# Airbyte, dbt vs Fivetran Comparison

| | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 76 | 208 | 796 | 
| **Largest Market Segment** | Small-Business (58.1% of reviews) | Mid-Market (56.9% of reviews) | Mid-Market (59.1% of reviews) | 
| **Entry Level Price** | Free | No pricing available | Free | 

---
## Top Pros & Cons

### Airbyte

Pros:
- Ease of Use (43 reviews)
- Connectors Quantity (26 reviews)

Cons:
- Poor Documentation (8 reviews)
- Difficult Setup (7 reviews)

### dbt

Pros:
- Ease of Use (38 reviews)
- Features (22 reviews)

Cons:
- Limited Functionality (14 reviews)
- Dependency Issues (12 reviews)

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

---
## Ratings Comparison
| Rating | Airbyte | dbt | Fivetran | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (63 reviews) | 9.2 (152 reviews) | 8.6 (586 reviews) | 
  | **Ease of Use** | 9.0 (64 reviews) | 9.0 (155 reviews) | 9.0 (594 reviews) | 
  | **Ease of Setup** | 8.7 (49 reviews) | 8.6 (94 reviews) | 9.1 (375 reviews) | 
  | **Ease of Admin** | 8.4 (34 reviews) | 8.5 (59 reviews) | 8.8 (327 reviews) | 
  | **Quality of Support** | 8.0 (52 reviews) | 8.8 (123 reviews) | 8.5 (536 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (28 reviews) | 8.6 (53 reviews) | 8.7 (321 reviews) | 
  | **Product Direction (% positive)** | 9.1 (65 reviews) | 9.6 (138 reviews) | 8.4 (532 reviews) | 

---
## Pricing

### Airbyte

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started for free before picking a plan.

Key Features:
- 1000 Agent Operations per month
- Context Store refreshes daily (hourly for first month)
- Community and AI support

[Browse all 4 editions](https://www.g2.com/products/airbyte/pricing)

#### Free Trial

Yes

### dbt

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Reports

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.7/10 | 59 |
| **Fivetran** | N/A | N/A |

#### Data Source Access

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Breadth of Data Sources** | Not enough data | 8.8 (47 reviews) | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | 9.2 (51 reviews) | Not enough data | 
| **API Connectivity** | Not enough data | 8.6 (42 reviews) | Not enough data | 

#### Data Interaction

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Profiling and Classification** | Not enough data | 8.3 (41 reviews) | Not enough data | 
| **Metadata Management** | Not enough data | 8.6 (45 reviews) | Not enough data | 
| **Data Modeling** | Not enough data | 9.0 (52 reviews) | Not enough data | 
| **Data Joining** | Not enough data | 9.1 (49 reviews) | Not enough data | 
| **Data Blending** | Not enough data | 9.1 (43 reviews) | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | 9.4 (49 reviews) | Not enough data | 
| **Data Sharing** | Not enough data | 8.7 (48 reviews) | Not enough data | 
| **Data Governance** | Not enough data | 8.6 (47 reviews) | Not enough data | 

#### Data Exporting

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Breadth of Integrations** | Not enough data | 8.5 (42 reviews) | Not enough data | 
| **Ease of Integrations** | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Data Workflows** | Not enough data | 9.1 (46 reviews) | Not enough data | 

#### Generative AI

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.5 (27 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | 7.3/10 | 9 |
| **dbt** | N/A | N/A |
| **Fivetran** | 8.0/10 | 176 |

#### Functionality

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.3 (8 reviews) | Not enough data | 8.4 (152 reviews) | 
| **Data Structuring** | 7.3 (8 reviews) | Not enough data | 8.5 (145 reviews) | 
| **Consolidation** | 7.6 (9 reviews) | Not enough data | 8.4 (129 reviews) | 
| **Data Cleaning** | 7.5 (8 reviews) | Not enough data | 7.1 (116 reviews) | 
| **Cloud Extraction** | 7.9 (8 reviews) | Not enough data | 8.7 (138 reviews) | 
| **Visualization** | 6.3 (8 reviews) | Not enough data | 6.4 (111 reviews) | 

#### Diverse Extraction Points

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Diverse Extraction Points** | 7.3 (8 reviews) | Not enough data | 8.4 (152 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | 8.3/10 | 50 |
| **dbt** | 9.1/10 | 49 |
| **Fivetran** | 8.4/10 | 220 |

#### Management

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Reporting** | 7.8 (49 reviews) | Feature Not Available | 7.7 (150 reviews) | 
| **Auditing** | 7.7 (48 reviews) | 8.3 (39 reviews) | 7.4 (146 reviews) | 

#### Functionality

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Extraction** | 9.0 (50 reviews) | Feature Not Available | 8.9 (163 reviews) | 
| **Transformation** | 7.4 (48 reviews) | 9.3 (47 reviews) | 8.1 (171 reviews) | 
| **Loading** | 8.8 (50 reviews) | Feature Not Available | 8.9 (195 reviews) | 
| **Automation** | 8.7 (50 reviews) | 9.4 (42 reviews) | 9.0 (195 reviews) | 
| **Scalability** | 8.4 (50 reviews) | 9.2 (39 reviews) | 8.5 (189 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Fivetran** | 7.9/10 | 95 |

#### Management

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | 7.2 (66 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | 8.2 (59 reviews) | 
| **Infrastructure Compatibility** | Not enough data | Not enough data | 8.5 (77 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.0 (82 reviews) | 

#### Solution Provision

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **System Failover** | Not enough data | Not enough data | 7.3 (55 reviews) | 
| **Pay by Usage** | Not enough data | Not enough data | 8.3 (71 reviews) | 
| **Service Provision** | Not enough data | Not enough data | 7.6 (54 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Development 

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | Not enough data | 

#### Management 

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | Not enough data | 

#### Integration Options

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | Not enough data | 
| **Accounting Systems** | Not enough data | Not enough data | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | Not enough data | 
| **EDI** | Not enough data | Not enough data | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.2/10 | 69 |
| **Fivetran** | N/A | N/A |

#### Data Management

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Data Integration** | Not enough data | 9.3 (54 reviews) | Not enough data | 
| **Metadata** | Not enough data | 9.1 (53 reviews) | Not enough data | 
| **Self-service** | Not enough data | 9.1 (51 reviews) | Not enough data | 
| **Automated workflows** | Not enough data | 9.3 (51 reviews) | Not enough data | 

#### Agentic AI - DataOps Platforms

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.4 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.1 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.5 (9 reviews) | Not enough data | 

#### Analytics

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | 8.8 (49 reviews) | Not enough data | 
| **Dasboard visualizations** | Not enough data | 7.3 (34 reviews) | Not enough data | 

#### Monitoring and Management

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Data Observability** | Not enough data | 8.7 (43 reviews) | Not enough data | 
| **Testing capabilities** | Not enough data | 8.9 (52 reviews) | Not enough data | 

#### Cloud Deployment

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | 8.7 (37 reviews) | Not enough data | 
| **Cloud migration capabilities** | Not enough data | 8.8 (29 reviews) | Not enough data | 

#### Generative AI

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 5.7 (12 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.0 (12 reviews) | Not enough data | 

### Data Warehouse Automation

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.7/10 | 42 |
| **Fivetran** | N/A | N/A |

#### Automation

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | 8.8 (35 reviews) | Not enough data | 
| **Multi-platform support** | Not enough data | 8.3 (32 reviews) | Not enough data | 
| **Data Management** | Not enough data | 8.6 (35 reviews) | Not enough data | 
| **Data Simplicity** | Not enough data | Feature Not Available | Not enough data | 

#### Functionality

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Documentation management** | Not enough data | 8.6 (34 reviews) | Not enough data | 
| **Platform support** | Not enough data | 8.6 (34 reviews) | Not enough data | 
| **Template functionality** | Not enough data | 8.4 (34 reviews) | Not enough data | 

#### Administration

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Error Alerts** | Not enough data | 8.5 (38 reviews) | Not enough data | 
| **Service Automation** | Not enough data | 8.9 (34 reviews) | Not enough data | 
| **Workflow management** | Not enough data | 9.2 (36 reviews) | Not enough data | 

#### Agentic AI - Data Warehouse Automation

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Deployment & Integration - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Multi-Environment & Multi-Cloud Support** | Not enough data | Not enough data | Not enough data | 
| **Open API & SDK Integration** | Not enough data | Not enough data | Not enough data | 

#### Data Connectivity & Federation - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Cross-Source Query Federation** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Schema & Metadata Adaptation** | Not enough data | Not enough data | Not enough data | 

#### Data Modeling & Metrics - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Derived & Calculated Metrics** | Not enough data | Not enough data | Not enough data | 
| **Time Intelligence Functions** | Not enough data | Not enough data | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Query Caching & Acceleration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Query Optimization** | Not enough data | Not enough data | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **AI Governance & Observability** | Not enough data | Not enough data | Not enough data | 
| **Metric Lineage for AI Training Data** | Not enough data | Not enough data | Not enough data | 
| **Version Control & Change Impact Analysis** | Not enough data | Not enough data | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Natural Language Query Interface** | Not enough data | Not enough data | Not enough data | 
| **Semantic Layer for AI/ML Models** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Agentic Query Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Contextual Reasoning Layer** | Not enough data | Not enough data | Not enough data | 
| **Workflow Automation via Semantic Agents** | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Management

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.8/10 | 42 |
| **Fivetran** | N/A | N/A |

#### Data Transformation

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.5 (32 reviews) | Not enough data | 
| **Data Querying** | Not enough data | 9.4 (39 reviews) | Not enough data | 

#### Connectivity

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Hadoop Integration** | Not enough data | 8.4 (27 reviews) | Not enough data | 
| **Spark Integration** | Not enough data | 8.6 (28 reviews) | Not enough data | 
| **Multi-Source Analysis** | Not enough data | 8.5 (34 reviews) | Not enough data | 
| **Data Lake** | Not enough data | 8.9 (31 reviews) | Not enough data | 

#### Operations

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Data Visualization** | Not enough data | Feature Not Available | Not enough data | 
| **Data Workflow** | Not enough data | 9.3 (38 reviews) | Not enough data | 
| **Governed Discovery** | Not enough data | 8.6 (30 reviews) | Not enough data | 
| **Embedded Analytics** | Not enough data | 8.7 (30 reviews) | Not enough data | 
| **Notebooks** | Not enough data | 8.6 (30 reviews) | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | 8.4/10 | 52 |
| **Fivetran** | N/A | N/A |

#### Functionality

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Identification** | Not enough data | 8.7 (40 reviews) | Not enough data | 
| **Correction** | Not enough data | 8.4 (37 reviews) | Not enough data | 
| **Normalization** | Not enough data | 8.7 (41 reviews) | Not enough data | 
| **Preventative Cleaning** | Not enough data | 8.2 (39 reviews) | Not enough data | 
| **Data Matching** | Not enough data | 8.4 (39 reviews) | Not enough data | 

#### Management

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.5 (41 reviews) | Not enough data | 
| **Automation** | Not enough data | 9.3 (43 reviews) | Not enough data | 
| **Quality Audits** | Not enough data | 8.9 (37 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.1 (39 reviews) | Not enough data | 
| **Governance** | Not enough data | 8.4 (42 reviews) | Not enough data | 

#### Generative AI

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (19 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.6 (19 reviews) | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Airbyte** | N/A | N/A |
| **dbt** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Building Reports

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Airbyte (4):** [On-Premise Data Integration Software](https://www.g2.com/categories/on-premise-data-integration), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)

**Unique to dbt (7):** [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Data Warehouse Automation Software](https://www.g2.com/categories/data-warehouse-automation), [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools)

**Unique to Fivetran (2):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Airbyte | dbt | Fivetran | 
|---|---|---|---|
| **Small-Business** | 58.1% | 27.0% | 27.3% | 
| **Mid-Market** | 36.5% | 56.9% | 59.1% | 
| **Enterprise** | 5.4% | 16.2% | 13.5% | 

### By Industry

#### Airbyte

- **Computer Software:** 21.6%
- **Financial Services:** 9.5%
- **Information Technology and Services:** 9.5%
- **Health, Wellness and Fitness:** 5.4%
- **Marketing and Advertising:** 5.4%
- **Accounting:** 4.1%
- **Consumer Goods:** 4.1%
- **Logistics and Supply Chain:** 4.1%
- **Automotive:** 2.7%
- **Insurance:** 2.7%
- **Other:** 31.1%

#### dbt

- **Information Technology and Services:** 19.3%
- **Computer Software:** 16.8%
- **Financial Services:** 9.9%
- **Retail:** 5.0%
- **Marketing and Advertising:** 5.0%
- **Consumer Services:** 3.0%
- **Hospital & Health Care:** 3.0%
- **Insurance:** 2.5%
- **Automotive:** 2.0%
- **Telecommunications:** 2.0%
- **Other:** 31.7%

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.5%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Internet:** 2.1%
- **Other:** 32.6%

---
## Alternatives

### Alternatives to Airbyte

- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1334 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (283 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (776 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)

### Alternatives to dbt

- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1334 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (838 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Maia](https://www.g2.com/products/matillion-maia/reviews) — 4.5/5 stars (125 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Azure Data Factory](https://www.g2.com/products/azure-data-factory/reviews) — 4.6/5 stars (100 reviews)
- [Monte Carlo](https://www.g2.com/products/monte-carlo/reviews) — 4.3/5 stars (526 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (322 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (283 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (776 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

---
## Top Discussions

### Airbyte

No discussions available for this product.

### dbt

- Title: [What is DBT data Modelling?](https://www.g2.com/discussions/what-is-dbt-data-modelling) — 2 comments
  > **Top comment:** "dbt data modeling is not a thing. Dbt is a transformation tool that makes it easier to implement data modeling techniques like snowflake, data vault etc. "
- Title: [What is DBT technology?](https://www.g2.com/discussions/what-is-dbt-technology) — 2 comments
  > **Top comment:** "dbt is a data transformation tool that helps organize & run SQL files. The SQL files are only SELECT statements while dbt takes care of the boilerplate..."
- Title: [What is DBT tool used for?](https://www.g2.com/discussions/what-is-dbt-tool-used-for) — 2 comments
  > **Top comment:** "Data transformations. The 'T' in ELT/ELT. It lets you version-control and easily modify all your data transformations between (say) your source tables from..."
- Title: [What is DBT database tool?](https://www.g2.com/discussions/what-is-dbt-database-tool) — 1 comment
  > **Top comment:** "DBT (DataBase Transformations) uses SQL select statements, with some added magic from Jinja templating language, to model and transform data. It's a highly..."

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/airbyte-vs-dbt-vs-fivetran)