7.6
9
7.6
35
|
Verified
8.0
9
6.6
45
|
Verified
Demand Side Platforms
8.1
6
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
10
7.1
64
|
Verified
7.6
9
7.4
69
|
Verified
8.3
9
8.5
49
|
Verified
7.4
9
6.4
58
|
Verified
7.6
9
6.8
56
|
Verified
7.8
10
7.8
65
|
Verified
8.0
10
7.7
62
|
Verified
7.7
10
8.5
68
|
Verified
8.2
10
8.0
71
|
Verified
8.1
9
7.3
60
|
Verified
8.3
8
7.7
49
|
Verified
7.7
8
7.0
38
|
Verified
7.9
7
7.5
30
|
Verified
Targeting
8.5
11
8.0
73
|
Verified
7.8
10
8.5
71
|
Verified
8.2
11
8.0
68
|
Verified
7.9
11
7.6
60
|
Verified
Demand Side Platforms
7.5
10
7.9
39
|
Verified
7.9
11
6.8
39
|
Verified
7.3
11
8.0
34
|
Verified
Platform
6.4
11
7.1
37
|
Verified
8.2
10
7.3
61
|
Verified
8.2
10
Feature Not Available
7.7
11
8.0
69
|
Verified
7.1
11
7.8
54
|
Verified
7.6
11
6.9
55
|
Verified
7.0
11
7.1
53
|
Verified
7.6
9
7.6
35
|
Verified
8.0
9
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and Roku OneView (formerly Dataxu) are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Roku OneView (formerly Dataxu) is categorized as Cross-Channel Advertising, Data Management Platform (DMP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.9%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
38.9%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Automotive
2.4%
Computer Software
2.4%
Other
19.0%
Alternatives
Discussions
Amazon DSP has no discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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