Compare Alteryx and Looker 
At a Glance
Market Segments
Enterprise (63.5% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$3,000.00 1 User Per Year
No pricing available
Alteryx
Star Rating
(670)4.6 out of 5
Market Segments
Enterprise (63.5% of reviews)
Pros & Cons
Entry-Level Pricing
$3,000.00 1 User Per Year
Free Trial is available
Browse all 3 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Alteryx excels in simplifying complex data preparation with its intuitive drag and drop workflow, allowing users to blend data from multiple sources quickly, which significantly enhances reporting efficiency.
- Users say that Looker shines in its user interface and overall design, making it easy to build clean, interactive dashboards that display key performance indicators clearly, such as engagement rates and device categories.
- According to verified reviews, Alteryx's automation features are a standout, enabling users to reduce manual effort and automate repetitive tasks without needing to write code, which is particularly beneficial for handling large datasets.
- Reviewers mention that Looker offers great flexibility in customization and configuration across multiple integrations, making it a preferred choice for teams needing to tailor their analytics dashboards to specific requirements.
- G2 reviewers highlight that while Alteryx has a higher ease of use rating, Looker still provides a solid experience, especially for users who prioritize quick setup and dashboard creation, as noted by users who appreciate the speed of building dashboards with real-time data.
- Users report that both products are strong partners in business, but Alteryx's higher score in product direction suggests that users feel more confident about its future development and enhancements, which is crucial for long-term planning.
Pricing
Entry-Level Pricing
Alteryx
Starter Edition
$3,000.00
1 User Per Year
For Small Teams That Need to Perform Basic Business Analytics
Prepare and analyze data with code-free software on flat files.
- Essential drag-and-drop data preparation (Blend, Transform, Join, Aggregate, etc.)
- Create code-free data analytics workflows
- Share data analytics workflows
Looker
No pricing availableFree Trial
Alteryx
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
326
8.7
1,106
Ease of Use
8.7
470
8.3
1,111
Ease of Setup
8.6
265
8.2
589
Ease of Admin
8.3
83
8.3
432
Quality of Support
8.5
306
8.6
944
Has the product been a good partner in doing business?
8.9
87
8.9
410
Product Direction (% positive)
9.2
313
8.7
1,037
Features by Category
Reports
7.6
190
|
Verified
8.6
666
|
Verified
8.2
136
8.2
618
|
Verified
6.9
187
|
Verified
8.2
662
|
Verified
7.8
118
8.3
530
|
Verified
7.1
161
|
Verified
8.7
666
|
Verified
Self Service
8.9
199
|
Verified
8.4
624
|
Verified
9.1
202
|
Verified
8.6
639
|
Verified
9.0
193
|
Verified
8.4
613
|
Verified
8.3
187
|
Verified
8.1
616
|
Verified
8.5
190
|
Verified
8.3
590
|
Verified
8.0
152
|
Verified
7.7
501
|
Verified
Advanced Analytics
8.1
168
|
Verified
7.6
430
|
Verified
7.3
182
|
Verified
8.4
633
|
Verified
8.3
170
|
Verified
8.0
514
|
Verified
Building Reports
9.1
150
|
Verified
8.3
386
|
Verified
8.8
140
|
Verified
8.4
399
|
Verified
7.4
106
|
Verified
8.1
356
|
Verified
7.8
112
|
Verified
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
7.6
190
|
Verified
8.6
666
|
Verified
8.2
136
8.2
618
|
Verified
6.9
187
|
Verified
8.2
662
|
Verified
7.8
118
8.3
530
|
Verified
7.1
161
|
Verified
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
7.6
190
|
Verified
8.6
666
|
Verified
8.2
136
8.2
618
|
Verified
6.9
187
|
Verified
8.2
662
|
Verified
7.8
118
8.3
530
|
Verified
7.1
161
|
Verified
8.7
666
|
Verified
Data Preparation
8.8
113
|
Verified
8.3
286
|
Verified
8.6
102
|
Verified
8.3
264
|
Verified
Data Modeling and Blending
8.9
116
|
Verified
8.5
312
|
Verified
9.1
117
|
Verified
8.7
330
|
Verified
9.2
112
|
Verified
8.3
312
|
Verified
Generative AI
7.6
34
7.1
89
8.0
35
7.1
87
Agentic AI - Analytics Platforms
7.9
12
7.3
41
8.2
12
7.4
40
7.5
12
7.4
40
8.1
12
7.1
40
8.1
12
7.4
41
7.5
12
7.5
40
7.6
12
7.7
39
Self Service
8.9
199
|
Verified
8.4
624
|
Verified
9.1
202
|
Verified
8.6
639
|
Verified
9.0
193
|
Verified
8.4
613
|
Verified
8.3
187
|
Verified
8.1
616
|
Verified
8.5
190
|
Verified
8.3
590
|
Verified
8.0
152
|
Verified
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
8.1
12
8.1
39
8.2
12
8.2
38
8.3
11
7.7
35
8.2
11
8.3
44
Advanced Analytics
8.1
168
|
Verified
7.6
430
|
Verified
7.3
182
|
Verified
8.4
633
|
Verified
8.3
170
|
Verified
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
8.3
15
7.7
46
8.5
11
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
8.2
11
8.2
41
8.5
11
7.2
35
8.2
11
7.4
36
Agentic AI Capabilities - Analytics Platforms
8.7
10
7.2
35
8.2
10
7.5
36
8.3
10
7.7
35
7.8
10
7.4
35
Personalized Intelligence - Analytics Platforms
8.3
10
7.6
35
8.5
10
7.3
36
8.8
10
7.6
35
Building Reports
9.1
150
|
Verified
8.3
386
|
Verified
8.8
140
|
Verified
8.4
399
|
Verified
7.4
106
|
Verified
8.1
356
|
Verified
7.8
112
|
Verified
8.1
329
|
Verified
Reports
7.6
190
|
Verified
8.6
666
|
Verified
8.2
136
8.2
618
|
Verified
6.9
187
|
Verified
8.2
662
|
Verified
7.8
118
8.3
530
|
Verified
7.1
161
|
Verified
8.7
666
|
Verified
Self Service
8.9
199
|
Verified
8.4
624
|
Verified
9.1
202
|
Verified
8.6
639
|
Verified
9.0
193
|
Verified
8.4
613
|
Verified
8.3
187
|
Verified
8.1
616
|
Verified
8.5
190
|
Verified
8.3
590
|
Verified
8.0
152
|
Verified
7.7
501
|
Verified
Building Reports
9.1
150
|
Verified
8.3
386
|
Verified
8.8
140
|
Verified
8.4
399
|
Verified
7.4
106
|
Verified
8.1
356
|
Verified
7.8
112
|
Verified
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Cartography
8.0
27
Not enough data
7.9
23
Not enough data
7.7
27
Not enough data
7.9
25
Not enough data
Analysis
8.7
25
Not enough data
9.3
26
Not enough data
9.3
27
Not enough data
9.1
26
Not enough data
Reporting
9.3
27
Not enough data
8.3
20
Not enough data
9.1
24
Not enough data
Data Source Access
8.9
155
Not enough data
8.8
168
Not enough data
8.1
135
Not enough data
Data Interaction
8.5
138
Not enough data
8.4
135
Not enough data
8.7
150
Not enough data
9.1
171
Not enough data
9.2
165
Not enough data
9.2
170
Not enough data
8.7
154
Not enough data
8.5
139
Not enough data
Data Exporting
8.9
154
Not enough data
8.8
157
Not enough data
9.2
169
Not enough data
Generative AI
6.6
28
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System
9.1
52
Not enough data
Model Development
7.9
42
Not enough data
8.8
50
Not enough data
8.0
48
Not enough data
8.2
46
Not enough data
Model Development
8.4
50
Not enough data
Machine/Deep Learning Services
7.9
37
Not enough data
7.9
35
Not enough data
7.9
33
Not enough data
7.9
33
Not enough data
Machine/Deep Learning Services
7.9
35
Not enough data
7.9
32
Not enough data
Deployment
Feature Not Available
Not enough data
8.4
44
Not enough data
8.5
46
Not enough data
Generative AI
6.8
10
Not enough data
6.3
9
Not enough data
7.2
10
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Ingestion
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Presentation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Data Ingestion & Preparation - Low-Code Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Model Construction & Automation - Low-Code Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.4
61
Not enough data
8.6
61
Not enough data
8.3
61
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
8.6
64
Not enough data
7.4
67
Not enough data
8.4
69
Not enough data
9.0
64
Not enough data
Generative AI
7.1
15
Not enough data
7.3
16
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Data Transformation
8.4
69
|
Verified
Not enough data
8.8
77
|
Verified
Not enough data
Connectivity
8.4
51
|
Verified
Not enough data
8.3
47
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Feature Not Available
Not enough data
Operations
7.7
76
|
Verified
Not enough data
9.1
82
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.1
58
|
Verified
Not enough data
Building Reports
9.1
150
|
Verified
8.3
386
|
Verified
8.8
140
|
Verified
8.4
399
|
Verified
7.4
106
|
Verified
8.1
356
|
Verified
7.8
112
|
Verified
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Alteryx and Looker are categorized as Analytics Platforms
Unique Categories
Alteryx is categorized as Emerging AI Software, Data Preparation, Location Intelligence, Big Data Integration Platforms, ETL Tools, Natural Language Generation (NLG), Big Data Analytics, Data Science and Machine Learning Platforms, Machine Learning, Predictive Analytics, Agentic Analytics, and Low-Code Machine Learning Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Alteryx
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Accounting
9.9%
Information Technology and Services
8.0%
Banking
5.4%
Insurance
4.6%
Other
60.2%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
What's the one thing that Alteryx brings to the play which other platforms lack?
3 Comments
SM
A very vibrant and helpful community.Read more
Is there any free trail for Alteryx analytics gallery?
1 Comment
SJ
Yes, every user gets 1 month's free trial. It is system specific though.Read more
How can teams share dashboards and insights from Alteryx with stakeholders who don’t have a platform license?
1 Comment
BP
Comment deleted by user.Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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