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Compare Ahrefs and MarketMuse 
Featured Products
At a Glance
Market Segments
Small-Business (63.3% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
Starting at $29.00
$0.00
Ahrefs
Star Rating
(643)4.5 out of 5
Market Segments
Small-Business (63.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansMarketMuse
Star Rating
(216)4.6 out of 5
Market Segments
Small-Business (72.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in its backlinking feature, which many users find superior to other tools. One user mentioned that Ahrefs effectively handles a massive number of backlinks, providing robust filtering options that enhance their SEO strategy.
- Users say that MarketMuse shines in its content optimization capabilities. Reviewers appreciate the Optimize section, which offers actionable feedback on content creation, including target word counts and necessary topic mentions to improve rankings.
- According to verified reviews, Ahrefs has a more user-friendly dashboard that helps users keep track of website updates and perform in-depth competitor research. This intuitive interface is frequently highlighted as a key advantage by users who value ease of navigation.
- Reviewers mention that while MarketMuse provides a comprehensive suite of tools for content creation, some users feel that it lacks the same level of link building features that Ahrefs offers, which can be a critical component of an effective SEO strategy.
- G2 reviewers highlight that Ahrefs has a higher overall satisfaction score, reflecting its strong market presence and user base. With a significant number of recent reviews, users feel confident in its reliability and effectiveness for small businesses.
- Users report that MarketMuse's focus on AI text generation is a standout feature, with many finding it beneficial for creating high-quality content. However, some users feel that it may not be as versatile as Ahrefs in other SEO aspects, such as keyword research and link analysis.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
MarketMuse
Free
$0.00
Start generating better revenue with your content for no cost.
- No time limit
- 1 user
- 10 queries per month
Free Trial
Ahrefs
Free Trial is available
MarketMuse
Free Trial is available
Ratings
Meets Requirements
9.0
503
9.1
142
Ease of Use
8.8
510
8.7
141
Ease of Setup
9.0
247
8.6
53
Ease of Admin
8.8
185
8.8
52
Quality of Support
8.3
421
9.1
118
Has the product been a good partner in doing business?
8.7
178
9.2
53
Product Direction (% positive)
8.9
479
9.4
127
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
6
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
9.7
5
Not enough data
Platform Basics
8.4
98
Not enough data
8.4
106
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
98
Not enough data
8.4
100
Not enough data
SEO Auditing & Monitoring
8.3
199
Feature Not Available
8.8
190
8.6
35
8.7
183
Feature Not Available
8.5
186
Feature Not Available
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.9
18
Not enough data
SEO Content & Rankings
9.1
398
6.9
44
8.8
388
9.1
82
8.5
366
8.4
52
7.8
185
Feature Not Available
8.2
172
8.8
40
SEO Reporting
9.0
389
8.9
73
8.2
204
8.4
43
7.8
186
7.7
29
Feature Not Available
Feature Not Available
Generative AI
6.3
69
8.7
5
6.3
68
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Feature Not Available
Publishing
Not enough data
Feature Not Available
Social Media
Not enough data
Feature Not Available
Planning
Not enough data
Feature Not Available
Generative AI
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
86
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
95
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and MarketMuse are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
MarketMuse is categorized as Content Creation
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MarketMuse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.9%
Computer Software
12.1%
Information Technology and Services
9.2%
Internet
7.4%
Financial Services
2.5%
Other
31.9%
Marketing and Advertising
27.1%
Computer Software
9.0%
Information Technology and Services
6.7%
Financial Services
5.7%
Internet
4.3%
Other
47.1%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
I already have Ahrefs/SEMRush/MOZ, why do I need MarketMuse?
2 Comments
Official Response from MarketMuse
These tools provide great insight into your content metrics and what keywords you should target, but they can't tell you how to write content that will rank...Read more
Is it possible to add more than One Domain?
2 Comments
VH
Yes. I currently have two. You'll need to talk to your account manager.Read more
Is MarketMuse a keyword tool?
1 Comment
Official Response from MarketMuse
No. Keyword tools typically use simple and scalable text mining techniques to find correlations between a search term and ranking content, generating a list...Read more
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