Compare Airtable and FlowForma Process Automation 
At a Glance
Market Segments
Small-Business (61.0% of reviews)
Mid-Market (58.5% of reviews)
Entry-Level Pricing
$0.00
Starting at €2,067.00 Per Month
Airtable
Star Rating
(3,218)4.6 out of 5
Market Segments
Small-Business (61.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansFlowForma Process Automation
Star Rating
(102)4.5 out of 5
Market Segments
Mid-Market (58.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €2,067.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Airtable excels in flexibility and user experience, allowing users to create a wide range of applications with ease. One user highlighted its dynamic nature, stating, "You can pretty much build anything you can dream of since it's super flexible."
- Users say that FlowForma Process Automation is particularly effective for organizations looking to streamline complex processes. Reviewers appreciate its ability to simplify workflows, with one noting that it "streamlines our nonprofit health voucher program," making previously complicated tasks more efficient.
- According to verified reviews, Airtable's multiple view options, including grid, Kanban, and calendar, are a standout feature. Users find this versatility helpful for different stakeholders, allowing them to visualize data in ways that suit their preferences.
- Reviewers mention that while FlowForma Process Automation is user-friendly, especially for those with limited technical skills, it may not offer the same level of customization as Airtable. One user noted that "the forms are simple to set up and most things work just by dragging and dropping," which saves time but may limit advanced configurations.
- Users highlight that Airtable's overall satisfaction is reflected in its higher G2 Score, indicating a strong preference among users for its intuitive design and robust features. The platform's ability to connect seamlessly with various tools was also praised, enhancing its usability.
- G2 reviewers indicate that FlowForma Process Automation shines in support quality, with a higher rating in this area compared to Airtable. Users appreciate the responsive assistance, which is crucial for organizations relying on the software for critical operations.
Pricing
Entry-Level Pricing
Airtable
Free
$0.00
For individuals or very small teams just getting started with Airtable
- Unlimited bases
- 1,000 records per base
- 1 GB of attachments per base
FlowForma Process Automation
Essentials
Starting at €2,067.00
Per Month
For automating up to 3 processes
- Forms
- Workflow
- Document generation
Free Trial
Airtable
Free Trial is available
FlowForma Process Automation
Free Trial is available
Ratings
Meets Requirements
8.8
2,505
8.6
74
Ease of Use
8.7
2,537
8.7
74
Ease of Setup
8.4
1,525
8.4
57
Ease of Admin
8.7
1,182
8.2
59
Quality of Support
8.4
1,889
9.2
72
Has the product been a good partner in doing business?
8.9
1,065
9.3
59
Product Direction (% positive)
9.0
2,382
9.2
71
Features by Category
Tasks
8.6
1203
|
Verified
Not enough data
8.5
1181
|
Verified
Not enough data
8.4
1179
|
Verified
Not enough data
8.3
1163
|
Verified
Not enough data
7.8
1100
|
Verified
Not enough data
7.7
1075
|
Verified
Not enough data
8.1
1155
|
Verified
Not enough data
7.8
1077
|
Verified
Not enough data
Projects
8.4
1142
|
Verified
Not enough data
8.2
1081
|
Verified
Not enough data
7.7
1006
|
Verified
Not enough data
8.2
1119
|
Verified
Not enough data
9.0
1203
|
Verified
Not enough data
7.3
652
Not enough data
7.6
651
Not enough data
7.9
1094
|
Verified
Not enough data
6.9
617
Not enough data
7.1
637
Not enough data
7.6
967
|
Verified
Not enough data
Resource Management
7.8
978
|
Verified
Not enough data
7.3
631
Not enough data
7.9
1026
|
Verified
Not enough data
Project Monitoring
7.9
956
|
Verified
Not enough data
7.8
966
|
Verified
Not enough data
8.3
1065
|
Verified
Not enough data
Generative AI
5.8
518
Not enough data
5.9
517
Not enough data
Agentic AI - Project Management
7.1
91
Not enough data
7.1
91
Not enough data
7.6
105
Not enough data
7.2
88
Not enough data
7.1
88
Not enough data
7.1
87
Not enough data
7.2
88
Not enough data
Analytics
8.0
408
Not enough data
Execution
8.9
456
Not enough data
8.9
458
Not enough data
8.9
454
Not enough data
Roadmapping
8.2
428
Not enough data
8.4
423
Not enough data
Setup
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task Creation
8.9
921
Not enough data
8.8
899
Not enough data
8.5
889
Not enough data
8.1
807
Not enough data
Task Management
8.8
896
Not enough data
8.6
880
Not enough data
8.1
816
Not enough data
8.2
814
Not enough data
Generative AI
5.9
404
Not enough data
6.0
403
Not enough data
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Document Generation
Not enough data
Not enough data
Digital Workflows
Not enough data
8.5
25
Not enough data
8.8
24
|
Verified
Not enough data
9.0
20
|
Verified
Forms
Not enough data
8.5
18
|
Verified
Not enough data
8.5
19
|
Verified
Not enough data
8.5
19
Automation
Not enough data
9.3
25
Not enough data
8.2
19
Not enough data
9.2
20
|
Verified
Not enough data
8.6
12
|
Verified
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
9.8
11
Not enough data
9.8
11
Not enough data
9.2
11
Not enough data
Automation - AI Agents
10.0
11
Not enough data
9.8
11
Not enough data
9.8
11
Not enough data
9.8
11
Not enough data
10.0
11
Not enough data
Platform
9.8
11
Not enough data
10.0
12
Not enough data
9.7
12
Not enough data
Autonomy - AI Agents
9.8
11
Not enough data
9.8
11
Not enough data
9.8
11
Not enough data
9.8
11
Not enough data
Generative AI
9.9
12
Not enough data
9.9
12
Not enough data
Onboarding Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Project Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
8.7
48
Not enough data
8.3
41
Not enough data
8.6
42
Not enough data
8.5
14
Not enough data
8.5
12
Not enough data
8.6
15
Not enough data
9.4
21
Customization
Not enough data
8.9
48
Not enough data
8.9
51
Not enough data
8.5
43
Not enough data
9.1
43
Not enough data
8.9
40
Collaboration
Not enough data
8.8
47
Not enough data
8.6
39
Not enough data
9.0
49
Not enough data
8.9
48
Agentic AI - Business Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Development
Not enough data
9.0
24
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Extraction
Not enough data
Not enough data
Not enough data
Not enough data
Data Validation
Not enough data
Not enough data
Workflow Automation
Not enough data
Not enough data
Not enough data
Not enough data
Document Management
Not enough data
Not enough data
Not enough data
Not enough data
Machine Learning
Not enough data
Not enough data
Natural Language Processing
Not enough data
Not enough data
Semantic Analysis
Not enough data
Not enough data
Data Integration
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generation and Interpretation - AI App Builder
9.0
16
Not enough data
9.6
16
Not enough data
9.5
16
Not enough data
9.8
16
Not enough data
Generated Application Quality - AI App Builder
9.4
16
Not enough data
9.0
15
Not enough data
9.7
16
Not enough data
9.8
17
Not enough data
Agentic AI - Decision-Making
Not enough data
Not enough data
User Interface Design
8.3
315
7.5
21
7.6
453
|
Verified
8.3
25
7.8
467
|
Verified
8.5
20
|
Verified
8.4
489
|
Verified
9.2
32
|
Verified
Data Control
8.5
474
|
Verified
9.0
20
|
Verified
8.6
485
|
Verified
8.4
25
|
Verified
8.5
460
|
Verified
8.3
24
|
Verified
Publishing
8.2
448
|
Verified
8.7
26
|
Verified
8.3
465
|
Verified
8.7
26
8.4
428
|
Verified
8.9
23
|
Verified
Agentic AI - No-Code Development Platforms
7.9
26
Not enough data
8.0
27
Not enough data
7.9
25
Not enough data
Communication
7.1
214
Not enough data
7.2
213
Not enough data
7.3
211
Not enough data
Planning
7.3
205
Not enough data
8.0
210
Not enough data
7.9
207
Not enough data
8.2
213
Not enough data
7.1
194
Not enough data
Workflow Management
7.1
205
Not enough data
8.2
209
Not enough data
7.3
202
Not enough data
7.1
198
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airtable and FlowForma Process Automation are categorized as No-Code Development Platforms
Unique Categories
Airtable is categorized as Strategy and Innovation Roadmapping Tools, Product Management, Task Management, Project Management, AI Agents For Business Operations, and AI App Builder
FlowForma Process Automation is categorized as Digital Process Automation (DPA), Business Process Management, Client Onboarding, Document Generation, Intelligent Document Processing (IDP), Workflow Management, and Decision-Making
Reviews
Reviewers' Company Size
Airtable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
FlowForma Process Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
9.2%
Marketing and Advertising
8.6%
Computer Software
6.8%
Information Technology and Services
6.0%
Higher Education
5.7%
Other
63.7%
Construction
21.1%
Hospital & Health Care
7.8%
Government Administration
7.8%
Information Technology and Services
6.7%
Non-Profit Organization Management
5.6%
Other
51.1%
Discussions
What is Airtable used for?
7 Comments
DR
Airtable is a general-purpose database, automation, and internal app platform. As a general purpose tool it is very flexible for a wide variety of purposes....Read more
How much does Airtable enterprise cost?
4 Comments
EL
Minimum $8k per conversations circa 2021-2022. Pricing may be subject to change since that time.Read more
We’re still using InfoPath – would transitioning to FlowForma be difficult?
1 Comment
GM
Hi,
We have Customers actively migrating from InfoPath to FlowForma. Please reach out and we will be more than happy to discuss with you.
Regards,
GaryRead more
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