# Ahrefs, Yoast vs Surfer Comparison

| | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 700 | 202 | 543 | 
| **Largest Market Segment** | Small-Business (63.8% of reviews) | Small-Business (82.4% of reviews) | Small-Business (92.9% of reviews) | 
| **Entry Level Price** | Free Trial | Starting at $19.00 Per Month | Starting at $99.00 | 

---
## Top Pros & Cons

### Ahrefs

Pros:
- Keyword Research (72 reviews)
- Ease of Use (71 reviews)

Cons:
- Expensive (44 reviews)
- High Costs (39 reviews)

### Yoast

Pros:
- SEO Optimization (7 reviews)
- Ease of Use (4 reviews)

Cons:
- Limited Features (5 reviews)
- High Costs (3 reviews)

### Surfer

Pros:
- Content Creation (9 reviews)
- SEO Optimization (8 reviews)

Cons:
- Credit Issues (4 reviews)
- High Costs (4 reviews)

---
## Ratings Comparison
| Rating | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (537 reviews) | 9.0 (139 reviews) | 9.3 (317 reviews) | 
  | **Ease of Use** | 8.8 (544 reviews) | 9.1 (145 reviews) | 9.3 (323 reviews) | 
  | **Ease of Setup** | 9.0 (281 reviews) | 8.8 (66 reviews) | 9.4 (152 reviews) | 
  | **Ease of Admin** | 8.9 (209 reviews) | 8.7 (48 reviews) | 9.4 (123 reviews) | 
  | **Quality of Support** | 8.4 (450 reviews) | 8.4 (103 reviews) | 9.4 (278 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (200 reviews) | 8.4 (42 reviews) | 9.6 (118 reviews) | 
  | **Product Direction (% positive)** | 8.9 (510 reviews) | 8.7 (132 reviews) | 9.2 (278 reviews) | 

---
## Pricing

### Ahrefs

#### Entry-Level Pricing

Plan: Ahrefs Free

Price: Free Trial

Description: Free (but limited) lifetime plan for six core tools.

Key Features:
- Site Explorer
- Site Audit
- Website Analytics

[Browse all 6 editions](https://www.g2.com/products/ahrefs/pricing)

#### Free Trial

Yes

### Yoast

#### Entry-Level Pricing

Plan: Yoast SEO for Shopify

Price: Starting at $19.00 Per Month

Description: SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. 

Set up in 5 mins or less

Key Features:
- Structured data output for your products, meaning more attractive SERP listings
- AI powered suggestions to optimize your meta descriptions and titles for SEO
- Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot

[Browse all 4 editions](https://www.g2.com/products/yoast-yoast/pricing)

#### Free Trial

Yes

### Surfer

#### Entry-Level Pricing

Plan: Standard

Price: Starting at $99.00

Description: Align your team with a unified workflow and start growing your visibility in AI search.

Key Features:
- Generate, write, and optimize 360 documents with LLM and SERP-based insights
- Track AI Visibility in ChatGPT with 25 AI Prompts
- Collaborate with your team in one unified platform

[Browse all 5 editions](https://www.g2.com/products/surfer-surfer/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Content Creation

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### AI Writing Assistant

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Grammar

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Grammar Check** | Not enough data | Not enough data | Not enough data | 
| **Tone Check** | Not enough data | Not enough data | Not enough data | 
| **Sentence Formatting** | Not enough data | Not enough data | Not enough data | 

#### Formatting

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Plagiarism Check** | Not enough data | Not enough data | Not enough data | 
| **Style Editor** | Not enough data | Not enough data | Not enough data | 
| **Citation Finder** | Not enough data | Not enough data | Not enough data | 

#### Content 

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Idea Recommendation** | Not enough data | Not enough data | Not enough data | 
| **Content Generation** | Not enough data | Not enough data | Not enough data | 
| **Form Generation** | Not enough data | Not enough data | Not enough data | 

#### Product Type

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Standalone Application** | Not enough data | Not enough data | Not enough data | 
| **Plugin** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 9.2/10 | 14 |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Local Search Optimization

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Rank Tracking** | 10.0 (7 reviews) | Not enough data | Not enough data | 
| **Online Listings** | 10.0 (7 reviews) | Not enough data | Not enough data | 
| **Google My Business** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Reputation Management** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Social Media** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Dashboards and Reporting** | 9.8 (7 reviews) | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.0/10 | 123 |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Platform Basics

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Centralized Platform** | 8.4 (99 reviews) | Not enough data | Not enough data | 
| **Web Tracking** | 8.4 (107 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Competitive Intelligence

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Product Details** | Feature Not Available | Not enough data | Not enough data | 
| **Customer Feedback & Reviews** | Feature Not Available | Not enough data | Not enough data | 
| **Channel Acquisition** | 7.8 (89 reviews) | Not enough data | Not enough data | 

#### Platform Content 

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Battlecards** | Feature Not Available | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Customizable Dashboard** | 7.6 (99 reviews) | Not enough data | Not enough data | 
| **Benchmark Reporting** | 8.4 (100 reviews) | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 7.9/10 | 486 |
| **Yoast** | 7.9/10 | 115 |
| **Surfer** | 8.2/10 | 257 |

#### SEO Auditing & Monitoring

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **SEO Alerting** | 8.4 (202 reviews) | Feature Not Available | 7.6 (165 reviews) | 
| **SEO Auditing** | 8.8 (205 reviews) | Feature Not Available | 9.2 (197 reviews) | 
| **SEO Change Tracking** | 8.7 (187 reviews) | Feature Not Available | 8.0 (163 reviews) | 
| **Technical SEO** | 8.6 (196 reviews) | 8.6 (73 reviews) | 8.1 (166 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (15 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.2 (15 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (18 reviews) | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (16 reviews) | 8.0 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (15 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (15 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.8 (17 reviews) | 8.0 (5 reviews) | Not enough data | 

#### SEO Content & Rankings

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Link Building** | 9.2 (417 reviews) | Feature Not Available | 7.0 (173 reviews) | 
| **Keyword Research** | 8.9 (410 reviews) | 7.9 (99 reviews) | 8.5 (238 reviews) | 
| **SERP Rank Tracking** | 8.5 (376 reviews) | 7.9 (82 reviews) | 8.8 (40 reviews) | 
| **Localization** | 7.8 (185 reviews) | 7.7 (63 reviews) | 8.1 (178 reviews) | 
| **Content Insights** | 8.2 (173 reviews) | 8.5 (75 reviews) | 9.2 (211 reviews) | 

#### SEO Reporting

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Competitor Analysis** | 9.1 (407 reviews) | Feature Not Available | 8.9 (227 reviews) | 
| **Data Visualization** | 8.2 (207 reviews) | 7.7 (70 reviews) | 8.5 (204 reviews) | 
| **Custom Reports** | 7.8 (185 reviews) | Feature Not Available | 7.9 (161 reviews) | 
| **White Label** | Feature Not Available | Feature Not Available | 7.5 (121 reviews) | 

#### Generative AI

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **AI Text Generation** | 6.2 (67 reviews) | 7.6 (31 reviews) | 8.2 (58 reviews) | 
| **AI Text Summarization** | 6.1 (66 reviews) | 7.9 (30 reviews) | 7.6 (55 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.2/10 | 34 |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Media Channels

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | Not enough data | 
| **Online Media** | 8.5 (31 reviews) | Not enough data | Not enough data | 

#### Geographic Coverage

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Local Media** | 8.1 (27 reviews) | Not enough data | Not enough data | 
| **National Media** | 7.6 (26 reviews) | Not enough data | Not enough data | 
| **International Media** | 7.7 (27 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Keyword Targeting** | 9.0 (32 reviews) | Not enough data | Not enough data | 
| **Custom Feeds and Alerts** | 8.7 (30 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 8.2 (12 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.2 (12 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **AI Text Generation** | 7.3 (11 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 6.7 (11 reviews) | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Platform Basics

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Data Access** | Not enough data | Not enough data | Not enough data | 
| **Web Traffic** | Not enough data | Not enough data | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Synthetic Media

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Audio

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Accents** | Not enough data | Not enough data | Not enough data | 
| **Voice Cloning** | Not enough data | Not enough data | Not enough data | 
| **Range of Tones** | Not enough data | Not enough data | Not enough data | 
| **Languages** | Not enough data | Not enough data | Not enough data | 

#### Video

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Closed Captions** | Not enough data | Not enough data | Not enough data | 
| **Avatar Quality** | Not enough data | Not enough data | Not enough data | 
| **Custom Avatars** | Not enough data | Not enough data | Not enough data | 
| **Video Editing Capabilities** | Not enough data | Not enough data | Not enough data | 

#### Image

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Text to Image** | Not enough data | Not enough data | Not enough data | 
| **Realism** | Not enough data | Not enough data | Not enough data | 

#### Text

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Text Optimization** | Not enough data | Not enough data | Not enough data | 
| **Range of Sentiments** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Speed of Generation** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Video** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-3D** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Music** | Not enough data | Not enough data | Not enough data | 

### AI Content Detectors

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Content - AI Content Detectors

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Batch File Scans** | Not enough data | Not enough data | Not enough data | 
| **Color-Coded Detection** | Not enough data | Not enough data | Not enough data | 
| **Content Dashboard** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 

#### AI Detection Model - AI Content Detectors

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Model Differentiation** | Not enough data | Not enough data | Not enough data | 
| **Human vs. AI Detection** | Not enough data | Not enough data | Not enough data | 
| **Multi-Component Model** | Not enough data | Not enough data | Not enough data | 

#### Monitoring - AI Content Detectors

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Real-time Content Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Content Identification** | Not enough data | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.1/10 | 112 |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Tools

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | Not enough data | 
| **Audience Insights** | 8.3 (93 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | Not enough data | 

#### Metrics

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | Not enough data | 
| **Sessions** | 8.1 (88 reviews) | Not enough data | Not enough data | 
| **Engagement** | Feature Not Available | Not enough data | Not enough data | 
| **Return** | 7.0 (74 reviews) | Not enough data | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | Not enough data | 
| **Search Rank** | 9.0 (98 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Yoast** | N/A | N/A |
| **Surfer** | N/A | N/A |

#### Platform

| Feature | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools)

**Unique to Ahrefs (7):** [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Local SEO Software](https://www.g2.com/categories/local-seo), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)


**Unique to Surfer (1):** [AI Content Detectors Software](https://www.g2.com/categories/ai-content-detectors)


---
## Reviewer Demographics

### By Company Size

| Segment | Ahrefs | Yoast | Surfer | 
|---|---|---|---|
| **Small-Business** | 63.8% | 82.4% | 92.9% | 
| **Mid-Market** | 30.9% | 15.1% | 6.5% | 
| **Enterprise** | 5.4% | 2.5% | 0.6% | 

### By Industry

#### Ahrefs

- **Marketing and Advertising:** 36.8%
- **Computer Software:** 11.6%
- **Information Technology and Services:** 9.7%
- **Internet:** 7.3%
- **Financial Services:** 2.9%
- **Market Research:** 1.9%
- **Education Management:** 1.7%
- **Automotive:** 1.6%
- **Leisure, Travel & Tourism:** 1.1%
- **Health, Wellness and Fitness:** 1.0%
- **Other:** 24.6%

#### Yoast

- **Marketing and Advertising:** 26.9%
- **Information Technology and Services:** 13.2%
- **Computer Software:** 7.1%
- **Education Management:** 4.6%
- **Health, Wellness and Fitness:** 2.5%
- **Online Media:** 2.5%
- **Writing and Editing:** 2.5%
- **Accounting:** 2.0%
- **Photography:** 2.0%
- **Entertainment:** 2.0%
- **Other:** 34.5%

#### Surfer

- **Marketing and Advertising:** 36.5%
- **Health, Wellness and Fitness:** 4.3%
- **Computer Software:** 4.1%
- **Information Technology and Services:** 3.9%
- **Internet:** 3.9%
- **Online Media:** 3.7%
- **Writing and Editing:** 3.7%
- **Financial Services:** 3.7%
- **Retail:** 2.4%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 31.4%

---
## Alternatives

### Alternatives to Ahrefs

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
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- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)

### Alternatives to Yoast

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- [SEOPress](https://www.g2.com/products/seopress/reviews) — 4.4/5 stars (15 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews)
- [RankIQ](https://www.g2.com/products/rankiq/reviews) — 4.9/5 stars (532 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews)
- [Frase.io](https://www.g2.com/products/frase-io/reviews) — 4.8/5 stars (302 reviews)
- [marketgoo](https://www.g2.com/products/marketgoo/reviews) — 4.0/5 stars (23 reviews)

### Alternatives to Surfer

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews)
- [RankIQ](https://www.g2.com/products/rankiq/reviews) — 4.9/5 stars (532 reviews)
- [Frase.io](https://www.g2.com/products/frase-io/reviews) — 4.8/5 stars (302 reviews)
- [MarketMuse](https://www.g2.com/products/marketmuse/reviews) — 4.6/5 stars (216 reviews)
- [Ubersuggest](https://www.g2.com/products/ubersuggest/reviews) — 4.2/5 stars (160 reviews)
- [Scalenut](https://www.g2.com/products/scalenut/reviews) — 4.7/5 stars (315 reviews)
- [Clearscope](https://www.g2.com/products/clearscope/reviews) — 4.9/5 stars (92 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2112 reviews)

---
## Top Discussions

### Ahrefs

- Title: [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can. But the free version comes with very limited features. "
- Title: [Ahrefs KD is different from Moz](https://www.g2.com/discussions/34253-ahrefs-kd-is-different-from-moz) — 6 comments, 1 upvote
  > **Top comment:** "but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/"
- Title: [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) — 5 comments, 1 upvote
  > **Top comment:** "Definitely. It'll give valuable data necessary for a executing successful SEO."
- Title: [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) — 4 comments, 1 upvote
  > **Top comment:** "Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks:

Competitor Analysis: See how..."
- Title: [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) — 3 comments, 10 upvotes
  > **Top comment:** "Comment deleted by user."

### Yoast

- Title: [How can we go beyond Yoast?](https://www.g2.com/discussions/how-can-we-go-beyond-yoast) — 4 comments, 1 upvote
  > **Top comment:** "Ok, so you want to know about What Yoast offers beyond SEO, right?

Ans : In reality Yoast is a Company which only offer SEO for Everyone. Their main..."
- Title: [What is Yoast software?](https://www.g2.com/discussions/what-is-yoast-software) — 2 comments
  > **Top comment:** "Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about that"
- Title: [What can Yoast do?](https://www.g2.com/discussions/what-can-yoast-do) — 2 comments
  > **Top comment:** "You can manage on page SEO of the site using this tool. The tool suggests all necessary elements you can work on for SEO."

### Surfer

- Title: [how to write content](https://www.g2.com/discussions/how-to-write-content) — 2 comments, 1 upvote
  > **Top comment:** "Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.com"
- Title: [Can NLP be more clearly incorporated into the content editor?](https://www.g2.com/discussions/31556-can-nlp-be-more-clearly-incorporated-into-the-content-editor) — 2 comments, 1 upvote
  > **Top comment:** "Hello Nikolai! Great question :-)  Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to..."
- Title: [How to measure ROI?](https://www.g2.com/discussions/how-to-measure-roi) — 1 comment, 1 upvote
  > **Top comment:** "1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ahrefs-vs-yoast-yoast-vs-surfer-surfer)