# Airbyte, dbt vs Supermetrics Comparison

| | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 76 | 208 | 823 | 
| **Largest Market Segment** | Small-Business (58.1% of reviews) | Mid-Market (56.9% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Free | No pricing available | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Airbyte

Pros:
- Ease of Use (43 reviews)
- Connectors Quantity (26 reviews)

Cons:
- Poor Documentation (8 reviews)
- Difficult Setup (7 reviews)

### dbt

Pros:
- Ease of Use (38 reviews)
- Features (22 reviews)

Cons:
- Limited Functionality (14 reviews)
- Dependency Issues (12 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (63 reviews) | 9.2 (152 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 9.0 (64 reviews) | 9.0 (155 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.7 (49 reviews) | 8.6 (94 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.4 (34 reviews) | 8.5 (59 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.0 (52 reviews) | 8.8 (123 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (28 reviews) | 8.6 (53 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.1 (65 reviews) | 9.6 (138 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Airbyte

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started for free before picking a plan.

Key Features:
- 1000 Agent Operations per month
- Context Store refreshes daily (hourly for first month)
- Community and AI support

[Browse all 4 editions](https://www.g2.com/products/airbyte/pricing)

#### Free Trial

Yes

### dbt

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Reports

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.0 (295 reviews) | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.7/10 | 59 |
| **Supermetrics** | N/A | N/A |

#### Data Source Access

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Breadth of Data Sources** | Not enough data | 8.8 (47 reviews) | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | 9.2 (51 reviews) | Not enough data | 
| **API Connectivity** | Not enough data | 8.6 (42 reviews) | Not enough data | 

#### Data Interaction

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Profiling and Classification** | Not enough data | 8.3 (41 reviews) | Not enough data | 
| **Metadata Management** | Not enough data | 8.6 (45 reviews) | Not enough data | 
| **Data Modeling** | Not enough data | 9.0 (52 reviews) | Not enough data | 
| **Data Joining** | Not enough data | 9.1 (49 reviews) | Not enough data | 
| **Data Blending** | Not enough data | 9.1 (43 reviews) | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | 9.4 (49 reviews) | Not enough data | 
| **Data Sharing** | Not enough data | 8.7 (48 reviews) | Not enough data | 
| **Data Governance** | Not enough data | 8.6 (47 reviews) | Not enough data | 

#### Data Exporting

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Breadth of Integrations** | Not enough data | 8.5 (42 reviews) | Not enough data | 
| **Ease of Integrations** | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Data Workflows** | Not enough data | 9.1 (46 reviews) | Not enough data | 

#### Generative AI

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.5 (27 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | 7.3/10 | 9 |
| **dbt** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Data Structuring** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Consolidation** | 7.6 (9 reviews) | Not enough data | Not enough data | 
| **Data Cleaning** | 7.5 (8 reviews) | Not enough data | Not enough data | 
| **Cloud Extraction** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Visualization** | 6.3 (8 reviews) | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.3 (8 reviews) | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | 8.3/10 | 50 |
| **dbt** | 9.1/10 | 49 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Reporting** | 7.8 (49 reviews) | Feature Not Available | 8.6 (67 reviews) | 
| **Auditing** | 7.7 (48 reviews) | 8.3 (39 reviews) | 8.1 (57 reviews) | 

#### Functionality

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Extraction** | 9.0 (50 reviews) | Feature Not Available | 8.7 (58 reviews) | 
| **Transformation** | 7.4 (48 reviews) | 9.3 (47 reviews) | 8.2 (62 reviews) | 
| **Loading** | 8.8 (50 reviews) | Feature Not Available | 8.2 (61 reviews) | 
| **Automation** | 8.7 (50 reviews) | 9.4 (42 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.4 (50 reviews) | 9.2 (39 reviews) | Feature Not Available | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Development 

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | Not enough data | 

#### Management 

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | Not enough data | 

#### Integration Options

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | Not enough data | 
| **Accounting Systems** | Not enough data | Not enough data | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | Not enough data | 
| **EDI** | Not enough data | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.2/10 | 69 |
| **Supermetrics** | N/A | N/A |

#### Data Management

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Data Integration** | Not enough data | 9.3 (54 reviews) | Not enough data | 
| **Metadata** | Not enough data | 9.1 (53 reviews) | Not enough data | 
| **Self-service** | Not enough data | 9.1 (51 reviews) | Not enough data | 
| **Automated workflows** | Not enough data | 9.3 (51 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.5 (9 reviews) | Not enough data | 

#### Analytics

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | 8.8 (49 reviews) | Not enough data | 
| **Dasboard visualizations** | Not enough data | 7.3 (34 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Data Observability** | Not enough data | 8.7 (43 reviews) | Not enough data | 
| **Testing capabilities** | Not enough data | 8.9 (52 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | 8.7 (37 reviews) | Not enough data | 
| **Cloud migration capabilities** | Not enough data | 8.8 (29 reviews) | Not enough data | 

#### Generative AI

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 5.7 (12 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.0 (12 reviews) | Not enough data | 

### Data Warehouse Automation

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.7/10 | 42 |
| **Supermetrics** | N/A | N/A |

#### Automation

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | 8.8 (35 reviews) | Not enough data | 
| **Multi-platform support** | Not enough data | 8.3 (32 reviews) | Not enough data | 
| **Data Management** | Not enough data | 8.6 (35 reviews) | Not enough data | 
| **Data Simplicity** | Not enough data | Feature Not Available | Not enough data | 

#### Functionality

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Documentation management** | Not enough data | 8.6 (34 reviews) | Not enough data | 
| **Platform support** | Not enough data | 8.6 (34 reviews) | Not enough data | 
| **Template functionality** | Not enough data | 8.4 (34 reviews) | Not enough data | 

#### Administration

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Error Alerts** | Not enough data | 8.5 (38 reviews) | Not enough data | 
| **Service Automation** | Not enough data | 8.9 (34 reviews) | Not enough data | 
| **Workflow management** | Not enough data | 9.2 (36 reviews) | Not enough data | 

#### Agentic AI - Data Warehouse Automation

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Deployment & Integration - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Multi-Environment & Multi-Cloud Support** | Not enough data | Not enough data | Not enough data | 
| **Open API & SDK Integration** | Not enough data | Not enough data | Not enough data | 

#### Data Connectivity & Federation - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Cross-Source Query Federation** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Schema & Metadata Adaptation** | Not enough data | Not enough data | Not enough data | 

#### Data Modeling & Metrics - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Derived & Calculated Metrics** | Not enough data | Not enough data | Not enough data | 
| **Time Intelligence Functions** | Not enough data | Not enough data | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Query Caching & Acceleration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Query Optimization** | Not enough data | Not enough data | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **AI Governance & Observability** | Not enough data | Not enough data | Not enough data | 
| **Metric Lineage for AI Training Data** | Not enough data | Not enough data | Not enough data | 
| **Version Control & Change Impact Analysis** | Not enough data | Not enough data | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Natural Language Query Interface** | Not enough data | Not enough data | Not enough data | 
| **Semantic Layer for AI/ML Models** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Agentic Query Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Contextual Reasoning Layer** | Not enough data | Not enough data | Not enough data | 
| **Workflow Automation via Semantic Agents** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (12 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.8/10 | 42 |
| **Supermetrics** | N/A | N/A |

#### Data Transformation

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.5 (32 reviews) | Not enough data | 
| **Data Querying** | Not enough data | 9.4 (39 reviews) | Not enough data | 

#### Connectivity

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | 8.4 (27 reviews) | Not enough data | 
| **Spark Integration** | Not enough data | 8.6 (28 reviews) | Not enough data | 
| **Multi-Source Analysis** | Not enough data | 8.5 (34 reviews) | Not enough data | 
| **Data Lake** | Not enough data | 8.9 (31 reviews) | Not enough data | 

#### Operations

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Data Visualization** | Not enough data | Feature Not Available | Not enough data | 
| **Data Workflow** | Not enough data | 9.3 (38 reviews) | Not enough data | 
| **Governed Discovery** | Not enough data | 8.6 (30 reviews) | Not enough data | 
| **Embedded Analytics** | Not enough data | 8.7 (30 reviews) | Not enough data | 
| **Notebooks** | Not enough data | 8.6 (30 reviews) | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.4/10 | 52 |
| **Supermetrics** | N/A | N/A |

#### Functionality

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Identification** | Not enough data | 8.7 (40 reviews) | Not enough data | 
| **Correction** | Not enough data | 8.4 (37 reviews) | Not enough data | 
| **Normalization** | Not enough data | 8.7 (41 reviews) | Not enough data | 
| **Preventative Cleaning** | Not enough data | 8.2 (39 reviews) | Not enough data | 
| **Data Matching** | Not enough data | 8.4 (39 reviews) | Not enough data | 

#### Management

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.5 (41 reviews) | Not enough data | 
| **Automation** | Not enough data | 9.3 (43 reviews) | Not enough data | 
| **Quality Audits** | Not enough data | 8.9 (37 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.1 (39 reviews) | Not enough data | 
| **Governance** | Not enough data | 8.4 (42 reviews) | Not enough data | 

#### Generative AI

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (19 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.6 (19 reviews) | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Building Reports

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Airbyte (4):** [On-Premise Data Integration Software](https://www.g2.com/categories/on-premise-data-integration), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to dbt (7):** [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Data Warehouse Automation Software](https://www.g2.com/categories/data-warehouse-automation), [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools)

**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Airbyte | dbt | Supermetrics | 
|---|---|---|---|
| **Small-Business** | 58.1% | 27.0% | 55.5% | 
| **Mid-Market** | 36.5% | 56.9% | 35.1% | 
| **Enterprise** | 5.4% | 16.2% | 9.4% | 

### By Industry

#### Airbyte

- **Computer Software:** 21.6%
- **Financial Services:** 9.5%
- **Information Technology and Services:** 9.5%
- **Health, Wellness and Fitness:** 5.4%
- **Marketing and Advertising:** 5.4%
- **Accounting:** 4.1%
- **Consumer Goods:** 4.1%
- **Logistics and Supply Chain:** 4.1%
- **Automotive:** 2.7%
- **Insurance:** 2.7%
- **Other:** 31.1%

#### dbt

- **Information Technology and Services:** 19.3%
- **Computer Software:** 16.8%
- **Financial Services:** 9.9%
- **Retail:** 5.0%
- **Marketing and Advertising:** 5.0%
- **Consumer Services:** 3.0%
- **Hospital & Health Care:** 3.0%
- **Insurance:** 2.5%
- **Automotive:** 2.0%
- **Telecommunications:** 2.0%
- **Other:** 31.7%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Airbyte

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1334 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (283 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (776 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)

### Alternatives to dbt

- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1334 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (838 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Maia](https://www.g2.com/products/matillion-maia/reviews) — 4.5/5 stars (125 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Azure Data Factory](https://www.g2.com/products/azure-data-factory/reviews) — 4.6/5 stars (100 reviews)
- [Monte Carlo](https://www.g2.com/products/monte-carlo/reviews) — 4.3/5 stars (526 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)

---
## Top Discussions

### Airbyte

No discussions available for this product.

### dbt

- Title: [What is DBT data Modelling?](https://www.g2.com/discussions/what-is-dbt-data-modelling) — 2 comments
  > **Top comment:** "dbt data modeling is not a thing. Dbt is a transformation tool that makes it easier to implement data modeling techniques like snowflake, data vault etc. "
- Title: [What is DBT technology?](https://www.g2.com/discussions/what-is-dbt-technology) — 2 comments
  > **Top comment:** "dbt is a data transformation tool that helps organize & run SQL files. The SQL files are only SELECT statements while dbt takes care of the boilerplate..."
- Title: [What is DBT tool used for?](https://www.g2.com/discussions/what-is-dbt-tool-used-for) — 2 comments
  > **Top comment:** "Data transformations. The 'T' in ELT/ELT. It lets you version-control and easily modify all your data transformations between (say) your source tables from..."
- Title: [What is DBT database tool?](https://www.g2.com/discussions/what-is-dbt-database-tool) — 1 comment
  > **Top comment:** "DBT (DataBase Transformations) uses SQL select statements, with some added magic from Jinja templating language, to model and transform data. It's a highly..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/airbyte-vs-dbt-vs-supermetrics)