# Aircall vs CTM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Aircall excels in **ease of use** , with users highlighting its intuitive interface and quick navigation. One user mentioned the ability to assign calls or SMS to team members effortlessly, making it a favorite for collaborative environments.
- **Users say** that CTM (formerly CallTrackingMetrics) is particularly strong in **call tracking and attribution**. Reviewers appreciate its advanced capabilities for analyzing customer communications, which helps them make informed marketing decisions based on the source of leads.
- **According to verified reviews** , Aircall's **setup process** is notably rapid, with users praising the seamless integration with CRMs like HubSpot and Salesforce. This ease of implementation is a significant advantage for teams looking to get started quickly.
- **Reviewers mention** that while CTM offers robust **call recording features** , Aircall takes the lead with its comprehensive call management tools, including SMS capabilities that enhance communication flexibility for users.
- **G2 reviewers highlight** that CTM has a strong focus on **marketing analytics** , allowing users to track and attribute inbound calls to specific campaigns effectively. This feature is particularly beneficial for businesses looking to optimize their marketing strategies.
- **Users report** that while both platforms provide good support, CTM stands out with a higher quality of support ratings. Reviewers have noted their satisfaction with the assistance received, which can be crucial for businesses needing reliable help during implementation and ongoing use.



| | Aircall | CTM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,583 | 758 | 
| **Largest Market Segment** | Small-Business (54.6% of reviews) | Small-Business (66.2% of reviews) | 
| **Entry Level Price** | $30 User/Month (Billed Annually - 3 User Minimum) | $79.00 Per Month | 

---
## Top Pros & Cons

### Aircall

Pros:
- Ease of Use (228 reviews)
- Easy Integration (91 reviews)

Cons:
- Connection Issues (62 reviews)
- Call Issues (49 reviews)

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

---
## Ratings Comparison
| Rating | Aircall | CTM | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1269 reviews) | 9.1 (629 reviews) | 
  | **Ease of Use** | 9.2 (1284 reviews) | 8.6 (635 reviews) | 
  | **Ease of Setup** | 8.9 (758 reviews) | 8.4 (532 reviews) | 
  | **Ease of Admin** | 8.7 (453 reviews) | 8.7 (529 reviews) | 
  | **Quality of Support** | 8.6 (1176 reviews) | 9.0 (584 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (441 reviews) | 9.2 (524 reviews) | 
  | **Product Direction (% positive)** | 8.9 (1222 reviews) | 9.1 (628 reviews) | 

---
## Pricing

### Aircall

#### Entry-Level Pricing

Plan: Essentials

Price: $30 User/Month (Billed Annually - 3 User Minimum)

Description: Improves the performance of any team

Key Features:
- Unlimited users
- Unlimited inbound calls (toll-free excluded)
- Integrations and API

[Browse all 3 editions](https://www.g2.com/products/aircall/pricing)

#### Free Trial

Yes

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Lead Facilitation

| Feature | Aircall | CTM | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | Aircall | CTM | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Aircall | CTM | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Aircall | CTM | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Aircall | CTM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Dialing Options

| Feature | Aircall | CTM | 
|---|---|---|
| **Preview Dialing** | Not enough data | Not enough data | 
| **Progressive Dialing** | Not enough data | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Aircall | CTM | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Not enough data | 
| **Callback Scheduling ** | Not enough data | Not enough data | 
| **Call Recording ** | Not enough data | Not enough data | 

#### Automation

| Feature | Aircall | CTM | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | Not enough data | 
| **Interactive Voice Response (IVR)** | Not enough data | Not enough data | 
| **Call Scrubbing** | Not enough data | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Aircall | CTM | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | 9.8/10 | 7 |
| **CTM** | 7.1/10 | 59 |

#### Call Analytics

| Feature | Aircall | CTM | 
|---|---|---|
| **Call Recording** | 10.0 (7 reviews) | 9.6 (54 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 8.4 (33 reviews) ✓ Verified | 
| **Call Analysis** | 9.7 (6 reviews) | 9.0 (46 reviews) ✓ Verified | 
| **Lead Qualification** | Not enough data | 8.9 (45 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Aircall | CTM | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.7 (40 reviews) ✓ Verified | 
| **Speech-to-Text** | 9.7 (5 reviews) | 8.5 (39 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Aircall | CTM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.8 (11 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (6 reviews) | 
| **Decision Making** | Not enough data | 4.7 (6 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | 8.6/10 | 772 |
| **CTM** | 9.1/10 | 65 |

#### Channels

| Feature | Aircall | CTM | 
|---|---|---|
| **Voice** | 9.3 (631 reviews) ✓ Verified | 9.7 (32 reviews) ✓ Verified | 
| **Social** | Feature Not Available | 8.7 (22 reviews) | 
| **Web Chat** | Feature Not Available | 9.2 (19 reviews) ✓ Verified | 
| **Mobile SMS** | 8.1 (375 reviews) | 9.0 (29 reviews) ✓ Verified | 
| **Email** | 7.9 (444 reviews) ✓ Verified | 9.0 (21 reviews) | 

#### Generative AI

| Feature | Aircall | CTM | 
|---|---|---|
| **AI Text-to-Speech** | 7.8 (237 reviews) | 7.9 (7 reviews) | 

#### Functions

| Feature | Aircall | CTM | 
|---|---|---|
| **Session Routing** | 8.8 (573 reviews) ✓ Verified | 9.3 (50 reviews) ✓ Verified | 
| **Session Queuing** | 8.7 (556 reviews) ✓ Verified | 9.4 (47 reviews) ✓ Verified | 
| **Concurrent Calling** | 8.8 (540 reviews) ✓ Verified | 9.5 (43 reviews) ✓ Verified | 
| **Speech Analytics** | Feature Not Available | 9.2 (21 reviews) | 
| **Auto Dialer** | 8.8 (476 reviews) ✓ Verified | 9.4 (18 reviews) ✓ Verified | 
| **IVR** | 8.9 (497 reviews) ✓ Verified | 9.7 (27 reviews) ✓ Verified | 
| **Inbound Screen Pop** | 8.8 (519 reviews) ✓ Verified | 9.5 (22 reviews) ✓ Verified | 
| **Persistent Data** | 8.8 (479 reviews) ✓ Verified | 9.5 (22 reviews) ✓ Verified | 

#### Agentic AI - Contact Center

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (96 reviews) | 7.0 (5 reviews) | 
| **Cross-system Integration** | 8.7 (116 reviews) | 9.2 (6 reviews) | 
| **Natural Language Interaction** | 8.4 (96 reviews) | 7.3 (5 reviews) | 
| **Proactive Assistance** | 8.2 (94 reviews) | 8.0 (5 reviews) | 

#### Administrative

| Feature | Aircall | CTM | 
|---|---|---|
| **Session Summary Notes** | 8.8 (571 reviews) ✓ Verified | 9.2 (47 reviews) ✓ Verified | 
| **Administrator Access** | 8.9 (567 reviews) ✓ Verified | 9.7 (47 reviews) ✓ Verified | 
| **Reporting & Dashboards** | 8.8 (600 reviews) ✓ Verified | 9.2 (50 reviews) ✓ Verified | 
| **Session Recording** | 9.1 (524 reviews) ✓ Verified | 9.8 (21 reviews) ✓ Verified | 
| **Agent Scheduling and Assignment** | Feature Not Available | 9.4 (19 reviews) ✓ Verified | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | 8.0/10 | 57 |

#### Attribution Modeling

| Feature | Aircall | CTM | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.7 (43 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.1 (38 reviews) | 
| **Algorithmic Attribution** | Not enough data | Feature Not Available | 
| **Cross-Device Attribution** | Not enough data | 8.5 (33 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (39 reviews) | 
| **Custom Attribution** | Not enough data | Feature Not Available | 

#### Agentic AI - Attribution

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (10 reviews) | 

#### Marketing

| Feature | Aircall | CTM | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.7 (29 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (33 reviews) | 
| **Marketing Channels** | Not enough data | 9.5 (43 reviews) | 
| **Integrations** | Not enough data | 9.1 (49 reviews) | 

#### Reporting

| Feature | Aircall | CTM | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (48 reviews) | 
| **Data Visualizations** | Not enough data | 8.6 (46 reviews) | 
| **Custom Reporting** | Not enough data | 8.8 (43 reviews) | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | 8.6/10 | 249 |
| **CTM** | N/A | N/A |

#### Platform

| Feature | Aircall | CTM | 
|---|---|---|
| **Omnichannel** | 8.3 (189 reviews) | Not enough data | 
| **Mobile Access** | 8.7 (214 reviews) | Not enough data | 
| **Queue Management** | 8.8 (210 reviews) | Not enough data | 
| **Call Routing** | 9.0 (217 reviews) | Not enough data | 
| **Call Back** | 9.0 (222 reviews) | Not enough data | 
| **IVR** | 8.8 (206 reviews) | Not enough data | 
| **Automatic Call Distribution** | 8.9 (206 reviews) | Not enough data | 

#### Generative AI

| Feature | Aircall | CTM | 
|---|---|---|
| **AI Text-to-Speech** | 7.6 (117 reviews) | Not enough data | 

#### Workforce Management

| Feature | Aircall | CTM | 
|---|---|---|
| **Call Monitoring** | 9.0 (211 reviews) | Not enough data | 
| **Performance Evaluation** | 8.9 (206 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (21 reviews) | Not enough data | 

#### Administrative

| Feature | Aircall | CTM | 
|---|---|---|
| **Call Recording** | 9.1 (226 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.0 (222 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Generative AI

| Feature | Aircall | CTM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | 8.5/10 | 383 |
| **CTM** | N/A | N/A |

#### Platform Basics - VoIP Providers

| Feature | Aircall | CTM | 
|---|---|---|
| **PBX systems, VoIP Softphone** | 8.5 (20 reviews) | Not enough data | 
| **Call Management** | 8.8 (22 reviews) | Not enough data | 
| **Network monitoring** | 8.6 (21 reviews) | Not enough data | 
| **Integrations** | 8.6 (23 reviews) | Not enough data | 
| **Virtual PBX** | 7.8 (18 reviews) | Not enough data | 
| **SIP trunking services** | 7.6 (18 reviews) | Not enough data | 

#### Basic Communication

| Feature | Aircall | CTM | 
|---|---|---|
| **Phone Calls** | 8.9 (363 reviews) ✓ Verified | Not enough data | 
| **Video Calls** | Feature Not Available | Not enough data | 
| **Instant Messaging** | Feature Not Available | Not enough data | 
| **Screen Sharing** | Feature Not Available | Not enough data | 
| **Conference Calls** | 8.2 (230 reviews) ✓ Verified | Not enough data | 
| **Desk-to-Desk Calls** | 8.7 (259 reviews) | Not enough data | 

#### Agentic AI - VoIP Providers

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 9.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (9 reviews) | Not enough data | 

#### Access

| Feature | Aircall | CTM | 
|---|---|---|
| **Software Pairing** | 8.3 (259 reviews) | Not enough data | 
| **Browser Extension** | 8.3 (268 reviews) ✓ Verified | Not enough data | 
| **Individual Download** | 8.7 (283 reviews) ✓ Verified | Not enough data | 

#### Advanced Features

| Feature | Aircall | CTM | 
|---|---|---|
| **Hold Music** | 8.1 (272 reviews) | Not enough data | 
| **Automated Attendants** | Feature Not Available | Not enough data | 
| **VOiP Number** | 8.8 (309 reviews) ✓ Verified | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | Aircall | CTM | 
|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | Aircall | CTM | 
|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | Aircall | CTM | 
|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | Aircall | CTM | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | 8.5/10 | 515 |
| **CTM** | 8.8/10 | 18 |

#### Agentic AI - Outbound Call Tracking

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (48 reviews) | 6.9 (14 reviews) | 
| **Natural Language Interaction** | 7.8 (47 reviews) | 7.6 (13 reviews) | 

#### Calling

| Feature | Aircall | CTM | 
|---|---|---|
| **Record Calls** | 9.3 (453 reviews) | 9.8 (18 reviews) | 
| **Generate Location** | 8.7 (404 reviews) | 9.2 (17 reviews) | 
| **Call Types** | 9.2 (446 reviews) | 9.5 (18 reviews) | 
| **Click-to-Call** | 9.2 (455 reviews) | 9.5 (16 reviews) | 
| **Auto Dialer** | 8.5 (50 reviews) | 9.2 (17 reviews) | 

#### Contacts

| Feature | Aircall | CTM | 
|---|---|---|
| **Personalization** | 8.9 (437 reviews) | 9.5 (16 reviews) | 
| **Information Locater** | 8.7 (419 reviews) | 9.4 (16 reviews) | 
| **Record Prospect Data** | Feature Not Available | 9.4 (16 reviews) | 

#### Insights

| Feature | Aircall | CTM | 
|---|---|---|
| **Notes** | 8.6 (435 reviews) | 8.2 (17 reviews) | 
| **Daily Summary** | 8.6 (423 reviews) | 8.9 (17 reviews) | 
| **Automated Voicemails** | Feature Not Available | 8.9 (17 reviews) | 
| **Automated Emails** | 7.7 (365 reviews) | Feature Not Available | 
| **Sorts Prospects** | Feature Not Available | 7.3 (16 reviews) | 
| **Automated Note Taking** | 7.8 (52 reviews) | 8.6 (15 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | 7.8/10 | 8 |

#### Agentic AI - Sales Coaching

| Feature | Aircall | CTM | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.7 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Aircall | CTM | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.8 (8 reviews) | 
| **Coaching Materials** | Not enough data | 8.5 (8 reviews) | 
| **Playbook Creation** | Not enough data | 7.6 (7 reviews) | 
| **Video Record** | Not enough data | 7.9 (8 reviews) | 

#### Feedback

| Feature | Aircall | CTM | 
|---|---|---|
| **Review** | Not enough data | 8.1 (8 reviews) | 
| **Scorecard** | Not enough data | 7.4 (7 reviews) | 
| **Coaching Card** | Not enough data | 7.4 (7 reviews) | 
| **Leaderboard** | Not enough data | 7.4 (7 reviews) | 
| **Real-Time Updates** | Not enough data | 8.8 (8 reviews) | 
| **Notifications** | Not enough data | 7.9 (8 reviews) | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Aircall | CTM | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | 9.4/10 | 21 |

#### Agentic AI - UCaaS Platforms

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | Aircall | CTM | 
|---|---|---|
| **Tenancy Flexibility** | Not enough data | 9.6 (13 reviews) ✓ Verified | 
| **Native VoIP** | Not enough data | 9.4 (12 reviews) ✓ Verified | 
| **CCaaS Option** | Not enough data | 9.3 (10 reviews) ✓ Verified | 

#### Features

| Feature | Aircall | CTM | 
|---|---|---|
| **Voicemail to Email** | Not enough data | 9.5 (13 reviews) | 
| **Voicemail to SMS** | Not enough data | 9.4 (9 reviews) | 
| **File Sharing** | Not enough data | 8.9 (11 reviews) ✓ Verified | 
| **Voice Conferencing** | Not enough data | 9.5 (11 reviews) ✓ Verified | 
| **Video Conferencing** | Not enough data | Feature Not Available | 
| **Conference Transcripts** | Not enough data | 9.8 (9 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Marketing Distribution

| Feature | Aircall | CTM | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Aircall | CTM | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Aircall | CTM | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | 8.5/10 | 333 |

#### Phone Number Management

| Feature | Aircall | CTM | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 9.2 (293 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.1 (248 reviews) | 
| **Port Existing Numbers** | Not enough data | 8.8 (179 reviews) | 

#### Tracking

| Feature | Aircall | CTM | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 8.9 (266 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 9.1 (227 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 8.9 (230 reviews) | 

#### Analytics

| Feature | Aircall | CTM | 
|---|---|---|
| **Call Data** | Not enough data | 9.0 (294 reviews) | 
| **Call Recording** | Not enough data | 9.3 (299 reviews) | 
| **Advanced Reporting** | Not enough data | 8.7 (269 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.4 (100 reviews) | 

#### Call Routing

| Feature | Aircall | CTM | 
|---|---|---|
| **IVR** | Not enough data | 8.9 (168 reviews) | 
| **Call Scheduling** | Not enough data | 8.9 (149 reviews) | 
| **Geo-Routing** | Not enough data | 8.6 (136 reviews) | 

#### Administration

| Feature | Aircall | CTM | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (85 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.2 (130 reviews) | 
| **Performance and Reliability** | Not enough data | 9.1 (148 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 6.1 (22 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | 8.2/10 | 68 |

#### Marketing Operations

| Feature | Aircall | CTM | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.3 (44 reviews) | 
| **Data Collection** | Not enough data | 9.1 (57 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (47 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.3 (45 reviews) | 
| **White Label** | Not enough data | 8.5 (42 reviews) | 

#### Campaign Activity

| Feature | Aircall | CTM | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (51 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (62 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.0 (44 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.9 (55 reviews) | 
| **Brand Optimization** | Not enough data | 8.3 (40 reviews) | 
| **Predictive Analytics** | Not enough data | 7.5 (35 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.1 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Aircall | CTM | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Aircall | CTM | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | Aircall | CTM | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Aircall | CTM | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Aircall** | N/A | N/A |
| **CTM** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Aircall | CTM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

**Unique to Aircall (5):** [VoIP Providers](https://www.g2.com/categories/voip-providers), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to CTM (6):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Aircall | CTM | 
|---|---|---|
| **Small-Business** | 54.6% | 66.2% | 
| **Mid-Market** | 41.6% | 30.3% | 
| **Enterprise** | 3.8% | 3.6% | 

### By Industry

#### Aircall

- **Computer Software:** 9.3%
- **Information Technology and Services:** 8.0%
- **Consumer Services:** 6.4%
- **Financial Services:** 5.9%
- **Logistics and Supply Chain:** 3.3%
- **Telecommunications:** 3.2%
- **Retail:** 2.8%
- **Marketing and Advertising:** 2.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Insurance:** 2.4%
- **Other:** 53.3%

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

---
## Alternatives

### Alternatives to Aircall

- [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) — 4.3/5 stars (2385 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (864 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [CloudTalk](https://www.g2.com/products/cloudtalk/reviews) — 4.4/5 stars (1830 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4165 reviews)
- [Nextiva](https://www.g2.com/products/nextiva/reviews) — 4.5/5 stars (3557 reviews)
- [Aloware](https://www.g2.com/products/aloware/reviews) — 4.1/5 stars (825 reviews)

### Alternatives to CTM

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)
- [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) — 4.3/5 stars (1730 reviews)

---
## Top Discussions

### Aircall

- Title: [What is Aircall used for?](https://www.g2.com/discussions/what-is-aircall-used-for) — 3 comments
  > **Top comment:** "It is used to connect with our potential customers. "
- Title: [How do I use Aircall?](https://www.g2.com/discussions/how-do-i-use-aircall) — 2 comments
  > **Top comment:** "With a simple click you can easily manage incoming calls and also do outbound calling."
- Title: [What is an Aircall?](https://www.g2.com/discussions/what-is-an-aircall) — 2 comments
  > **Top comment:** "Aircall is a cloud-base software that allows you to make online calls. It allows you to call, send sms, tag calls and monitor, record calls and more."
- Title: [do you have a true integration with hubspot?](https://www.g2.com/discussions/do-you-have-a-true-integration-with-hubspot) — 2 comments, 2 upvotes
  > **Top comment:** "No "
- Title: [What pricing and support strategies are you using as your Aircall team grows?](https://www.g2.com/discussions/what-pricing-and-support-strategies-are-you-using-as-your-aircall-team-grows) — 1 comment, 1 upvote
  > **Top comment:** "<p><span style="color: rgb(0, 0, 0);">Have you tried mapping out clear SLAs with internal stakeholders and combining that with proactive support ticket..."

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aircall-vs-ctm-ctm)