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Compare Ahrefs and Google Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (63.8% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(669)4.5 out of 5
Market Segments
Small-Business (63.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansGoogle Analytics
Star Rating
(6,666)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and landing pages, which enhances their understanding of website performance.
- Users say that Ahrefs stands out for its robust backlink analysis capabilities. Reviewers trust Ahrefs for its extensive database, often finding links that other tools miss, which is crucial for effective SEO strategies.
- According to verified reviews, Google Analytics is praised for its integration and cross-connectivity features, which streamline workflows. Users highlight how these capabilities reduce latency and improve the efficiency of their analytical tasks.
- Reviewers mention that Ahrefs combines multiple SEO tools, such as keyword research and site health monitoring, into one platform. This integration saves users time and helps them focus on actionable insights that drive rankings.
- G2 reviewers note that while Google Analytics has a slightly steeper learning curve, its powerful features justify the effort. Users often remark on the initial setup challenges but find the long-term benefits to be worth it.
- Users highlight that Ahrefs provides valuable insights into how to build backlinks effectively, making it a go-to tool for those focused on improving their search engine rankings. This specific functionality is often cited as a key reason for choosing Ahrefs over other tools.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Google Analytics
No pricing availableFree Trial
Ahrefs
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
517
9.0
5,541
Ease of Use
8.8
524
7.8
5,576
Ease of Setup
9.0
261
8.0
2,780
Ease of Admin
8.8
189
8.3
2,616
Quality of Support
8.4
433
7.5
4,611
Has the product been a good partner in doing business?
8.7
182
8.3
2,396
Product Direction (% positive)
8.9
493
8.5
5,420
Features by Category
Metrics
Not enough data
9.0
4037
Not enough data
8.8
4011
Not enough data
8.7
3940
Not enough data
8.6
3620
Not enough data
8.4
3394
Not enough data
8.4
3597
Not enough data
8.5
3644
Not enough data
8.6
3722
Not enough data
8.2
3307
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3547
Not enough data
8.2
3255
Not enough data
8.4
3500
Not enough data
8.5
3435
Not enough data
8.3
3114
Not enough data
8.5
3671
Other
Not enough data
8.5
3692
Not enough data
8.5
3499
Not enough data
8.3
3291
Not enough data
8.7
3443
Not enough data
8.5
2701
Not enough data
8.0
2426
Not enough data
8.2
2802
Agentic AI - Digital Analytics
Not enough data
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Administration
Not enough data
8.5
2630
Not enough data
8.2
2334
Not enough data
8.9
3462
Not enough data
8.9
3566
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
7
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
202
Not enough data
8.8
198
Not enough data
8.7
187
Not enough data
8.6
192
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
407
Not enough data
8.8
398
Not enough data
8.5
369
Not enough data
7.8
188
Not enough data
8.2
175
Not enough data
SEO Reporting
9.1
397
Not enough data
8.2
206
Not enough data
7.9
187
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Exchange Functions
Not enough data
9.4
17
Not enough data
9.4
17
Data as a Service
Not enough data
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Management
Not enough data
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
8.3
1124
8.4
92
8.9
1495
Feature Not Available
8.3
1257
Metrics
Feature Not Available
8.9
1466
8.2
87
8.9
1501
Feature Not Available
8.9
1500
7.1
75
8.7
1418
Feature Not Available
8.7
1432
9.0
97
8.4
1368
Agentic AI - Content Analytics
7.5
6
7.7
40
7.8
6
8.2
40
8.6
6
7.8
40
8.1
6
7.8
40
8.6
6
7.9
42
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Categories
Categories
Shared Categories
Ahrefs and Google Analytics are categorized as Content Analytics
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.4%
Computer Software
11.8%
Information Technology and Services
9.3%
Internet
7.4%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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