Compare Ahrefs and MarketMuse 
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
Starting at $29.00
$0.00
Ahrefs
Star Rating
(675)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansMarketMuse
Star Rating
(216)4.6 out of 5
Market Segments
Small-Business (72.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in backlink analysis, with users praising its extensive database that often uncovers links missed by other tools. This capability is crucial for effective SEO strategies, making it a preferred choice for many.
- Users say MarketMuse stands out for its content optimization features, particularly the "Optimize" section, which provides actionable feedback on content creation. Reviewers appreciate how it helps determine the ideal length and topic mentions needed to rank well, enhancing their content strategy.
- According to verified reviews, Ahrefs offers a more comprehensive suite of tools for SEO, combining keyword research, backlink analysis, and site health monitoring. Users find this integration saves time and helps them focus on what truly impacts their rankings.
- Reviewers mention that while MarketMuse has a strong focus on content creation, it may not be as robust in link building compared to Ahrefs. Users have noted that Ahrefs provides superior insights for building backlinks effectively, which is a critical aspect of SEO.
- G2 reviewers highlight that Ahrefs has a quicker implementation process, with many users noting the intuitive onboarding experience. This ease of setup allows teams to start leveraging the tool's capabilities without significant delays.
- Users report that while MarketMuse has a higher quality of support, Ahrefs still maintains a solid reputation for customer service. However, the volume of recent reviews for Ahrefs suggests a more active user community, which can be beneficial for troubleshooting and shared insights.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
MarketMuse
Free
$0.00
Start generating better revenue with your content for no cost.
- No time limit
- 1 user
- 10 queries per month
Free Trial
Ahrefs
Free Trial is available
MarketMuse
Free Trial is available
Ratings
Meets Requirements
9.0
524
9.1
142
Ease of Use
8.8
531
8.7
141
Ease of Setup
9.0
268
8.6
53
Ease of Admin
8.8
193
8.8
52
Quality of Support
8.4
440
9.1
118
Has the product been a good partner in doing business?
8.8
186
9.2
53
Product Direction (% positive)
8.9
500
9.4
127
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
203
Feature Not Available
8.8
200
8.6
35
8.7
188
Feature Not Available
8.6
194
Feature Not Available
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
411
6.9
44
8.8
401
9.1
82
8.5
371
8.4
52
7.8
188
Feature Not Available
8.2
175
8.8
40
SEO Reporting
9.1
401
8.9
73
8.2
208
8.4
43
7.9
187
7.7
29
Feature Not Available
Feature Not Available
Generative AI
6.3
69
8.7
5
6.3
68
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Feature Not Available
Publishing
Not enough data
Feature Not Available
Social Media
Not enough data
Feature Not Available
Planning
Not enough data
Feature Not Available
Generative AI
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
93
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
99
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and MarketMuse are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
MarketMuse is categorized as Content Creation and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MarketMuse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.1%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.8%
Marketing and Advertising
27.1%
Computer Software
9.0%
Information Technology and Services
6.7%
Financial Services
5.7%
Internet
4.3%
Other
47.1%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
I already have Ahrefs/SEMRush/MOZ, why do I need MarketMuse?
2 Comments
Official Response from MarketMuse
These tools provide great insight into your content metrics and what keywords you should target, but they can't tell you how to write content that will rank...Read more
Is it possible to add more than One Domain?
2 Comments
VH
Yes. I currently have two. You'll need to talk to your account manager.Read more
Is MarketMuse a keyword tool?
1 Comment
Official Response from MarketMuse
No. Keyword tools typically use simple and scalable text mining techniques to find correlations between a search term and ranking content, generating a list...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
