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Compare Altova MapForce and Supermetrics 
At a Glance
Market Segments
Enterprise (42.1% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Altova MapForce
Star Rating
(23)4.5 out of 5
Market Segments
Enterprise (42.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Altova MapForceSupermetrics
Star Rating
(816)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user satisfaction, with many praising its seamless integration with Google Sheets. Users appreciate how it saves time by efficiently pulling over 100 KPIs, allowing them to focus on more valuable tasks.
- Users say that Altova MapForce offers impressive flexibility, particularly for those needing to map data between different entities. The drag-and-drop interface is highlighted as user-friendly, making it accessible even for those without coding experience.
- Reviewers mention that Supermetrics has a straightforward setup process, which is often described as intuitive. This ease of use is a significant advantage for small businesses looking to quickly implement data solutions without extensive training.
- According to verified reviews, Altova MapForce stands out for its robust data transformation capabilities, particularly in server environments. Users appreciate the ability to write custom functions and debug mappings, which adds a layer of customization for complex projects.
- G2 reviewers highlight that while Supermetrics has a strong support system, with personal and quick responses, Altova MapForce users commend its quality of support as well, noting that it is responsive and helpful, particularly for enterprise-level needs.
- Users express that Supermetrics is particularly well-suited for small businesses, as evidenced by its significant market presence in that segment. In contrast, Altova MapForce is favored by enterprise users, indicating a divergence in target audiences and use cases.
Pricing
Entry-Level Pricing
Altova MapForce
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Altova MapForce
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.6
18
8.5
619
Ease of Use
8.4
18
8.2
627
Ease of Setup
8.5
8
8.2
414
Ease of Admin
7.9
8
8.0
378
Quality of Support
8.1
17
7.8
561
Has the product been a good partner in doing business?
8.8
7
8.2
373
Product Direction (% positive)
8.6
17
7.9
578
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
8.1
7
8.7
58
7.1
7
8.2
62
6.7
6
8.2
61
8.3
5
8.5
64
7.5
6
Feature Not Available
Functionality
8.3
11
Not enough data
9.2
12
Not enough data
9.2
11
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.2
12
Not enough data
8.3
11
Not enough data
8.3
9
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
381
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.4
13
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Altova MapForce and Supermetrics are categorized as ETL Tools
Unique Categories
Altova MapForce is categorized as Data Mapping
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Altova MapForce
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.8%
Banking
15.8%
Logistics and Supply Chain
10.5%
Insurance
10.5%
Transportation/Trucking/Railroad
5.3%
Other
42.1%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Discussions
What is the most efficient way to create custom functions and publish them for public use
1 Comment
AM
Hi, you should create a project on GitHub and if someone wants to use your library( or would upgrade yours) can import it directly from your repositoryRead more
Altova MapForce has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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