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# Air vs Brandfolder Comparison - What are their main differences?

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AirBrandfolder[+ Add Product](#)

Reviews

**Air** [

4.6/5(897)

](https://www.g2.com/products/air-labs-inc-air/reviews#reviews)

**Brandfolder** [

4.4/5(1,428)

](https://www.g2.com/products/brandfolder/reviews#reviews)

Pricing

**Air**
 **Free** · Free

**Brandfolder**
Free Trial

**Get a Free Quote** https://brandfolder.com/quote · Enterprise

**Pricing Insights**
from reviews

Time to Implement

**Air**
1 monthFaster

Based on 211 responses

**Brandfolder**
3 months

Based on 119 responses

Return on Investment

**Air**
8 months8 months sooner

Based on 180 responses

**Brandfolder**
16 months

Based on 84 responses

Perceived Cost

**Air**
$$$$$

**Brandfolder**
$$$$$

Average Discount

**Air**
9%

**Brandfolder**
10%1% more

 ![Air](https://images.g2crowd.com/uploads/product/hd_favicon/18cd7df32d97c63d2aa2c37a005e09df/air-labs-inc-air.svg "Air")

 ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")

G2 offers free advice on this comparison.

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Pros & Cons

**Air**
[
Ease of Use (190)
](https://www.g2.com/products/air-labs-inc-air/reviews?filters%5Bsentiment_snippet%5D=1808346&qs=pros-and-cons#reviews)[
Easy Organization (91)
](https://www.g2.com/products/air-labs-inc-air/reviews?filters%5Bsentiment_snippet%5D=1808645&qs=pros-and-cons#reviews)[
Tagging Issues (27)
](https://www.g2.com/products/air-labs-inc-air/reviews?filters%5Bsentiment_snippet%5D=1808686&qs=pros-and-cons#reviews)[
Lacking Features (24)
](https://www.g2.com/products/air-labs-inc-air/reviews?filters%5Bsentiment_snippet%5D=2110459&qs=pros-and-cons#reviews)

**Brandfolder**
[
Ease of Use (56)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221054&qs=pros-and-cons#reviews)[
Asset Management (44)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1220108&qs=pros-and-cons#reviews)[
Expensive (17)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221810&qs=pros-and-cons#reviews)[
Search Issues (16)
](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221896&qs=pros-and-cons#reviews)

Integrations

**Air**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image")

Illustrator

](https://www.g2.com/products/adobe-illustrator/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image")

Photoshop

](https://www.g2.com/products/adobe-photoshop/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7777b3dffcf633e3b8b328a0f135c7c5/adobe-premiere-pro.png "Product Avatar Image")

Premiere Pro

](https://www.g2.com/products/adobe-premiere-pro/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[
View all
](https://www.g2.com/products/air-labs-inc-air/integrations)

**Brandfolder**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image")

Adobe InDesign

](https://www.g2.com/products/adobe-indesign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[
View all
](https://www.g2.com/products/brandfolder/integrations)

Screenshots

**Air**
 ![Air screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1721097/Storage.jpg)

**Brandfolder**
 ![Brandfolder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/86458/new-belgium-screenshot-8f9d0b508a94cf29bead3c9bed42532447c730fdbada3d2885a0805e98d50d4a.png)

Ratings

Meets Requirements

**Air**

9.0

9.0775

**Brandfolder**

8.9

8.91,181

Ease of Use

**Air**

9.1

9.1790

**Brandfolder**

8.9

8.91,192

Ease of Setup

**Air**

9.0

9.0556

**Brandfolder**

8.1

8.1532

Ease of Admin

**Air**

9.2

9.2310

**Brandfolder**

8.5

8.5497

Quality of Support

**Air**

9.2

9.2627

**Brandfolder**

8.8

8.8854

Has the product been a good partner in doing business?

**Air**

9.2

9.2298

**Brandfolder**

8.7

8.7488

Product Direction (% positive)

**Air**

9.6

9.6776

**Brandfolder**

8.3

8.31,155

Features

Digital Asset Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.4

737

8.4

1,064

Interface and Performance

Import/Export

9.0(won by 0.2)

663

|

Verified

8.8

855

|

Verified

Organizational Interface

9.0(won by 0.4)

682

|

Verified

8.6

903

|

Verified

Search

8.7(won by 0.5)

672

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

931

|

Verified

File Preview

8.9(won by 0.2)

646

|

Verified

8.7

946

|

Verified

Analytics

7.2

569

7.4(won by 0.2)

298

Reporting/Analytics

Not enough data

Not enough data

Asset Management

File Types

9.1(tied score)

642

|

Verified

9.1(tied score)

898

|

Verified

Metadata

8.5

626

|

Verified

8.6(won by 0.1)

691

|

Verified

File Transformation

8.0

591

|

Verified

8.5(won by 0.5)

659

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Versioning

8.6(won by 0.1)

620

|

Verified

8.5

611

|

Verified

Expiration

8.2

572

8.6(won by 0.4)

573

|

Verified

Watermark

7.4

547

8.1(won by 0.7)

418

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Digital Rights Management

8.0

568

|

Verified

8.3(won by 0.3)

458

|

Verified

Brand Guidelines

8.4(tied score)

580

8.4(tied score)

364

Media Types

Video

8.8(won by 0.2)

620

|

Verified

8.6

697

|

Verified

Audio

8.6(won by 0.1)

579

8.5

530

|

Verified

Images

9.4(tied score)

642

|

Verified

9.4(tied score)

952

|

Verified

Administration

Workflow Management

8.4(tied score)

614

8.4(tied score)

647

|

Verified

User, Role, and Access Management

8.6

635

|

Verified

8.7(won by 0.1)

765

|

Verified

Brand Portal

8.4

611

|

Verified

8.8(won by 0.4)

789

|

Verified

Integration with Creative Software

7.7

583

|

Verified

7.9(won by 0.2)

562

|

Verified

Integration with Marketing Software

7.7

567

|

Verified

7.9(won by 0.2)

486

|

Verified

CMS Integration

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Video Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Agentic AI - Digital Asset Management

Cross-system Integration

Feature Not Available

5.9(won by default)

45

Additional Functionality

Generative AI

Not enough data

Not enough data

File Conversion

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Asset Sharing

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Asset Categorization

Not enough data

Not enough data

Image Recognition

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Watermarking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Cloud Content Collaboration[Hide 74 FeaturesShow 74 Features](javascript:void(0);)

8.7

134

Not enough data

File Management

Device Syncing

8.5(won by default)

82

Not enough data

Web Interface

9.5(won by default)

94

Not enough data

File Type Support

9.2(won by default)

88

Not enough data

Search

8.8(won by default)

96

Not enough data

Mobile Apps

Feature Not Available

Not enough data

Video Support

Not enough data

Not enough data

Agentic AI - Cloud Content Collaboration

Autonomous Task Execution

6.7(won by default)

33

Not enough data

Cross-system Integration

6.9(won by default)

34

Not enough data

Natural Language Interaction

6.6(won by default)

33

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Collaboration

File following

9.0(won by default)

83

Not enough data

File Sharing

9.6(won by default)

98

Not enough data

Simultaneously Editing

8.8(won by default)

82

Not enough data

Change Tracking / Audit Logs

8.5(won by default)

82

Not enough data

Activity Tracking

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Administration

User and Role Management

9.0(won by default)

82

Not enough data

Policies and Controls

9.0(won by default)

77

Not enough data

Storage Zones

8.7(won by default)

79

Not enough data

Security

9.1(won by default)

81

Not enough data

Device Management

Feature Not Available

Not enough data

Storage Limits

Feature Not Available

Not enough data

Calendar Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Platform

Performance and Reliability

9.2(won by default)

98

Not enough data

APIs

7.9(won by default)

93

Not enough data

Reporting and Auditing

Feature Not Available

Not enough data

System of Record Integration

Feature Not Available

Not enough data

Additional Functionality

Data Import/Export

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Document Templates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Encryption

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Document Classification

Not enough data

Not enough data

Brand Asset Management[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

6.5

142

Editing

Photo editing

Not enough data

5.7(won by default)

131

Resizing

Not enough data

7.1(won by default)

133

Video editing

Not enough data

5.4(won by default)

128

Integration with editing tools

Not enough data

5.7(won by default)

125

Third-Party Integrations

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Image Editing

Not enough data

Not enough data

Search

Filtering

Not enough data

7.5(won by default)

134

Pinned search

Not enough data

7.9(won by default)

133

Auto tagging

Not enough data

6.6(won by default)

136

Suggested search

Not enough data

6.7(won by default)

128

Permissions

Content expiration

Not enough data

7.7(won by default)

131

Asset permissions

Not enough data

8.1(won by default)

132

Access requests

Not enough data

7.9(won by default)

129

Platform

Customizable brand guidelines

Not enough data

7.4(won by default)

130

Collaboration

Not enough data

7.9(won by default)

131

Templates

Not enough data

6.7(won by default)

126

Agentic AI - Brand Asset Management

Autonomous Task Execution

Not enough data

5.4(won by default)

19

Multi-step Planning

Not enough data

5.3(won by default)

19

Cross-system Integration

Not enough data

5.3(won by default)

19

Adaptive Learning

Not enough data

5.2(won by default)

18

Proactive Assistance

Not enough data

5.1(won by default)

18

Decision Making

Not enough data

5.6(won by default)

18

Strategic Planning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Change Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Multiple Output Formats

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Artwork Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Fulfillment Distribution

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Content Scheduling

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Storytelling

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Document Classification

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Air](https://images.g2crowd.com/uploads/product/hd_favicon/18cd7df32d97c63d2aa2c37a005e09df/air-labs-inc-air.svg "Air")](https://www.g2.com/products/air-labs-inc-air/reviews)

Air

Small-Business(50 or fewer emp.)

67.2%

Mid-Market(51-1000 emp.)

30.9%

Enterprise(\> 1000 emp.)

1.9%

[![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews)

Brandfolder

Small-Business(50 or fewer emp.)

28.7%

Mid-Market(51-1000 emp.)

48.5%

Enterprise(\> 1000 emp.)

22.8%

Small-Business

(50 or fewer emp.)

67.2%

28.7%

Mid-Market

(51-1000 emp.)

30.9%

48.5%

Enterprise

(\> 1000 emp.)

1.9%

22.8%

Reviewers' Industry

[![Air](https://images.g2crowd.com/uploads/product/hd_favicon/18cd7df32d97c63d2aa2c37a005e09df/air-labs-inc-air.svg "Air")](https://www.g2.com/products/air-labs-inc-air/reviews)
Air

Marketing and Advertising

23.9%

Consumer Goods

6.5%

Retail

6.0%

Apparel & Fashion

5.0%

Health, Wellness and Fitness

4.7%

Other

53.8%

[![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews)
Brandfolder

Marketing and Advertising

8.1%

Food & Beverages

6.2%

Non-Profit Organization Management

6.0%

Consumer Goods

5.7%

Computer Software

5.4%

Other

68.6%

FAQs

## Air vs Brandfolder FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Brandfolder vs Air?

Air stands out from Brandfolder with higher reviewer ratings, stronger support, and a larger focus on ease of use and collaboration.

| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [Air](https://www.g2.com/products/air-labs-inc-air/reviews) |
| --- | --- |
| 4.4/5 (1,428 reviews) | 4.6/5 (893 reviews) |
| Mid-Market | Small-Business |
| 8.1 | 9.0 |
| 8.8 | 9.2 |
| Ease of Use (56 all-time mentions) | Ease of Use (190 all-time mentions) |

### How do the pricing models of Brandfolder and Air compare?

Air is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Brandfolder:** Reviewers frequently cite Brandfolder as expensive, with 17 all-time mentions of high cost and recent complaints about price increases and unclear renewal terms.
- **Air:** In recent reviews, many buyers describe Air as a strong value, calling its pricing a "steal" for the features and performance delivered.
- **Switching reasons:** Recent Brandfolder reviewers mention switching due to high costs and dissatisfaction with pricing transparency.

### What are the best alternatives to Brandfolder and Air?

The top three alternatives to Brandfolder and Air are Canto, Bynder, and Acquia DAM (Widen).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive, with frequent complaints about high cost and unclear renewal terms | Ease of Use (56 all-time mentions) |
| [Air](https://www.g2.com/products/air-labs-inc-air/reviews) | 4.6/5 (893 reviews) | Small-Business | Described as a strong value and "a steal" for the features delivered | Ease of Use (190 all-time mentions) |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | Strong asset management and organization |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | Customizable workflows and branding management |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | Enterprise-grade scalability and integration |

### Which Digital Asset Management features should I prioritize when comparing Brandfolder and Air?

Buyers comparing Brandfolder and Air should prioritize ease of use, search functionality, asset organization, integrations, and pricing satisfaction.

- **Ease of Use:** Brandfolder 8.9 (56 all-time mentions); Air 9.1 (190 all-time mentions).
- **Search Functionality:** Brandfolder 18 all-time mentions for easy search, but 16 for search issues; Air 48 all-time mentions for easy search, 25 for keyword search.
- **Asset Organization:** Brandfolder 26 all-time mentions; Air 65 all-time mentions for asset management, 41 for image management.
- **Integrations:** Brandfolder: Canva (10 all-time mentions), Smartsheet (20); Air: Canva (31), Slack (21), Figma (8).
- **Pricing Satisfaction:** Brandfolder has 17 all-time mentions of being expensive; Air is described as a strong value in recent reviews.

### What are the pros and cons of Brandfolder vs Air?

Air's headline strength is ease of use and collaboration, while Brandfolder is recognized for asset organization and sharing.

- **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44), Sharing Ease (32), Content Management (31), Asset Organization (26), Tagging System (19), Easy Search (18).
- **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), complaints about pricing transparency and support turnover in recent reviews.
- **Air strengths:** Ease of Use (190 all-time mentions), Team Collaboration (82), Intuitive (75), Asset Management (65), Easy Search (48), Easy Setup (48), User Interface (39), Seamless Integration (36), Workflow Efficiency (23).
- **Air trade-offs:** Folder Navigation (16 all-time mentions), Inconvenience (14), Limited Customization (8), some reviewers note onboarding could be improved and desire more granular permissions.

### Is Brandfolder or Air better for small businesses?

Air is the better fit for small businesses, with a larger small-business segment and stronger reviewer sentiment from that group.

- **Brandfolder:** Largest segment is Mid-Market; small-business reviewers mention high cost and complexity as challenges.
- **Air:** Largest segment is Small-Business; reviewers consistently highlight ease of use, value, and quick setup as benefits for small teams.

### Which Digital Asset Management platform has better integrations?

Air is favored by reviewers for integrations, with more frequent mentions and a broader range of connected tools.

- **Brandfolder:** Integrates with Smartsheet (20 all-time mentions) and Canva (10); reviewers also mention PrintUI.
- **Air:** Integrates with Canva (31 all-time mentions), Slack (21), and Figma (8); reviewers highlight integration with creative workflows and automation tools.

### How do Brandfolder and Air compare on customer support?

Air leads Brandfolder on Quality of Support by a material margin, with a 0.4-point advantage (9.2 vs 8.8).

- **Brandfolder:** Support experiences are mixed, with recent reviews citing slow or unresponsive support, frequent account rep turnover, and challenges with support for add-ons.
- **Air:** Reviewers consistently praise Air's responsive and helpful support team, with multiple recent mentions of fast onboarding assistance and ongoing support.

### Which is easier to implement, Brandfolder or Air?

Air is easier to implement than Brandfolder, with a 0.9-point higher Ease of Setup score (9.0 vs 8.1).

- **Brandfolder:** Reviewers describe setup as straightforward for enterprise software but note that onboarding can be complex and documentation is important for success.
- **Air:** Reviewers highlight quick and intuitive setup, with many stating that teams were able to get started and collaborate on day one with minimal friction.

### Which product has better Search?

Air is favored for Search, with higher satisfaction scores and more positive reviewer sentiment.

- **Brandfolder:** 18 all-time mentions for easy search, but 16 for search issues and 15 for search difficulties; reviewers note that search can be unintuitive or inconsistent.
- **Air:** 48 all-time mentions for easy search, 25 for keyword search, and frequent praise for smart search and AI tagging; reviewers describe search as fast, accurate, and a major workflow improvement.

Alternatives

**Air Alternatives**

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[
Bynder
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[
Canto
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[
Acquia DAM (Widen)
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**Brandfolder Alternatives**

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[
Canto
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[
Acquia DAM (Widen)
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MediaValet
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