# Air vs Frontify Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Air excels in user experience, with many praising its intuitive organization and ease of feedback. Users appreciate how Air keeps all assets in one place, making collaboration seamless, especially for marketing teams.
- **According to verified reviews** , Frontify stands out for its robust brand management capabilities. Users highlight its powerful brand hub experience, which centralizes design systems and guidelines, making it easier to maintain brand consistency across projects.
- **Reviewers mention** that Air's recent updates have significantly improved its functionality, particularly in sharing content with third parties without granting full access. This feature is particularly beneficial for teams looking to streamline their content distribution processes.
- **Users say** that Frontify offers a clean and visually appealing interface, which enhances the overall user experience. Many find it easy to locate and utilize brand-approved assets, contributing to a more efficient workflow.
- **G2 reviewers highlight** that while both platforms provide strong support, Frontify receives slightly higher marks for its quality of support. Users appreciate the guidance and resources available, which help them maximize the platform's potential.
- **According to recent feedback** , Air's free entry-level pricing makes it an attractive option for small businesses, allowing them to access essential digital asset management features without upfront costs, which is a significant advantage over Frontify's pricing structure.



| | Air | Frontify | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 820 | 214 | 
| **Largest Market Segment** | Small-Business (68.1% of reviews) | Enterprise (41.0% of reviews) | 
| **Entry Level Price** | Free | No pricing available | 

---
## Top Pros & Cons

### Air

Pros:
- Ease of Use (190 reviews)
- Easy Organization (91 reviews)

Cons:
- Tagging Issues (27 reviews)
- Lacking Features (24 reviews)

### Frontify

Pros:
- Ease of Use (12 reviews)
- Branding Management (10 reviews)

Cons:
- Poor Usability (7 reviews)
- Missing Features (6 reviews)

---
## Ratings Comparison
| Rating | Air | Frontify | 
|---|---|---|
  | **Meets Requirements** | 9.0 (714 reviews) | 8.6 (173 reviews) | 
  | **Ease of Use** | 9.1 (729 reviews) | 8.8 (175 reviews) | 
  | **Ease of Setup** | 9.0 (499 reviews) | 8.5 (137 reviews) | 
  | **Ease of Admin** | 9.2 (280 reviews) | 8.5 (133 reviews) | 
  | **Quality of Support** | 9.2 (577 reviews) | 9.3 (163 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (270 reviews) | 9.3 (125 reviews) | 
  | **Product Direction (% positive)** | 9.6 (726 reviews) | 8.7 (162 reviews) | 

---
## Pricing

### Air

#### Entry-Level Pricing

Plan: Free

Price: Free

Key Features:
- 120 credits per month 
- No credit card required 

[Browse all 4 editions](https://www.g2.com/products/air-labs-inc-air/pricing)

#### Free Trial

No

### Frontify

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Cloud Content Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Air** | 8.7/10 | 110 |
| **Frontify** | N/A | N/A |

#### File Management

| Feature | Air | Frontify | 
|---|---|---|
| **Device Syncing** | 8.4 (78 reviews) | Not enough data | 
| **Web Interface** | 9.4 (83 reviews) | Not enough data | 
| **File Type Support** | 9.2 (79 reviews) | Not enough data | 
| **Search** | 8.8 (81 reviews) | Not enough data | 
| **Mobile Apps** | Feature Not Available | Not enough data | 

#### Agentic AI - Cloud Content Collaboration

| Feature | Air | Frontify | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (32 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (32 reviews) | Not enough data | 

#### Collaboration

| Feature | Air | Frontify | 
|---|---|---|
| **File following** | 9.0 (79 reviews) | Not enough data | 
| **File Sharing** | 9.5 (80 reviews) | Not enough data | 
| **Simultaneously Editing** | 8.7 (77 reviews) | Not enough data | 
| **Change Tracking / Audit Logs** | 8.5 (78 reviews) | Not enough data | 

#### Administration

| Feature | Air | Frontify | 
|---|---|---|
| **User and Role Management** | 8.9 (75 reviews) | Not enough data | 
| **Policies and Controls** | 9.0 (76 reviews) | Not enough data | 
| **Device Management** | Feature Not Available | Not enough data | 
| **Storage Limits** | Feature Not Available | Not enough data | 
| **Storage Zones** | 8.6 (74 reviews) | Not enough data | 
| **Security** | 9.0 (76 reviews) | Not enough data | 

#### Platform

| Feature | Air | Frontify | 
|---|---|---|
| **Performance and Reliability** | 9.2 (96 reviews) | Not enough data | 
| **Reporting and Auditing** | Feature Not Available | Not enough data | 
| **System of Record Integration** | Feature Not Available | Not enough data | 
| **APIs** | 7.9 (92 reviews) | Not enough data | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Air** | 8.4/10 | 684 |
| **Frontify** | 8.3/10 | 119 |

#### Interface and Performance

| Feature | Air | Frontify | 
|---|---|---|
| **Import/Export** | 9.0 (648 reviews) ✓ Verified | 8.3 (93 reviews) ✓ Verified | 
| **Organizational Interface** | 9.0 (647 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Search** | 8.7 (650 reviews) ✓ Verified | 8.0 (97 reviews) ✓ Verified | 
| **File Preview** | 8.9 (639 reviews) ✓ Verified | 8.4 (99 reviews) ✓ Verified | 
| **Analytics** | 7.2 (569 reviews) | 7.8 (67 reviews) | 

#### Asset Management

| Feature | Air | Frontify | 
|---|---|---|
| **File Types** | 9.1 (638 reviews) ✓ Verified | 8.7 (108 reviews) ✓ Verified | 
| **Metadata** | 8.5 (617 reviews) ✓ Verified | 8.4 (90 reviews) ✓ Verified | 
| **File Transformation** | 8.0 (590 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | 
| **Versioning** | 8.6 (608 reviews) ✓ Verified | 8.0 (77 reviews) ✓ Verified | 
| **Expiration** | 8.2 (571 reviews) | 8.3 (71 reviews) ✓ Verified | 
| **Watermark** | 7.4 (547 reviews) | 7.7 (49 reviews) | 
| **Digital Rights Management** | 8.0 (569 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (580 reviews) | 9.3 (93 reviews) | 

#### Media Types

| Feature | Air | Frontify | 
|---|---|---|
| **Video** | 8.8 (614 reviews) ✓ Verified | 8.0 (76 reviews) ✓ Verified | 
| **Audio** | 8.6 (579 reviews) | 8.1 (55 reviews) ✓ Verified | 
| **Images** | 9.4 (637 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 

#### Administration

| Feature | Air | Frontify | 
|---|---|---|
| **Workflow Management** | 8.4 (612 reviews) | 8.1 (77 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (626 reviews) ✓ Verified | 8.5 (102 reviews) ✓ Verified | 
| **Brand Portal** | 8.4 (603 reviews) ✓ Verified | 9.1 (101 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.7 (579 reviews) ✓ Verified | 7.4 (68 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.7 (566 reviews) ✓ Verified | 7.3 (50 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Air | Frontify | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Air** | N/A | N/A |
| **Frontify** | 6.8/10 | 37 |

#### Authoring Tools

| Feature | Air | Frontify | 
|---|---|---|
| **Ad Templates** | Not enough data | 8.1 (24 reviews) | 
| **HTML5 Authoring** | Not enough data | Feature Not Available | 
| **Automated Ad Creation** | Not enough data | 7.3 (14 reviews) | 
| **Lanugage Translation** | Not enough data | 6.9 (15 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Air | Frontify | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Air | Frontify | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 7.3 (15 reviews) | 
| **A/B Testing ** | Not enough data | 6.7 (11 reviews) | 

#### Publishing Tools

| Feature | Air | Frontify | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 6.2 (10 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 5.9 (11 reviews) | 
| **Campaign Scheduling** | Not enough data | 5.7 (10 reviews) | 

### Design Systems

| Product | Score | Reviews |
|---|---|---|
| **Air** | N/A | N/A |
| **Frontify** | 7.9/10 | 65 |

#### Performance Tracking

| Feature | Air | Frontify | 
|---|---|---|
| **Dashboard** | Not enough data | 8.1 (53 reviews) | 
| **Asset Performance** | Not enough data | 7.7 (44 reviews) | 
| **Template Usage** | Not enough data | 7.6 (43 reviews) | 

#### Functionality

| Feature | Air | Frontify | 
|---|---|---|
| **Design Templates** | Not enough data | 7.8 (43 reviews) | 
| **Workflow Management** | Not enough data | 7.6 (39 reviews) | 
| **Collaboration** | Not enough data | 8.2 (43 reviews) | 
| **Educational Resources** | Not enough data | 8.0 (47 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Air** | N/A | N/A |
| **Frontify** | 7.0/10 | 41 |

#### Editing

| Feature | Air | Frontify | 
|---|---|---|
| **Photo editing** | Not enough data | 5.7 (32 reviews) | 
| **Resizing** | Not enough data | 6.6 (35 reviews) | 
| **Video editing** | Not enough data | 4.8 (32 reviews) | 
| **Integration with editing tools** | Not enough data | 5.9 (32 reviews) | 

#### Search

| Feature | Air | Frontify | 
|---|---|---|
| **Filtering** | Not enough data | 7.2 (35 reviews) | 
| **Pinned search** | Not enough data | 7.0 (32 reviews) | 
| **Auto tagging** | Not enough data | 7.0 (35 reviews) | 
| **Suggested search** | Not enough data | 7.1 (34 reviews) | 

#### Permissions

| Feature | Air | Frontify | 
|---|---|---|
| **Content expiration** | Not enough data | 7.5 (31 reviews) | 
| **Asset permissions** | Not enough data | 8.0 (37 reviews) | 
| **Access requests** | Not enough data | 8.5 (36 reviews) | 

#### Platform

| Feature | Air | Frontify | 
|---|---|---|
| **Customizable brand guidelines** | Not enough data | 8.6 (37 reviews) | 
| **Collaboration** | Not enough data | 7.9 (37 reviews) | 
| **Templates** | Not enough data | 6.8 (36 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Air | Frontify | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Air (1):** [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration)

**Unique to Frontify (3):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Design Systems Software](https://www.g2.com/categories/design-systems), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Air | Frontify | 
|---|---|---|
| **Small-Business** | 68.1% | 21.9% | 
| **Mid-Market** | 30.4% | 37.1% | 
| **Enterprise** | 1.6% | 41.0% | 

### By Industry

#### Air

- **Marketing and Advertising:** 24.1%
- **Consumer Goods:** 6.7%
- **Retail:** 6.1%
- **Apparel & Fashion:** 4.9%
- **Health, Wellness and Fitness:** 4.3%
- **Food & Beverages:** 3.5%
- **Graphic Design:** 3.5%
- **Design:** 3.4%
- **Non-Profit Organization Management:** 3.0%
- **Media Production:** 2.2%
- **Other:** 38.3%

#### Frontify

- **Marketing and Advertising:** 9.7%
- **Information Technology and Services:** 7.8%
- **Financial Services:** 7.3%
- **Computer Software:** 7.3%
- **Graphic Design:** 5.3%
- **Hospitality:** 4.4%
- **Electrical/Electronic Manufacturing:** 3.9%
- **Design:** 3.4%
- **Transportation/Trucking/Railroad:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 46.1%

---
## Alternatives

### Alternatives to Air

- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1138 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1771 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (349 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1097 reviews)
- [Dropbox](https://www.g2.com/products/dropbox/reviews) — 4.4/5 stars (31368 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (427 reviews)

### Alternatives to Frontify

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1138 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1771 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Papirfly DAM & Templated Content Creation](https://www.g2.com/products/papirfly-dam-templated-content-creation/reviews) — 4.5/5 stars (140 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (349 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7561 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)

---
## Top Discussions

### Air

No discussions available for this product.

### Frontify

- Title: [Is Frontify good?](https://www.g2.com/discussions/is-frontify-good) — 1 comment
  > **Top comment:** "Yes. It's amazing. I use it as a complete source of truth for our entire marketing agency."
- Title: [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No, simplicity and flexibility are essential to us. Every case is different, depending on size, but setting up your brand world within Frontify is always..."
- Title: [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "It doesn't matter if you're working freelance, or in a multi-national company – Frontify scales, and fits all company sizes."
- Title: [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Frontify is a cloud-based SaaS software."
- Title: [What makes Frontify special?](https://www.g2.com/discussions/competition) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We're much more than just a DAM. We provide our customers with anything concerning their brand; from brand guidelines, UI pattern libraries, and prototyping..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/air-labs-inc-air-vs-frontify)