Introducing G2.ai, the future of software buying.Try now
Compare Ahrefs and Google Analytics 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(621)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansGoogle Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in providing comprehensive Audience Insights, scoring 8.9, which helps businesses understand their user demographics and behavior better than Ahrefs, which scored 8.3. Reviewers mention that the detailed segmentation features in Google Analytics are particularly beneficial for targeted marketing efforts.
- Reviewers mention that Ahrefs shines in Ease of Use, with a score of 8.8 compared to Google Analytics' 7.8. Users on G2 appreciate the intuitive interface and straightforward navigation of Ahrefs, making it easier for beginners to get started with SEO analysis.
- Users say that Google Analytics offers superior Sessions tracking, scoring 8.9, which is crucial for understanding user engagement on websites. In contrast, Ahrefs scored 8.0, and reviewers note that while Ahrefs provides valuable SEO insights, it lacks the depth of session data that Google Analytics provides.
- G2 users report that Google Analytics has a slight edge in Cross-system Integration, scoring 8.1 versus Ahrefs' 7.3. Reviewers mention that Google Analytics integrates seamlessly with various Google products, enhancing its utility for users already within the Google ecosystem.
- Users report that Ahrefs is favored for its Quality of Support, scoring 8.3 compared to Google Analytics' 7.5. Reviewers mention that Ahrefs' customer support is responsive and knowledgeable, which is a significant advantage for users needing assistance with SEO tools.
- Reviewers mention that both products have a strong Product Direction, with Google Analytics scoring 8.5 and Ahrefs 8.9. Users appreciate that Ahrefs frequently updates its features based on user feedback, while Google Analytics is praised for its robust roadmap that aligns with evolving digital marketing needs.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Google Analytics
No pricing availableFree Trial
Ahrefs
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
492
9.0
5,510
Ease of Use
8.8
498
7.8
5,541
Ease of Setup
8.9
235
8.0
2,745
Ease of Admin
8.8
183
8.2
2,602
Quality of Support
8.3
411
7.5
4,586
Has the product been a good partner in doing business?
8.7
176
8.3
2,383
Product Direction (% positive)
8.9
467
8.5
5,388
Features by Category
Metrics
Not enough data
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Other
Not enough data
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
Not enough data
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
97
Not enough data
8.3
103
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
88
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
97
Not enough data
8.3
99
Not enough data
SEO Auditing & Monitoring
8.3
196
Not enough data
8.7
183
Not enough data
8.6
180
Not enough data
8.5
180
Not enough data
Agentic AI - SEO Tools
7.1
16
Not enough data
7.2
16
Not enough data
7.7
16
Not enough data
6.9
16
Not enough data
7.0
16
Not enough data
7.5
16
Not enough data
7.6
16
Not enough data
SEO Content & Rankings
9.1
389
Not enough data
8.8
379
Not enough data
8.5
358
Not enough data
7.8
182
Not enough data
8.1
169
Not enough data
SEO Reporting
9.0
379
Not enough data
8.2
202
Not enough data
7.8
185
Not enough data
Feature Not Available
Not enough data
Generative AI
6.2
68
Not enough data
6.2
67
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
8.3
1125
8.3
90
8.9
1496
Feature Not Available
8.3
1258
Metrics
Feature Not Available
8.9
1467
8.1
83
8.9
1501
Feature Not Available
8.9
1501
7.0
73
8.7
1419
Feature Not Available
8.7
1433
8.9
91
8.4
1369
Agentic AI - Content Analytics
7.0
5
7.8
42
7.3
5
8.3
42
8.3
5
7.9
42
7.7
5
7.9
42
8.3
5
8.0
44
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Ahrefs and Google Analytics are categorized as Content Analytics
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
12.0%
Information Technology and Services
9.1%
Internet
7.5%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
