# Air vs Brandfolder Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Air excels in user experience, with many users appreciating its intuitive interface and ease of use. One user highlighted how Air keeps all assets organized and makes it easy to leave feedback, which enhances collaboration among teams.
- **Users say** Brandfolder is particularly effective for asset organization, with feedback indicating that it helps teams stay organized with collateral and media. Reviewers noted that accessing and downloading assets is straightforward, making it a reliable go-to for daily needs.
- **According to verified reviews** , Air has a slight edge in implementation, with users praising its quick setup process. Many found it easy to share content with third parties without granting full access, streamlining their workflow significantly.
- **Reviewers mention** that while Brandfolder offers solid support, Air's customer service is frequently highlighted as being exceptionally helpful. Users appreciate the responsiveness of the Air team, which contributes to a smoother overall experience.
- **G2 reviewers indicate** that both platforms have strong capabilities for file management, but Brandfolder shines with its extensive file type support. Users noted its ability to handle various media formats effectively, ensuring that all necessary assets are available in one place.
- **Users report** that Air's recent updates and features have positively impacted its product direction, with many feeling confident in its ongoing development. In contrast, some Brandfolder users expressed a desire for more frequent enhancements to keep pace with their evolving needs.



| | Air | Brandfolder | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 820 | 1,427 | 
| **Largest Market Segment** | Small-Business (68.1% of reviews) | Mid-Market (48.5% of reviews) | 
| **Entry Level Price** | Free | Get a Free Quote https://brandfolder.com/quote | 

---
## Top Pros & Cons

### Air

Pros:
- Ease of Use (190 reviews)
- Easy Organization (91 reviews)

Cons:
- Tagging Issues (27 reviews)
- Lacking Features (24 reviews)

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Limited Customization (18 reviews)
- Expensive (17 reviews)

---
## Ratings Comparison
| Rating | Air | Brandfolder | 
|---|---|---|
  | **Meets Requirements** | 9.0 (714 reviews) | 8.9 (1180 reviews) | 
  | **Ease of Use** | 9.1 (729 reviews) | 8.9 (1191 reviews) | 
  | **Ease of Setup** | 9.0 (499 reviews) | 8.2 (531 reviews) | 
  | **Ease of Admin** | 9.2 (280 reviews) | 8.5 (496 reviews) | 
  | **Quality of Support** | 9.2 (577 reviews) | 8.8 (853 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (270 reviews) | 8.7 (487 reviews) | 
  | **Product Direction (% positive)** | 9.6 (726 reviews) | 8.3 (1154 reviews) | 

---
## Pricing

### Air

#### Entry-Level Pricing

Plan: Free

Price: Free

Key Features:
- 120 credits per month 
- No credit card required 

[Browse all 4 editions](https://www.g2.com/products/air-labs-inc-air/pricing)

#### Free Trial

No

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Cloud Content Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Air** | 8.7/10 | 110 |
| **Brandfolder** | N/A | N/A |

#### File Management

| Feature | Air | Brandfolder | 
|---|---|---|
| **Device Syncing** | 8.4 (78 reviews) | Not enough data | 
| **Web Interface** | 9.4 (83 reviews) | Not enough data | 
| **File Type Support** | 9.2 (79 reviews) | Not enough data | 
| **Search** | 8.8 (81 reviews) | Not enough data | 
| **Mobile Apps** | Feature Not Available | Not enough data | 

#### Agentic AI - Cloud Content Collaboration

| Feature | Air | Brandfolder | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (32 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (32 reviews) | Not enough data | 

#### Collaboration

| Feature | Air | Brandfolder | 
|---|---|---|
| **File following** | 9.0 (79 reviews) | Not enough data | 
| **File Sharing** | 9.5 (80 reviews) | Not enough data | 
| **Simultaneously Editing** | 8.7 (77 reviews) | Not enough data | 
| **Change Tracking / Audit Logs** | 8.5 (78 reviews) | Not enough data | 

#### Administration

| Feature | Air | Brandfolder | 
|---|---|---|
| **User and Role Management** | 8.9 (75 reviews) | Not enough data | 
| **Policies and Controls** | 9.0 (76 reviews) | Not enough data | 
| **Device Management** | Feature Not Available | Not enough data | 
| **Storage Limits** | Feature Not Available | Not enough data | 
| **Storage Zones** | 8.6 (74 reviews) | Not enough data | 
| **Security** | 9.0 (76 reviews) | Not enough data | 

#### Platform

| Feature | Air | Brandfolder | 
|---|---|---|
| **Performance and Reliability** | 9.2 (96 reviews) | Not enough data | 
| **Reporting and Auditing** | Feature Not Available | Not enough data | 
| **System of Record Integration** | Feature Not Available | Not enough data | 
| **APIs** | 7.9 (92 reviews) | Not enough data | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Air** | 8.4/10 | 684 |
| **Brandfolder** | 8.4/10 | 1063 |

#### Interface and Performance

| Feature | Air | Brandfolder | 
|---|---|---|
| **Import/Export** | 9.0 (648 reviews) ✓ Verified | 8.8 (855 reviews) ✓ Verified | 
| **Organizational Interface** | 9.0 (647 reviews) ✓ Verified | 8.6 (903 reviews) ✓ Verified | 
| **Search** | 8.7 (650 reviews) ✓ Verified | 8.2 (931 reviews) ✓ Verified | 
| **File Preview** | 8.9 (639 reviews) ✓ Verified | 8.7 (946 reviews) ✓ Verified | 
| **Analytics** | 7.2 (569 reviews) | 7.4 (298 reviews) | 

#### Asset Management

| Feature | Air | Brandfolder | 
|---|---|---|
| **File Types** | 9.1 (638 reviews) ✓ Verified | 9.1 (898 reviews) ✓ Verified | 
| **Metadata** | 8.5 (617 reviews) ✓ Verified | 8.6 (691 reviews) ✓ Verified | 
| **File Transformation** | 8.0 (590 reviews) ✓ Verified | 8.5 (659 reviews) ✓ Verified | 
| **Versioning** | 8.6 (608 reviews) ✓ Verified | 8.5 (611 reviews) ✓ Verified | 
| **Expiration** | 8.2 (571 reviews) | 8.6 (573 reviews) ✓ Verified | 
| **Watermark** | 7.4 (547 reviews) | 8.1 (418 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.0 (569 reviews) ✓ Verified | 8.3 (458 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (580 reviews) | 8.4 (364 reviews) | 

#### Media Types

| Feature | Air | Brandfolder | 
|---|---|---|
| **Video** | 8.8 (614 reviews) ✓ Verified | 8.6 (697 reviews) ✓ Verified | 
| **Audio** | 8.6 (579 reviews) | 8.5 (530 reviews) ✓ Verified | 
| **Images** | 9.4 (637 reviews) ✓ Verified | 9.4 (952 reviews) ✓ Verified | 

#### Administration

| Feature | Air | Brandfolder | 
|---|---|---|
| **Workflow Management** | 8.4 (612 reviews) | 8.4 (647 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (626 reviews) ✓ Verified | 8.7 (765 reviews) ✓ Verified | 
| **Brand Portal** | 8.4 (603 reviews) ✓ Verified | 8.8 (788 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.7 (579 reviews) ✓ Verified | 7.9 (562 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 7.7 (566 reviews) ✓ Verified | 7.9 (486 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | Air | Brandfolder | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | 5.9 (45 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Air** | N/A | N/A |
| **Brandfolder** | 6.5/10 | 142 |

#### Editing

| Feature | Air | Brandfolder | 
|---|---|---|
| **Photo editing** | Not enough data | 5.7 (131 reviews) | 
| **Resizing** | Not enough data | 7.1 (133 reviews) | 
| **Video editing** | Not enough data | 5.4 (128 reviews) | 
| **Integration with editing tools** | Not enough data | 5.7 (125 reviews) | 

#### Search

| Feature | Air | Brandfolder | 
|---|---|---|
| **Filtering** | Not enough data | 7.5 (134 reviews) | 
| **Pinned search** | Not enough data | 7.9 (133 reviews) | 
| **Auto tagging** | Not enough data | 6.6 (136 reviews) | 
| **Suggested search** | Not enough data | 6.7 (128 reviews) | 

#### Permissions

| Feature | Air | Brandfolder | 
|---|---|---|
| **Content expiration** | Not enough data | 7.7 (131 reviews) | 
| **Asset permissions** | Not enough data | 8.1 (132 reviews) | 
| **Access requests** | Not enough data | 7.9 (129 reviews) | 

#### Platform

| Feature | Air | Brandfolder | 
|---|---|---|
| **Customizable brand guidelines** | Not enough data | 7.4 (130 reviews) | 
| **Collaboration** | Not enough data | 7.9 (131 reviews) | 
| **Templates** | Not enough data | 6.7 (126 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Air | Brandfolder | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 5.3 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 5.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 5.1 (18 reviews) | 
| **Decision Making** | Not enough data | 5.6 (18 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Air (1):** [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration)

**Unique to Brandfolder (1):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Air | Brandfolder | 
|---|---|---|
| **Small-Business** | 68.1% | 28.7% | 
| **Mid-Market** | 30.4% | 48.5% | 
| **Enterprise** | 1.6% | 22.8% | 

### By Industry

#### Air

- **Marketing and Advertising:** 24.1%
- **Consumer Goods:** 6.7%
- **Retail:** 6.1%
- **Apparel & Fashion:** 4.9%
- **Health, Wellness and Fitness:** 4.3%
- **Food & Beverages:** 3.5%
- **Graphic Design:** 3.5%
- **Design:** 3.4%
- **Non-Profit Organization Management:** 3.0%
- **Media Production:** 2.2%
- **Other:** 38.3%

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

---
## Alternatives

### Alternatives to Air

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1759 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (627 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Dropbox](https://www.g2.com/products/dropbox/reviews) — 4.4/5 stars (31296 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews)
- [Box](https://www.g2.com/products/box/reviews) — 4.2/5 stars (5242 reviews)

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1759 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (627 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (213 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

---
## Top Discussions

### Air

No discussions available for this product.

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/air-labs-inc-air-vs-brandfolder)