# Ahrefs vs Meltwater Comparison --- ## AI Generated Summary - **G2 reviewers report** that Meltwater excels in automating media monitoring, with users appreciating how it consolidates mentions across various platforms, effectively reducing manual tracking efforts. One user highlighted, "I really like how it automates the searches and shows them in one place." - **Users say** that Ahrefs stands out for its robust backlink analysis capabilities, making it a trusted tool for SEO professionals. Reviewers noted, "The database feels deep and up to date, and I usually find links here that other tools miss," showcasing its effectiveness in identifying valuable backlinks. - **According to verified reviews** , Meltwater's customer support is highly regarded, with users mentioning the responsiveness of the support team. One user stated, "The support team are really responsive," which can be crucial for businesses needing timely assistance. - **Reviewers mention** that Ahrefs provides a comprehensive suite of SEO tools, combining keyword research, backlink analysis, and site health monitoring. A user remarked, "I like how Ahrefs combines keyword research, backlink analysis, and site health monitoring in one tool," emphasizing its all-in-one functionality. - **G2 reviewers highlight** that Meltwater's onboarding process is user-friendly, with many users appreciating the ease of setup. One user noted, "The initial setup was very easy because they have good onboarding," which can significantly enhance the user experience for new customers. - **Users report** that while Meltwater has a strong focus on media monitoring, Ahrefs is preferred for its superior keyword targeting features, with reviewers stating, "Ahrefs provides insights on backlinks and helps us with ranking for specific search engines," indicating its effectiveness in driving SEO success. | | Ahrefs | Meltwater | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | | **Total Reviews** | 693 | 2,645 | | **Largest Market Segment** | Small-Business (63.9% of reviews) | Small-Business (41.2% of reviews) | | **Entry Level Price** | Free Trial | No pricing available | --- ## Top Pros & Cons ### Ahrefs Pros: - Ease of Use (75 reviews) - Keyword Research (74 reviews) Cons: - Expensive (45 reviews) - High Costs (39 reviews) ### Meltwater Pros: - Ease of Use (190 reviews) - Features (156 reviews) Cons: - Improvement Needed (90 reviews) - Learning Curve (63 reviews) --- ## Ratings Comparison | Rating | Ahrefs | Meltwater | |---|---|---| | **Meets Requirements** | 9.0 (534 reviews) | 7.9 (2163 reviews) | | **Ease of Use** | 8.8 (541 reviews) | 7.9 (2266 reviews) | | **Ease of Setup** | 9.0 (278 reviews) | 7.9 (1232 reviews) | | **Ease of Admin** | 8.9 (206 reviews) | 8.1 (933 reviews) | | **Quality of Support** | 8.4 (447 reviews) | 8.6 (2088 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (197 reviews) | 8.4 (939 reviews) | | **Product Direction (% positive)** | 8.9 (507 reviews) | 8.0 (2142 reviews) | --- ## Pricing ### Ahrefs #### Entry-Level Pricing Plan: Ahrefs Free Price: Free Trial Description: Free (but limited) lifetime plan for six core tools. Key Features: - Site Explorer - Site Audit - Website Analytics [Browse all 6 editions](https://www.g2.com/products/ahrefs/pricing) #### Free Trial Yes ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 7.6/10 | 656 | #### Social Analytics | Feature | Ahrefs | Meltwater | |---|---|---| | **Competitor Analysis** | Not enough data | 7.8 (528 reviews) | | **Follower Analysis** | Not enough data | 7.7 (513 reviews) | | **Post Performance** | Not enough data | 8.0 (519 reviews) | | **Paid Campaign Tracking** | Not enough data | 6.8 (377 reviews) | | **Attribution** | Not enough data | Feature Not Available | | **Hashtag Analytics** | Not enough data | 7.5 (394 reviews) | | **Sentiment Analysis** | Not enough data | 7.1 (428 reviews) | #### Reports & Dashboards | Feature | Ahrefs | Meltwater | |---|---|---| | **Report Customizability** | Not enough data | 7.7 (549 reviews) | | **Report Exporting** | Not enough data | 8.0 (567 reviews) | | **Scalability** | Not enough data | 7.9 (483 reviews) | | **White Label** | Not enough data | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | N/A | N/A | #### Content Creation | Feature | Ahrefs | Meltwater | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Ahrefs | Meltwater | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Ahrefs | Meltwater | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### AI Writing Assistant | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | N/A | N/A | #### Grammar | Feature | Ahrefs | Meltwater | |---|---|---| | **Grammar Check** | Not enough data | Not enough data | | **Tone Check** | Not enough data | Not enough data | | **Sentence Formatting** | Not enough data | Not enough data | #### Formatting | Feature | Ahrefs | Meltwater | |---|---|---| | **Plagiarism Check** | Not enough data | Not enough data | | **Style Editor** | Not enough data | Not enough data | | **Citation Finder** | Not enough data | Not enough data | #### Content | Feature | Ahrefs | Meltwater | |---|---|---| | **Idea Recommendation** | Not enough data | Not enough data | | **Content Generation** | Not enough data | Not enough data | | **Form Generation** | Not enough data | Not enough data | #### Product Type | Feature | Ahrefs | Meltwater | |---|---|---| | **Standalone Application** | Not enough data | Not enough data | | **Plugin** | Not enough data | Not enough data | #### Generative AI | Feature | Ahrefs | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Local SEO | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 9.2/10 | 13 | | **Meltwater** | N/A | N/A | #### Local Search Optimization | Feature | Ahrefs | Meltwater | |---|---|---| | **Rank Tracking** | 10.0 (7 reviews) | Not enough data | | **Online Listings** | 10.0 (7 reviews) | Not enough data | | **Google My Business** | 8.9 (6 reviews) | Not enough data | | **Reputation Management** | 8.7 (5 reviews) | Not enough data | | **Social Media** | 8.0 (5 reviews) | Not enough data | | **Dashboards and Reporting** | 9.8 (7 reviews) | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 8.0/10 | 122 | | **Meltwater** | N/A | N/A | #### Platform Basics | Feature | Ahrefs | Meltwater | |---|---|---| | **Centralized Platform** | 8.4 (98 reviews) | Not enough data | | **Web Tracking** | 8.4 (107 reviews) | Not enough data | #### Agentic AI - Competitive Intelligence | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | #### Platform Data | Feature | Ahrefs | Meltwater | |---|---|---| | **Product Details** | Feature Not Available | Not enough data | | **Customer Feedback & Reviews** | Feature Not Available | Not enough data | | **Channel Acquisition** | 7.8 (89 reviews) | Not enough data | #### Platform Content | Feature | Ahrefs | Meltwater | |---|---|---| | **Battlecards** | Feature Not Available | Not enough data | #### Platform Reporting | Feature | Ahrefs | Meltwater | |---|---|---| | **Customizable Dashboard** | 7.6 (99 reviews) | Not enough data | | **Benchmark Reporting** | 8.4 (100 reviews) | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 7.9/10 | 480 | | **Meltwater** | N/A | N/A | #### SEO Auditing & Monitoring | Feature | Ahrefs | Meltwater | |---|---|---| | **SEO Alerting** | 8.4 (201 reviews) | Not enough data | | **SEO Auditing** | 8.8 (204 reviews) | Not enough data | | **SEO Change Tracking** | 8.7 (186 reviews) | Not enough data | | **Technical SEO** | 8.6 (195 reviews) | Not enough data | #### Agentic AI - SEO Tools | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | 7.1 (15 reviews) | Not enough data | | **Multi-step Planning** | 7.2 (15 reviews) | Not enough data | | **Cross-system Integration** | 7.6 (17 reviews) | Not enough data | | **Adaptive Learning** | 7.1 (16 reviews) | Not enough data | | **Natural Language Interaction** | 7.0 (15 reviews) | Not enough data | | **Proactive Assistance** | 7.3 (15 reviews) | Not enough data | | **Decision Making** | 7.8 (17 reviews) | Not enough data | #### SEO Content & Rankings | Feature | Ahrefs | Meltwater | |---|---|---| | **Link Building** | 9.2 (415 reviews) | Not enough data | | **Keyword Research** | 8.9 (407 reviews) | Not enough data | | **SERP Rank Tracking** | 8.5 (374 reviews) | Not enough data | | **Localization** | 7.8 (185 reviews) | Not enough data | | **Content Insights** | 8.2 (173 reviews) | Not enough data | #### SEO Reporting | Feature | Ahrefs | Meltwater | |---|---|---| | **Competitor Analysis** | 9.1 (405 reviews) | Not enough data | | **Data Visualization** | 8.2 (207 reviews) | Not enough data | | **Custom Reports** | 7.8 (185 reviews) | Not enough data | | **White Label** | Feature Not Available | Not enough data | #### Generative AI | Feature | Ahrefs | Meltwater | |---|---|---| | **AI Text Generation** | 6.2 (67 reviews) | Not enough data | | **AI Text Summarization** | 6.1 (66 reviews) | Not enough data | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 7.3/10 | 311 | #### Content & Collaboration | Feature | Ahrefs | Meltwater | |---|---|---| | **Content Calendar** | Not enough data | 8.1 (239 reviews) | | **Content Library** | Not enough data | 7.4 (212 reviews) | | **Shared Inbox** | Not enough data | 7.3 (202 reviews) | | **Approval Workflows** | Not enough data | 7.5 (204 reviews) | | **Users and Permissions** | Not enough data | 8.0 (229 reviews) | | **Content Creation** | Not enough data | 7.6 (212 reviews) | #### Social Management | Feature | Ahrefs | Meltwater | |---|---|---| | **Social Analytics** | Not enough data | 8.3 (286 reviews) | | **Social Publishing** | Not enough data | 7.9 (273 reviews) | | **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | | **Social Engagement** | Not enough data | 7.9 (277 reviews) | | **Social Ads** | Not enough data | 6.5 (209 reviews) | | **Campaign Planning** | Not enough data | 7.1 (209 reviews) | | **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | #### Agentic AI - Social Media Management | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | | **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | 6.2 (23 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 8.2/10 | 34 | | **Meltwater** | 7.3/10 | 816 | #### Media Channels | Feature | Ahrefs | Meltwater | |---|---|---| | **Broadcast Media** | Feature Not Available | 7.3 (643 reviews) | | **Print Media** | Feature Not Available | 7.2 (664 reviews) | | **Online Media** | 8.5 (31 reviews) | 8.5 (744 reviews) | #### Geographic Coverage | Feature | Ahrefs | Meltwater | |---|---|---| | **Local Media** | 8.1 (27 reviews) | 7.8 (709 reviews) | | **National Media** | 7.6 (26 reviews) | 8.3 (718 reviews) | | **International Media** | 7.7 (27 reviews) | 7.6 (642 reviews) | #### Reporting | Feature | Ahrefs | Meltwater | |---|---|---| | **Keyword Targeting** | 9.0 (32 reviews) | 8.2 (721 reviews) | | **Custom Feeds and Alerts** | 8.7 (30 reviews) | 8.1 (703 reviews) | | **Custom Reports** | 8.2 (12 reviews) | 7.9 (709 reviews) | | **Dashboards** | 8.2 (12 reviews) | 8.0 (737 reviews) | #### Agentic AI - Media Monitoring | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | | **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | | **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | | **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | #### Generative AI | Feature | Ahrefs | Meltwater | |---|---|---| | **AI Text Generation** | 7.3 (11 reviews) | 6.6 (290 reviews) | | **AI Text Summarization** | 6.7 (11 reviews) | 6.6 (283 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 7.7/10 | 52 | #### Audiences | Feature | Ahrefs | Meltwater | |---|---|---| | **Audience Insights** | Not enough data | 8.0 (46 reviews) | | **Influencer Identification** | Not enough data | 7.3 (44 reviews) | | **Buyer Personas** | Not enough data | 7.0 (42 reviews) | | **Segmentation** | Not enough data | 7.4 (42 reviews) | #### Data Analysis | Feature | Ahrefs | Meltwater | |---|---|---| | **Network Analysis** | Not enough data | 7.5 (42 reviews) | | **Dashboards** | Not enough data | 8.2 (47 reviews) | | **Visualizations** | Not enough data | 8.1 (43 reviews) | | **Advanced Filtering** | Not enough data | 7.9 (44 reviews) | #### Administration | Feature | Ahrefs | Meltwater | |---|---|---| | **Marketing Integrations** | Not enough data | Feature Not Available | | **Ad Integrations** | Not enough data | Feature Not Available | | **Data Exporting** | Not enough data | 7.9 (44 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | ### Paid Search Intelligence | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | N/A | N/A | #### Platform Basics | Feature | Ahrefs | Meltwater | |---|---|---| | **Benchmarking** | Not enough data | Not enough data | | **Ad Creatives** | Not enough data | Not enough data | | **Paid Search Data** | Not enough data | Not enough data | #### Platform Data | Feature | Ahrefs | Meltwater | |---|---|---| | **Alerts** | Not enough data | Not enough data | | **Data Access** | Not enough data | Not enough data | | **Web Traffic** | Not enough data | Not enough data | | **Subdomains** | Not enough data | Not enough data | #### Agentic AI - Operational Risk Management | Feature | Ahrefs | Meltwater | |---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 7.5/10 | 965 | #### Monitoring & Listening | Feature | Ahrefs | Meltwater | |---|---|---| | **Social Measurement** | Not enough data | 8.1 (815 reviews) | | **Influencer Identification** | Not enough data | 7.3 (707 reviews) | | **Brand Monitoring** | Not enough data | 8.2 (542 reviews) | | **Keyword Tracking** | Not enough data | 8.3 (531 reviews) | | **Trend Analysis** | Not enough data | 7.8 (498 reviews) | | **Competitor Analysis** | Not enough data | 7.9 (484 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.5 (84 reviews) | | **Cross-system Integration** | Not enough data | 6.6 (88 reviews) | | **Adaptive Learning** | Not enough data | 6.2 (82 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | #### Data Management & Analysis | Feature | Ahrefs | Meltwater | |---|---|---| | **Sentiment Analysis** | Not enough data | 6.9 (787 reviews) | | **Social Reporting** | Not enough data | 8.0 (806 reviews) | | **Alerts and Notifications** | Not enough data | 8.1 (489 reviews) | | **Advanced Data Filtering** | Not enough data | 7.8 (478 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 7.2/10 | 222 | #### Influencer Marketing | Feature | Ahrefs | Meltwater | |---|---|---| | **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | | **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | | **Audience Analysis** | Not enough data | 8.0 (211 reviews) | | **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | | **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | | **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | | **Content Approval** | Not enough data | 7.4 (170 reviews) | | **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | | **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | | **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | | **Influencer Whitelisting** | Not enough data | Feature Not Available | | **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | | **Social Commerce** | Not enough data | 6.7 (135 reviews) | | **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Multi-step Planning** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | | **Decision Making** | Not enough data | Feature Not Available | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 6.7/10 | 159 | #### Generative AI | Feature | Ahrefs | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | 6.6 (155 reviews) | | **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | N/A | N/A | #### AI Visibility & Tracking | Feature | Ahrefs | Meltwater | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Ahrefs | Meltwater | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Ahrefs | Meltwater | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Ahrefs | Meltwater | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Ahrefs | Meltwater | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | 7.4/10 | 529 | #### Database | Feature | Ahrefs | Meltwater | |---|---|---| | **Media Database** | Not enough data | 7.9 (490 reviews) | | **Contact/Campaign Management** | Not enough data | 7.9 (415 reviews) | | **Newsroom** | Not enough data | 8.0 (389 reviews) | #### Outreach | Feature | Ahrefs | Meltwater | |---|---|---| | **Media Distribution** | Not enough data | 8.1 (433 reviews) | | **PR Planner** | Not enough data | 7.5 (146 reviews) | | **Social Media Services** | Not enough data | 7.7 (349 reviews) | #### Reporting | Feature | Ahrefs | Meltwater | |---|---|---| | **Monitoring** | Not enough data | 8.5 (485 reviews) | | **Response Desk** | Not enough data | 8.3 (361 reviews) | | **Impact Measurement** | Not enough data | 8.1 (413 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | | **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | | **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | | **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | #### User Rights/Roles | Feature | Ahrefs | Meltwater | |---|---|---| | **Version Control** | Not enough data | 7.7 (305 reviews) | | **Team Collaboration** | Not enough data | 8.0 (326 reviews) | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Ahrefs** | 8.1/10 | 112 | | **Meltwater** | N/A | N/A | #### Tools | Feature | Ahrefs | Meltwater | |---|---|---| | **Contact Collection** | Feature Not Available | Not enough data | | **Audience Insights** | 8.3 (93 reviews) | Not enough data | | **Social Sharing** | Feature Not Available | Not enough data | #### Metrics | Feature | Ahrefs | Meltwater | |---|---|---| | **Entry and Exit Pages** | Feature Not Available | Not enough data | | **Sessions** | 8.1 (88 reviews) | Not enough data | | **Engagement** | Feature Not Available | Not enough data | | **Return** | 7.0 (74 reviews) | Not enough data | | **Conversions** | Feature Not Available | Not enough data | | **Search Rank** | 9.0 (98 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Ahrefs | Meltwater | |---|---|---| | **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | | **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | | **Adaptive Learning** | 8.6 (6 reviews) | Not enough data | | **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | | **Decision Making** | 8.6 (6 reviews) | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **Ahrefs** | N/A | N/A | | **Meltwater** | N/A | N/A | #### Platform | Feature | Ahrefs | Meltwater | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to Ahrefs (6):** [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant), [Local SEO Software](https://www.g2.com/categories/local-seo), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to Meltwater (8):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Ahrefs | Meltwater | |---|---|---| | **Small-Business** | 63.9% | 41.2% | | **Mid-Market** | 30.9% | 38.0% | | **Enterprise** | 5.3% | 20.8% | ### By Industry #### Ahrefs - **Marketing and Advertising:** 36.8% - **Computer Software:** 11.6% - **Information Technology and Services:** 9.6% - **Internet:** 7.3% - **Financial Services:** 2.9% - **Market Research:** 1.9% - **Education Management:** 1.8% - **Automotive:** 1.6% - **Leisure, Travel & Tourism:** 1.1% - **Consumer Services:** 1.0% - **Other:** 24.5% #### Meltwater - **Marketing and Advertising:** 15.3% - **Public Relations and Communications:** 14.6% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.5% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.4% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.2% - **Computer Software:** 2.0% - **Education Management:** 1.7% - **Other:** 44.3% --- ## Alternatives ### Alternatives to Ahrefs - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3378 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1544 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1165 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (812 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3378 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (416 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7156 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6414 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.1/5 stars (982 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) --- ## Top Discussions ### Ahrefs - Title: [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) — 6 comments, 1 upvote > **Top comment:** "Yes, you can. But the free version comes with very limited features. " - Title: [Ahrefs KD is different from Moz](https://www.g2.com/discussions/34253-ahrefs-kd-is-different-from-moz) — 6 comments, 1 upvote > **Top comment:** "but i prefer Moz KD for my site bestmultimeter2020.com/best-fluke-multimeter/" - Title: [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) — 5 comments, 1 upvote > **Top comment:** "Definitely. It'll give valuable data necessary for a executing successful SEO." - Title: [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) — 4 comments, 1 upvote > **Top comment:** "Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks: Competitor Analysis: See how..." - Title: [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) — 3 comments, 10 upvotes > **Top comment:** "Comment deleted by user." ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment > **Top comment:** "Those who have anything to do with social media. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ahrefs-vs-meltwater)