Compare Ahrefs and Keyword Insights 
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(675)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansKeyword Insights
Star Rating
(11)4.9 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Keyword InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in providing comprehensive backlink analysis, with users highlighting its deep and up-to-date database that often uncovers links missed by other tools. This makes it a trusted choice for SEO professionals focused on improving their rankings.
- Users say that Keyword Insights stands out for its user-friendly interface and efficient keyword clustering capabilities. Reviewers appreciate how it simplifies content strategy development, making it easier to create content briefs and structure recommendations for clients.
- According to verified reviews, Ahrefs has a higher overall satisfaction score, reflecting its robust feature set that combines keyword research, backlink analysis, and site health monitoring. Users find this integration saves time and enhances their SEO efforts.
- Reviewers mention that while Keyword Insights has received high ratings for its quality of support, with users praising its responsiveness and helpfulness, Ahrefs also offers solid support, though it doesn't quite match the perfect scores seen with Keyword Insights.
- Users highlight that Ahrefs provides valuable insights for ranking on various search engines, which is crucial for SEO work. In contrast, some users of Keyword Insights have noted initial setup challenges, although they appreciate the tool's ongoing innovation and improvements.
- G2 reviewers indicate that while both tools cater to small businesses, Ahrefs has a significantly larger user base, which may provide more community support and resources. This larger presence can be beneficial for users seeking shared experiences and tips from a wider audience.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Keyword Insights
No pricing availableFree Trial
Ahrefs
Free Trial is available
Keyword Insights
No trial information availableRatings
Meets Requirements
9.0
524
9.4
8
Ease of Use
8.8
531
9.6
8
Ease of Setup
9.0
268
Not enough data
Ease of Admin
8.8
193
Not enough data
Quality of Support
8.4
440
10.0
8
Has the product been a good partner in doing business?
8.8
186
Not enough data
Product Direction (% positive)
8.9
500
10.0
8
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
203
Not enough data
8.8
200
Not enough data
8.7
188
Not enough data
8.6
194
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
411
Not enough data
8.8
401
10.0
7
8.5
371
Not enough data
7.8
188
Not enough data
8.2
175
10.0
7
SEO Reporting
9.1
401
9.3
5
8.2
208
Not enough data
7.9
187
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
93
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
87
Not enough data
Feature Not Available
Not enough data
7.1
75
Not enough data
Feature Not Available
Not enough data
9.0
99
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Keyword Insights are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
Keyword Insights has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keyword Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.1%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.8%
Marketing and Advertising
54.5%
Publishing
9.1%
Internet
9.1%
Hospitality
9.1%
Computer Software
9.1%
Other
9.1%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Keyword Insights has no discussions with answers
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