# Ahrefs vs SE Ranking Comparison --- ## AI Generated Summary - **G2 reviewers report** that SE Ranking excels in user satisfaction, boasting a higher overall rating compared to Ahrefs. Users appreciate its intuitive interface and the ability to track keyword rankings in real time, making it a favorite for digital marketing agencies. - **Users say** that Ahrefs provides exceptional depth in SEO data and competitor insights, which many find invaluable for keyword research and backlink analysis. Reviewers highlight its comprehensive tools that help streamline their SEO efforts, although some mention it can be overwhelming for beginners. - **According to verified reviews** , SE Ranking's support quality stands out, with users praising the responsiveness and helpfulness of the support team. This contrasts with Ahrefs, where some users feel that support could be improved, especially for those new to the platform. - **Reviewers mention** that Ahrefs shines in its ability to analyze backlinks and uncover content opportunities, which is crucial for SEO success. However, some users feel that the learning curve can be steep, particularly for those unfamiliar with SEO tools. - **Users highlight** SE Ranking's affordability, especially for small businesses, as it offers a starting price that is more accessible compared to Ahrefs. This makes it an attractive option for startups looking to manage their SEO without breaking the bank. - **G2 reviewers note** that while Ahrefs has a robust set of features, SE Ranking's ease of use and setup is frequently praised, with many users finding it straightforward to implement and integrate into their existing workflows, which is a significant advantage for those with limited technical expertise. | | Ahrefs | SE Ranking | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | | **Total Reviews** | 709 | 1,577 | | **Largest Market Segment** | Small-Business (63.9% of reviews) | Small-Business (88.1% of reviews) | | **Entry Level Price** | Free Trial | Starting at $103.20 | --- ## Top Pros & Cons ### Ahrefs Pros: - Ease of Use (75 reviews) - Keyword Research (74 reviews) Cons: - Expensive (45 reviews) - High Costs (39 reviews) ### SE Ranking Pros: - Ease of Use (45 reviews) - Features (33 reviews) Cons: - Limited Features (15 reviews) - Expensive (14 reviews) --- ## Ratings Comparison | Rating | Ahrefs | SE Ranking | |---|---|---| | **Meets Requirements** | 9.0 (541 reviews) | 9.2 (1110 reviews) | | **Ease of Use** | 8.8 (548 reviews) | 9.2 (1118 reviews) | | **Ease of Setup** | 9.0 (287 reviews) | 9.3 (847 reviews) | | **Ease of Admin** | 8.9 (214 reviews) | 9.2 (724 reviews) | | **Quality of Support** | 8.4 (454 reviews) | 9.4 (1051 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (205 reviews) | 9.4 (706 reviews) | | **Product Direction (% positive)** | 8.9 (514 reviews) | 9.5 (1051 reviews) | --- ## Pricing ### Ahrefs #### Entry-Level Pricing Plan: Ahrefs Free Price: Free Trial Description: Free (but limited) lifetime plan for six core tools. Key Features: - Site Explorer - Site Audit - Website Analytics [Browse all 6 editions](https://www.g2.com/products/ahrefs/pricing) #### Free Trial Yes ### SE Ranking #### Entry-Level Pricing Plan: Core Price: Starting at $103.20 Description: SEO + GEO for marketing teams with repeatable delivery Key Features: - 10 projects & 1 manager seat - 2k keywords & 100 prompts to track daily - 50 domains in GEO research [Browse all 3 editions](https://www.g2.com/products/se-ranking/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 7.9/10 | 496 | | **SE Ranking** | 8.4/10 | 985 | #### SEO Auditing & Monitoring | Feature | Ahrefs | SE Ranking | |---|---|---| | **SEO Alerting** | 8.4 (204 reviews) | 8.7 (413 reviews) | | **SEO Auditing** | 8.8 (208 reviews) | 9.3 (379 reviews) | | **SEO Change Tracking** | 8.7 (187 reviews) | 9.3 (318 reviews) | | **Technical SEO** | 8.6 (198 reviews) | 9.0 (343 reviews) | #### Agentic AI - SEO Tools | Feature | Ahrefs | SE Ranking | |---|---|---| | **Autonomous Task Execution** | 7.1 (15 reviews) | 7.5 (25 reviews) | | **Multi-step Planning** | 7.2 (15 reviews) | 7.6 (23 reviews) | | **Cross-system Integration** | 7.8 (20 reviews) | 8.0 (28 reviews) | | **Adaptive Learning** | 7.1 (16 reviews) | 7.4 (24 reviews) | | **Natural Language Interaction** | 7.0 (15 reviews) | 7.2 (23 reviews) | | **Proactive Assistance** | 7.3 (15 reviews) | 7.6 (24 reviews) | | **Decision Making** | 7.8 (17 reviews) | 7.7 (24 reviews) | #### SEO Content & Rankings | Feature | Ahrefs | SE Ranking | |---|---|---| | **Link Building** | 9.2 (421 reviews) | 8.2 (705 reviews) | | **Keyword Research** | 8.9 (415 reviews) | 8.9 (811 reviews) | | **SERP Rank Tracking** | 8.5 (377 reviews) | 9.3 (823 reviews) | | **Localization** | 7.8 (185 reviews) | 8.7 (414 reviews) | | **Content Insights** | 8.2 (176 reviews) | 8.4 (293 reviews) | #### SEO Reporting | Feature | Ahrefs | SE Ranking | |---|---|---| | **Competitor Analysis** | 9.1 (413 reviews) | 9.0 (794 reviews) | | **Data Visualization** | 8.2 (207 reviews) | 9.1 (470 reviews) | | **Custom Reports** | 7.8 (186 reviews) | 8.7 (438 reviews) | | **White Label** | Feature Not Available | 8.8 (348 reviews) | #### Generative AI | Feature | Ahrefs | SE Ranking | |---|---|---| | **AI Text Generation** | 6.2 (67 reviews) | 7.6 (145 reviews) | | **AI Text Summarization** | 6.1 (66 reviews) | 7.8 (136 reviews) | --- ## Categories **Shared Categories (6):** [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Local SEO Software](https://www.g2.com/categories/local-seo), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to Ahrefs (2):** [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Unique to SE Ranking (1):** [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Ahrefs | SE Ranking | |---|---|---| | **Small-Business** | 63.9% | 88.1% | | **Mid-Market** | 30.7% | 10.2% | | **Enterprise** | 5.4% | 1.7% | ### By Industry #### Ahrefs - **Marketing and Advertising:** 37.0% - **Computer Software:** 11.7% - **Information Technology and Services:** 9.6% - **Internet:** 7.2% - **Financial Services:** 2.8% - **Market Research:** 1.9% - **Education Management:** 1.7% - **Automotive:** 1.6% - **Leisure, Travel & Tourism:** 1.1% - **Health, Wellness and Fitness:** 0.9% - **Other:** 24.4% #### SE Ranking - **Marketing and Advertising:** 40.9% - **Internet:** 7.4% - **Information Technology and Services:** 6.1% - **Computer Software:** 4.5% - **Retail:** 2.5% - **Design:** 2.0% - **Leisure, Travel & Tourism:** 1.8% - **Online Media:** 1.4% - **Consumer Goods:** 1.3% - **Health, Wellness and Fitness:** 1.1% - **Other:** 30.9% --- ## Alternatives *Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.* ### Alternatives to Ahrefs - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4019 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1176 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (404 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (784 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (832 reviews) - [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) ### Alternatives to SE Ranking - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4019 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1176 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (404 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (832 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (784 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4165 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) --- ## Top Discussions ### Ahrefs - Title: [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) — 6 comments, 1 upvote > **Top comment:** "Yes, you can. But the free version comes with very limited features. " - Title: [Ahrefs KD is different from Moz](https://www.g2.com/discussions/34253-ahrefs-kd-is-different-from-moz) — 6 comments, 1 upvote > **Top comment:** "but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/" - Title: [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) — 5 comments, 1 upvote > **Top comment:** "Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks: Competitor Analysis: See how..." - Title: [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) — 5 comments, 1 upvote > **Top comment:** "Definitely. It'll give valuable data necessary for a executing successful SEO." - Title: [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) — 3 comments, 10 upvotes > **Top comment:** "Comment deleted by user." ### SE Ranking - Title: [What is SE Ranking used for?](https://www.g2.com/discussions/what-is-se-ranking-used-for) — 3 comments, 7 upvotes > **Top comment:** "SEO Keyword Research, Rank Tracking, Competitor Monitoring." - Title: [Are you considering to partner with any AI writing tools or Wordpress plugins?](https://www.g2.com/discussions/are-you-considering-to-partner-with-any-ai-writing-tools-or-wordpress-plugins) — 2 comments, 1 upvote > **Top comment:** "yes, I'm using Wordtune. I'd love to propose AI writing tools to my clients. Essential is multilanguage." - Title: [Are there tutorials for fixing technical SEO issues?](https://www.g2.com/discussions/are-there-tutorials-for-fixing-technical-seo-issues) — 2 comments, 1 upvote > **Top comment:** "Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on..." - Title: [How to use SEranking for finding and tracking link building prospects?](https://www.g2.com/discussions/32676-how-to-use-seranking-for-finding-and-tracking-link-building-prospects) — 2 comments, 2 upvotes *(includes official response)* > **Top comment:** "Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,..." - Title: [How do I get assistance in fixing errors I cant fix.](https://www.g2.com/discussions/how-do-i-get-assistance-in-fixing-errors-i-cant-fix) — 2 comments, 1 upvote > **Top comment:** "There are 3 ways of getting answers from them, Chat, e-Mail, or phone. I've tried the Chat and it took them less than 3 minutes to answer my questions." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ahrefs-vs-se-ranking)