Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Alexa Marketing Stack, Google Tag Manager, and SimilarWeb

Pricing

 
ADVANCED
$149
per month
FREE
$0
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Alexa Marketing Stack
ADVANCED
$149per month
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.0
9.2
7.7
Ease of Use
Ease of Use
8.1
7.7
8.7
Ease of Setup
Ease of Setup
8.3
7.8
9.2
Ease of Admin
Ease of Admin
8.3
8.2
9.7
Quality of Support
Quality of Support
6.7
6.7
7.7
Ease of Doing Business With
Ease of Doing Business With
7.7
8.0
8.3
Product Direction (% positive)
Product Direction (% positive)
6.4
8.7
7.8
Meets Requirements
Alexa Marketing Stack
7.0
Google Tag Manager
9.2
SimilarWeb
7.7
Ease of Use
Alexa Marketing Stack
8.1
Google Tag Manager
7.7
SimilarWeb
8.7
Ease of Setup
Alexa Marketing Stack
8.3
Google Tag Manager
7.8
SimilarWeb
9.2
Ease of Admin
Alexa Marketing Stack
8.3
Google Tag Manager
8.2
SimilarWeb
9.7
Quality of Support
Alexa Marketing Stack
6.7
Google Tag Manager
6.7
SimilarWeb
7.7
Ease of Doing Business With
Alexa Marketing Stack
7.7
Google Tag Manager
8.0
SimilarWeb
8.3
Product Direction (% positive)
Alexa Marketing Stack
6.4
Google Tag Manager
8.7
SimilarWeb
7.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
75.0%
51.9%
33.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
18.8%
34.8%
55.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
6.3%
13.3%
11.1%
Alexa Marketing Stack
Small-Business
75.0%
Mid-Market
18.8%
Enterprise
6.3%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
SimilarWeb
Small-Business
33.3%
Mid-Market
55.6%
Enterprise
11.1%

Reviewers' Industry

 
Information Technology and Services
21.1%
Marketing and Advertising
38.0%
Internet
26.8%
 
Program Development
10.5%
Internet
9.7%
Marketing and Advertising
19.5%
 
Online Media
10.5%
Information Technology and Services
7.3%
Public Relations and Communications
17.1%
 
Internet
10.5%
Computer Software
7.3%
Information Technology and Services
14.6%
 
Design
10.5%
Retail
2.4%
Financial Services
4.9%
 
Other
36.8%
Other
35.3%
Other
17.1%
Alexa Marketing Stack
Information Technology and Services
21.1%
Program Development
10.5%
Online Media
10.5%
Internet
10.5%
Design
10.5%
Other
36.8%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
SimilarWeb
Internet
26.8%
Marketing and Advertising
19.5%
Public Relations and Communications
17.1%
Information Technology and Services
14.6%
Financial Services
4.9%
Other
17.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

G2 User in Research

the ability to allow me to deploy website tags in one place

Mark B.
Industry Analyst / Tech Writer in Internet

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

Most Helpful Critical Review
Most Helpful Critical Review
Emrah A.
User in E-Learning

I can't trust Alexa because its algorithm is open to manipulation. If i use Alexa Toolbar, my website statistics better than other site which is really good from my website. therefore Alexa must change the algorithm. Alexa insights are not agree with Google...

G2 User in Marketing and Advertising

Nothing too much yet. We are still learning.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

 
Alexa Marketing Stack
Most Helpful Favorable Review
M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

Most Helpful Critical Review
Emrah A.
User in E-Learning

I can't trust Alexa because its algorithm is open to manipulation. If i use Alexa Toolbar, my website statistics better than other site which is really good from my website. therefore Alexa must change the algorithm. Alexa insights are not agree with Google...

Google Tag Manager
Most Helpful Favorable Review
G2 User in Research

the ability to allow me to deploy website tags in one place

Most Helpful Critical Review
G2 User in Marketing and Advertising

Nothing too much yet. We are still learning.

SimilarWeb
Most Helpful Favorable Review
Mark B.
Industry Analyst / Tech Writer in Internet

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Screenshots

 
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Google Tag Manager
SimilarWeb
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