Compare Airtable and Guru 
At a Glance
Market Segments
Small-Business (61.0% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
$0.00
Contact Us
Airtable
Star Rating
(3,220)4.6 out of 5
Market Segments
Small-Business (61.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansGuru
Star Rating
(2,312)4.7 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about GuruSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Guru excels in providing a centralized knowledge base, making it easy for users to find the information they need quickly. One user highlighted the AI tool's ability to deliver concise answers, which significantly saves time during daily tasks.
- Users say that Airtable shines in its versatility, functioning as both a database and an app builder. Reviewers appreciate its integration capabilities with tools like Google and Slack, allowing for seamless data management and task automation.
- According to verified reviews, Guru stands out for its user-friendly interface and quick implementation process. Users have noted that the platform is intuitive, enabling them to get up and running with minimal effort, which enhances their overall productivity.
- Reviewers mention that Airtable's customer support is highly responsive, which is a significant advantage for users who need assistance. Many users have praised the support team for their quick resolutions, contributing to a smoother experience when using the software.
- G2 reviewers highlight that Guru's high ratings in quality of support and ease of use make it a preferred choice for mid-market companies. Users have expressed satisfaction with the platform's ability to keep knowledge organized and accessible, reducing reliance on colleagues for information.
- Users report that while Airtable is great for small businesses, it sometimes lacks the depth of features that larger organizations might require. Some users have mentioned that while it serves well for task tracking, it may not fully meet the complex needs of larger operational workflows.
Pricing
Entry-Level Pricing
Airtable
Free
$0.00
For individuals or very small teams just getting started with Airtable
- Unlimited bases
- 1,000 records per base
- 1 GB of attachments per base
Guru
AI Source of Truth Platform
Contact Us
Guru is an enterprise AI knowledge platform paired with expert guidance to design, implement, and optimize your AI knowledge strategy.
Every deployment is tailored to your organization’s scale, knowledge complexity, and AI maturity—so your teams and AI tools get trusted, permission-aware answers from day one.
- AI Knowledge Platform
- Knowledge Quality & Automation
- Enterprise Governance & Security
Free Trial
Airtable
Free Trial is available
Guru
Free Trial is available
Ratings
Meets Requirements
8.8
2,507
9.3
1,884
Ease of Use
8.7
2,539
9.3
1,906
Ease of Setup
8.4
1,527
9.3
920
Ease of Admin
8.7
1,183
9.0
476
Quality of Support
8.4
1,891
9.4
1,483
Has the product been a good partner in doing business?
8.9
1,066
9.4
429
Product Direction (% positive)
9.0
2,384
9.2
1,782
Features by Category
Tasks
8.6
1204
|
Verified
Not enough data
8.5
1182
|
Verified
Not enough data
8.4
1180
|
Verified
Not enough data
8.3
1163
|
Verified
Not enough data
7.8
1100
|
Verified
Not enough data
7.7
1075
|
Verified
Not enough data
8.1
1155
|
Verified
Not enough data
7.8
1077
|
Verified
Not enough data
Projects
8.4
1142
|
Verified
Not enough data
8.2
1081
|
Verified
Not enough data
7.7
1006
|
Verified
Not enough data
8.2
1119
|
Verified
Not enough data
9.0
1203
|
Verified
Not enough data
7.3
652
Not enough data
7.6
651
Not enough data
7.9
1094
|
Verified
Not enough data
6.9
617
Not enough data
7.1
637
Not enough data
7.6
967
|
Verified
Not enough data
Resource Management
7.8
978
|
Verified
Not enough data
7.3
631
Not enough data
7.9
1026
|
Verified
Not enough data
Project Monitoring
7.9
956
|
Verified
Not enough data
7.8
966
|
Verified
Not enough data
8.3
1066
|
Verified
Not enough data
Generative AI
5.8
518
Not enough data
5.9
517
Not enough data
Agentic AI - Project Management
7.1
91
Not enough data
7.1
91
Not enough data
7.6
107
Not enough data
7.2
88
Not enough data
7.1
88
Not enough data
7.1
87
Not enough data
7.2
88
Not enough data
Content Management
Not enough data
9.6
91
Not enough data
9.5
92
Not enough data
9.5
88
Content Discovery
Not enough data
9.5
92
Not enough data
9.5
89
Not enough data
9.5
87
Not enough data
9.2
86
Not enough data
9.6
85
Not enough data
9.5
86
Generative AI
Not enough data
9.4
47
Not enough data
9.4
49
Analytics
8.0
408
Not enough data
Execution
8.9
456
Not enough data
8.9
458
Not enough data
8.9
454
Not enough data
Roadmapping
8.2
428
Not enough data
8.4
423
Not enough data
Administration
Not enough data
9.3
644
Not enough data
9.2
640
Not enough data
9.2
634
Knowledge Management
Not enough data
9.7
761
Not enough data
9.3
708
Not enough data
9.2
672
Compliance
Not enough data
9.3
655
Not enough data
9.3
626
Not enough data
9.3
622
Not enough data
9.2
600
Customer Support
Not enough data
9.3
730
Not enough data
9.2
690
Not enough data
9.1
616
Data Security
Not enough data
9.2
602
Not enough data
9.3
596
Not enough data
9.3
620
Not enough data
9.2
602
Administration
Not enough data
9.2
649
Not enough data
9.3
670
Not enough data
9.5
737
Generative AI
Not enough data
9.1
460
Knowledge Pages
Not enough data
9.0
658
Not enough data
9.1
614
Not enough data
9.1
657
Not enough data
8.9
556
Not enough data
8.9
515
Not enough data
9.1
527
Knowledge Dissemination
Not enough data
9.0
641
Not enough data
9.1
638
Not enough data
9.5
713
Not enough data
9.2
686
Not enough data
9.2
551
Not enough data
9.2
553
Not enough data
9.4
557
Not enough data
9.0
528
Not enough data
9.2
536
Agentic AI - Knowledge Base
Not enough data
8.8
79
Not enough data
9.0
80
Not enough data
9.0
81
Task Creation
8.9
921
Not enough data
8.8
899
Not enough data
8.5
889
Not enough data
8.1
807
Not enough data
Task Management
8.8
896
Not enough data
8.6
880
Not enough data
8.1
816
Not enough data
8.2
814
Not enough data
Generative AI
5.9
404
Not enough data
6.0
403
Not enough data
Compatibility
Not enough data
9.3
80
Not enough data
9.2
77
Not enough data
9.1
79
Agentic AI - Enterprise Search Software
Not enough data
9.0
29
Not enough data
9.0
29
Not enough data
9.2
30
Not enough data
9.1
28
Not enough data
9.0
29
Not enough data
9.0
28
Search Queries
Not enough data
9.3
79
Not enough data
9.4
81
Not enough data
9.3
76
Not enough data
9.4
73
Not enough data
9.3
80
AI powered search - Enterprise Search Software
Not enough data
9.0
24
Not enough data
9.0
21
Not enough data
9.3
23
Functionality
Not enough data
9.1
80
Not enough data
9.4
80
Not enough data
9.3
84
Compatibility - Enterprise Search Software
Not enough data
9.3
21
Not enough data
9.5
22
Not enough data
8.7
21
Functionality - Enterprise Search Software
Not enough data
9.2
22
Not enough data
9.5
22
Not enough data
9.5
24
Search Queries - Enterprise Search Software
Not enough data
9.5
22
Not enough data
9.0
23
Not enough data
9.3
23
Not enough data
9.8
21
Responses
9.8
11
9.2
43
9.8
11
9.2
42
9.2
11
8.9
45
Automation - AI Agents
10.0
11
8.7
38
9.8
11
8.7
42
9.8
11
8.7
42
9.8
11
9.0
44
10.0
11
9.2
41
Platform
9.8
11
9.1
42
10.0
12
9.2
42
9.7
12
9.1
43
Autonomy - AI Agents
9.8
11
9.1
44
9.8
11
9.1
42
9.8
11
9.1
44
9.8
11
9.2
44
Generative AI
9.9
12
8.9
46
9.9
12
9.0
44
Customization - AI Agent Builders
Not enough data
10.0
6
Not enough data
9.7
5
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.3
5
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.7
6
Not enough data
9.3
5
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generation and Interpretation - AI App Builder
9.0
16
Not enough data
9.6
16
Not enough data
9.5
16
Not enough data
9.8
16
Not enough data
Generated Application Quality - AI App Builder
9.4
16
Not enough data
9.0
15
Not enough data
9.7
16
Not enough data
9.8
17
Not enough data
User Interface Design
8.3
315
Not enough data
7.6
453
|
Verified
Not enough data
7.8
467
|
Verified
Not enough data
8.4
489
|
Verified
Not enough data
Data Control
8.5
474
|
Verified
Not enough data
8.6
485
|
Verified
Not enough data
8.5
460
|
Verified
Not enough data
Publishing
8.2
448
|
Verified
Not enough data
8.3
465
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
Agentic AI - No-Code Development Platforms
7.9
26
Not enough data
8.0
27
Not enough data
7.9
25
Not enough data
Communication
7.1
214
Not enough data
7.2
213
Not enough data
7.3
211
Not enough data
Planning
7.3
205
Not enough data
8.0
210
Not enough data
7.9
207
Not enough data
8.2
213
Not enough data
7.1
194
Not enough data
Workflow Management
7.1
205
Not enough data
8.2
209
Not enough data
7.3
202
Not enough data
7.1
198
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airtable and Guru are categorized as AI Agents For Business Operations
Unique Categories
Airtable is categorized as Strategy and Innovation Roadmapping Tools, Product Management, No-Code Development Platforms, Task Management, Project Management, and AI App Builder
Guru is categorized as Knowledge Base, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Airtable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
9.2%
Marketing and Advertising
8.6%
Computer Software
6.8%
Information Technology and Services
6.1%
Higher Education
5.7%
Other
63.6%
Computer Software
14.3%
Information Technology and Services
10.8%
Consumer Services
8.9%
Internet
6.5%
Financial Services
6.2%
Other
53.3%
Discussions
What is Airtable used for?
7 Comments
DR
Airtable is a general-purpose database, automation, and internal app platform. As a general purpose tool it is very flexible for a wide variety of purposes....Read more
How much does Airtable enterprise cost?
4 Comments
EL
Minimum $8k per conversations circa 2021-2022. Pricing may be subject to change since that time.Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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