Compare Ahrefs and Google Analytics 
At a Glance
Market Segments
Small-Business (63.9% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Starting at $29.00
No pricing available
Ahrefs
Star Rating
(676)4.5 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansGoogle Analytics
Star Rating
(6,707)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like audience segmentation allowing users to analyze traffic sources and user behavior effectively. This level of detail helps users understand where their traffic is coming from and which pages are performing best.
- Users say that Ahrefs stands out for its SEO capabilities, particularly in keyword research and backlink analysis. Reviewers appreciate its intuitive UI and the ability to conduct competitor research, making it a go-to tool for many SEO professionals.
- According to verified reviews, Google Analytics has a more extensive user base, reflected in its higher G2 Score and total number of reviews. This suggests a broader acceptance and satisfaction among users, which can be reassuring for potential buyers.
- Reviewers mention that while both tools have similar star ratings, Google Analytics benefits from a more refined user experience, with recent users highlighting its in-depth reporting tools that help track various metrics like page views and bounce rates.
- Users highlight that Ahrefs offers a strong user experience with its AI visibility and Clicks Matrix, making it easier to visualize data. However, some users feel that it may not provide the same depth of insights into user behavior as Google Analytics.
- G2 reviewers note that Google Analytics has a slightly more complex setup process compared to Ahrefs, which is praised for its ease of implementation. This could be a deciding factor for users looking for a quick and straightforward onboarding experience.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Google Analytics
No pricing availableFree Trial
Ahrefs
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.0
524
9.0
5,575
Ease of Use
8.8
531
7.8
5,610
Ease of Setup
9.0
268
8.0
2,816
Ease of Admin
8.8
193
8.3
2,628
Quality of Support
8.4
440
7.5
4,643
Has the product been a good partner in doing business?
8.8
186
8.4
2,406
Product Direction (% positive)
8.9
500
8.5
5,452
Features by Category
Metrics
Not enough data
9.0
4052
Not enough data
8.8
4019
Not enough data
8.7
3942
Not enough data
8.6
3621
Not enough data
8.4
3397
Not enough data
8.4
3594
Not enough data
8.5
3643
Not enough data
8.6
3733
Not enough data
8.2
3311
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3547
Not enough data
8.2
3254
Not enough data
8.4
3504
Not enough data
8.5
3433
Not enough data
8.3
3113
Not enough data
8.5
3682
Other
Not enough data
8.5
3697
Not enough data
8.5
3495
Not enough data
8.3
3288
Not enough data
8.7
3458
Not enough data
8.5
2699
Not enough data
8.0
2423
Not enough data
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Administration
Not enough data
8.5
2639
Not enough data
8.2
2331
Not enough data
8.9
3460
Not enough data
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Tracking & Reporting
Not enough data
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
8
Not enough data
10.0
8
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
9.8
8
Not enough data
Platform Basics
8.4
99
Not enough data
8.4
108
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
90
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
100
Not enough data
8.4
101
Not enough data
SEO Auditing & Monitoring
8.4
203
Not enough data
8.8
200
Not enough data
8.7
188
Not enough data
8.6
194
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.2
18
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
8.0
19
Not enough data
SEO Content & Rankings
9.2
411
Not enough data
8.8
401
Not enough data
8.5
371
Not enough data
7.8
188
Not enough data
8.2
175
Not enough data
SEO Reporting
9.1
401
Not enough data
8.2
208
Not enough data
7.9
187
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Exchange Functions
Not enough data
9.4
16
Not enough data
9.4
16
Data as a Service
Not enough data
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Platform Basics
9.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Platform Data
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
8.3
1122
8.4
93
8.9
1495
Feature Not Available
8.3
1255
Metrics
Feature Not Available
8.9
1464
8.2
87
8.9
1500
Feature Not Available
8.9
1499
7.1
75
8.7
1416
Feature Not Available
8.7
1431
9.0
99
8.4
1366
Agentic AI - Content Analytics
7.5
6
7.6
39
7.8
6
8.1
39
8.6
6
7.8
39
8.1
6
7.8
39
8.6
6
7.9
41
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Ahrefs and Google Analytics are categorized as Content Analytics
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.2%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.3%
Financial Services
2.6%
Other
31.7%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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