# Alchemer Survey vs Toluna Start Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Alchemer Survey excels in providing advanced logic and branching options, which allow users to create highly personalized surveys without complex workarounds. This feature is particularly praised for its intuitive design, making it a strong choice for those needing detailed and structured surveys.
- **Users say** that Toluna Start offers impressive flexibility and ease of use, with many highlighting its QuickSurveys product. Reviewers appreciate the extensive range of question types and attractive formatting, making it easy to program and launch surveys quickly, often within a 24-hour period.
- **According to verified reviews** , Alchemer Survey has a higher overall satisfaction score, reflecting its strong reporting and analytics features. Users find it easy to turn raw responses into actionable insights, which is essential for research-based projects.
- **Reviewers mention** that while Toluna Start is competitive in pricing and offers good ad-hoc support, it has fewer recent reviews compared to Alchemer Survey. This may indicate a smaller user base or less frequent updates, which could impact long-term reliability.
- **G2 reviewers highlight** that Alchemer Survey's implementation process is generally smooth, with users appreciating the intuitive onboarding experience. This contrasts with some feedback on Toluna Start, where users noted that while it is easy to use, the setup may not be as seamless for more complex survey needs.
- **Users report** that both platforms have strong support, but Alchemer Survey's quality of support is slightly lower than Toluna Start's. However, Alchemer's advanced features and capabilities often outweigh this, making it a preferred choice for users who prioritize functionality over support quality.



| | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 951 | 32 | 
| **Largest Market Segment** | Small-Business (42.1% of reviews) | Mid-Market (46.7% of reviews) | 
| **Entry Level Price** | Call Us | No pricing available | 

---
## Top Pros & Cons

### Alchemer Survey

Pros:
- Ease of Use (33 reviews)
- Customer Support (22 reviews)

Cons:
- Learning Curve (9 reviews)
- Survey Issues (8 reviews)

### Toluna Start

**Not enough data**

---
## Ratings Comparison
| Rating | Alchemer Survey | Toluna Start | 
|---|---|---|
  | **Meets Requirements** | 8.9 (803 reviews) | 9.0 (24 reviews) | 
  | **Ease of Use** | 8.8 (804 reviews) | 9.0 (24 reviews) | 
  | **Ease of Setup** | 8.8 (391 reviews) | 9.2 (6 reviews) | 
  | **Ease of Admin** | 8.7 (368 reviews) | 9.2 (6 reviews) | 
  | **Quality of Support** | 8.7 (705 reviews) | 8.8 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (350 reviews) | 9.2 (6 reviews) | 
  | **Product Direction (% positive)** | 8.1 (768 reviews) | 8.1 (24 reviews) | 

---
## Pricing

### Alchemer Survey

#### Entry-Level Pricing

Plan: Enterprise Solutions

Price: Call Us

Description: For enterprise customers, we combine products and services to help customers build integrated feedback solutions. We will work with you to define the right package to meet your business needs and will address your contracting and pricing questions.

We specialize in helping teams, departments, and entire organizations act on feedback.

Key Features:
- Volume discounts (over 20 seats)
- Use-case solutions
- Migration services

[Browse all 4 editions](https://www.g2.com/products/alchemer-survey/pricing)

#### Free Trial

Yes

### Toluna Start

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### User Response Methods

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Survey** | Not enough data | Not enough data | 
| **Video Snippets** | Not enough data | Not enough data | 
| **Video Interview** | Not enough data | Not enough data | 
| **Photo Submission** | Not enough data | Not enough data | 
| **Text/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **In-App** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **On-Site** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Insights

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Sorting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Administration

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Quality Control** | Not enough data | Not enough data | 
| **Data Sampling** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 

#### Capabilities

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Survival Analysis** | Not enough data | Not enough data | 
| **Risk Data Attributes** | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **ANOVA Support** | Not enough data | Not enough data | 
| **Regression** | Not enough data | Not enough data | 
| **Time Series Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Data collection

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Data Sources** | Not enough data | Not enough data | 
| **Custom Research Sources** | Not enough data | Not enough data | 
| **Lead Enrichment** | Not enough data | Not enough data | 
| **Advanced Data Collection** | Not enough data | Not enough data | 

#### Segment Trending

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Social** | Not enough data | Not enough data | 
| **Benchmarks** | Not enough data | Not enough data | 
| **Finance ** | Not enough data | Not enough data | 

#### Analysis

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Search** | Not enough data | Not enough data | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | 8.2/10 | 221 |
| **Toluna Start** | N/A | N/A |

#### Survey Management

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Survey Builder** | 9.2 (206 reviews) | Not enough data | 
| **Question Types** | 9.3 (210 reviews) | Not enough data | 
| **Templates** | 8.2 (158 reviews) | Not enough data | 
| **Survey Distribution** | 8.7 (186 reviews) | Not enough data | 

#### Survey Customization

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Branching/Skip Logic** | 9.0 (193 reviews) | Not enough data | 
| **Branding** | 8.8 (183 reviews) | Not enough data | 
| **Multimedia Support** | 8.5 (145 reviews) | Not enough data | 
| **Multilingual Surveys** | 8.1 (141 reviews) | Not enough data | 

#### Survey Insights

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (197 reviews) | Not enough data | 
| **BI Tools Integration** | 7.9 (128 reviews) | Not enough data | 
| **Data Exporting** | 8.8 (199 reviews) | Not enough data | 
| **Permissions** | 8.4 (157 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Adaptive Learning** | 5.9 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (14 reviews) | Not enough data | 
| **Decision Making** | 7.5 (16 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Customization

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Brand Signals

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Comparison** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Brand Health** | Not enough data | Not enough data | 

#### Brand Analytics

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Trend Analysis** | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Alchemer Survey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Alchemer Survey (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Toluna Start (5):** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [User Research Tools](https://www.g2.com/categories/user-research), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Alchemer Survey | Toluna Start | 
|---|---|---|
| **Small-Business** | 42.1% | 43.3% | 
| **Mid-Market** | 32.7% | 46.7% | 
| **Enterprise** | 25.2% | 10.0% | 

### By Industry

#### Alchemer Survey

- **Market Research:** 8.9%
- **Information Technology and Services:** 6.0%
- **Marketing and Advertising:** 5.8%
- **Education Management:** 5.4%
- **Non-Profit Organization Management:** 4.8%
- **Hospital & Health Care:** 4.4%
- **Higher Education:** 3.6%
- **Research:** 3.6%
- **Computer Software:** 3.5%
- **Management Consulting:** 2.9%
- **Other:** 51.1%

#### Toluna Start

- **Marketing and Advertising:** 10.0%
- **Market Research:** 10.0%
- **Computer Software:** 10.0%
- **Hospital & Health Care:** 10.0%
- **Education Management:** 6.7%
- **Higher Education:** 6.7%
- **E-Learning:** 6.7%
- **Apparel & Fashion:** 3.3%
- **Broadcast Media:** 3.3%
- **Civil Engineering:** 3.3%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Alchemer Survey

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23544 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5160 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)

### Alternatives to Toluna Start

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23544 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (525 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (559 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)

---
## Top Discussions

### Alchemer Survey

- Title: [Could you create a calendar for tracking active projects?](https://www.g2.com/discussions/could-you-create-a-calendar-for-tracking-active-projects) — 2 comments, 1 upvote
  > **Top comment:** "Hi Joseph,

There is a Google Calendar integration, which may be of use to you. The Help article URL is:..."
- Title: [How do I make QR codes for the links?](https://www.g2.com/discussions/how-do-i-make-qr-codes-for-the-links) — 2 comments, 2 upvotes
  > **Top comment:** "Hi Dominique, thank you for the question. Here is the three-step guide on how to share your survey with a QR..."
- Title: [How do you determine some of the best questions to use?](https://www.g2.com/discussions/14501-how-do-you-determine-some-of-the-best-questions-to-use) — 2 comments, 1 upvote
  > **Top comment:** "Hi Michelle, 

Asking good questions is the foundation of a great survey. In the tutorial below, we share leading practice considerations for constructing..."
- Title: [What happens to the data I collect? Is it stored securely?](https://www.g2.com/discussions/2739-security) — 2 comments, 2 upvotes
  > **Top comment:** "Yes it is. Survey Gizmo uses Amazon Web Services to host the platform and store data. AWS is FedRAMP certified and SG uses end-to-end encryption when data..."
- Title: [What is Alchemer used for?](https://www.g2.com/discussions/what-is-alchemer-used-for) — 1 comment
  > **Top comment:** "Its used by businesses and organizations to create surveys, quizzes, and forms to gather insights from customers, employees, and stakeholders for better..."

### Toluna Start

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/alchemer-survey-vs-toluna-start)