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At a Glance
Market Segments
Enterprise (60.7% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Alation
Star Rating
(92)4.4 out of 5
Market Segments
Enterprise (60.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AlationTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Enrichment with a score of 8.6, highlighting its ability to enhance customer data effectively, while Alation's score in this area is not available, suggesting a potential gap in functionality.
- Reviewers mention that Segment's Data Mapping - survey-based feature scores an impressive 9.0, indicating strong capabilities in mapping data based on user surveys, whereas Alation's score in this area is lower at 7.0, which may affect user experience in data collection.
- G2 users highlight Segment's superior Workflow Management with a score of 8.7, which allows for seamless automation of processes, while Alation's score of 7.2 suggests it may not be as robust in this critical area.
- Reviewers say that Segment's Data Subject Access Requests feature is highly rated at 9.1, making it easier for organizations to comply with data privacy regulations, while Alation's score of 8.4 indicates it may not be as user-friendly in this regard.
- Users on G2 report that Segment's Integrations score of 9.1 reflects its extensive compatibility with various platforms, which is a significant advantage for businesses looking to streamline their operations, compared to Alation's score of 8.4.
- Reviewers mention that Segment's Quality of Support is rated at 8.6, with many users praising the responsiveness and helpfulness of the support team, while Alation's slightly higher score of 8.7 suggests it may offer a marginally better support experience.
Pricing
Entry-Level Pricing
Alation
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Alation
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.2
68
8.9
426
Ease of Use
8.3
72
8.7
428
Ease of Setup
8.1
50
8.5
244
Ease of Admin
8.5
41
8.9
237
Quality of Support
8.6
61
8.6
367
Has the product been a good partner in doing business?
8.8
44
8.8
225
Product Direction (% positive)
9.0
72
8.3
386
Features by Category
Data Governance
7.8
26
Not enough data
7.6
26
Not enough data
7.3
25
Not enough data
Data Preparation
8.2
28
Not enough data
7.8
27
Not enough data
7.4
25
Not enough data
6.8
25
Not enough data
Collaboration
8.4
25
Not enough data
7.9
25
Not enough data
8.5
27
Not enough data
8.0
23
Not enough data
Artificial Intelligence
7.2
25
Not enough data
7.2
24
Not enough data
6.7
22
Not enough data
Generative AI
7.4
15
Not enough data
7.7
15
Not enough data
Agentic AI - Machine Learning Data Catalog
6.9
13
Not enough data
7.1
13
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
7.5
12
Not enough data
Administration
6.9
38
8.6
86
7.2
41
8.2
68
6.9
39
8.7
77
7.1
39
8.0
85
Management
8.2
39
8.2
43
8.4
40
8.5
52
6.8
38
8.6
49
6.9
39
8.1
48
7.3
38
8.6
46
Compliance
7.5
38
8.9
96
7.6
39
8.7
80
7.5
36
8.8
85
7.2
39
8.7
83
Security
7.5
36
9.0
56
7.6
36
8.4
54
7.6
37
8.9
50
Data Quality
6.8
36
8.7
99
Feature Not Available
9.1
98
7.3
37
9.3
98
Maintainence
7.2
35
9.0
53
7.2
34
8.7
46
Generative AI
6.4
29
7.1
7
6.5
29
7.4
7
Agentic AI - Data Governance
5.5
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
5.8
6
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
146
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
122
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data management
8.3
24
Not enough data
7.4
24
Not enough data
8.3
24
Not enough data
8.0
22
Not enough data
8.3
24
Not enough data
Reporting
7.5
23
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
Generative AI
7.0
19
Not enough data
7.1
19
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Alation and Twilio Segment are categorized as Data Governance
Unique Categories
Alation is categorized as Active Metadata Management and Machine Learning Data Catalog
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Alation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
13.1%
Financial Services
8.3%
Computer Software
6.0%
Manufacturing
4.8%
Retail
4.8%
Other
63.1%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
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