Compare Aircall and CTM (formerly CallTrackingMetrics) 
At a Glance
Market Segments
Small-Business (54.4% of reviews)
Small-Business (66.3% of reviews)
Entry-Level Pricing
$30 User/Month (Billed Annually - 3 User Minimum)
$79.00 Per Month
Aircall
Star Rating
(1,544)4.4 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$30 User/Month (Billed Annually - 3 User Minimum)
Free Trial is available
Browse all 3 pricing plansCTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Aircall excels in ease of use, with users highlighting its intuitive interface and quick navigation. One user mentioned the ability to assign calls or SMS to team members effortlessly, making it a favorite for collaborative environments.
- Users say that CTM (formerly CallTrackingMetrics) is particularly strong in call tracking and attribution. Reviewers appreciate its advanced capabilities for analyzing customer communications, which helps them make informed marketing decisions based on the source of leads.
- According to verified reviews, Aircall's setup process is notably rapid, with users praising the seamless integration with CRMs like HubSpot and Salesforce. This ease of implementation is a significant advantage for teams looking to get started quickly.
- Reviewers mention that while CTM offers robust call recording features, Aircall takes the lead with its comprehensive call management tools, including SMS capabilities that enhance communication flexibility for users.
- G2 reviewers highlight that CTM has a strong focus on marketing analytics, allowing users to track and attribute inbound calls to specific campaigns effectively. This feature is particularly beneficial for businesses looking to optimize their marketing strategies.
- Users report that while both platforms provide good support, CTM stands out with a higher quality of support ratings. Reviewers have noted their satisfaction with the assistance received, which can be crucial for businesses needing reliable help during implementation and ongoing use.
Pricing
Entry-Level Pricing
Aircall
Essentials
$30
User/Month (Billed Annually - 3 User Minimum)
Improves the performance of any team
- Unlimited users
- Unlimited inbound calls (toll-free excluded)
- Integrations and API
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Free Trial
Aircall
Free Trial is available
CTM (formerly CallTrackingMetrics)
Free Trial is available
Ratings
Meets Requirements
8.8
1,243
9.1
631
Ease of Use
9.2
1,257
8.6
637
Ease of Setup
9.0
732
8.4
534
Ease of Admin
8.7
453
8.6
530
Quality of Support
8.6
1,153
9.0
586
Has the product been a good partner in doing business?
8.2
441
9.2
525
Product Direction (% positive)
8.9
1,202
9.1
630
Features by Category
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agent Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
10.0
5
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Artificial Intelligence - Conversation Intelligence
Not enough data
8.7
40
|
Verified
9.7
5
8.5
39
|
Verified
Not enough data
Not enough data
Generative AI
Not enough data
6.8
11
Agentic AI - Conversation Intelligence
Not enough data
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Channels
9.3
611
|
Verified
9.7
32
|
Verified
Feature Not Available
8.7
22
Feature Not Available
9.2
19
|
Verified
8.1
370
9.0
29
|
Verified
7.9
441
|
Verified
9.0
21
Generative AI
7.8
237
7.9
7
Functions
8.8
570
|
Verified
9.3
50
|
Verified
8.7
554
|
Verified
9.4
47
|
Verified
8.8
537
|
Verified
9.5
43
|
Verified
Feature Not Available
9.2
21
8.8
475
|
Verified
9.4
18
|
Verified
8.9
495
|
Verified
9.7
27
|
Verified
8.8
517
|
Verified
9.5
22
|
Verified
8.8
479
|
Verified
9.5
22
|
Verified
Agentic AI - Contact Center
8.1
95
7.0
5
8.7
109
9.2
6
8.4
95
7.3
5
8.2
94
8.0
5
Administrative
8.8
571
|
Verified
9.2
47
|
Verified
8.9
566
|
Verified
9.7
47
|
Verified
8.8
594
|
Verified
9.2
50
|
Verified
9.1
516
|
Verified
9.8
21
|
Verified
Feature Not Available
9.4
19
|
Verified
Attribution Modeling
Not enough data
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Marketing
Not enough data
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Reporting
Not enough data
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Platform
8.3
189
Not enough data
8.7
212
Not enough data
8.8
209
Not enough data
9.0
216
Not enough data
9.0
221
Not enough data
8.8
206
Not enough data
8.9
205
Not enough data
Generative AI
7.5
116
Not enough data
Workforce Management
9.0
209
Not enough data
8.9
206
Not enough data
Call Center Infrastructure (CCI)
8.3
22
Not enough data
8.6
22
Not enough data
7.8
20
Not enough data
8.1
21
Not enough data
Administrative
9.1
222
Not enough data
9.0
220
Not enough data
Generative AI
Not enough data
Not enough data
Platform Basics - VoIP Providers
8.5
20
Not enough data
9.0
21
Not enough data
8.5
20
Not enough data
8.4
20
Not enough data
7.8
18
Not enough data
7.6
18
Not enough data
Basic Communication
8.9
356
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
229
|
Verified
Not enough data
8.7
257
Not enough data
Agentic AI - VoIP Providers
9.0
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
Access
8.3
257
Not enough data
8.3
266
|
Verified
Not enough data
8.7
283
|
Verified
Not enough data
Advanced Features
8.1
270
Not enough data
Feature Not Available
Not enough data
8.9
305
|
Verified
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
7.5
48
6.9
14
7.8
47
7.6
13
Calling
9.3
452
9.8
18
8.7
404
9.2
17
9.2
444
9.5
18
9.2
452
9.5
16
8.5
50
9.2
17
Contacts
8.9
437
9.5
16
8.7
417
9.4
16
Feature Not Available
9.4
16
Insights
8.6
434
8.2
17
8.6
421
8.9
17
Feature Not Available
8.9
17
7.7
365
Feature Not Available
Feature Not Available
7.3
16
7.7
51
8.6
15
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Training
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Feedback
Not enough data
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
Not enough data
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Features
Not enough data
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Tracking
Not enough data
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Analytics
Not enough data
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Call Routing
Not enough data
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Administration
Not enough data
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Agentic AI - Inbound Call Tracking
Not enough data
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Marketing Operations
Not enough data
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Campaign Activity
Not enough data
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Agentic AI - Marketing Analytics
Not enough data
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Aircall and CTM (formerly CallTrackingMetrics) are categorized as Outbound Call Tracking, Contact Center, AI Voice Assistants, and Conversation Intelligence
Unique Categories
Aircall is categorized as VoIP Providers, Call Center Infrastructure (CCI), AI Customer Support Agents, Auto Dialer, and AI Sales Assistant
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Sales Coaching, Inbound Call Tracking, Marketing Analytics, Attribution, and UCaaS Platforms
Reviews
Reviewers' Company Size
Aircall
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
9.3%
Information Technology and Services
7.9%
Consumer Services
6.3%
Financial Services
6.0%
Logistics and Supply Chain
3.3%
Other
67.2%
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Alternatives
Discussions
What is Aircall used for?
3 Comments
DH
Aircall functions as an external cloud phone system that is fully integrated with HubSpot, enabling seamless calling and activity tracking.Read more
How do I use Aircall?
2 Comments
CM
Aircall is a softphone that we use to conveniently receive and do outbound calls to any numbers in the world. One feature I love about Aircall is it will...Read more
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
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