Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Alexa Marketing Stack vs Google Tag Manager
See this
comparison of Alexa Marketing Stack vs. Google Tag Manager
based on data from user reviews. Alexa Marketing Stack rates 3.7/5 stars with 16 reviews. Google Tag Manager rates 4.5/5 stars with 232 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
ADVANCED
$149
per month
 
Free Trial
Free Trial Unavailable
Alexa Marketing Stack
ADVANCED
$149per month
Free Trial
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
7.0
9.2
Ease of Use
Ease of Use
8.1
7.7
Ease of Setup
Ease of Setup
8.3
7.8
Ease of Admin
Ease of Admin
8.3
8.2
Quality of Support
Quality of Support
6.7
6.7
Ease of Doing Business With
Ease of Doing Business With
7.7
8.0
Product Direction (% positive)
Product Direction (% positive)
6.4
8.7
Meets Requirements
Alexa Marketing Stack
7.0
Google Tag Manager
9.2
Ease of Use
Alexa Marketing Stack
8.1
Google Tag Manager
7.7
Ease of Setup
Alexa Marketing Stack
8.3
Google Tag Manager
7.8
Ease of Admin
Alexa Marketing Stack
8.3
Google Tag Manager
8.2
Quality of Support
Alexa Marketing Stack
6.7
Google Tag Manager
6.7
Ease of Doing Business With
Alexa Marketing Stack
7.7
Google Tag Manager
8.0
Product Direction (% positive)
Alexa Marketing Stack
6.4
Google Tag Manager
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
75.0%
51.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
18.8%
34.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
6.3%
13.4%
Alexa Marketing Stack
Small-Business
75.0%
Mid-Market
18.8%
Enterprise
6.3%
Google Tag Manager
Small-Business
51.7%
Mid-Market
34.9%
Enterprise
13.4%

Reviewers' Industry

 
Information Technology and Services
21.1%
Marketing and Advertising
38.1%
 
Program Development
10.5%
Internet
9.7%
 
Online Media
10.5%
Computer Software
7.3%
 
Internet
10.5%
Information Technology and Services
7.1%
 
Design
10.5%
Retail
2.4%
 
Other
36.8%
Other
35.4%
Alexa Marketing Stack
Information Technology and Services
21.1%
Program Development
10.5%
Online Media
10.5%
Internet
10.5%
Design
10.5%
Other
36.8%
Google Tag Manager
Marketing and Advertising
38.1%
Internet
9.7%
Computer Software
7.3%
Information Technology and Services
7.1%
Retail
2.4%
Other
35.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

G2 User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Design

The analytics provided are very limited. Search terms and SEO capabilties are not exceptional.

Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

 
Alexa Marketing Stack
Most Helpful Favorable Review
M. Serhat D.
User in Information Technology and Services

Alexa showed us the power of analytics and trends. We use Alexa metrics often when it is time to think about strategic choices for our company. Also Alexa toolbar is an easy to use and focused on purpose tool. I have been using the toolbar since it's...

Most Helpful Critical Review
G2 User in Design

The analytics provided are very limited. Search terms and SEO capabilties are not exceptional.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Internet

Fairly easy to use & easy to find solutions

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Screenshots

 
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 2
2 of 2
Google Tag Manager
Ask Alexa a QuestionContact AlexaAsk Google Tag Manager a QuestionContact Google Tag Manager