# Amazon Display Ads vs Celtra Comparison | | Amazon Display Ads | Celtra | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 32 | 408 | | **Largest Market Segment** | Small-Business (54.8% of reviews) | Mid-Market (43.9% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Amazon Display Ads Pros: - Ease of Use (5 reviews) - Affordable (1 reviews) Cons: - Complexity (2 reviews) - Complexity Issues (2 reviews) ### Celtra Pros: - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) Cons: - Functionality Limitations (3 reviews) - Limited Features (3 reviews) --- ## Ratings Comparison | Rating | Amazon Display Ads | Celtra | |---|---|---| | **Meets Requirements** | 8.6 (28 reviews) | 8.4 (284 reviews) | | **Ease of Use** | 9.2 (28 reviews) | 8.3 (283 reviews) | | **Ease of Setup** | 9.1 (13 reviews) | 8.3 (125 reviews) | | **Ease of Admin** | 9.1 (11 reviews) | 8.3 (115 reviews) | | **Quality of Support** | 8.6 (28 reviews) | 8.8 (273 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (11 reviews) | 8.5 (115 reviews) | | **Product Direction (% positive)** | 8.3 (28 reviews) | 8.1 (272 reviews) | --- ## Pricing ### Amazon Display Ads #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Celtra #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | 8.5/10 | 9 | | **Celtra** | 8.4/10 | 253 | #### Channel Functionality | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Display Functionality** | 8.9 (6 reviews) | 8.7 (145 reviews) | #### Platform Interoperability | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.1 (29 reviews) | #### Agentic AI - Display Advertising | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.4 (179 reviews) | | **Campaign Optimization** | 8.1 (6 reviews) | 8.0 (134 reviews) | | **Reach** | 8.6 (7 reviews) | 8.4 (123 reviews) | | **Bulk Editing** | 8.3 (5 reviews) | 8.0 (113 reviews) | | **Batch Uploading** | 7.7 (5 reviews) | 8.1 (112 reviews) | | **Brand Safety** | 8.7 (5 reviews) | 8.2 (101 reviews) | | **Fraud Protection** | 8.3 (5 reviews) | Feature Not Available | | **Frequency Capping** | 8.0 (5 reviews) | 8.2 (90 reviews) | | **Budget Pacing** | 8.3 (5 reviews) | Feature Not Available | | **Creative Optimization** | 6.9 (7 reviews) | 8.4 (138 reviews) | | **Rich Media Capabilties** | 8.3 (5 reviews) | 9.0 (170 reviews) | | **In-App Ads** | Not enough data | 8.6 (116 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.9 (158 reviews) | #### Targeting | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 8.7 (84 reviews) | | **Retargeting** | 8.8 (7 reviews) | 8.5 (77 reviews) | | **Geo-Targeting** | 9.3 (5 reviews) | 8.5 (95 reviews) | | **Contextual Targeting** | 9.2 (6 reviews) | 8.5 (79 reviews) | #### Platform | Feature | Amazon Display Ads | Celtra | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 8.0 (94 reviews) | | **Custom Reports** | 7.8 (6 reviews) | 8.4 (133 reviews) | | **User, Role, and Access Management** | 9.2 (6 reviews) | 8.8 (151 reviews) | | **Performance and Reliability** | 8.3 (6 reviews) | 8.7 (163 reviews) | | **Enterprise Scalability** | 8.9 (6 reviews) | 8.5 (118 reviews) | | **Customization** | 8.1 (6 reviews) | 8.4 (144 reviews) | | **Workflow Capability** | 9.2 (6 reviews) | 8.6 (149 reviews) | | **Internationalization** | 8.6 (6 reviews) | 8.5 (117 reviews) | | **Notifications** | 8.9 (6 reviews) | 8.2 (104 reviews) | ### Display Ad Design | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Celtra** | N/A | N/A | #### Template Creation | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Image Upload** | Not enough data | Not enough data | | **Stock Image Library** | Not enough data | Not enough data | | **Drag & Drop Editing** | Not enough data | Not enough data | | **Variety Of Banner Types** | Not enough data | Not enough data | #### Design & Editing | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Shape & Clip Art** | Not enough data | Not enough data | | **Font Selection** | Not enough data | Not enough data | | **Scale** | Not enough data | Not enough data | #### Ad Management | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Ad Sets** | Not enough data | Not enough data | | **Export As Different File Types** | Not enough data | Not enough data | | **Schedule** | Not enough data | Not enough data | #### Analytics | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Heatmap** | Not enough data | Not enough data | | **Budget** | Not enough data | Not enough data | ### Creative Management Platforms | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Celtra** | 8.6/10 | 125 | #### Authoring Tools | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Ad Templates** | Not enough data | 8.7 (77 reviews) | | **HTML5 Authoring** | Not enough data | 8.3 (69 reviews) | | **Automated Ad Creation** | Not enough data | 8.6 (72 reviews) | | **Lanugage Translation** | Not enough data | 8.0 (56 reviews) | #### Agentic AI - Creative Management Platforms | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Testing Tools | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Dynamic Versioning** | Not enough data | 8.8 (70 reviews) | | **A/B Testing ** | Not enough data | 8.7 (65 reviews) | #### Publishing Tools | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Demand Side Platform Built-in** | Not enough data | Feature Not Available | | **Demand Side Platform Integration** | Not enough data | 8.6 (58 reviews) | | **Campaign Scheduling** | Not enough data | 8.8 (52 reviews) | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Celtra** | 8.4/10 | 254 | #### Platform Interoperability | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Close Ecosystem API** | Not enough data | 7.7 (25 reviews) | #### Mobile Functionality | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Mobile Functionality** | Not enough data | 8.7 (185 reviews) | #### Agentic AI - Mobile Advertising | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.4 (179 reviews) | | **Campaign Optimization** | 8.1 (6 reviews) | 8.0 (134 reviews) | | **Reach** | 8.6 (7 reviews) | 8.4 (123 reviews) | | **Bulk Editing** | 8.3 (5 reviews) | 8.0 (113 reviews) | | **Batch Uploading** | 7.7 (5 reviews) | 8.1 (112 reviews) | | **Brand Safety** | 8.7 (5 reviews) | 8.2 (101 reviews) | | **Fraud Protection** | 8.3 (5 reviews) | Feature Not Available | | **Frequency Capping** | 8.0 (5 reviews) | 8.2 (90 reviews) | | **Budget Pacing** | 8.3 (5 reviews) | Feature Not Available | | **Creative Optimization** | 6.9 (7 reviews) | 8.4 (138 reviews) | | **Rich Media Capabilties** | 8.3 (5 reviews) | 9.0 (170 reviews) | | **In-App Ads** | Not enough data | 8.6 (116 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.9 (158 reviews) | #### Targeting | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 8.7 (84 reviews) | | **Retargeting** | 8.8 (7 reviews) | 8.5 (77 reviews) | | **Geo-Targeting** | 9.3 (5 reviews) | 8.5 (95 reviews) | | **Contextual Targeting** | 9.2 (6 reviews) | 8.5 (79 reviews) | #### Mobile | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Mobile Tracking** | Not enough data | 8.6 (113 reviews) | | **In-App Ads** | Not enough data | 8.6 (116 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.9 (158 reviews) | #### Platform | Feature | Amazon Display Ads | Celtra | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 8.0 (94 reviews) | | **Custom Reports** | 7.8 (6 reviews) | 8.4 (133 reviews) | | **User, Role, and Access Management** | 9.2 (6 reviews) | 8.8 (151 reviews) | | **Performance and Reliability** | 8.3 (6 reviews) | 8.7 (163 reviews) | | **Enterprise Scalability** | 8.9 (6 reviews) | 8.5 (118 reviews) | | **Customization** | 8.1 (6 reviews) | 8.4 (144 reviews) | | **Workflow Capability** | 9.2 (6 reviews) | 8.6 (149 reviews) | | **Internationalization** | 8.6 (6 reviews) | 8.5 (117 reviews) | | **Notifications** | 8.9 (6 reviews) | 8.2 (104 reviews) | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Celtra** | 8.5/10 | 242 | #### Platform Interoperability | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.2 (14 reviews) | #### Video Functionality | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Video Functionality** | Not enough data | 8.3 (46 reviews) | #### Agentic AI - Video Advertising | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Campaign Dashboard** | 8.6 (7 reviews) | 8.4 (179 reviews) | | **Campaign Optimization** | 8.1 (6 reviews) | 8.0 (134 reviews) | | **Reach** | 8.6 (7 reviews) | 8.4 (123 reviews) | | **Bulk Editing** | 8.3 (5 reviews) | 8.0 (113 reviews) | | **Batch Uploading** | 7.7 (5 reviews) | 8.1 (112 reviews) | | **Brand Safety** | 8.7 (5 reviews) | 8.2 (101 reviews) | | **Fraud Protection** | 8.3 (5 reviews) | Feature Not Available | | **Frequency Capping** | 8.0 (5 reviews) | 8.2 (90 reviews) | | **Budget Pacing** | 8.3 (5 reviews) | Feature Not Available | | **Creative Optimization** | 6.9 (7 reviews) | 8.4 (138 reviews) | | **Rich Media Capabilties** | 8.3 (5 reviews) | 9.0 (170 reviews) | | **In-App Ads** | Not enough data | 8.6 (116 reviews) | | **Mobile Rich Media Capabilities** | Not enough data | 8.9 (158 reviews) | #### Targeting | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Targeting** | 8.8 (7 reviews) | 8.7 (84 reviews) | | **Retargeting** | 8.8 (7 reviews) | 8.5 (77 reviews) | | **Geo-Targeting** | 9.3 (5 reviews) | 8.5 (95 reviews) | | **Contextual Targeting** | 9.2 (6 reviews) | 8.5 (79 reviews) | #### Platform | Feature | Amazon Display Ads | Celtra | |---|---|---| | **API / Integrations** | 8.6 (6 reviews) | 8.0 (94 reviews) | | **Custom Reports** | 7.8 (6 reviews) | 8.4 (133 reviews) | | **User, Role, and Access Management** | 9.2 (6 reviews) | 8.8 (151 reviews) | | **Performance and Reliability** | 8.3 (6 reviews) | 8.7 (163 reviews) | | **Enterprise Scalability** | 8.9 (6 reviews) | 8.5 (118 reviews) | | **Customization** | 8.1 (6 reviews) | 8.4 (144 reviews) | | **Workflow Capability** | 9.2 (6 reviews) | 8.6 (149 reviews) | | **Internationalization** | 8.6 (6 reviews) | 8.5 (117 reviews) | | **Notifications** | 8.9 (6 reviews) | 8.2 (104 reviews) | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Amazon Display Ads** | N/A | N/A | | **Celtra** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Amazon Display Ads | Celtra | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to Celtra (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Ad Design Software](https://www.g2.com/categories/display-ad-design), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Amazon Display Ads | Celtra | |---|---|---| | **Small-Business** | 54.8% | 32.8% | | **Mid-Market** | 35.5% | 43.9% | | **Enterprise** | 9.7% | 23.3% | ### By Industry #### Amazon Display Ads - **Marketing and Advertising:** 19.4% - **Information Technology and Services:** 12.9% - **Automotive:** 6.5% - **Consumer Goods:** 6.5% - **Accounting:** 3.2% - **Apparel & Fashion:** 3.2% - **Consumer Electronics:** 3.2% - **Consumer Services:** 3.2% - **Design:** 3.2% - **E-Learning:** 3.2% - **Other:** 35.5% #### Celtra - **Marketing and Advertising:** 48.2% - **Media Production:** 5.0% - **Publishing:** 4.8% - **Design:** 4.5% - **Online Media:** 3.9% - **Broadcast Media:** 2.8% - **Retail:** 2.8% - **Consumer Goods:** 2.8% - **Information Technology and Services:** 2.2% - **Internet:** 2.2% - **Other:** 20.7% --- ## Alternatives ### Alternatives to Amazon Display Ads - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (531 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) — 4.4/5 stars (763 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) ### Alternatives to Celtra - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.5/5 stars (188 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) --- ## Top Discussions ### Amazon Display Ads No discussions available for this product. ### Celtra - Title: [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) — 2 comments, 1 upvote > **Top comment:** "integration purpose of ship to addresses,once out of activation." - Title: [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) — 2 comments, 1 upvote > **Top comment:** "Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formats" - Title: [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) — 1 comment > **Top comment:** "Creative production automation " - Title: [whats the best practice for using celtra? I think it's high impact creatives...](https://www.g2.com/discussions/41414-whats-the-best-practice-for-using-celtra-i-think-it-s-high-impact-creatives) — 1 comment > **Top comment:** "Yes, its one thing that you can use Celtra" - Title: [whats the best practice for using celtra?](https://www.g2.com/discussions/33783-whats-the-best-practice-for-using-celtra) — 1 comment > **Top comment:** "1 - Get an ad request. 2 - Build the ad in Celtra. 3 - Client approves demo link. 4 - Insure all tracking pixels are set up correctly. 5 - Launch the ad..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/amazon-amazon-display-ads-vs-celtra)