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# Alation vs Microsoft Purview Data Governance Comparison - What are their main differences?

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AlationMicrosoft Purview Data...[+ Add Product](#)

Reviews

**Alation** [

4.4/5(98)

](https://www.g2.com/products/alation/reviews#reviews)

**Microsoft Purview Data Governance** [

4.7/5(18)

](https://www.g2.com/products/microsoft-purview-data-governance/reviews#reviews)

Pricing

**Alation**
Free Trial

No pricing available

**Microsoft Purview Data Governance**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Alation**
5 months

Based on 10 responses

**Microsoft Purview Data Governance**
Not enough reviews yet

Return on Investment

**Alation**
21 months

Based on 6 responses

**Microsoft Purview Data Governance**
Not enough reviews yet

Perceived Cost

**Alation**
$$$$$

**Microsoft Purview Data Governance**
$$$$$

Average Discount

**Alation**
13%

**Microsoft Purview Data Governance**
Not enough reviews yet

Pros & Cons

**Alation**
[
Ease of Use (16)
](https://www.g2.com/products/alation/reviews?filters%5Bsentiment_snippet%5D=2357715&qs=pros-and-cons#reviews)[
Data Discovery (10)
](https://www.g2.com/products/alation/reviews?filters%5Bsentiment_snippet%5D=2357385&qs=pros-and-cons#reviews)[
Slow Performance (8)
](https://www.g2.com/products/alation/reviews?filters%5Bsentiment_snippet%5D=2357659&qs=pros-and-cons#reviews)[
Missing Features (6)
](https://www.g2.com/products/alation/reviews?filters%5Bsentiment_snippet%5D=2357758&qs=pros-and-cons#reviews)

**Microsoft Purview Data Governance**
[
Helpful (1)
](https://www.g2.com/products/microsoft-purview-data-governance/reviews?filters%5Bsentiment_snippet%5D=2279690&qs=pros-and-cons#reviews)[
Software Instability (1)
](https://www.g2.com/products/microsoft-purview-data-governance/reviews?filters%5Bsentiment_snippet%5D=2279681&qs=pros-and-cons#reviews)

Integrations

**Alation**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_292819dc3de0a834ee29a8277d35bdcc/alteryx.png "Product Avatar Image")

Alteryx

](https://www.g2.com/products/alteryx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image")

Amazon Redshift

](https://www.g2.com/products/amazon-redshift/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01df19a83b545b324815f00abb1d0c8e/anomalo.png "Product Avatar Image")

Anomalo

](https://www.g2.com/products/anomalo/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-virtual-machines.jpg "Product Avatar Image")

Azure Virtual Machines

](https://www.g2.com/products/azure-virtual-machines/reviews)[
View all
](https://www.g2.com/products/alation/integrations)

**Microsoft Purview Data Governance**
Not enough data

Screenshots

**Alation**
 ![Alation screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1916295/Lineage---1.png)

**Microsoft Purview Data Governance**
No screenshot available

Ratings

Meets Requirements

**Alation**

8.3

8.368

**Microsoft Purview Data Governance**

8.6

8.613

Ease of Use

**Alation**

8.4

8.478

**Microsoft Purview Data Governance**

8.6

8.613

Ease of Setup

**Alation**

8.1

8.150

**Microsoft Purview Data Governance**

7.8

7.86

Ease of Admin

**Alation**

8.5

8.541

**Microsoft Purview Data Governance**

8.1

8.16

Quality of Support

**Alation**

8.6

8.667

**Microsoft Purview Data Governance**

8.5

8.512

Has the product been a good partner in doing business?

**Alation**

8.8

8.844

**Microsoft Purview Data Governance**

8.6

8.66

Product Direction (% positive)

**Alation**

9.0

9.072

**Microsoft Purview Data Governance**

9.1

9.113

Features

Machine Learning Data Catalog[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

7.5

30

Not enough data

Data Governance

User Access Management

7.9(won by default)

26

Not enough data

Dynamic Data Masking

7.5(won by default)

26

Not enough data

Data Lineage

7.3(won by default)

25

Not enough data

Workflow Management

Not enough data

Not enough data

Data Preparation

Search

8.2(won by default)

28

Not enough data

Data Quality and Cleansing

7.9(won by default)

27

Not enough data

Data Transformation

7.5(won by default)

25

Not enough data

Data Modeling

7.0(won by default)

25

Not enough data

Collaboration

Commenting

8.4(won by default)

25

Not enough data

Profiling and Classification

8.0(won by default)

25

Not enough data

Business and Data Glossary

8.7(won by default)

27

Not enough data

Metadata Management 

7.9(won by default)

23

Not enough data

Master Data Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Artificial Intelligence

Machine Learning Recommendations

7.2(won by default)

25

Not enough data

Natural Language Query

7.5(won by default)

24

Not enough data

Automatic Data Cleansing

6.3(won by default)

22

Not enough data

Generative AI

AI Text Generation

7.6(won by default)

15

Not enough data

AI Text Summarization

7.6(won by default)

15

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Machine Learning Data Catalog

Autonomous Task Execution

6.8(won by default)

13

Not enough data

Multi-step Planning

6.9(won by default)

13

Not enough data

Cross-system Integration

6.9(won by default)

12

Not enough data

Adaptive Learning

7.4(won by default)

12

Not enough data

Decision Making

7.5(won by default)

12

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Metadata Extraction

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Data Catalog

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Data Governance

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Governance[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

7.1

51

Not enough data

Administration

Data Modelling

6.8(won by default)

39

Not enough data

Recommendations

7.2(won by default)

42

Not enough data

Workflow Management

7.0(won by default)

40

Not enough data

Dashboards and Visualizations

7.1(won by default)

40

Not enough data

Configurable Workflow

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Management

Business Glossary

8.3(won by default)

42

Not enough data

Data Discovery

8.5(won by default)

45

Not enough data

Data Profililng

6.8(won by default)

39

Not enough data

Reporting and Visualization

7.0(won by default)

40

Not enough data

Data Lineage

7.4(won by default)

41

Not enough data

Data Visualization

Not enough data

Not enough data

Compliance

Sensitive Data Compliance

7.6(won by default)

39

Not enough data

Training and Guidelines

7.7(won by default)

40

Not enough data

Policy Enforcement

7.6(won by default)

37

Not enough data

Compliance Monitoring

7.3(won by default)

40

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security

Access Control

7.6(won by default)

37

Not enough data

Roles Management

7.7(won by default)

37

Not enough data

Compliance Management

7.6(won by default)

38

Not enough data

Deletion Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Process Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Data Quality

Data Preparation

6.9(won by default)

38

Not enough data

Data Unification

7.4(won by default)

38

Not enough data

Data Distribution

Feature Not Available

Not enough data

Maintainence

Data Quality Management

7.3(won by default)

36

Not enough data

Policy Management

7.2(won by default)

35

Not enough data

Data Storage Management

Not enough data

Not enough data

Generative AI

AI Text Generation

6.5(won by default)

30

Not enough data

AI Text Summarization

6.6(won by default)

30

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Data Governance

Autonomous Task Execution

5.8(won by default)

8

Not enough data

Multi-step Planning

6.5(won by default)

8

Not enough data

Cross-system Integration

6.7(won by default)

8

Not enough data

Adaptive Learning

6.4(won by default)

7

Not enough data

Natural Language Interaction

5.8(won by default)

8

Not enough data

Decision Making

5.8(won by default)

8

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Automatic Backup

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Active Metadata Management[Hide 47 FeaturesShow 47 Features](javascript:void(0);)

7.9

28

Not enough data

Data management

Metadata Management

8.3(won by default)

24

Not enough data

Automation Features

7.5(won by default)

25

Not enough data

Collaboration

8.3(won by default)

24

Not enough data

Data Lineage

8.1(won by default)

24

Not enough data

Data Discovery

8.3(won by default)

24

Not enough data

Reporting

Intelligent Insights

7.6(won by default)

24

Not enough data

Dashboards

7.4(won by default)

20

Not enough data

Actionable Insights

Feature Not Available

Not enough data

Generative AI

AI Text Generation

7.0(won by default)

19

Not enough data

AI Text Summarization

7.1(won by default)

19

Not enough data

Additional Functionality

Metadata Management

8.3(won by default)

24

Not enough data

Data Lineage

8.1(won by default)

24

Not enough data

Data Discovery

8.3(won by default)

24

Not enough data

Data Governance

Not enough data

Not enough data

Data Aggregation

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Policy Metadata Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Big Data Analytics

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Metadata Extraction

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Catalog

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Glossary

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Data Sampling

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Data Dictionary Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Document Database

Not enough data

Not enough data

Access Control

Not enough data

Not enough data

Show 5 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Governance, Risk & Compliance[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Incident Management

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Evidence Management

Not enough data

Not enough data

Risk Alerts

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Risk Analysis

Not enough data

Not enough data

Sarbanes-Oxley Compliance

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

Operational Risk Management

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Enterprise Risk Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Vendor Management

Not enough data

Not enough data

IT Risk Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Internal Controls Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Environmental Compliance

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Risk Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Governance

Not enough data

Not enough data

Corrective and Preventive Actions (CAPA)

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

FDA Compliance

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

AI Governance Tools[Hide 29 FeaturesShow 29 Features](javascript:void(0);)

Not enough data

Not enough data

AI/Machine Learning

AI/Machine Learning

Not enough data

Not enough data

Decision Support

Decision Support

Not enough data

Not enough data

Collaboration Tools

Collaboration Tools

Not enough data

Not enough data

Access Controls/Permissions

Access Controls/Permissions

Not enough data

Not enough data

Task Management

Task Management

Not enough data

Not enough data

Real-Time Monitoring

Real-Time Monitoring

Not enough data

Not enough data

Natural Language Processing

Natural Language Processing

Not enough data

Not enough data

AI Policy Mapping

AI Policy Mapping

Not enough data

Not enough data

AI Risk Management

AI Risk Management

Not enough data

Not enough data

Ethical AI Monitoring

Ethical AI Monitoring

Not enough data

Not enough data

Audit Trail

Audit Trail

Not enough data

Not enough data

Integration into Third Party Applications

Integration into Third Party Applications

Not enough data

Not enough data

Product Lifecycle Management

Product Lifecycle Management

Not enough data

Not enough data

Proactive Recommendations

Proactive Recommendations

Not enough data

Not enough data

AI Compliance

Regulatory Reporting

Not enough data

Not enough data

Automated Compliance

Not enough data

Not enough data

Audit Trails

Not enough data

Not enough data

Risk Management & Monitoring

AI Risk Management

Not enough data

Not enough data

Real-time Monitoring

Not enough data

Not enough data

AI Lifecycle Management

Lifecycle Automation

Not enough data

Not enough data

Access Control and Security

Pole-based Access Control (RBAC)

Not enough data

Not enough data

Collaboration and Communication 

Model Sharing and Reuse

Not enough data

Not enough data

Agentic AI - AI Governance Tools

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Digital Communications Governance[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

Not enough data

Policy Management - Digital Communications Governance

Communications Policies Enforcement And Tracking

Not enough data

Not enough data

Customizable Policy Templates

Not enough data

Not enough data

Surveillance - Digital Communications Governance

Real-Time Monitoring Of Digital Communications Channels

Not enough data

Not enough data

Alert System To Identify And Address Violation Of Policies

Not enough data

Not enough data

Analytics and Reporting - Digital Communications Governance

Tools To Analyze Communication Trends And Patterns

Not enough data

Not enough data

Compliance Metrics

Not enough data

Not enough data

Compliance Management - Digital Communications Governance

Legal Requirements

Not enough data

Not enough data

Regulations Change Updates

Not enough data

Not enough data

AI Agent Builders[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

Not enough data

Not enough data

Customization - AI Agent Builders

Natural Language Configuration

Not enough data

Not enough data

Tone Customization

Not enough data

Not enough data

Security Guardrails

Not enough data

Not enough data

API Security

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Functionality - AI Agent Builders

Omni-channel Support

Not enough data

Not enough data

Agent Branding

Not enough data

Not enough data

Proactive Response Capabilities

Not enough data

Not enough data

Seamless Human Escalation

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Multi-Modal Input Support

Not enough data

Not enough data

Data and Analytics - AI Agent Builders

Analytics & Reporting

Not enough data

Not enough data

Contextual Awareness

Not enough data

Not enough data

Data Privacy Compliance

Not enough data

Not enough data

Integration - AI Agent Builders

Workflow Automation

Not enough data

Not enough data

API Usage

Not enough data

Not enough data

Platform Interoperability

Not enough data

Not enough data

CRM Data Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Version Control

Not enough data

Not enough data

Scalability

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Webhooks

Not enough data

Not enough data

API

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Fallback Handling

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Multiple LLM Models

Not enough data

Not enough data

Built-in AI Assistant

Not enough data

Not enough data

Automated Testing

Not enough data

Not enough data

Data Governance

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Pre-built Templates

Not enough data

Not enough data

Agent Design Tools

Not enough data

Not enough data

Deep Learning

Not enough data

Not enough data

Model Training

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Debugging

Not enough data

Not enough data

Deployment Management

Not enough data

Not enough data

Proactive Error Detection

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Alation](https://images.g2crowd.com/uploads/product/hd_favicon/04b74de09c935489f6655b55336505d5/alation.svg "Alation")](https://www.g2.com/products/alation/reviews)

Alation

Small-Business(50 or fewer emp.)

7.8%

Mid-Market(51-1000 emp.)

31.1%

Enterprise(\> 1000 emp.)

61.1%

[![Microsoft Purview Data Governance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-purview-data-governance.jpeg "Microsoft Purview Data Governance")](https://www.g2.com/products/microsoft-purview-data-governance/reviews)

Microsoft Purview Data Governance

Small-Business(50 or fewer emp.)

33.3%

Mid-Market(51-1000 emp.)

16.7%

Enterprise(\> 1000 emp.)

50.0%

Small-Business

(50 or fewer emp.)

7.8%

33.3%

Mid-Market

(51-1000 emp.)

31.1%

16.7%

Enterprise

(\> 1000 emp.)

61.1%

50.0%

Reviewers' Industry

[![Alation](https://images.g2crowd.com/uploads/product/hd_favicon/04b74de09c935489f6655b55336505d5/alation.svg "Alation")](https://www.g2.com/products/alation/reviews)
Alation

Information Technology and Services

13.3%

Financial Services

8.9%

Airlines/Aviation

5.6%

Computer Software

5.6%

Insurance

5.6%

Other

61.1%

[![Microsoft Purview Data Governance](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_13aba37ae908d9cf29a2452925257ccc/microsoft-purview-data-governance.jpeg "Microsoft Purview Data Governance")](https://www.g2.com/products/microsoft-purview-data-governance/reviews)
Microsoft Purview Data Governance

Information Technology and Services

22.2%

Computer Software

11.1%

Telecommunications

5.6%

Logistics and Supply Chain

5.6%

Information Services

5.6%

Other

50.0%

Alternatives

**Alation Alternatives**

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[
Atlan
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[
Collibra
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[
Egnyte
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[
Twilio Segment
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**Microsoft Purview Data Governance Alternatives**

 ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext")

[
Yext
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[
Gryphon
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[
Global Relay
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[
AvePoint Confidence Platform
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## Alation vs Microsoft Purview Data Governance

When assessing the two solutions, reviewers found Microsoft Purview Data Governance easier to use. However, Alation is easier to set up and administer. Reviewers also preferred doing business with Alation overall.

- Reviewers felt that Microsoft Purview Data Governance meets the needs of their business better than Alation.
- When comparing quality of ongoing product support, reviewers felt that Alation is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Purview Data Governance over Alation.