# Amazon DSP vs illumin Comparison
---
## AI Generated Summary
- **G2 reviewers report** that illumin excels in user experience, with many praising its **intuitive interface** and visual campaign planning tools. Users appreciate how easy it is to optimize campaigns, making it a favorite among small businesses looking for a user-friendly platform.
- **Users say** that Amazon DSP offers strong integration with the Amazon ecosystem, providing **rich insights and reporting** capabilities. This makes it a solid choice for businesses already invested in Amazon's advertising network, allowing for seamless product advertising.
- **Reviewers mention** that illumin stands out for its exceptional customer support, with specific praise for team members who go above and beyond to assist users. This level of support is particularly beneficial for small businesses that may need more guidance during their advertising journey.
- **According to verified reviews** , Amazon DSP is noted for its **fast and reliable customer service** , which users find helpful when troubleshooting issues. This reliability can be a significant advantage for mid-market companies that require quick resolutions to maintain campaign momentum.
- **G2 reviewers highlight** that illumin's campaign optimization features are highly regarded, with users noting the platform's ability to effectively manage and optimize programmatic campaigns. This capability is crucial for businesses aiming to maximize their advertising spend.
- **Users report** that while Amazon DSP provides good features, some find it less intuitive compared to illumin, particularly in terms of setup and ease of use. This can be a drawback for new users who may prefer a more straightforward onboarding experience.



| | Amazon DSP | illumin | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 18 | 134 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Small-Business (57.9% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Amazon DSP

Pros:
- Ease of Use (2 reviews)
- Helpful (1 reviews)

Cons:
- Dependency Issues (1 reviews)
- Lack of Clarity (1 reviews)

### illumin

Pros:
- Ease of Use (23 reviews)
- Features (21 reviews)

Cons:
- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)

---
## Ratings Comparison
| Rating | Amazon DSP | illumin | 
|---|---|---|
  | **Meets Requirements** | 7.8 (16 reviews) | 8.3 (113 reviews) | 
  | **Ease of Use** | 7.4 (17 reviews) | 8.3 (109 reviews) | 
  | **Ease of Setup** | 7.7 (8 reviews) | 8.2 (92 reviews) | 
  | **Ease of Admin** | 8.1 (7 reviews) | 8.4 (70 reviews) | 
  | **Quality of Support** | 8.5 (16 reviews) | 9.2 (113 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (7 reviews) | 9.1 (78 reviews) | 
  | **Product Direction (% positive)** | 7.8 (16 reviews) | 9.1 (112 reviews) | 

---
## Pricing

### Amazon DSP

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### illumin

#### Entry-Level Pricing

Plan: SELF-SERVICE

Price: Contact Us

Description: Take control of your journey


Key Features:
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?  
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.

[Browse all 2 editions](https://www.g2.com/products/illumin-illumin/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **illumin** | 8.0/10 | 108 |

#### Channel Functionality

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.5 (62 reviews) | 

#### Platform Interoperability

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.4 (45 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (85 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 8.1 (88 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.2 (91 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.7 (77 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.9 (77 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.5 (81 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.3 (77 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.4 (82 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.3 (90 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 8.0 (77 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 8.3 (73 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.8 (70 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 8.1 (67 reviews) | 

#### Targeting

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.2 (96 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (86 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (85 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.0 (85 reviews) | 

#### Platform

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.2 (70 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.7 (84 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.4 (81 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 8.1 (90 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (75 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.6 (78 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 8.0 (78 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.6 (69 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.4 (71 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **illumin** | 7.9/10 | 108 |

#### Platform Interoperability

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.1 (34 reviews) | 

#### Video Functionality

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.2 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (85 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 8.1 (88 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.2 (91 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.7 (77 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.9 (77 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.5 (81 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.3 (77 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.4 (82 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.3 (90 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 8.0 (77 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 8.3 (73 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.8 (70 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 8.1 (67 reviews) | 

#### Targeting

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.2 (96 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (86 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (85 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.0 (85 reviews) | 

#### Platform

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.2 (70 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.7 (84 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.4 (81 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 8.1 (90 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (75 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.6 (78 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 8.0 (78 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.6 (69 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.4 (71 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **illumin** | 8.7/10 | 8 |

#### Platform Basics

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | 8.8 (8 reviews) | 
| **Audio Ad Formats** | Not enough data | 8.5 (8 reviews) | 
| **Programmatic Audio** | Not enough data | 8.3 (8 reviews) | 
| **Audience Targeting** | Not enough data | 8.5 (8 reviews) | 

#### Platform Reporting

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Performance Monitoring** | Not enough data | 8.8 (8 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.3 (8 reviews) | 
| **Dashboard Exports** | Not enough data | 7.9 (8 reviews) | 
| **Music Genre Reporting** | Not enough data | 6.2 (7 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | 7.8/10 | 11 |
| **illumin** | 8.1/10 | 108 |

#### Demand Side Platforms

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.1 (6 reviews) | 8.6 (65 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (10 reviews) | 8.1 (85 reviews) | 
| **Campaign Optimization** | 7.6 (9 reviews) | 8.1 (88 reviews) | 
| **Reach** | 8.3 (9 reviews) | 8.2 (91 reviews) | 
| **Bulk Editing** | 7.4 (9 reviews) | 7.7 (77 reviews) | 
| **Batch Uploading** | 7.6 (9 reviews) | 7.9 (77 reviews) | 
| **Brand Safety** | 7.8 (10 reviews) | 8.5 (81 reviews) | 
| **Fraud Protection** | 8.0 (10 reviews) | 8.3 (77 reviews) | 
| **Frequency Capping** | 7.7 (10 reviews) | 8.4 (82 reviews) | 
| **Budget Pacing** | 8.2 (10 reviews) | 8.3 (90 reviews) | 
| **Creative Optimization** | 8.1 (9 reviews) | 8.0 (77 reviews) | 
| **Rich Media Capabilties** | 8.3 (8 reviews) | 8.3 (73 reviews) | 
| **In-App Ads** | 7.7 (8 reviews) | 7.8 (70 reviews) | 
| **Mobile Rich Media Capabilities** | 7.9 (7 reviews) | 8.1 (67 reviews) | 

#### Targeting

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Targeting** | 8.5 (11 reviews) | 8.2 (96 reviews) | 
| **Retargeting** | 7.8 (10 reviews) | 8.2 (86 reviews) | 
| **Geo-Targeting** | 8.2 (11 reviews) | 8.4 (85 reviews) | 
| **Contextual Targeting** | 7.9 (11 reviews) | 8.0 (85 reviews) | 

#### Demand Side Platforms

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Machine Learning Optimization** | 7.5 (10 reviews) | 8.0 (61 reviews) | 
| **Estimate and Projections** | 7.9 (11 reviews) | 7.8 (59 reviews) | 
| **Cross-Device Capabilities** | 7.3 (11 reviews) | 8.4 (60 reviews) | 

#### Platform

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **API / Integrations** | 6.4 (11 reviews) | 7.2 (70 reviews) | 
| **Custom Reports** | 8.2 (10 reviews) | 7.7 (84 reviews) | 
| **User, Role, and Access Management** | 8.2 (10 reviews) | 8.4 (81 reviews) | 
| **Performance and Reliability** | 7.7 (11 reviews) | 8.1 (90 reviews) | 
| **Enterprise Scalability** | 7.1 (11 reviews) | 8.0 (75 reviews) | 
| **Customization** | 7.6 (11 reviews) | 7.6 (78 reviews) | 
| **Workflow Capability** | 7.0 (11 reviews) | 8.0 (78 reviews) | 
| **Internationalization** | 7.6 (9 reviews) | 7.6 (69 reviews) | 
| **Notifications** | 8.0 (9 reviews) | 7.4 (71 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **illumin** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon DSP** | N/A | N/A |
| **illumin** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Amazon DSP | illumin | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)


**Unique to illumin (5):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon DSP | illumin | 
|---|---|---|
| **Small-Business** | 27.8% | 57.9% | 
| **Mid-Market** | 50.0% | 31.0% | 
| **Enterprise** | 22.2% | 11.1% | 

### By Industry

#### Amazon DSP

- **Marketing and Advertising:** 38.9%
- **Telecommunications:** 5.6%
- **Pharmaceuticals:** 5.6%
- **Luxury Goods & Jewelry:** 5.6%
- **E-Learning:** 5.6%
- **Education Management:** 5.6%
- **Dairy:** 5.6%
- **Consumer Services:** 5.6%
- **Consumer Electronics:** 5.6%
- **Computer Software:** 5.6%
- **Other:** 11.1%

#### illumin

- **Marketing and Advertising:** 42.9%
- **Automotive:** 4.2%
- **Online Media:** 4.2%
- **Telecommunications:** 3.4%
- **Entertainment:** 3.4%
- **Higher Education:** 2.5%
- **Financial Services:** 2.5%
- **Food & Beverages:** 2.5%
- **Consumer Electronics:** 2.5%
- **Information Technology and Services:** 2.5%
- **Other:** 29.4%

---
## Alternatives

### Alternatives to Amazon DSP

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1968 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)

### Alternatives to illumin

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1968 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (406 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews)

---
## Top Discussions

### Amazon DSP

No discussions available for this product.

### illumin

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-amazon-dsp-vs-illumin-illumin)