Compare Ahrefs and Profound 
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Mid-Market (59.4% of reviews)
Entry-Level Pricing
Starting at $29.00
Contact Us Per Year
Ahrefs
Star Rating
(676)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansProfound
Star Rating
(322)4.6 out of 5
Market Segments
Mid-Market (59.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in providing a comprehensive suite of SEO tools, particularly for keyword research, rank tracking, and backlink analysis. Users appreciate its intuitive UI and the accuracy of its traffic results, often comparing them favorably to Google Search Console.
- Users say that Profound stands out for its top-tier recommendations and the speed at which it rolls out new features. Reviewers highlight the ease of initial setup and the quality of technical support, making it a strong choice for those who value quick implementation.
- According to verified reviews, Profound's customer support is frequently praised, with users noting the effectiveness of its Slack channel for troubleshooting. This level of support contributes to a more satisfying user experience compared to Ahrefs, which, while still rated well, has room for improvement in this area.
- Reviewers mention that Ahrefs has a slight edge in terms of ease of use and setup, with many users finding the onboarding process straightforward. This can be particularly beneficial for small businesses looking for a user-friendly SEO tool.
- Users highlight that Profound's prompt tracking feature allows for clear visibility into the impact of LLM efforts, helping teams understand content performance better. This feature is particularly valuable for mid-market companies focused on optimizing their content strategy.
- G2 reviewers indicate that while both products have strong overall ratings, Profound's recent user feedback suggests a more positive trajectory in product direction and innovation, which may appeal to businesses looking for a tool that evolves rapidly to meet changing needs.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Profound
Profound Enterprise
Contact Us
Per Year
- Answer Engine Insights
- AI Bot Tracking
- Prompt Volumes
Free Trial
Ahrefs
Free Trial is available
Profound
No trial information availableRatings
Meets Requirements
9.0
524
8.7
220
Ease of Use
8.8
531
8.6
226
Ease of Setup
9.0
268
8.7
218
Ease of Admin
8.8
193
8.8
83
Quality of Support
8.4
440
9.2
210
Has the product been a good partner in doing business?
8.8
186
9.3
84
Product Direction (% positive)
8.9
500
9.8
216
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
203
Not enough data
8.8
200
Not enough data
8.7
188
Not enough data
8.6
194
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
411
Not enough data
8.8
401
Not enough data
8.5
371
Not enough data
7.8
188
Not enough data
8.2
175
Not enough data
SEO Reporting
9.1
401
Not enough data
8.2
208
Not enough data
7.9
187
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
9.4
184
Not enough data
9.4
176
Sentiment & Brand Analysis
Not enough data
8.9
147
Not enough data
6.9
120
Competitive Benchmarking
Not enough data
9.0
140
Not enough data
9.2
157
AI Content Optimization
Not enough data
8.1
136
Not enough data
8.2
170
Reporting & Alerts
Not enough data
7.2
118
Not enough data
9.2
176
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
93
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
99
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Profound are categorized as Answer Engine Optimization (AEO)
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and SEO Tools
Profound is categorized as AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Profound
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.2%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.7%
Computer Software
22.3%
Marketing and Advertising
20.1%
Financial Services
12.9%
Information Technology and Services
9.4%
Retail
4.9%
Other
30.4%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Profound has no discussions with answers
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