Compare Ahrefs and Yoast 
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (82.0% of reviews)
Entry-Level Pricing
Starting at $29.00
Starting at $19.00 Per Month
Ahrefs
Star Rating
(675)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansYoast
Star Rating
(197)4.5 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $19.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in backlink analysis, with users praising its comprehensive database that often uncovers links missed by other tools. This feature is particularly valuable for SEO professionals looking to enhance their link-building strategies.
- Users say that Yoast shines in on-page SEO optimization, offering clear, actionable recommendations that make it accessible even for those without deep SEO expertise. The real-time content analysis and readability checks are frequently highlighted as game-changers for optimizing web pages.
- Reviewers mention that Ahrefs provides a robust combination of keyword research and site health monitoring, which helps users focus on what truly impacts their rankings. This all-in-one approach is noted for saving time and streamlining SEO efforts.
- According to verified reviews, Yoast is particularly effective for eCommerce SEO, with users appreciating its ease of use in optimizing WooCommerce sites. The AI features help maintain a consistent tone while adapting to changing product listings, making it a reliable choice for online retailers.
- G2 reviewers highlight that while both tools have similar star ratings, Ahrefs' higher G2 Score reflects a broader user satisfaction, especially in areas like technical SEO and SERP rank tracking, where users feel it provides more in-depth insights compared to Yoast.
- Users report that while Yoast is effective for content optimization, it sometimes lacks the depth of analysis found in Ahrefs, particularly in backlink insights. This can be a drawback for users who require a more comprehensive view of their SEO landscape.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Yoast
Yoast SEO for Shopify
Starting at $19.00
Per Month
SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice.
Set up in 5 mins or less
- Structured data output for your products, meaning more attractive SERP listings
- AI powered suggestions to optimize your meta descriptions and titles for SEO
- Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot
Free Trial
Ahrefs
Free Trial is available
Yoast
Free Trial is available
Ratings
Meets Requirements
9.0
524
9.0
136
Ease of Use
8.8
531
9.1
142
Ease of Setup
9.0
268
8.8
63
Ease of Admin
8.8
193
8.7
48
Quality of Support
8.4
440
8.4
100
Has the product been a good partner in doing business?
8.8
186
8.4
42
Product Direction (% positive)
8.9
500
8.7
130
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
203
Feature Not Available
8.8
200
Feature Not Available
8.7
188
Feature Not Available
8.6
194
8.6
70
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
7.0
5
7.2
18
8.0
5
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
8.0
5
SEO Content & Rankings
9.2
411
Feature Not Available
8.8
401
7.8
98
8.5
371
7.9
82
7.8
188
7.7
63
8.2
175
8.4
74
SEO Reporting
9.1
401
Feature Not Available
8.2
208
7.7
69
7.9
187
Feature Not Available
Feature Not Available
Feature Not Available
Generative AI
6.3
69
7.6
30
6.3
68
7.9
30
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
93
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
99
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Yoast are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Yoast has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yoast
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.1%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.8%
Marketing and Advertising
26.8%
Information Technology and Services
12.9%
Computer Software
7.2%
Education Management
4.6%
Health, Wellness and Fitness
2.6%
Other
45.9%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How can we go beyond Yoast?
4 Comments
HN
Well, To go beyond Yoast SEO is probably dangerous. However, try not to optimize too much, as you'll end up making engines happy and not readers. Focus on...Read more
What is Yoast software?
2 Comments
AG
Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about thatRead more
What can Yoast do?
2 Comments
ST
It helps me to improve https://surftware.com and https://sahconn.comRead more
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