Introducing G2.ai, the future of software buying.Try now
Compare Ahrefs and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(630)4.5 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansGoogle Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformAhrefs vs Google Marketing Platform
When assessing the two solutions, reviewers found Ahrefs easier to use, set up, and administer. Reviewers also preferred doing business with Ahrefs overall.
- Reviewers felt that Ahrefs meets the needs of their business better than Google Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that Ahrefs is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ahrefs over Google Marketing Platform.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Google Marketing Platform
No pricing availableFree Trial
Ahrefs
Free Trial is available
Google Marketing Platform
No trial information availableRatings
Meets Requirements
9.0
498
8.5
248
Ease of Use
8.8
504
7.9
247
Ease of Setup
8.9
241
7.3
128
Ease of Admin
8.8
183
7.7
119
Quality of Support
8.3
416
6.9
226
Has the product been a good partner in doing business?
8.7
176
7.6
120
Product Direction (% positive)
8.9
473
8.0
245
Features by Category
Channel Functionality
Not enough data
8.5
167
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
6
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
9.7
5
Not enough data
Platform Basics
8.4
98
Not enough data
8.4
106
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
98
Not enough data
8.4
100
Not enough data
SEO Auditing & Monitoring
8.3
199
Not enough data
8.8
187
Not enough data
8.7
183
Not enough data
8.5
183
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.9
18
Not enough data
SEO Content & Rankings
9.1
394
Not enough data
8.8
385
Not enough data
8.5
363
Not enough data
7.8
184
Not enough data
8.2
172
Not enough data
SEO Reporting
9.0
384
Not enough data
8.2
203
Not enough data
7.8
186
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Mobile
Not enough data
7.7
112
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
94
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Google Marketing Platform share no categories
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Google Marketing Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.1%
Computer Software
12.2%
Information Technology and Services
9.3%
Internet
7.5%
Financial Services
2.5%
Other
31.4%
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
