Compare Airbyte and Supermetrics 
Featured Products
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free
Starting at €29.00 1 user Per Month
Airbyte
Star Rating
(76)4.4 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- Users say that Airbyte stands out for its ability to simplify data extraction from various sources, allowing for seamless analytics. A recent review noted, "I love that Airbyte makes it incredibly simple to pull data from multiple sources into our warehouse," which speaks to its effectiveness in handling complex data syncing tasks.
- Reviewers mention that Supermetrics offers a straightforward user interface that is easy to set up, which is particularly beneficial for small businesses. One user appreciated how "changing data sources in the account [is] simple," allowing them to focus on more critical aspects of their work.
- According to verified reviews, Airbyte's capacity-based pricing model is a significant advantage, as it allows users to experiment with new connectors without worrying about additional costs. A user expressed satisfaction with this model, stating, "We don’t have to nickel-and-dime every new connector," which fosters a more flexible approach to data management.
- G2 reviewers report that while Supermetrics has a solid support system, Airbyte slightly edges it out in terms of overall support quality. Users have noted that Airbyte's support is responsive and helpful, with one reviewer stating, "The capacity to handle most of the syncing tasks without requiring me to build custom pipelines is a game changer."
- Users say that both products have their strengths in automation, but Airbyte's performance in this area is particularly noteworthy. Reviewers have highlighted that Airbyte allows for more freedom in experimenting with various data sources, which is crucial for teams looking to innovate without the constraints of traditional pricing models.
Pricing
Entry-Level Pricing
Airbyte
Core (Open-Source)
Free
Self-hosted (you host). Free forever.
- Full control of infrastructure setup
- 600+ Connectors
- Core Reporting
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Airbyte
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.7
63
8.5
620
Ease of Use
9.0
64
8.2
628
Ease of Setup
8.7
49
8.2
415
Ease of Admin
8.4
34
8.0
380
Quality of Support
8.0
52
7.8
562
Has the product been a good partner in doing business?
8.5
28
8.2
375
Product Direction (% positive)
9.1
65
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Functionality
7.3
8
Not enough data
7.3
8
Not enough data
7.6
9
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
6.3
8
Not enough data
Diverse Extraction Points
7.3
8
Not enough data
Management
7.8
49
8.6
67
7.7
48
8.1
57
Functionality
9.0
50
8.7
58
7.4
48
8.2
62
8.8
50
8.2
61
8.7
50
8.5
64
8.4
50
Feature Not Available
Development
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Airbyte and Supermetrics are categorized as ETL Tools
Unique Categories
Airbyte is categorized as On-Premise Data Integration, Big Data Integration Platforms, E-Commerce Data Integration, and Data Extraction
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Airbyte
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.6%
Financial Services
9.5%
Information Technology and Services
9.5%
Health, Wellness and Fitness
5.4%
Marketing and Advertising
5.4%
Other
48.6%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Alternatives
Discussions
Airbyte has no discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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