# Aidium Mortgage vs BNTouch Mortgage CRM Comparison
---
## AI Generated Summary
- Reviewers mention that BNTouch Mortgage CRM excels in its Loan Pipeline feature, scoring an impressive 9.4, which users say provides a clear and efficient way to track loan progress, while Aidium Mortgage CRM's Loan Pipeline is less robust, leading to some frustration among users.
- Users report that BNTouch's Quality of Support is rated at 9.1, with many reviewers highlighting the responsiveness and helpfulness of the support team, whereas Aidium's support, rated at 8.1, has received mixed feedback, with some users feeling that response times could be improved.
- G2 users indicate that BNTouch's Compliance feature stands out with a score of 8.9, as it helps users navigate regulatory requirements effectively, while Aidium's compliance tools, although functional, do not offer the same level of assurance, scoring lower at 8.9.
- Users on G2 report that BNTouch's Borrower Portal is rated poorly at 5.6, with many finding it less user-friendly compared to Aidium's Borrower Portal, which, despite not being perfect, scores higher at 6.9, indicating a better overall experience for clients.
- Reviewers mention that BNTouch's Email Marketing Automation feature is well-received, scoring 8.7, as it allows for effective communication with clients, while Aidium's similar feature, although present, does not receive the same level of praise, leading to a less effective marketing strategy.
- Users say that BNTouch's Customization options are rated at 8.3, allowing for a tailored experience that meets specific business needs, whereas Aidium's customization capabilities are perceived as limited, which can hinder user experience and adaptability.



| | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 7 | 68 | 
| **Largest Market Segment** | Small-Business (57.1% of reviews) | Small-Business (73.5% of reviews) | 
| **Entry Level Price** | No pricing available | $165.00 Per Month | 


---
## Ratings Comparison
| Rating | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
  | **Meets Requirements** | Not enough data | 8.9 (57 reviews) | 
  | **Ease of Use** | Not enough data | 8.4 (58 reviews) | 
  | **Ease of Setup** | Not enough data | 8.6 (40 reviews) | 
  | **Ease of Admin** | Not enough data | 8.4 (15 reviews) | 
  | **Quality of Support** | Not enough data | 9.2 (55 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.2 (15 reviews) | 
  | **Product Direction (% positive)** | Not enough data | 9.0 (56 reviews) | 

---
## Pricing

### Aidium Mortgage

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### BNTouch Mortgage CRM

#### Entry-Level Pricing

Plan: Individual

Price: $165.00 Per Month

Description: Record Capacity: 2500 records*Up to 2,500 contacts can be uploaded, managed and marketed to from your CRM at any time.
 
Unlimited Emails & Campaigns
 
Unlimited Video Marketing
 
Text and Voice Marketing***
Lead Conversion Marketing Platform
 
Digital Loan Platform
 
Post-Funded Follow Up Platform
 
Refinance Opportunities and Birthday Alerts

Key Features:
- Record Capacity: 2500 records*Up to 2,500 contacts can be uploaded, managed and marketed to from your CRM at any time.   Unlimited Emails & Campaigns   Unlimited Video Marketing   Text and Voice Marketing*** Lead Conversion Marketing Platform   Digital Loan Platform   Post-Funded Follow Up Platform   Refinance Opportunities and Birthday Alerts

[Browse all 3 editions](https://www.g2.com/products/bntouch-mortgage-crm/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Mortgage CRM

| Product | Score | Reviews |
|---|---|---|
| **Aidium Mortgage** | N/A | N/A |
| **BNTouch Mortgage CRM** | 8.8/10 | 50 |

#### Loan Services

| Feature | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **LOS Integration - Mortage CRM** | Not enough data | 8.7 (44 reviews) | 
| **Alerts - Mortgage CRM** | Not enough data | 9.0 (45 reviews) | 
| **Lender Relationship - Mortgage CRM** | Not enough data | 8.6 (44 reviews) | 
| **Compliance - Mortgage CRM** | Not enough data | 9.0 (42 reviews) | 

#### Client Management

| Feature | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Contact Management - Mortgage CRM** | Not enough data | 9.1 (47 reviews) | 
| **Real Estate CRM - Mortgage CRM** | Not enough data | 8.9 (39 reviews) | 
| **Email Marketing Automation - Mortgage CRM** | Not enough data | 8.9 (47 reviews) | 

#### Agentic AI - Mortgage CRM

| Feature | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

### Mortgage Point of Sale (POS)

| Product | Score | Reviews |
|---|---|---|
| **Aidium Mortgage** | N/A | N/A |
| **BNTouch Mortgage CRM** | 7.1/10 | 6 |

#### Borrower Tools

| Feature | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Borrower Portal** | Not enough data | 5.6 (6 reviews) | 
| **Comparison** | Not enough data | 6.9 (6 reviews) | 

#### Lender Tools

| Feature | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Loan Pipeline** | Not enough data | 9.4 (6 reviews) | 
| **Credit Pull** | Not enough data | 5.3 (5 reviews) | 
| **Workflows** | Not enough data | 7.2 (6 reviews) | 
| **Mobility** | Not enough data | 7.2 (6 reviews) | 

#### Core Functionality

| Feature | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Integrations** | Not enough data | 6.7 (6 reviews) | 
| **Customization** | Not enough data | 8.3 (6 reviews) | 
| **Document Management** | Not enough data | 7.5 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [Mortgage CRM Software](https://www.g2.com/categories/mortgage-crm)


**Unique to BNTouch Mortgage CRM (1):** [Mortgage Point of Sale (POS) Software](https://www.g2.com/categories/mortgage-point-of-sale-pos)


---
## Reviewer Demographics

### By Company Size

| Segment | Aidium Mortgage | BNTouch Mortgage CRM | 
|---|---|---|
| **Small-Business** | 57.1% | 73.5% | 
| **Mid-Market** | 14.3% | 17.6% | 
| **Enterprise** | 28.6% | 8.8% | 

### By Industry

#### Aidium Mortgage

- **Accounting:** 28.6%
- **Performing Arts:** 14.3%
- **Health, Wellness and Fitness:** 14.3%
- **Financial Services:** 14.3%
- **Computer Software:** 14.3%
- **Banking:** 14.3%

#### BNTouch Mortgage CRM

- **Financial Services:** 49.2%
- **Real Estate:** 30.8%
- **Banking:** 12.3%
- **Wholesale:** 3.1%
- **Consumer Services:** 3.1%
- **Accounting:** 1.5%

---
## Alternatives

### Alternatives to Aidium Mortgage

- [Lead Management](https://www.g2.com/products/total-expert-lead-management/reviews) — 4.5/5 stars (157 reviews)
- [Shape Mortgage Software](https://www.g2.com/products/shape-mortgage-software/reviews) — 4.9/5 stars (98 reviews)
- [Jungo: The Mortgage App](https://www.g2.com/products/jungo-the-mortgage-app/reviews) — 4.5/5 stars (20 reviews)
- [nCino's Mortgage Suite](https://www.g2.com/products/ncino-s-mortgage-suite/reviews) — 4.9/5 stars (95 reviews)
- [Encompass Digital Mortgage Solution](https://www.g2.com/products/encompass-digital-mortgage-solution/reviews) — 4.2/5 stars (61 reviews)
- [Surefire CRM](https://www.g2.com/products/surefire-crm/reviews) — 4.0/5 stars (20 reviews)
- [Cimmaron Mortgage Manager](https://www.g2.com/products/cimmaron-mortgage-manager/reviews) — 4.7/5 stars (25 reviews)
- [Insellerate](https://www.g2.com/products/insellerate/reviews) — 4.6/5 stars (25 reviews)
- [eClosing by Snapdocs](https://www.g2.com/products/eclosing-by-snapdocs/reviews) — 4.6/5 stars (28 reviews)
- [Firepoint](https://www.g2.com/products/firepoint/reviews) — 3.9/5 stars (14 reviews)

### Alternatives to BNTouch Mortgage CRM

- [Shape Mortgage Software](https://www.g2.com/products/shape-mortgage-software/reviews) — 4.9/5 stars (98 reviews)
- [Jungo: The Mortgage App](https://www.g2.com/products/jungo-the-mortgage-app/reviews) — 4.5/5 stars (20 reviews)
- [Surefire CRM](https://www.g2.com/products/surefire-crm/reviews) — 4.0/5 stars (20 reviews)
- [Encompass Digital Mortgage Solution](https://www.g2.com/products/encompass-digital-mortgage-solution/reviews) — 4.2/5 stars (61 reviews)
- [nCino's Mortgage Suite](https://www.g2.com/products/ncino-s-mortgage-suite/reviews) — 4.9/5 stars (95 reviews)
- [Lead Management](https://www.g2.com/products/total-expert-lead-management/reviews) — 4.5/5 stars (157 reviews)
- [Floify](https://www.g2.com/products/floify/reviews) — 4.8/5 stars (57 reviews)
- [Insellerate](https://www.g2.com/products/insellerate/reviews) — 4.6/5 stars (25 reviews)
- [Cimmaron Mortgage Manager](https://www.g2.com/products/cimmaron-mortgage-manager/reviews) — 4.7/5 stars (25 reviews)
- [Firepoint](https://www.g2.com/products/firepoint/reviews) — 3.9/5 stars (14 reviews)

---
## Top Discussions

### Aidium Mortgage

No discussions available for this product.

### BNTouch Mortgage CRM

- Title: [What is the best way to set up the SPF in the DNS section?](https://www.g2.com/discussions/40475-what-is-the-best-way-to-set-up-the-spf-in-the-dns-section) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aidium-mortgage-vs-bntouch-mortgage-crm)