# Ahrefs vs Pathmatics by Sensor Tower Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Ahrefs excels in providing comprehensive insights for SEO, particularly in backlink analysis. Users appreciate its deep and up-to-date database, which often reveals links that other tools miss, making it a trusted choice for SEO professionals.
- **Users say** that Pathmatics by Sensor Tower stands out for its user-friendly interface and range of features that support media strategy across various phases. Reviewers highlight the ease of integrating visualizations into presentations, which saves time and enhances communication.
- **According to verified reviews** , Ahrefs has a significantly higher overall satisfaction score, reflecting its strong performance in areas like keyword research and site health monitoring. Users find that it effectively consolidates multiple SEO tasks into one tool, streamlining their workflow.
- **Reviewers mention** that while Pathmatics offers valuable insights into social networks and display advertising, it faces challenges in matching the depth of competitive intelligence that Ahrefs provides. Users appreciate the ability to see where creatives are placed, but some feel it lacks the comprehensive backlink analysis that Ahrefs delivers.
- **Users highlight** that both tools have strong support, but Ahrefs users note a slight edge in quality of support, with many praising the responsiveness and helpfulness of the support team. In contrast, Pathmatics users feel satisfied but mention that there is room for improvement in support responsiveness.
- **G2 reviewers indicate** that Ahrefs is particularly favored by small businesses, with a majority of its reviews coming from this segment. This suggests that its pricing and features are well-aligned with the needs of smaller organizations, while Pathmatics is more popular among mid-market companies, reflecting a different target audience.



| | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 699 | 345 | 
| **Largest Market Segment** | Small-Business (63.7% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Ahrefs

Pros:
- Ease of Use (75 reviews)
- Keyword Research (74 reviews)

Cons:
- Expensive (45 reviews)
- High Costs (39 reviews)

### Pathmatics by Sensor Tower

**Not enough data**

---
## Ratings Comparison
| Rating | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
  | **Meets Requirements** | 9.0 (536 reviews) | 8.2 (271 reviews) | 
  | **Ease of Use** | 8.8 (543 reviews) | 9.2 (269 reviews) | 
  | **Ease of Setup** | 9.0 (280 reviews) | 9.1 (122 reviews) | 
  | **Ease of Admin** | 8.9 (208 reviews) | 8.7 (114 reviews) | 
  | **Quality of Support** | 8.4 (449 reviews) | 8.7 (223 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (199 reviews) | 9.0 (110 reviews) | 
  | **Product Direction (% positive)** | 8.9 (509 reviews) | 8.3 (254 reviews) | 

---
## Pricing

### Ahrefs

#### Entry-Level Pricing

Plan: Ahrefs Free

Price: Free Trial

Description: Free (but limited) lifetime plan for six core tools.

Key Features:
- Site Explorer
- Site Audit
- Website Analytics

[Browse all 6 editions](https://www.g2.com/products/ahrefs/pricing)

#### Free Trial

Yes

### Pathmatics by Sensor Tower

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Content Creation

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### AI Writing Assistant

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Grammar

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Grammar Check** | Not enough data | Not enough data | 
| **Tone Check** | Not enough data | Not enough data | 
| **Sentence Formatting** | Not enough data | Not enough data | 

#### Formatting

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Plagiarism Check** | Not enough data | Not enough data | 
| **Style Editor** | Not enough data | Not enough data | 
| **Citation Finder** | Not enough data | Not enough data | 

#### Content 

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Idea Recommendation** | Not enough data | Not enough data | 
| **Content Generation** | Not enough data | Not enough data | 
| **Form Generation** | Not enough data | Not enough data | 

#### Product Type

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Standalone Application** | Not enough data | Not enough data | 
| **Plugin** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 9.2/10 | 14 |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Local Search Optimization

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Rank Tracking** | 10.0 (7 reviews) | Not enough data | 
| **Online Listings** | 10.0 (7 reviews) | Not enough data | 
| **Google My Business** | 8.9 (6 reviews) | Not enough data | 
| **Reputation Management** | 8.7 (5 reviews) | Not enough data | 
| **Social Media** | 8.0 (5 reviews) | Not enough data | 
| **Dashboards and Reporting** | 9.8 (7 reviews) | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.0/10 | 123 |
| **Pathmatics by Sensor Tower** | 7.9/10 | 45 |

#### Platform Basics

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Centralized Platform** | 8.4 (99 reviews) | 8.3 (39 reviews) | 
| **Web Tracking** | 8.4 (107 reviews) | 8.0 (32 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 

#### Platform Data

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Product Details** | Feature Not Available | 7.1 (33 reviews) | 
| **Channel Acquisition** | 7.8 (89 reviews) | 7.2 (28 reviews) | 

#### Platform Content 

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Battlecards** | Feature Not Available | 8.3 (18 reviews) | 

#### Platform Reporting

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Customizable Dashboard** | 7.6 (99 reviews) | 8.5 (33 reviews) | 
| **Benchmark Reporting** | 8.4 (100 reviews) | 7.7 (25 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 7.9/10 | 484 |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **SEO Alerting** | 8.4 (202 reviews) | Not enough data | 
| **SEO Auditing** | 8.8 (205 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.7 (187 reviews) | Not enough data | 
| **Technical SEO** | 8.6 (196 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (15 reviews) | Not enough data | 
| **Decision Making** | 7.8 (17 reviews) | Not enough data | 

#### SEO Content & Rankings

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Link Building** | 9.2 (416 reviews) | Not enough data | 
| **Keyword Research** | 8.9 (409 reviews) | Not enough data | 
| **SERP Rank Tracking** | 8.5 (375 reviews) | Not enough data | 
| **Localization** | 7.8 (185 reviews) | Not enough data | 
| **Content Insights** | 8.2 (173 reviews) | Not enough data | 

#### SEO Reporting

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Competitor Analysis** | 9.1 (406 reviews) | Not enough data | 
| **Data Visualization** | 8.2 (207 reviews) | Not enough data | 
| **Custom Reports** | 7.8 (185 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **AI Text Generation** | 6.2 (67 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (66 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.2/10 | 34 |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Media Channels

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | Not enough data | 
| **Print Media** | Feature Not Available | Not enough data | 
| **Online Media** | 8.5 (31 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Local Media** | 8.1 (27 reviews) | Not enough data | 
| **National Media** | 7.6 (26 reviews) | Not enough data | 
| **International Media** | 7.7 (27 reviews) | Not enough data | 

#### Reporting

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Keyword Targeting** | 9.0 (32 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.7 (30 reviews) | Not enough data | 
| **Custom Reports** | 8.2 (12 reviews) | Not enough data | 
| **Dashboards** | 8.2 (12 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **AI Text Generation** | 7.3 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (11 reviews) | Not enough data | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | 8.8/10 | 34 |

#### Platform Insights

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Ad Creatives** | Not enough data | 9.4 (32 reviews) | 
| **Buying Strategies** | Not enough data | 8.9 (29 reviews) | 
| **Publisher Data** | Not enough data | 8.6 (27 reviews) | 
| **Advertising Spend** | Not enough data | 8.9 (32 reviews) | 
| **Websites and Social Channels** | Not enough data | 8.8 (31 reviews) | 
| **Device Insights** | Not enough data | 8.8 (30 reviews) | 
| **Ad Intelligence Reporting** | Not enough data | 9.0 (28 reviews) | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Ad Competitive Benchmarking** | Not enough data | 8.4 (22 reviews) | 
| **Alerts** | Not enough data | 8.5 (21 reviews) | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Platform Basics

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Alerts** | Not enough data | Not enough data | 
| **Data Access** | Not enough data | Not enough data | 
| **Web Traffic** | Not enough data | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | 8.1/10 | 112 |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Tools

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | 8.3 (93 reviews) | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Sessions** | 8.1 (88 reviews) | Not enough data | 
| **Engagement** | Feature Not Available | Not enough data | 
| **Return** | 7.0 (74 reviews) | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 
| **Search Rank** | 9.0 (98 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | 7.9/10 | 214 |

#### Marketing Operations

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.3 (76 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.4 (146 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.5 (94 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.1 (89 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | 6.7 (7 reviews) | 

#### Campaign Activity

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.2 (163 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.6 (166 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.8 (104 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.2 (141 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (119 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.6 (11 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ahrefs** | N/A | N/A |
| **Pathmatics by Sensor Tower** | N/A | N/A |

#### Platform

| Feature | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence)

**Unique to Ahrefs (7):** [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Local SEO Software](https://www.g2.com/categories/local-seo), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [SEO Tools](https://www.g2.com/categories/seo-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)

**Unique to Pathmatics by Sensor Tower (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Ahrefs | Pathmatics by Sensor Tower | 
|---|---|---|
| **Small-Business** | 63.7% | 12.5% | 
| **Mid-Market** | 30.9% | 47.6% | 
| **Enterprise** | 5.4% | 39.8% | 

### By Industry

#### Ahrefs

- **Marketing and Advertising:** 36.7%
- **Computer Software:** 11.6%
- **Information Technology and Services:** 9.7%
- **Internet:** 7.3%
- **Financial Services:** 2.9%
- **Market Research:** 1.9%
- **Education Management:** 1.7%
- **Automotive:** 1.6%
- **Leisure, Travel & Tourism:** 1.1%
- **Health, Wellness and Fitness:** 1.0%
- **Other:** 24.6%

#### Pathmatics by Sensor Tower

- **Marketing and Advertising:** 62.1%
- **Online Media:** 4.7%
- **Consumer Goods:** 3.4%
- **Market Research:** 3.1%
- **Internet:** 2.8%
- **Broadcast Media:** 2.2%
- **Entertainment:** 2.2%
- **Retail:** 1.9%
- **Media Production:** 1.3%
- **Financial Services:** 1.3%
- **Other:** 15.0%

---
## Alternatives

### Alternatives to Ahrefs

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1551 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)
- [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (816 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)

### Alternatives to Pathmatics by Sensor Tower

- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [MediaRadar](https://www.g2.com/products/mediaradar/reviews) — 4.5/5 stars (135 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14748 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)
- [Crayon](https://www.g2.com/products/crayon-crayon/reviews) — 4.6/5 stars (385 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)

---
## Top Discussions

### Ahrefs

- Title: [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can. But the free version comes with very limited features. "
- Title: [Ahrefs KD is different from Moz](https://www.g2.com/discussions/34253-ahrefs-kd-is-different-from-moz) — 6 comments, 1 upvote
  > **Top comment:** "but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/"
- Title: [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) — 5 comments, 1 upvote
  > **Top comment:** "Definitely. It'll give valuable data necessary for a executing successful SEO."
- Title: [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) — 4 comments, 1 upvote
  > **Top comment:** "Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks:

Competitor Analysis: See how..."
- Title: [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) — 3 comments, 10 upvotes
  > **Top comment:** "Comment deleted by user."

### Pathmatics by Sensor Tower

- Title: [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) — 1 comment
  > **Top comment:** "Great question Allie.  What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ahrefs-vs-pathmatics-by-sensor-tower)