# Amazon Display Ads vs Rakuten Advertising Comparison

| | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 32 | 93 | 
| **Largest Market Segment** | Small-Business (54.8% of reviews) | Small-Business (54.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Amazon Display Ads

Pros:
- Ease of Use (5 reviews)
- Affordable (1 reviews)

Cons:
- Complexity (2 reviews)
- Complexity Issues (2 reviews)

### Rakuten Advertising

Pros:
- Advertising (11 reviews)
- Affiliate Marketing (11 reviews)

Cons:
- Time Delays (5 reviews)
- Improvement Needed (4 reviews)

---
## Ratings Comparison
| Rating | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
  | **Meets Requirements** | 8.6 (28 reviews) | 8.4 (76 reviews) | 
  | **Ease of Use** | 9.2 (28 reviews) | 8.0 (77 reviews) | 
  | **Ease of Setup** | 9.1 (13 reviews) | 8.5 (59 reviews) | 
  | **Ease of Admin** | 9.1 (11 reviews) | 8.8 (36 reviews) | 
  | **Quality of Support** | 8.6 (28 reviews) | 8.7 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (11 reviews) | 9.1 (37 reviews) | 
  | **Product Direction (% positive)** | 8.3 (28 reviews) | 8.8 (75 reviews) | 

---
## Pricing

### Amazon Display Ads

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Amazon Display Ads** | 8.5/10 | 9 |
| **Rakuten Advertising** | N/A | N/A |

#### Channel Functionality

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Display Functionality** | 8.9 (6 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Campaign Dashboard** | 8.6 (7 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (6 reviews) | Not enough data | 
| **Reach** | 8.6 (7 reviews) | Not enough data | 
| **Bulk Editing** | 8.3 (5 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (5 reviews) | Not enough data | 
| **Brand Safety** | 8.7 (5 reviews) | Not enough data | 
| **Fraud Protection** | 8.3 (5 reviews) | Not enough data | 
| **Frequency Capping** | 8.0 (5 reviews) | Not enough data | 
| **Budget Pacing** | 8.3 (5 reviews) | Not enough data | 
| **Creative Optimization** | 6.9 (7 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.3 (5 reviews) | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Targeting** | 8.8 (7 reviews) | Not enough data | 
| **Retargeting** | 8.8 (7 reviews) | Not enough data | 
| **Geo-Targeting** | 9.3 (5 reviews) | Not enough data | 
| **Contextual Targeting** | 9.2 (6 reviews) | Not enough data | 

#### Platform

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **API / Integrations** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 7.8 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.2 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.9 (6 reviews) | Not enough data | 
| **Customization** | 8.1 (6 reviews) | Not enough data | 
| **Workflow Capability** | 9.2 (6 reviews) | Not enough data | 
| **Internationalization** | 8.6 (6 reviews) | Not enough data | 
| **Notifications** | 8.9 (6 reviews) | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Amazon Display Ads** | N/A | N/A |
| **Rakuten Advertising** | 8.3/10 | 7 |

#### Retargeting

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.0 (5 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (6 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Geo Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (5 reviews) | 
| **Personalization** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retargeting

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Amazon Display Ads** | N/A | N/A |
| **Rakuten Advertising** | 6.6/10 | 66 |

#### Link Options

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Custom Links** | Not enough data | 7.5 (59 reviews) | 
| **Referral Link Generator** | Not enough data | 7.2 (57 reviews) | 
| **Smart Link** | Not enough data | 6.3 (52 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 4.6 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.2 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 4.8 (8 reviews) | 
| **Decision Making** | Not enough data | 5.0 (8 reviews) | 

#### Tracking Options

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Email Updates** | Not enough data | 7.5 (55 reviews) | 
| **Affiliate Tracking** | Not enough data | 8.2 (61 reviews) | 
| **Cookieless Tracking** | Not enough data | 6.9 (54 reviews) | 

#### Affiliate Management

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Affiliate Network** | Not enough data | 8.9 (58 reviews) | 
| **Commissions and Payouts** | Not enough data | 8.4 (57 reviews) | 
| **Customization** | Not enough data | 7.4 (55 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Amazon Display Ads** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Influencer Marketing

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Amazon Display Ads** | N/A | N/A |
| **Rakuten Advertising** | 7.7/10 | 20 |

#### Marketing Operations

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (17 reviews) | 
| **Data Collection** | Not enough data | 8.6 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 5.6 (15 reviews) | 

#### Campaign Activity

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (17 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 6.4 (16 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.3 (18 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 6.1 (15 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Display Advertising Software](https://www.g2.com/categories/display-advertising)


**Unique to Rakuten Advertising (4):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Amazon Display Ads | Rakuten Advertising | 
|---|---|---|
| **Small-Business** | 54.8% | 54.8% | 
| **Mid-Market** | 35.5% | 26.2% | 
| **Enterprise** | 9.7% | 19.0% | 

### By Industry

#### Amazon Display Ads

- **Marketing and Advertising:** 19.4%
- **Information Technology and Services:** 12.9%
- **Automotive:** 6.5%
- **Consumer Goods:** 6.5%
- **Accounting:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Consumer Electronics:** 3.2%
- **Consumer Services:** 3.2%
- **Design:** 3.2%
- **E-Learning:** 3.2%
- **Other:** 35.5%

#### Rakuten Advertising

- **Marketing and Advertising:** 28.9%
- **Apparel & Fashion:** 15.7%
- **Retail:** 9.6%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel & Tourism:** 3.6%
- **Banking:** 3.6%
- **Cosmetics:** 3.6%
- **Food & Beverages:** 2.4%
- **Entertainment:** 2.4%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Amazon Display Ads

- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
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- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (534 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
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- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)
- [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) — 4.4/5 stars (763 reviews)

### Alternatives to Rakuten Advertising

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2365 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.8/5 stars (48 reviews)
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- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14849 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (534 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (723 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)

---
## Top Discussions

### Amazon Display Ads

No discussions available for this product.

### Rakuten Advertising

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-amazon-display-ads-vs-rakuten-advertising)