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At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Airship
Star Rating
(82)4.0 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AirshipOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Responsys excels in email marketing capabilities, particularly in "Email Campaigns" with a score of 9.2, while Airship's score of 7.5 indicates it may not be as robust in this area. Reviewers mention that Responsys offers advanced features for building and personalizing emails, making it a strong choice for businesses focused on email outreach.
- Reviewers mention that Airship shines in "Push Notifications," scoring an impressive 9.3 compared to Responsys' 7.5. Users on G2 highlight Airship's ability to deliver timely and relevant notifications, which enhances user engagement and retention.
- G2 users report that Oracle Responsys has a more comprehensive approach to "Campaign Analysis," with a score of 8.5, while Airship's score of 7.1 suggests it may lack some depth in this area. Reviewers say that Responsys provides detailed insights that help marketers optimize their campaigns effectively.
- Users say that Airship's "Two-Way Text Messaging" feature, scoring 6.9, is less effective compared to Responsys' score of 8.1. Reviewers mention that Responsys offers better functionality for engaging customers through SMS, which is crucial for businesses looking to enhance communication.
- Reviewers mention that Oracle Responsys has a higher score in "Segmentation" (8.3) compared to Airship (7.6), indicating that Responsys provides more advanced options for targeting specific audiences. Users report that this feature is essential for personalized marketing efforts.
- Users on G2 report that Airship's "Social Media Engagement" features score well at 8.1, but Oracle Responsys offers a more integrated approach to "Social Campaigns" with a score of 8.2. Reviewers say that Responsys allows for better cross-channel marketing strategies, which can be a deciding factor for businesses looking to leverage social media effectively.
Pricing
Entry-Level Pricing
Airship
No pricing availableOracle Responsys
No pricing availableFree Trial
Airship
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.1
73
8.0
97
Ease of Use
7.8
74
6.8
96
Ease of Setup
7.1
29
5.7
43
Ease of Admin
7.4
29
6.4
45
Quality of Support
7.8
70
6.5
95
Has the product been a good partner in doing business?
7.7
28
7.1
45
Product Direction (% positive)
8.7
72
6.7
95
Features by Category
Email Marketing
Not enough data
8.3
45
|
Verified
Not enough data
8.3
45
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
8.1
44
|
Verified
Online Marketing
Not enough data
7.0
18
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.5
38
|
Verified
Not enough data
7.7
33
Lead Management
Not enough data
8.0
16
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
7.3
41
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.6
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.1
28
|
Verified
Campaign Management
Not enough data
8.3
41
|
Verified
Not enough data
8.1
24
Not enough data
8.4
25
|
Verified
Not enough data
7.9
20
Social
Not enough data
8.3
10
Not enough data
8.7
15
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.4
15
Reporting & Analytics
Not enough data
7.9
45
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
7.5
26
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.9
19
Platform
Not enough data
7.4
21
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
8.0
14
|
Verified
Not enough data
6.4
17
|
Verified
Not enough data
8.0
20
|
Verified
Not enough data
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.6
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
17
|
Verified
Campaigns
7.7
47
7.5
8
8.6
50
8.8
8
7.1
47
8.6
7
7.6
46
8.3
8
8.2
50
8.1
8
Analytics
7.0
50
8.5
8
6.9
48
7.5
8
Optimization
6.4
46
6.7
8
7.5
48
6.7
8
7.7
44
7.1
7
7.0
45
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Feature Not Available
8.1
8
|
Verified
7.2
32
|
Verified
8.5
8
|
Verified
7.0
26
8.6
6
|
Verified
8.2
25
7.8
6
|
Verified
Campaigns
6.9
33
8.3
8
9.0
36
|
Verified
7.5
8
|
Verified
7.0
27
|
Verified
8.6
7
6.7
26
8.1
7
|
Verified
7.3
22
9.2
6
|
Verified
8.6
26
8.9
6
|
Verified
Engagement
7.1
26
8.5
8
|
Verified
Platform
7.4
32
8.8
8
|
Verified
Feature Not Available
8.8
8
7.6
31
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airship and Oracle Responsys are categorized as Mobile Marketing and Push Notification
Unique Categories
Airship has no unique categories
Oracle Responsys is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Airship
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
8.6%
Marketing and Advertising
7.4%
Computer Software
7.4%
Retail
6.2%
Leisure, Travel & Tourism
6.2%
Other
64.2%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Discussions
Airship has no discussions with answers
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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