# Alchemer Survey vs Qualtrics Market Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a seamless user experience, with many users appreciating its intuitive interface that allows for smooth question building and logic adjustments. One user noted that it feels more like a "research workspace" than a traditional survey tool.
- **Users say** Alchemer Survey stands out for its flexibility in question types and logic capabilities, making it particularly effective for complex user journeys. Reviewers highlighted the platform's unmatched logic features as a significant advantage, especially for those conducting secure and compliant research.
- **According to verified reviews** , Qualtrics Strategy & Research has a higher overall satisfaction score, reflecting its strong performance in areas like survey distribution and reporting. Users have praised its ExpertReview engine, which helps identify potential survey fatigue before publishing.
- **Reviewers mention** that while Alchemer Survey offers a straightforward setup process, some users feel that Qualtrics provides a more comprehensive set of features for advanced survey needs. The ability to set up complex branching logic in Qualtrics is particularly appreciated by those looking for depth in their surveys.
- **G2 reviewers highlight** that both platforms offer solid support, but Alchemer's guidance and support pages are frequently mentioned as being particularly helpful for users seeking quick answers to their questions. This can be a deciding factor for teams that prioritize immediate assistance during their survey projects.
- **Users report** that while both products have similar ratings for ease of use, Alchemer Survey slightly edges out in this area, with users noting its straightforward initial setup. However, Qualtrics users appreciate the continuous flow of building and refining surveys, which enhances their overall experience.



| | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 954 | 3,017 | 
| **Largest Market Segment** | Small-Business (42.2% of reviews) | Enterprise (44.9% of reviews) | 
| **Entry Level Price** | Call Us | No pricing available | 

---
## Top Pros & Cons

### Alchemer Survey

Pros:
- Ease of Use (33 reviews)
- Customer Support (22 reviews)

Cons:
- Learning Curve (9 reviews)
- Survey Issues (8 reviews)

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
  | **Meets Requirements** | 8.9 (806 reviews) | 8.9 (2515 reviews) | 
  | **Ease of Use** | 8.8 (807 reviews) | 8.5 (2520 reviews) | 
  | **Ease of Setup** | 8.8 (395 reviews) | 8.3 (1069 reviews) | 
  | **Ease of Admin** | 8.7 (368 reviews) | 8.4 (1036 reviews) | 
  | **Quality of Support** | 8.7 (707 reviews) | 8.7 (2189 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (350 reviews) | 8.7 (964 reviews) | 
  | **Product Direction (% positive)** | 8.1 (770 reviews) | 8.1 (2427 reviews) | 

---
## Pricing

### Alchemer Survey

#### Entry-Level Pricing

Plan: Enterprise Solutions

Price: Call Us

Description: For enterprise customers, we combine products and services to help customers build integrated feedback solutions. We will work with you to define the right package to meet your business needs and will address your contracting and pricing questions.

We specialize in helping teams, departments, and entire organizations act on feedback.

Key Features:
- Volume discounts (over 20 seats)
- Use-case solutions
- Migration services

[Browse all 4 editions](https://www.g2.com/products/alchemer-survey/pricing)

#### Free Trial

Yes

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | 7.6/10 | 20 |

#### User Response Methods

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 

#### Insights

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | 8.0/10 | 16 |

#### Administration

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | 7.6/10 | 12 |

#### Analytics

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | 

#### Customization

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | 8.2/10 | 226 |
| **Qualtrics Market Research** | 8.5/10 | 513 |

#### Survey Management

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Survey Builder** | 9.2 (207 reviews) | 9.0 (457 reviews) | 
| **Question Types** | 9.3 (210 reviews) | 9.1 (455 reviews) | 
| **Templates** | 8.2 (159 reviews) | 8.4 (397 reviews) | 
| **Survey Distribution** | 8.7 (187 reviews) | 8.9 (450 reviews) | 

#### Survey Customization

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Branching/Skip Logic** | 9.0 (193 reviews) | 8.9 (433 reviews) | 
| **Branding** | 8.8 (183 reviews) | 8.5 (395 reviews) | 
| **Multimedia Support** | 8.5 (145 reviews) | 8.5 (359 reviews) | 
| **Multilingual Surveys** | 8.1 (141 reviews) | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (198 reviews) | 8.5 (452 reviews) | 
| **BI Tools Integration** | 7.9 (128 reviews) | 8.4 (290 reviews) | 
| **Data Exporting** | 8.8 (199 reviews) | 8.7 (440 reviews) | 
| **Permissions** | 8.4 (157 reviews) | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Adaptive Learning** | 5.9 (15 reviews) | 7.6 (12 reviews) | 
| **Proactive Assistance** | 6.0 (14 reviews) | 7.6 (12 reviews) | 
| **Decision Making** | 7.5 (16 reviews) | 8.3 (14 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Customization

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Alchemer Survey (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Alchemer Survey | Qualtrics Market Research | 
|---|---|---|
| **Small-Business** | 42.2% | 21.7% | 
| **Mid-Market** | 32.7% | 33.4% | 
| **Enterprise** | 25.1% | 44.9% | 

### By Industry

#### Alchemer Survey

- **Market Research:** 8.9%
- **Information Technology and Services:** 6.0%
- **Marketing and Advertising:** 5.7%
- **Education Management:** 5.5%
- **Non-Profit Organization Management:** 4.8%
- **Hospital & Health Care:** 4.4%
- **Higher Education:** 3.6%
- **Research:** 3.6%
- **Computer Software:** 3.5%
- **Management Consulting:** 2.9%
- **Other:** 51.1%

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Alchemer Survey

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2064 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5255 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1143 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1039 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)

### Alternatives to Qualtrics Market Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2064 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1143 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1039 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5255 reviews)

---
## Top Discussions

### Alchemer Survey

- Title: [Could you create a calendar for tracking active projects?](https://www.g2.com/discussions/could-you-create-a-calendar-for-tracking-active-projects) — 2 comments, 1 upvote
  > **Top comment:** "Hi Joseph,

There is a Google Calendar integration, which may be of use to you. The Help article URL is:..."
- Title: [How do I make QR codes for the links?](https://www.g2.com/discussions/how-do-i-make-qr-codes-for-the-links) — 2 comments, 2 upvotes
  > **Top comment:** "Hi Dominique, thank you for the question. Here is the three-step guide on how to share your survey with a QR..."
- Title: [How do you determine some of the best questions to use?](https://www.g2.com/discussions/14501-how-do-you-determine-some-of-the-best-questions-to-use) — 2 comments, 1 upvote
  > **Top comment:** "Hi Michelle, 

Asking good questions is the foundation of a great survey. In the tutorial below, we share leading practice considerations for constructing..."
- Title: [What happens to the data I collect? Is it stored securely?](https://www.g2.com/discussions/2739-security) — 2 comments, 2 upvotes
  > **Top comment:** "Yes it is. Survey Gizmo uses Amazon Web Services to host the platform and store data. AWS is FedRAMP certified and SG uses end-to-end encryption when data..."
- Title: [What is Alchemer used for?](https://www.g2.com/discussions/what-is-alchemer-used-for) — 1 comment
  > **Top comment:** "Its used by businesses and organizations to create surveys, quizzes, and forms to gather insights from customers, employees, and stakeholders for better..."

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/alchemer-survey-vs-qualtrics-market-research)