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Compare Amazon Display Ads and Rakuten Advertising 
Featured Products
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (51.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Display Ads
Star Rating
(31)4.4 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon Display AdsRakuten Advertising
Star Rating
(88)4.4 out of 5
Market Segments
Small-Business (51.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Rakuten AdvertisingAmazon Display Ads vs Rakuten Advertising
When assessing the two solutions, reviewers found Amazon Display Ads easier to use, set up, and administer. However, reviewers preferred doing business with Rakuten Advertising overall.
- Reviewers felt that Amazon Display Ads meets the needs of their business better than Rakuten Advertising.
- When comparing quality of ongoing product support, reviewers felt that Rakuten Advertising is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Rakuten Advertising over Amazon Display Ads.
Pricing
Entry-Level Pricing
Amazon Display Ads
No pricing availableRakuten Advertising
No pricing availableFree Trial
Amazon Display Ads
No trial information availableRakuten Advertising
No trial information availableRatings
Meets Requirements
8.7
27
8.4
74
Ease of Use
9.3
27
8.1
75
Ease of Setup
9.2
12
8.5
57
Ease of Admin
9.1
11
8.8
36
Quality of Support
8.6
27
8.8
70
Has the product been a good partner in doing business?
8.5
11
9.1
37
Product Direction (% positive)
8.3
27
8.7
73
Features by Category
Channel Functionality
8.9
6
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.2
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.2
6
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
8.6
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.2
6
Not enough data
Platform
8.6
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Retargeting
Not enough data
7.0
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
6.3
52
Agentic AI - Affiliate Marketing
Not enough data
5.0
8
Not enough data
4.6
8
Not enough data
5.2
8
Not enough data
5.6
8
Not enough data
4.8
8
Not enough data
5.0
8
Tracking Options
Not enough data
7.5
55
Not enough data
8.2
61
Not enough data
6.9
54
Affiliate Management
Not enough data
8.9
58
Not enough data
8.4
56
Not enough data
7.4
55
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
17
Not enough data
8.5
17
Not enough data
8.1
16
Not enough data
9.1
17
Not enough data
7.3
16
Not enough data
5.6
15
Campaign Activity
Not enough data
8.4
17
Not enough data
8.6
18
Not enough data
6.4
16
Not enough data
7.5
17
Not enough data
7.9
17
Not enough data
6.1
15
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon Display Ads and Rakuten Advertising are categorized as Display Advertising
Unique Categories
Amazon Display Ads has no unique categories
Rakuten Advertising is categorized as Retargeting, Affiliate Marketing, Marketing Analytics, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Amazon Display Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rakuten Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Information Technology and Services
13.3%
Consumer Goods
6.7%
Automotive
6.7%
Manufacturing
3.3%
Other
53.3%
Marketing and Advertising
28.4%
Apparel & Fashion
16.0%
Retail
9.9%
Health, Wellness and Fitness
4.9%
Consumer Goods
4.9%
Other
35.8%
Discussions
Amazon Display Ads has no discussions with answers
Rakuten Advertising has no discussions with answers
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