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At a Glance
Market Segments
Small-Business (63.9% of reviews)
Mid-Market (45.0% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(622)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansReputation
Star Rating
(2,388)4.6 out of 5
Market Segments
Mid-Market (45.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ReputationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ahrefs excels in its web tracking capabilities, scoring 8.3, but reviewers mention that Reputation offers a more robust solution with a score of 8.8, highlighting its ability to provide comprehensive insights into customer sentiment and online presence.
- Reviewers mention that Reputation's customizable dashboard feature, scoring 9.0, allows for greater flexibility in data presentation compared to Ahrefs' score of 7.6, making it easier for users to tailor their analytics to specific business needs.
- Users on G2 say that both products have a strong quality of support, but Reputation shines with a score of 8.9 versus Ahrefs' 8.3, indicating that users find Reputation's customer service more responsive and helpful in resolving issues.
- Reviewers mention that while both platforms have a similar product direction score of 8.9, Ahrefs is noted for its frequent updates and feature enhancements, which some users feel keeps it ahead in terms of innovation.
- Users say that Ahrefs has a slight edge in ease of setup with a score of 8.9 compared to Reputation's 8.7, making it a more straightforward choice for small businesses looking to get started quickly.
- G2 users report that both products meet requirements well, with Ahrefs scoring 9.0 and Reputation at 9.1, but users mention that Reputation's features are more aligned with mid-market needs, providing a more tailored experience for larger organizations.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Reputation
No pricing availableFree Trial
Ahrefs
Free Trial is available
Reputation
No trial information availableRatings
Meets Requirements
9.0
492
9.1
1,944
Ease of Use
8.8
498
9.0
1,985
Ease of Setup
8.9
235
8.7
1,103
Ease of Admin
8.8
183
8.9
876
Quality of Support
8.3
411
8.9
1,734
Has the product been a good partner in doing business?
8.7
176
8.9
874
Product Direction (% positive)
8.9
467
8.9
1,919
Features by Category
Social Analytics
Not enough data
8.3(won by default)
235
Not enough data
8.5(won by default)
239
Not enough data
8.7(won by default)
246
Not enough data
8.4(won by default)
204
Not enough data
8.4(won by default)
209
Not enough data
8.1(won by default)
170
Not enough data
8.3(won by default)
188
Reports & Dashboards
Not enough data
8.7(won by default)
250
Not enough data
8.8(won by default)
247
Not enough data
8.7(won by default)
232
Not enough data
8.2(won by default)
158
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.2
298
|
Verified
Not enough data
8.3
302
|
Verified
Not enough data
8.0
302
Not enough data
8.1
320
|
Verified
Performance
Not enough data
8.4
345
|
Verified
Not enough data
8.7
369
|
Verified
Local Search Optimization
Not enough data
8.9
146
Not enough data
8.8
161
|
Verified
Not enough data
9.1
176
Not enough data
9.3
186
|
Verified
Not enough data
8.7
156
|
Verified
Not enough data
9.1
182
|
Verified
Platform Basics
8.4
97
9.2
238
8.3
103
8.8
226
Agentic AI - Competitive Intelligence
Not enough data
5.7
5
Platform Data
Feature Not Available
8.8
226
Feature Not Available
9.4
267
7.8
88
8.4
195
Platform Content
Feature Not Available
Feature Not Available
Platform Reporting
7.6
97
9.0
239
8.3
99
9.1
237
SEO Auditing & Monitoring
8.3
196
Not enough data
8.7
183
Not enough data
8.6
180
Not enough data
8.5
180
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
Not enough data
8.8
379
Not enough data
8.5
358
Not enough data
7.8
182
Not enough data
8.1
169
Not enough data
SEO Reporting
9.0
379
Not enough data
8.2
202
Not enough data
7.8
185
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Content & Collaboration
Not enough data
8.8
386
Not enough data
8.4
366
Not enough data
8.4
321
Not enough data
8.4
323
Not enough data
8.7
369
Not enough data
8.3
312
Social Management
Not enough data
8.6
420
Not enough data
8.7
428
Not enough data
8.5
376
Not enough data
8.7
420
Not enough data
8.3
346
Not enough data
8.3
297
Not enough data
8.2
181
Agentic AI - Social Media Management
Not enough data
6.0
15
Not enough data
6.4
16
Not enough data
6.1
16
Not enough data
6.7
16
Not enough data
6.1
16
Not enough data
6.6
16
Not enough data
6.8
16
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Analytics
Not enough data
8.8
569
Not enough data
8.9
596
Not enough data
8.8
550
Not enough data
8.2
484
Customization
Not enough data
8.4
478
Not enough data
8.2
461
Not enough data
8.6
489
Not enough data
8.4
470
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Experience Management
Not enough data
7.6
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Collection
Not enough data
7.0
23
Not enough data
8.0
23
Not enough data
7.6
23
Not enough data
8.3
23
Not enough data
6.8
23
Agentic AI - Review Management
Not enough data
5.8
18
Not enough data
5.8
19
Moderation
Not enough data
7.3
22
Not enough data
7.3
22
Not enough data
7.4
22
Use Cases
Not enough data
7.3
21
Not enough data
7.4
20
Not enough data
7.5
20
Administration
Not enough data
6.0
20
Not enough data
7.6
20
Not enough data
7.9
21
Not enough data
7.8
20
Not enough data
6.0
20
Display Options
Not enough data
6.9
19
Not enough data
6.6
19
Not enough data
6.9
18
Not enough data
7.1
19
Generative AI
Not enough data
6.6
18
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.9
242
Not enough data
8.5
189
Not enough data
8.7
174
Not enough data
8.7
150
Not enough data
8.7
162
Not enough data
8.5
154
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
8.8
240
Not enough data
9.0
247
Not enough data
9.0
183
Not enough data
8.7
154
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.7
360
Not enough data
8.4
342
Not enough data
8.4
317
Channels
Not enough data
9.0
373
Not enough data
9.1
408
Not enough data
8.4
314
Not enough data
8.5
327
Not enough data
8.7
337
Insight
Not enough data
9.1
405
Not enough data
9.1
428
Not enough data
Feature Not Available
Not enough data
8.6
349
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.0
1041
|
Verified
Not enough data
8.6
931
Not enough data
8.8
1000
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
915
|
Verified
Not enough data
9.1
1120
|
Verified
Media Monitoring
Not enough data
8.6
959
|
Verified
Not enough data
8.6
941
|
Verified
Not enough data
8.5
878
In-House Management
Not enough data
Feature Not Available
Not enough data
8.5
846
Generative AI
Not enough data
7.9
392
Agentic AI - Online Reputation Management
Not enough data
6.6
31
Not enough data
6.5
30
Not enough data
6.6
31
Not enough data
6.7
31
Not enough data
6.7
31
Not enough data
6.9
29
Tools
Feature Not Available
Not enough data
8.3
90
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
83
Not enough data
Feature Not Available
Not enough data
7.0
73
Not enough data
Feature Not Available
Not enough data
8.9
91
Not enough data
Agentic AI - Content Analytics
7.0
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Reputation are categorized as Competitive Intelligence and Local SEO
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, AI Writing Assistant, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reputation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Automotive
27.7%
Real Estate
27.5%
Hospital & Health Care
11.6%
Marketing and Advertising
3.5%
Hospitality
3.3%
Other
26.3%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Can we possibly work with sites like INdeed.com or Glassdoor.com to set up profiles correctly?
2 Comments
AP
Yes! We can work with both at this time.Read more
What is the biggest negative of the platform?
2 Comments
DM
Honestly, the customer experience is just okay. The platform is pretty good for the most part, with the exception of a few bugs. Sales and Implementation...Read more
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