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Compare Ahrefs and BrightLocal 
Featured Products
At a Glance
Market Segments
Small-Business (63.3% of reviews)
Small-Business (86.6% of reviews)
Entry-Level Pricing
Starting at $29.00
Starting at $39.00 Per Month
Ahrefs
Star Rating
(643)4.5 out of 5
Market Segments
Small-Business (63.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansBrightLocal
Star Rating
(228)4.6 out of 5
Market Segments
Small-Business (86.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightLocal excels in customer support, with users highlighting the platform's communicative nature during updates and its ability to inform clients about any issues or next steps. This level of support can be crucial for businesses that rely on timely assistance.
- Users say that Ahrefs stands out for its backlinking features, which many find superior to other tools. Reviewers appreciate the ability to filter backlinks effectively, making it easier to manage large volumes of data and conduct in-depth competitor research.
- According to verified reviews, BrightLocal provides an all-in-one solution for local SEO needs, including citation management and reputation oversight. Users find the dashboard easy to navigate, which enhances their overall experience in managing local search rankings.
- Reviewers mention that both platforms offer a similar level of ease of use, but Ahrefs has a slight edge in its user-friendly dashboard that helps keep website updates on track. This feature is particularly appreciated by users who need to audit their website and backlink profiles regularly.
- G2 reviewers highlight that while Ahrefs has a larger number of reviews, indicating a broader user base, BrightLocal's recent feedback shows a strong focus on local SEO functionalities, which may appeal more to small businesses looking for specialized tools.
- Users report that both tools have their strengths, but BrightLocal's ranking tracking and review management features are particularly useful for businesses focused on local visibility. This makes it a compelling choice for those prioritizing local search performance.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
BrightLocal
Track
Starting at $39.00
Per Month
Essential local SEO tools to track, audit, and improve local search performance.
- Track local rankings
- Audit citations, GBP, and on-site SEO
- Monitor GBP and website performance
Free Trial
Ahrefs
Free Trial is available
BrightLocal
Free Trial is available
Ratings
Meets Requirements
9.0
503
8.9
170
Ease of Use
8.8
510
8.7
172
Ease of Setup
9.0
247
8.7
125
Ease of Admin
8.8
185
8.8
116
Quality of Support
8.3
421
9.2
164
Has the product been a good partner in doing business?
8.7
178
9.1
112
Product Direction (% positive)
8.9
479
8.8
152
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.9
44
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
40
Performance
Not enough data
8.4
45
|
Verified
Not enough data
8.7
50
|
Verified
Local Search Optimization
10.0
6
9.3
58
|
Verified
10.0
6
9.3
56
8.9
6
9.3
49
8.7
5
9.1
48
|
Verified
8.0
5
8.0
35
9.7
5
9.2
58
|
Verified
Platform Basics
8.4
98
Not enough data
8.4
106
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
98
Not enough data
8.4
100
Not enough data
SEO Auditing & Monitoring
8.3
199
Not enough data
8.8
190
Not enough data
8.7
183
Not enough data
8.5
186
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.9
18
Not enough data
SEO Content & Rankings
9.1
398
Not enough data
8.8
388
Not enough data
8.5
366
Not enough data
7.8
185
Not enough data
8.2
172
Not enough data
SEO Reporting
9.0
389
Not enough data
8.2
204
Not enough data
7.8
186
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.6
21
|
Verified
Not enough data
9.5
25
|
Verified
Not enough data
9.3
20
|
Verified
Reporting
Not enough data
7.1
13
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
9.3
32
|
Verified
Media Monitoring
Not enough data
8.6
20
Not enough data
8.7
14
Not enough data
9.0
13
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
86
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
95
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and BrightLocal are categorized as Local SEO
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
BrightLocal is categorized as Local Listing Management, Online Reputation Management, and Multi-Location Marketing Platforms
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
BrightLocal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.9%
Computer Software
12.1%
Information Technology and Services
9.2%
Internet
7.4%
Financial Services
2.5%
Other
31.9%
Marketing and Advertising
55.8%
Internet
5.5%
Consumer Services
3.2%
Health, Wellness and Fitness
2.8%
Construction
2.3%
Other
30.4%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How soon will the Review Widget be available to show reviews on websites?
2 Comments
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 Comment
MA
Hi Mark. Thanks for your question.
We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 Comment
MA
Hi Khara, thanks for your question.
At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
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