# Alation vs Microsoft Purview Data Governance Comparison | | Alation | Microsoft Purview Data Governance | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | | **Total Reviews** | 94 | 18 | | **Largest Market Segment** | Enterprise (61.6% of reviews) | Enterprise (50.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Alation Pros: - Ease of Use (16 reviews) - Data Discovery (10 reviews) Cons: - Slow Performance (8 reviews) - Missing Features (6 reviews) ### Microsoft Purview Data Governance Pros: - Helpful (1 reviews) Cons: - Software Instability (1 reviews) --- ## Ratings Comparison | Rating | Alation | Microsoft Purview Data Governance | |---|---|---| | **Meets Requirements** | 8.3 (68 reviews) | 8.6 (13 reviews) | | **Ease of Use** | 8.3 (74 reviews) | 8.6 (13 reviews) | | **Ease of Setup** | 8.1 (50 reviews) | 7.8 (6 reviews) | | **Ease of Admin** | 8.5 (41 reviews) | 8.1 (6 reviews) | | **Quality of Support** | 8.6 (63 reviews) | 8.5 (12 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (44 reviews) | 8.6 (6 reviews) | | **Product Direction (% positive)** | 9.0 (72 reviews) | 9.1 (13 reviews) | --- ## Pricing ### Alation #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Microsoft Purview Data Governance #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Governance, Risk & Compliance | Product | Score | Reviews | |---|---|---| | **Alation** | N/A | N/A | | **Microsoft Purview Data Governance** | N/A | N/A | #### Additional Functionality | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Incident Management** | Not enough data | Not enough data | | **Real-Time Monitoring** | Not enough data | Not enough data | | **Evidence Management** | Not enough data | Not enough data | | **Risk Alerts** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Risk Analysis** | Not enough data | Not enough data | | **Sarbanes-Oxley Compliance** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | | **Policy Management** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Audit Trail** | Not enough data | Not enough data | | **Assessment Management** | Not enough data | Not enough data | | **HIPAA Compliant** | Not enough data | Not enough data | | **Operational Risk Management** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Enterprise Risk Management** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Configurable Workflow** | Not enough data | Not enough data | | **Vendor Management** | Not enough data | Not enough data | | **IT Risk Management** | Not enough data | Not enough data | | **User Management** | Not enough data | Not enough data | | **Issue Management** | Not enough data | Not enough data | | **Internal Controls Management** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Environmental Compliance** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Risk Management** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **Risk Assessment** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Audit Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Governance** | Not enough data | Not enough data | | **Corrective and Preventive Actions (CAPA)** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **FDA Compliance** | Not enough data | Not enough data | | **Secure Data Storage** | Not enough data | Not enough data | | **Approval Process Control** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | ### Machine Learning Data Catalog | Product | Score | Reviews | |---|---|---| | **Alation** | 7.5/10 | 30 | | **Microsoft Purview Data Governance** | N/A | N/A | #### Data Governance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **User Access Management** | 7.9 (26 reviews) | Not enough data | | **Dynamic Data Masking** | 7.5 (26 reviews) | Not enough data | | **Data Lineage** | 7.3 (25 reviews) | Not enough data | | **Workflow Management** | Not enough data | Not enough data | #### Data Preparation | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Search** | 8.2 (28 reviews) | Not enough data | | **Data Quality and Cleansing** | 7.9 (27 reviews) | Not enough data | | **Data Transformation** | 7.5 (25 reviews) | Not enough data | | **Data Modeling** | 7.0 (25 reviews) | Not enough data | #### Collaboration | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Commenting** | 8.4 (25 reviews) | Not enough data | | **Profiling and Classification** | 8.0 (25 reviews) | Not enough data | | **Business and Data Glossary** | 8.7 (27 reviews) | Not enough data | | **Metadata Management ** | 7.9 (23 reviews) | Not enough data | | **Master Data Management** | Not enough data | Not enough data | | **Data Storage Management** | Not enough data | Not enough data | | **Data Management** | Not enough data | Not enough data | #### Artificial Intelligence | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Machine Learning Recommendations** | 7.2 (25 reviews) | Not enough data | | **Natural Language Query** | 7.5 (24 reviews) | Not enough data | | **Automatic Data Cleansing** | 6.3 (22 reviews) | Not enough data | #### Generative AI | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **AI Text Generation** | 7.6 (15 reviews) | Not enough data | | **AI Text Summarization** | 7.6 (15 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | #### Agentic AI - Machine Learning Data Catalog | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Autonomous Task Execution** | 6.8 (13 reviews) | Not enough data | | **Multi-step Planning** | 6.9 (13 reviews) | Not enough data | | **Cross-system Integration** | 6.9 (12 reviews) | Not enough data | | **Adaptive Learning** | 7.4 (12 reviews) | Not enough data | | **Decision Making** | 7.5 (12 reviews) | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | #### Additional Functionality | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Metadata Extraction** | Not enough data | Not enough data | | **Automatic Backup** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Authentication** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | | **Archiving & Retention** | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | | **Data Catalog** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **Categorization/Grouping** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Role-Based Permissions** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Data Governance** | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Alation** | 7.1/10 | 47 | | **Microsoft Purview Data Governance** | N/A | N/A | #### Administration | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Data Modelling** | 6.8 (39 reviews) | Not enough data | | **Recommendations** | 7.2 (42 reviews) | Not enough data | | **Workflow Management** | 7.0 (40 reviews) | Not enough data | | **Dashboards and Visualizations** | 7.1 (40 reviews) | Not enough data | | **Configurable Workflow** | Not enough data | Not enough data | | **Rules-Based Workflow** | Not enough data | Not enough data | #### Management | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Business Glossary** | 8.3 (40 reviews) | Not enough data | | **Data Discovery** | 8.4 (43 reviews) | Not enough data | | **Data Profililng** | 6.8 (39 reviews) | Not enough data | | **Reporting and Visualization** | 7.0 (40 reviews) | Not enough data | | **Data Lineage** | 7.4 (40 reviews) | Not enough data | | **Data Visualization** | Not enough data | Not enough data | #### Compliance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Sensitive Data Compliance** | 7.6 (39 reviews) | Not enough data | | **Training and Guidelines** | 7.7 (40 reviews) | Not enough data | | **Policy Enforcement** | 7.6 (37 reviews) | Not enough data | | **Compliance Monitoring** | 7.3 (40 reviews) | Not enough data | | **Real-Time Monitoring** | Not enough data | Not enough data | #### Security | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Access Control** | 7.6 (37 reviews) | Not enough data | | **Roles Management** | 7.7 (37 reviews) | Not enough data | | **Compliance Management** | 7.6 (38 reviews) | Not enough data | | **Deletion Management** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **User Management** | Not enough data | Not enough data | | **Process Management** | Not enough data | Not enough data | | **Audit Management** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Data Quality | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Data Preparation** | 6.8 (37 reviews) | Not enough data | | **Data Distribution** | Feature Not Available | Not enough data | | **Data Unification** | 7.4 (38 reviews) | Not enough data | #### Maintainence | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Data Quality Management** | 7.3 (36 reviews) | Not enough data | | **Policy Management** | 7.2 (35 reviews) | Not enough data | | **Data Storage Management** | Not enough data | Not enough data | #### Generative AI | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **AI Text Generation** | 6.5 (30 reviews) | Not enough data | | **AI Text Summarization** | 6.6 (30 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | #### Agentic AI - Data Governance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Autonomous Task Execution** | 5.8 (8 reviews) | Not enough data | | **Multi-step Planning** | 6.5 (8 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (8 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | | **Natural Language Interaction** | 5.8 (8 reviews) | Not enough data | | **Decision Making** | 5.8 (8 reviews) | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Active Directory Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **AI Copilot** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Data Migration** | Not enough data | Not enough data | | **Archiving & Retention** | Not enough data | Not enough data | | **Data Capture and Transfer** | Not enough data | Not enough data | | **Audit Trail** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Data Profiling** | Not enough data | Not enough data | | **Authentication** | Not enough data | Not enough data | | **Role-Based Permissions** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Secure Data Storage** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | | **HIPAA Compliant** | Not enough data | Not enough data | | **SSL Security** | Not enough data | Not enough data | | **Risk Assessment** | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Self Service Portal** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Automatic Backup** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | ### Active Metadata Management | Product | Score | Reviews | |---|---|---| | **Alation** | 7.8/10 | 27 | | **Microsoft Purview Data Governance** | N/A | N/A | #### Data management | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Metadata Management** | 8.3 (24 reviews) | Not enough data | | **Automation Features** | 7.4 (24 reviews) | Not enough data | | **Collaboration** | 8.3 (24 reviews) | Not enough data | | **Data Lineage** | 8.0 (23 reviews) | Not enough data | | **Data Discovery** | 8.3 (24 reviews) | Not enough data | #### Reporting | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Intelligent Insights** | 7.6 (24 reviews) | Not enough data | | **Actionable Insights** | Feature Not Available | Not enough data | | **Dashboards** | 7.4 (20 reviews) | Not enough data | #### Generative AI | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **AI Text Generation** | 7.0 (19 reviews) | Not enough data | | **AI Text Summarization** | 7.1 (19 reviews) | Not enough data | #### Additional Functionality | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Metadata Management** | 8.3 (24 reviews) | Not enough data | | **Data Lineage** | 8.0 (23 reviews) | Not enough data | | **Data Discovery** | 8.3 (24 reviews) | Not enough data | | **Data Governance** | Not enough data | Not enough data | | **Data Aggregation** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Data Migration** | Not enough data | Not enough data | | **Configurable Workflow** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Archiving & Retention** | Not enough data | Not enough data | | **Policy Metadata Management** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Big Data Analytics** | Not enough data | Not enough data | | **Data Security** | Not enough data | Not enough data | | **Metadata Extraction** | Not enough data | Not enough data | | **Data Integration** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Data Catalog** | Not enough data | Not enough data | | **Data Profiling** | Not enough data | Not enough data | | **Data Connectors** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Data Glossary** | Not enough data | Not enough data | | **Data Quality Control** | Not enough data | Not enough data | | **Data Management** | Not enough data | Not enough data | | **Data Sampling** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **Data Mapping** | Not enough data | Not enough data | | **Data Dictionary Management** | Not enough data | Not enough data | | **Secure Data Storage** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Document Database** | Not enough data | Not enough data | | **Access Control** | Not enough data | Not enough data | ### Digital Communications Governance | Product | Score | Reviews | |---|---|---| | **Alation** | N/A | N/A | | **Microsoft Purview Data Governance** | N/A | N/A | #### Policy Management - Digital Communications Governance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Communications Policies Enforcement And Tracking** | Not enough data | Not enough data | | **Customizable Policy Templates** | Not enough data | Not enough data | #### Surveillance - Digital Communications Governance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Real-Time Monitoring Of Digital Communications Channels** | Not enough data | Not enough data | | **Alert System To Identify And Address Violation Of Policies** | Not enough data | Not enough data | #### Analytics and Reporting - Digital Communications Governance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Tools To Analyze Communication Trends And Patterns** | Not enough data | Not enough data | | **Compliance Metrics** | Not enough data | Not enough data | #### Compliance Management - Digital Communications Governance | Feature | Alation | Microsoft Purview Data Governance | |---|---|---| | **Legal Requirements** | Not enough data | Not enough data | | **Regulations Change Updates** | Not enough data | Not enough data | --- ## Categories **Unique to Alation (3):** [Active Metadata Management Software](https://www.g2.com/categories/active-metadata-management), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Machine Learning Data Catalog Software](https://www.g2.com/categories/machine-learning-data-catalog) **Unique to Microsoft Purview Data Governance (1):** [Digital Communications Governance Software](https://www.g2.com/categories/digital-communications-governance) --- ## Reviewer Demographics ### By Company Size | Segment | Alation | Microsoft Purview Data Governance | |---|---|---| | **Small-Business** | 8.1% | 33.3% | | **Mid-Market** | 30.2% | 16.7% | | **Enterprise** | 61.6% | 50.0% | ### By Industry #### Alation - **Information Technology and Services:** 14.0% - **Financial Services:** 8.1% - **Airlines/Aviation:** 5.8% - **Computer Software:** 5.8% - **Hospital & Health Care:** 4.7% - **Insurance:** 4.7% - **Retail:** 4.7% - **Manufacturing:** 4.7% - **Health, Wellness and Fitness:** 3.5% - **Banking:** 3.5% - **Other:** 40.7% #### Microsoft Purview Data Governance - **Information Technology and Services:** 22.2% - **Computer Software:** 11.1% - **Telecommunications:** 5.6% - **Logistics and Supply Chain:** 5.6% - **Information Services:** 5.6% - **Hospital & Health Care:** 5.6% - **Financial Services:** 5.6% - **E-Learning:** 5.6% - **Consumer Goods:** 5.6% - **Computer Hardware:** 5.6% - **Other:** 22.2% --- ## Alternatives ### Alternatives to Alation - [Atlan](https://www.g2.com/products/atlan/reviews) — 4.5/5 stars (134 reviews) - [Collibra](https://www.g2.com/products/collibra/reviews) — 4.2/5 stars (104 reviews) - [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1165 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews) - [data.world](https://www.g2.com/products/data-world/reviews) — 4.2/5 stars (12 reviews) - [IBM InfoSphere Information Governance Catalog](https://www.g2.com/products/ibm-infosphere-information-governance-catalog/reviews) — 4.0/5 stars (19 reviews) - [SAP Master Data Governance (MDG)](https://www.g2.com/products/sap-master-data-governance-mdg/reviews) — 4.4/5 stars (283 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1363 reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (819 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) — 4.3/5 stars (477 reviews) ### Alternatives to Microsoft Purview Data Governance - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1125 reviews) - [Gryphon ONE](https://www.g2.com/products/gryphon-one/reviews) — 4.2/5 stars (442 reviews) - [Global Relay](https://www.g2.com/products/global-relay/reviews) — 3.7/5 stars (16 reviews) - [AvePoint Confidence Platform](https://www.g2.com/products/avepoint-confidence-platform/reviews) — 4.5/5 stars (129 reviews) - [Orchestry](https://www.g2.com/products/orchestry/reviews) — 4.8/5 stars (107 reviews) - [Pagefreezer](https://www.g2.com/products/pagefreezer/reviews) — 4.5/5 stars (36 reviews) - [Barracuda Message Archiver](https://www.g2.com/products/barracuda-barracuda-message-archiver/reviews) — 4.4/5 stars (19 reviews) - [MyComplianceOffice](https://www.g2.com/products/mycomplianceoffice/reviews) — 4.2/5 stars (68 reviews) - [Symphony](https://www.g2.com/products/symphony-symphony/reviews) — 4.2/5 stars (45 reviews) - [Jatheon Enterprise Data Archiving Solution](https://www.g2.com/products/jatheon-enterprise-data-archiving-solution/reviews) — 4.7/5 stars (21 reviews) --- ## Top Discussions ### Alation - Title: [Which three are capabilities of Oracle Cloud Infrastructure data catalog service?](https://www.g2.com/discussions/which-three-are-capabilities-of-oracle-cloud-infrastructure-data-catalog-service) — 1 comment > **Top comment:** "Oracle Cloud Infrastructure Data Catalog service offers several capabilities to help organizations manage and govern their data assets. Here are three key..." ### Microsoft Purview Data Governance No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/alation-vs-microsoft-purview-data-governance)