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At a Glance
Market Segments
Small-Business (61.4% of reviews)
Mid-Market (60.9% of reviews)
Entry-Level Pricing
$0.00
Starting at €2,067.00 Per Month
Airtable
Star Rating
(3,143)4.6 out of 5
Market Segments
Small-Business (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansFlowForma Process Automation
Star Rating
(95)4.4 out of 5
Market Segments
Mid-Market (60.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €2,067.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Airtable excels in its user-friendly interface, particularly highlighting the "Drag & Drop" feature, which allows for easy task management and organization. In contrast, FlowForma Process Automation's interface is noted to be less intuitive, with reviewers mentioning a steeper learning curve.
- Reviewers mention that Airtable's "Task Prioritization" and "To-Do Lists" features are highly effective for small businesses, making it easier to manage daily tasks. FlowForma, however, shines in "Workflow Management," with users praising its ability to create complex workflows with logic and conditions.
- G2 users highlight Airtable's strong "Analytics" capabilities, particularly in visualizing data through various views, which enhances project tracking. Conversely, FlowForma Process Automation is recognized for its robust "Document Management" features, allowing users to manage and store documents efficiently within workflows.
- Users on G2 report that Airtable's "Recurring Tasks" feature is beneficial for maintaining ongoing projects, while FlowForma's "Digital Workflows" are praised for their flexibility and customization options, allowing users to tailor workflows to specific business needs.
- Reviewers mention that Airtable's "Mobile-Friendly Forms" are a significant advantage for teams needing to access and update information on the go. In contrast, FlowForma's "Data Control" features, including "Data Migration" and "Data Synchronization," are highlighted as essential for organizations that require stringent data management practices.
- Users say that Airtable's entry-level pricing at $0.00 makes it an attractive option for small businesses, while FlowForma's starting price of €2,067.00 is seen as a barrier for smaller teams, despite its advanced features that cater to mid-market needs.
Pricing
Entry-Level Pricing
Airtable
Free
$0.00
For individuals or very small teams just getting started with Airtable
- Unlimited bases
- 1,000 records per base
- 1 GB of attachments per base
FlowForma Process Automation
Essentials
Starting at €2,067.00
Per Month
For automating up to 3 processes
- Forms
- Workflow
- Document generation
Free Trial
Airtable
Free Trial is available
FlowForma Process Automation
Free Trial is available
Ratings
Meets Requirements
8.8
2,454
8.6
71
Ease of Use
8.7
2,483
8.7
71
Ease of Setup
8.4
1,481
8.3
54
Ease of Admin
8.7
1,171
8.1
56
Quality of Support
8.4
1,846
9.2
69
Has the product been a good partner in doing business?
8.9
1,055
9.3
56
Product Direction (% positive)
9.0
2,329
9.1
68
Features by Category
Tasks
8.6
1182
|
Verified
Not enough data
8.5
1164
|
Verified
Not enough data
8.4
1164
|
Verified
Not enough data
8.3
1146
|
Verified
Not enough data
7.8
1086
|
Verified
Not enough data
7.7
1061
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
7.8
1063
|
Verified
Not enough data
Projects
8.4
1123
|
Verified
Not enough data
8.2
1068
|
Verified
Not enough data
7.7
994
|
Verified
Not enough data
8.2
1104
|
Verified
Not enough data
9.0
1168
|
Verified
Not enough data
7.3
638
Not enough data
7.6
636
Not enough data
7.9
1080
|
Verified
Not enough data
6.9
604
Not enough data
7.1
623
Not enough data
7.5
955
|
Verified
Not enough data
Resource Management
7.8
965
|
Verified
Not enough data
7.3
617
Not enough data
7.9
1014
|
Verified
Not enough data
Project Monitoring
7.9
944
|
Verified
Not enough data
7.7
953
|
Verified
Not enough data
8.3
1042
|
Verified
Not enough data
Generative AI
5.7
503
Not enough data
5.8
501
Not enough data
Agentic AI - Project Management
6.8
78
Not enough data
6.9
78
Not enough data
7.2
79
Not enough data
7.0
75
Not enough data
6.8
75
Not enough data
6.9
74
Not enough data
6.9
75
Not enough data
Analytics
8.0
401
Not enough data
Execution
8.9
446
Not enough data
8.9
451
Not enough data
8.9
447
Not enough data
Roadmapping
8.2
420
Not enough data
8.4
417
Not enough data
Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task Creation
8.9
906
Not enough data
8.8
886
Not enough data
8.5
877
Not enough data
8.1
795
Not enough data
Task Management
8.8
884
Not enough data
8.6
866
Not enough data
8.1
804
Not enough data
8.2
802
Not enough data
Generative AI
5.8
392
Not enough data
5.9
391
Not enough data
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Document Generation
Not enough data
Not enough data
Digital Workflows
Not enough data
8.4
24
Not enough data
8.7
22
|
Verified
Not enough data
9.0
20
|
Verified
Forms
Not enough data
8.4
17
|
Verified
Not enough data
8.4
18
|
Verified
Not enough data
8.5
19
Automation
Not enough data
9.2
23
Not enough data
8.2
19
Not enough data
9.1
19
|
Verified
Not enough data
8.6
12
|
Verified
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
9.7
6
Not enough data
9.4
6
Not enough data
8.6
6
Not enough data
Automation - AI Agents
10.0
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Platform
9.7
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
Autonomy - AI Agents
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Onboarding Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Project Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
8.7
47
Not enough data
8.3
40
Not enough data
8.6
42
Not enough data
8.5
14
Not enough data
8.3
11
Not enough data
8.6
15
Not enough data
9.4
20
Customization
Not enough data
8.9
47
Not enough data
8.9
50
Not enough data
8.5
43
Not enough data
9.1
42
Not enough data
8.9
39
Collaboration
Not enough data
8.8
46
Not enough data
8.6
39
Not enough data
9.0
48
Not enough data
8.9
47
Agentic AI - Business Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Development
Not enough data
9.0
23
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Extraction
Not enough data
Not enough data
Not enough data
Not enough data
Data Validation
Not enough data
Not enough data
Workflow Automation
Not enough data
Not enough data
Not enough data
Not enough data
Document Management
Not enough data
Not enough data
Not enough data
Not enough data
Machine Learning
Not enough data
Not enough data
Natural Language Processing
Not enough data
Not enough data
Semantic Analysis
Not enough data
Not enough data
Data Integration
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generation and Interpretation - AI App Builder
8.9
11
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
9.7
11
Not enough data
Generated Application Quality - AI App Builder
9.1
11
Not enough data
9.2
10
Not enough data
9.5
11
Not enough data
9.7
11
Not enough data
Agentic AI - Decision-Making
Not enough data
Not enough data
User Interface Design
8.3
310
7.7
20
7.6
447
|
Verified
8.3
25
7.8
461
|
Verified
8.5
20
|
Verified
8.4
481
|
Verified
9.2
30
|
Verified
Data Control
8.5
470
|
Verified
9.0
20
|
Verified
8.6
481
|
Verified
8.5
24
|
Verified
8.5
456
|
Verified
8.3
24
|
Verified
Publishing
8.2
444
|
Verified
8.7
26
|
Verified
8.3
461
|
Verified
8.7
26
8.4
423
|
Verified
8.9
23
|
Verified
Agentic AI - No-Code Development Platforms
8.3
22
Not enough data
7.9
22
Not enough data
8.2
21
Not enough data
Communication
7.0
203
Not enough data
7.1
203
Not enough data
7.2
200
Not enough data
Planning
7.2
194
Not enough data
8.0
199
Not enough data
7.9
196
Not enough data
8.1
200
Not enough data
7.0
183
Not enough data
Workflow Management
7.0
195
Not enough data
8.1
197
Not enough data
7.2
191
Not enough data
7.0
187
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airtable and FlowForma Process Automation are categorized as No-Code Development Platforms
Unique Categories
Airtable is categorized as Strategy and Innovation Roadmapping Tools, Product Management, Task Management, Project Management, AI Agents For Business Operations, and AI App Builder
FlowForma Process Automation is categorized as Digital Process Automation (DPA), Business Process Management, Client Onboarding, Document Generation, Intelligent Document Processing (IDP), Workflow Management, and Decision-Making
Reviews
Reviewers' Company Size
Airtable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
FlowForma Process Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
9.3%
Marketing and Advertising
8.6%
Computer Software
7.0%
Higher Education
5.8%
Information Technology and Services
5.7%
Other
63.7%
Construction
21.8%
Hospital & Health Care
8.0%
Government Administration
8.0%
Information Technology and Services
5.7%
Oil & Energy
4.6%
Other
51.7%
Discussions
What is Airtable used for?
7 Comments
DR
Airtable is a general-purpose database, automation, and internal app platform. As a general purpose tool it is very flexible for a wide variety of purposes....Read more
How much does Airtable enterprise cost?
4 Comments
EL
Minimum $8k per conversations circa 2021-2022. Pricing may be subject to change since that time.Read more
We’re still using InfoPath – would transitioning to FlowForma be difficult?
1 Comment
GM
Hi,
We have Customers actively migrating from InfoPath to FlowForma. Please reach out and we will be more than happy to discuss with you.
Regards,
GaryRead more
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